Bio

John Bell
Global Managing Director
360° Digital Influence
Ogilvy

John heads up the 360° Digital Influence team - Ogilvy’s global, digital word of mouth marketing practice designed to manage brands at a time when anyone can be an influencer and we are all influenced in new ways. He has developed and executed enterprise social media strategy for the Ford Motor Company including work winning a Silver Lion at Cannes. John has provided social media strategy and programs for clients as diverse as Nestle, IBM, DuPont and YUM Brands.

John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web communities and services from DiscoveryKids.com to Animalplanet.com and more. In the early nineties, when interactive television was imminent, John headed up the creative studio for the joint ITV venture between Viacom and AT&T.

Currently, John serves as past president of the Word of Mouth Marketing Association. He teaches graduate studies in Digital Influence at Johns Hopkins University.

His blog is: The Digital Influence Mapping Project - http://johnbell.typepad.com
His twitter name is : jbell99