Considering the rash of certain brands’ ads, not many trust the adage, “Quality over quantity.”
Perhaps a few. Facebook posts by U.S. B2C brands actually fell 13% in Q1’ 16 vs Q1’ 15, according to Shareableedata provided exclusively to PR News. Still, consumer actions with those fewer posts remained flat year vs year. Actions are the sum of likes, shares and comments. Video pulled. B2Cs saw a 60% growth in Facebook video actions on a 40% rise in video content.
The top brand, BarkBox, saw 106% growth in engagement year over year thanks to a 732% increase in video actions. The brand’s videos feature dogs. Energy drinks Red Bull and Monster Energy battled for the next spots using different tactics. Videos were 42% of Red Bull’s content, driving 91% of its total actions. Monster Energy, like Red Bull, posted motorsports-related content, except it ran pictures, not videos.
Starbucks posts of new products had the most actions per post of any brand in the top 15, averaging nearly 165K actions per post.
