While their communications are highly regulated financial services companies show a growing penchant for social media channels, with engagement up 76% across all platforms since January.
▶ Making a Statement on Social Media: According to an exclusive survey conducted by social media analytics company Shareablee, financial services companies are growing their social platforms to get the word out and boost engagement among customers and prospects. Visa’s sponsorship of the Winter Olympics and the Super Bowl drew the highest engagement across Facebook and Twitter in February, capturing 35% of total actions across the two platforms, but went back to pre-campaign levels in March. Financial service companies may have found their comfort zone with Facebookand Twitter, but only 10 percent of such companies have an Instagram profile. “Now is the time for PR professionals to work with clients on strategies to incorporate the platform into communications strategies andcapitalize on this lift early,” said Tania Yuki, founder-CEO of Shareablee.
This article originally appeared in the October 27, 2014 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.