Blog

Winner: Southwest Airlines

Campaign: Nuts About Southwest

The Mission:

Southwest Airlines PR execs wanted to give consumers a peek inside the corporate culture and allow them to connect with employees in an interactive and transparent way.

The Hook:

In 2006, the PR team, including Linda Rutherford, Paula Berg, Angela Vargo, Jill Howard Allen and Brian Lusk, launched "Nuts About Southwest" (blogsouthwest.