Brooklyn Union took first place for brand loyalty among utility companies in the most recent customer loyalty survey conducted by Brand Keys, a New York-based strategic-brand
planning and customer loyalty research firm. Robert Passikoff, president of the research company, said that Keyspan Energy/Brooklyn Union, which finished first in the category
each of the previous two years, held onto its position after deregulation by recognizing that its relationship with its customers was ultimately more important than lowering
rates.
Out of 129 brands, others that finished first in the 24 categories include Budweiser beer, Discover Card, Continental Airlines, Sprint, Major League Baseball, Amazon.com,
Yahoo, and the "Today" Show.