Belt-Tightening, Talent-Farming, Ethics (Again!) Top PR Concerns in 2001

Y2K will likely go down in PR history as the crisis that wasn't, but the other 364 days in 2000 were pretty darn interesting. Entirely new species of activists and pranksters
were born online, celebrity CEOs dominated the headlines, merger mania swept the globe, and ruthless talent wars made employers more paranoid than J. Edgar Hoover. Did we mention
lawyers' and management consultants' forays onto PR turf? Do we have to mention Election 2000, in which pundits and the media threw around the word "PR" as if it were a
dirty little word synonymous with pandering, trickery and a general lack of sportsmanship? Oh yeah, and the 24/7 news cycle made life hard (yawn).