Many times, this Blog pinpoints the interaction between digital and traditional PR.

More specifically, my point that in a viral world, one hit leads to another in an exponentially greater and faster pace than ever before in history. So much so that once the viral fission is unleashed, it moves beyond our control, and that’s a good thing, because it radiates further than you could propel it if you managed the process inch by inch.

With the Internet, once you toss a rock into the water, if the rock is big and provocative enough, the ripples emanate from it, sometimes with the force of a tidal wave.

One of my recent Digital PR blogs resulted in my being called a moron and a loser and that was the good part. It all began when I made an appearance on Fox Business TV, taking what I knew would be an unpopular position supporting certain corporate bonuses at a time when they are deemed to be in bad form, to say the least.

I believe in the position I took and my firm put the interview out on YouTube. In any case, a blogger read my digitial PR Blog, went to the YouTube video I referenced in it, and then wrote a scathing attack on me in his Blog.

He didn’t like my opinion. He doesn’t like my book titles. He detests me (we have never met or even talked) and he went into a major rant about all I stand for. (Or I should say all he thinks I stand for.).

So a TV interview leads to a YouTube video which spawns a Digital PR Blog which activates an anti-Stevens Blog. Just the kind of chain reaction I believe is the beautiful and powerful thing about the fusion of the traditional and the digital worlds.

The anti-Mark blogger however thought I was terrible in my TV interview and that in so many words, said I knew nothing about PR and should fire myself and my firm.

So I guess I need to put out an SOS. Or do I?