A recent report prepared by the Public Affairs Group/Best Practices in Corporate Communications (PAG/BPCC) lauds 38 corporations as "best in class," based on excellence in employee relations, corporate
philanthropy, cultural diversity and technological innovation - and how these factors correlate with stock performance, customer satisfaction, corporate reputation, employee recruitment and retention.
The list:
Amazon.com
America Online
American Express
AT&T
Charles Schwab
Cisco Systems
Coca-Cola
DaimlerChrysler
Dell Computer
Eli Lilly and Co.
Fannie Mae
Ford Motor Co.
General Electric
Goldman Sachs
Hewlett-Packard
IBM
Intel
Johnson & Johnson
Lucent Technologies
Marriott International
McDonalds
MCI Worldcom
Merck
Microsoft
Nordstrom
Oracle
Pfizer
Procter & Gamble
Qualcomm
SBC
Southwest Airlines
Sun Microsystems
Texas Instruments
Time Warner
United Parcel Service
Wal-Mart Stores
Xerox
The PAG/BPCC report is an aggregate based on industry indexes from Adweek, The Financial Times, Fortune, PC Magazine, Red Herring, Working Mother and Working
Woman.
(PAG/BPCC, 202/466-8209)