It’s that time again when most of us are making New Year’s resolutions. Most are about weight, money, bad habits, unfulfilled dreams.

I think it’s safe to say this is the only one you’ll see about digital PR. But that’s what this Blog is all about, so try these on for size:

• Get very familiar with one lesser known social networking site and figure out how to make it work for your clients.
• Study three major blogs, get to know the writers and develop a strategy for placing stories with them and having them launch a viral wave.
• Build relationships with five digital journalists. Get inside their heads, determine what they love to write about and then race ahead of the curve by providing them with more than they expect.
• Stop thinking that you are focused on either traditional or digital media. You must be active in both, especially effective at fusing their combined power.
  
• Get your most traditional and hidebound clients active in a digi vehicle they would never consider launching on their own. For example, if you have a colorful client–one who moves in interesting circles or does innovative things–have them send reports on their initiatives, their comings and goings, on Twitter.
  
• Experiment with a video press release. One that makes a point in a roundabout way, telling a story or starting a trend without the use of prose. Let the picture, on the Web, tell the story.
  
• Convince that client that tells everyone, with pride, “I’m a dinosaur when it comes to the Internet. I don’t even use a computer,” to launch a personal website and a PR campaign structured to drive visitors to it

There is something captivating about being on the Web. There is something captivating squared about making it work for you and your clients