Lyon,-Kerri_SKDKnickerbocker

2017 Top Women in PR

Kerri Lyon

Managing Director

SKDKnickerbocker

Kerri Lyon oversees communications and media strategy for corporate and nonprofit clients seeking to raise their profiles, sway public opinion and manage major crises. From education to technology to economic development, Lyon works across many sectors and media channels to help her clients reach their target audiences and achieve their goals.

Whether it’s helping New York’s craft brewers restore a much-needed tax incentive, helping charter schools get the funding and facilities they need to flourish, or launching the nation’s first major solar mobile-charging initiative, Lyon brings a laser-like focus and intensity to every challenge.

Lyon, for example, led strategy development and communications efforts for the non-partisan nonprofit, She Should Run (SSR), which is dedicated to expanding the talent pool of future elected female leaders and working to motivate more women to explore leadership opportunities. SSR partnered with Mattel to launch the first-ever all-female ticket: President and Vice President Barbie. Leveraging the moment of a presidential campaign to help girls and women envision themselves in public office, Lyon crafted a compelling narrative for SSR and its co-founder and CEO, Erin Loos Cutraro, so that SSR’s mission was not lost among the Barbie news.

The plan included drafting and placing op-eds, securing earned media, and press drops of the Barbie set to top-tier media, select influencers, and female congresswomen and senators on the Hill, all while working closely with Mattel’s executive communications team. The campaign generated nearly 8 million media impressions in addition to over 300,000 social media impressions. SKDK successfully placed two op-eds in Fortune and TIME Motto, in addition to hits in top national outlets like the Washington Post, USA Today, Forbes, Bustle, Babble, Huffington Post, Yahoo, Refinery29, Cosmopolitan, Pop Sugar and more to help continue the discussion of women in political leadership positions.