We are in the thick of a white water presidential race. A snow-White woman is engaged in a heated political battle with a Black man. She was always in favor of a Black president with the non-negotiable caveat that he had to be
her husband, so to speak. In other words, as long as said Black president was in fact White.

To try and stop the genuine Black man from gaining entry to The White House, the former first lady’s sycophants sent to the media a photo of the Black candidate wearing African garb, attempting to highlight the depths of his Blackness in contrast to the so-called “first Black president” who was (wink, wink) of course White.

To which media did they send this African garb photo? To the old grey lady that is said to present All The News That’s Fit To Print? No, they go digital with The Drudge Report. Why? Because people do more than read Drudge- they believe it. Increasingly, digi Drudge has more credibility and reach than The New York Times. The line between print and digital is becoming more black and white.

When another hit squad took a would-be sex scandal to the media, they chose the old grey lady because they knew her opinion of John McCain is black and white. They should have gone digi, says the Huffington Post, because the grey lady is now black and white. No one believes her. Even her own ombudsman. The story was judged, far and wide, to be a hit job in print.  Black and white.

If you think digi PR is a sideshow, ask Hillary. The Times they are not a changin, they have done a 180.