The Bell System: How Taco Bell Assesses a Social Situation Before It Responds

Listen Here:  A look inside Taco Bell’s listening hub, known as the Fish Bowl. The brand keeps up-to-the-minute tabs on social conversations, says Matt Prince, manager, PR and Brand Engagement.   Source: Taco Bell

In part II of our interview with Taco Bell's social media and brand engagement manager Matt Prince, we ask him about how the brand manages during the initial moments of a potential crisis. With 7,000 restaurants across the country, incidents pop up constantly, he tells us, making social listening crucial. We also discuss the particulars of how Prince and his team measurement and report metrics to the C-Suite.