Winners Circle

Outstanding People, High-Impact Campaigns -- PR News salutes the winners of its annual PR competitions. Click on the links below to view the most recent winners of our various awards programs. For details on our programs, contact Amy Jefferies at ajefferies@accessintel.com.

PR People Award Winners

Platinum PR Award Winners

Corporate Social Responsibility Award Winners

Nonprofit PR Award Winners

Winners of the Spokesperson of the Year Awards
 

Winners of PR News’ PR People Awards
Honored October 2005

(w) = Winner (hm)= Honorable Mention

Lifetime Achievement

• Carol L. Cone, Cone
• Michael Kempner, MWW Group
• Margery Kraus, APCO Worldwide
• James E. Lukaszewski, ABC, APR, Fellow PRSA, The Lukaszeswski Group Inc.

Account Executive of the Year

• Bryan Pope, Connors Communications (w)

Brand Marketer of the Year

• Alissa Blate, MWW Group (w)
• Elizabeth Chrane, Opteum Financial Services (hm)
• Mark Snyder, Holiday Inn Hotels & Resorts (hm)

Community Relations Executive of the Year

• Michael Holland, Honeywell (w)
• Vicki Gordon, InterContinental Hotels Group (hm)

Crisis Communicator of the Year

• Bill Zucker, Burson-Marsteller (w)
• Gene Grabowski, Levick Strategic Communic. (hm)

Media Relations Professional of the Year

• Mike Soltys, ESPN (w)
• Raymond Buse III, Cincinnati USA Regional Chamber (hm)
• Joseph Cohen, MWW Group (hm)
• Laurie Goldberg, Cartoon Network (hm)
• Carolyn Hergert, InterContinental Hotels Group (hm)
• Tiffany Schier, Borden Ladner Gervais LLP (hm)

PR Professional of the Year: Agency

• Doug Dome, Dome HK (w)
• Molly Miller, Engage PR (hm)
• Deborah Radman, Stanton Communications (hm)
• Marlo Renee Fogelman, marlo marketing/communications (hm)

PR Professional of the Year: Corporate

• Kevin Burr, Adobe (w)
• Eric Brown, Network Appliance (hm)
• Debora Foster, H.J. Heinz Company (hm)
• Mary-Frances Faraji, Schering-Plough (hm)

PR Professional of the Year: Financial/Investor Relations

• Timothy Perrott, NII Holdings Inc. (w)
• Elizabeth Saunders, Ashton Partners (hm)

PR Professional of the Year: Government

• Hal Pittman, U.S. Central Command (w)
• Veronica Meter, U.S. Govern. Printing Office (hm)
• Paula Pedene, Carl T. Hayden VA Medical Ctr (hm)
• Fred Sainz, San Diego Convention Center Corp. (hm)

PR Professional of the Year: Nonprofit/Association

• Jeffrey Joseph, Consumer Electronic Association (w)
• Trazanna Moreno, YMCA of Greater Houston (hm)
• Tracy Zampaglione, Conservancy of Southwest Florida (hm)

PR Team Leader

• Libby Schnee, Burson-Marsteller (w)
• Susan Diegelman, SheaHedges Group (hm)
• Francie Schulwolf, InterContinental Hotels Grp (hm)

Public Affairs Executive of the Year

• Neal Cohen, APCO Worldwide (w)
• Ken Capps, DFW Airport (hm)
• Azeezaly Jaffer, USPS (hm)
• Kevin Walker, Dittus Communications (hm) 
  

Winners of PR News’ Platinum PR Awards
Honored October 2005

(w) = Winner (hm)= Honorable Mention

Analyst Relations

• Sell-Side Analyst Outreach - SI International & CCG Investor Relations (w)
• Nextel Communications Inaugural Industry Analyst Relations Conference - Nextel Communications (hm)

Annual Report

• Annual Report 2004 - Nestlé (Malaysia) (w)
• 2004 Annual Report: Global Warming: Can We Find Common Ground? - Cinergy Corp. (hm)
• FEMSA 2004 Annual Report (hm)
• MetLife, Inc. 2004 Annual Review (hm)
• "Redefining State of the Art" Annual Report - Summa Health System (hm) 

Application of Research

• "Leveraging Thought Leadership to Extend the Brand" - Monster Worldwide, Inc. & Weber Shandwick (w)
• Rural Homeowners Consumer Education Campaign - Propane Education & Research Council with Harris Interactive and Porter Novelli (hm)
• Leisure Time Advocacy Initiative and Board - Hilton Family of Hotels (hm)
• PRoof - Porter Novelli Key Message Assessment & Optimization – Watson Pharma & Porter Novelli (hm)

Cause-Related Marketing

• IFAW 's 2004 Seal Campaign - IFAW & Edelman (w)
• The Great American Bake Sale - PARADE Magazine (hm)
• “PNC Grow Up Great” – PNC Financial Services Group & Cone (hm)
• Volvo Drive for Life Days – Volvo, Haberman & Associates and Fitzgerald Brunetti Productions (hm)

Community Relations

• “Diageo Spirit of the Americas”– Diageo & Westhill Partners (w)
• 360 Degrees of Financial Literacy - American Institute of Certified Public Accountants (hm)
• Great Battery Roundup - AAA of Northern California, Nevada & Utah (hm)
•  Fireman's Fund Heritage: Supporting San Diego Firefighters for a Safer Community -Fireman's Fund Insurance (hm)
•  Start Something Program From Target & Tiger Woods Foundation - Patrice Tanaka & Company, Inc. (hm)
•  “Southwest Airlines Adopt-A-Pilot Program”- Southwest Airlines (hm)

Crisis Management

• “Reforming WorldCom and Establishing the New MCI”– MCI & Hill & Knowlton, Inc. (w)
• "Do the Right Thing" - Henry Medical Center & GolinHarris (hm)
• Protecting Consumer Confidence in US Beef: An Issues Management Success - National Cattlemen's Beef Association and Burson-Marsteller (hm)
• Putting the Safety of Babies First - Gerber Products Company & Ruder Finn (hm)

E-Mail Communications

• “Let Symantec's Voice Be Heard”- Symantec Corp. & Connect Public Relations (w)
• Nanotech News Email Newsletter - Foley & Lardner LLP (hm)
• OFC/NFOEC Email Communications Campaign - WilkinsonShein Communications (hm)

Employee Relations

• Choose Well, Use Well – Dominion (w)
• A Passion for Excellence – Dominion (hm)
• Jump In! A New Approach to Annual Enrollment & Benefits – Nationwide (hm)
• The New England Initiative - Hewlett-Packard (hm)
• Tacoma Recycles @ Work - City Of Tacoma Solid Waste Management (hm)

Event Marketing

•  The 2004 World Series of Poker - Harrah's Entertainment Inc. & Trahan Burden & Charles (w)
•  2004 Entertainment Tonight Post Emmy Party - Paramount Domestic Television (hm)
•  Heart of a Woman Community Lecture on Women’s Heart Disease - Christiana Care Health System (hm)
•  HP & Office Depot Recycling - Hewlett-Packard & Hill & Knowlton, Inc. (hm)

External Publications

• About the Towels, We Forgive You…Holiday Inn's Book Of Towel Tales - Holiday Inn Hotels & Resorts & GCI Group-Atlanta (w)
• BIO Editors' & Reporters' Guide to Biotechnology - Biotechnology Industry Organization (hm)
• The Common Thread - Education Management Corporation (hm)

Financial/Investor Relations

• Pfizer Inc. 2004 Annual Review - Pfizer Inc. & VSA Partners (w)

Global PR

• "The Information Worker Board of the Future: Building a Bridge to the Internet Generation" - Microsoft Corp. & Waggener Edstrom (w)
• Business Software Alliance 2004 Global Software Piracy Study - Business Software Alliance & Dittus Communications (hm)

Internal Publication

• McDonald’s Corporation -- Customer Recovery Communications Toolkit - McDonald's Corporation & David Grossman & Associates (w)
• “50 Years Strong: The Evolution of Stantec” 50th Anniversary Book– Stantec (hm)
• The New England Initiative - Hewlett-Packard (hm)
• News@Sonoco - Sonoco (hm)

Marketing Communications

• "Answers for Living the Last Months of Life" - Hospice of Northwest Ohio, & R/P Marketing PR (w)
• Citibank's Credit-ED Program for Students - TMG Public Relations (hm)
• The NASCAR NEXTEL Cup Series Sponsorship - Nextel Communications and Carter Ryley Thomas
• Play Golf America - The PGA of America (hm)
• What’s the Download? Tackling Illegal File-Swapping– Edelman and the Recording Academy (hm)

Media Event

• Musicland Group & Axiom Marketing Communications - The Sam Goody Bad Gift Boycott (w)
• Bring Your Cow to Dairy Queen - Pierson Grant Public Relations (hm)
• Ford Motor Company & Ruder Finn - Ford Escape Hybrid-Manhattan on a Tank of Gas (hm)
• McNeil Nutritionals & RF Binder Partners - The SPLENDA Gingerbread House (hm)
• Promoting and Positioning the Grand Opening of the National Museum of the American Indians - Smithsonian Institute & Hill & Knowlton, Inc. (hm)

Media Relations

• Hampton Hotels - Make it Hampton (w)
• Access Communications - Two Horse Race (hm)
• Dan Klores Communications with Northlich - National Underground Railroad Freedom Center (hm)

Multicultural Campaign

• 2004 CARE Campaign - Hill & Knowlton Inc (w)
• 2004 CDC National Infant Immunization Campaign - HMA Associates, Inc. (hm)
• "Strong Men & Women: Excellence in Leadership" Campaign – Dominion (hm)
• El Cerdo Es Bueno- The San Jose Group (hm)

Press Release

• A Test on Troy: What's Real vs. What's Reel - University of Cincinnati (w)
• MultiVu's Multimedia News Release Helps Launch fresh2 - the First Odor-Fighting Light Bulb - MultiVu, PRNewswire Company, and Communications Factory (hm)
• Smithsonian Award Finalist Release - Hampton Hotels (hm)

Pro Bono Campaign

• Road to Freedom - Latham & Watkins LLP & Hill & Knowlton, Inc. (w)
• A Legacy in Ice: The 2004 Ice Palace - Saint Paul Festival and Heritage Foundation & Padilla Speer Beardsley Inc. (hm)
• Saving Illinois Parks and Wildlife - Partners for Parks and Wildlife & Public Communications Inc. (hm)
• The UC Berkeley E-Vote Research Project: "Winning the 'Vote' for Electoral Reform" - Eastwick Communications (hm)

Product Launch

• Ford Escape Hybrid Launch - Ford Motor Co. & Ruder Finn (w)
• Genoa Color Technologies Launch – HiTechPR (hm)
• Have a Heart: Launch for the First FDA - Approved Total Artificial Heart - Schwartz Communications (hm)
• The Meow Mix Café - The Meow Mix Company & Grand Central Marketing Inc. (hm)

Public Affairs

• "AccuPoll Champions Voter Verified Paper Audit Trail"- Paper Audit Trail for Electronic Voting & Antarra Communications (w)
• IFAW 's 2004 Seal Campaign - IFAW & Edelman (hm)
• Saving Illinois Parks and Wildlife - Partners for Parks and Wildlife & Public Communications Inc. (hm)
• “Winning Passage of the Class Action Fairness Act”- Porter Novelli Public Affairs (hm)

Public Service Announcement (PSA)

• Medicine Cabinet - Purdue Pharma & Fenn Communications Group (w)
• "Llegando a ti con Salud" Public Service Announcement (PSA) with Asociación Puertorriqueña de Diabetes and Novo Nordisk Inc. - Asociación Puertorriqueña de Diabetes, Novo Nordisk Inc., & Biosector 2/Barreto&Brightwell Associates (hm)

Website

• Online Renewal System - ClevelandZooSociety.org - Cleveland Zoological Society (w)
• FTC's Grand Scam Challenge - Federal Trade Commission (FTC) & Ogilvy Public Relations (hm)
• FloridaJuice.com: FDOC's Online Communications Hub – GolinHarris (hm)
• Hidden Landmarks - Hampton Hotels (hm)

Winners of Corporate Social Responsibility Awards
Honored 2005

Community Affairs

Winner

• Diageo – Spirit of America

Honorable Mentions

• Entergy - Mid South IDA Initiative
• Turkcell - The Contemporary Girls of Contemporary Turkey
• Blue Cross Blue Shield of Florida - Light a Fire
• Lawson Software and Weber Shandwick - Rwanda: Remembering, Reconciling, Rebuilding

Philanthropy Communications

Winner

• Office Depot - Caring and Making a Difference

Honorable Mentions

• Media that Delivers - Arizona Foothills Magazine Design Showhouse
• Deloitte & Touche USA, LLP - Junior Achievement 'Excellence though Ethics' Curriculum

Human Rights Communications

Winner

• Congress of Racial Equality and Committee For a Constructive Tomorrow - Health & Prosperity Intl.

Most Outstanding Association/Nonprofit Partner

Winner

• Computer Associates International, Inc. - CA/KaBOOM! Partnership

Honorable Mentions

• Christiana Care Health System - The Junior Board of Christina Care, Inc.

Business Ethics Communications

Winner

• Deloitte & Touche USA, LLP - "Personal Integrity, Public Trust"

Honorable Mentions

• Calpine Corp. - Calpine Code of Conduct
• PSEG - Standards of Integrity - Online Training

Environmental Communications

Winner

• GCI Read-Poland with Dell Inc. - No Computer Should Go To Waste

Honorable Mentions

• Fergus/Peters Group - Fertile Minds
• MGA Communications - N2N: Sustainable Development in Pinedale WY

Diversity Communications

Winner

• Blue Cross and Blue Shield of Florida - Celebrating Differences

Honorable Mentions

• Pfizer Inc. with Ketchum - Sana La Rana
• Purdue Pharma - Rediscovering Purdue 2004

Annual CSR Report

Winner

• Hewlett-Packard Company - 2004 Global Citizenship

Honorable Mentions

• Edelman - April 2004 Sustainability Report - Moving Forward
• Harrah Entertainment, Inc. - Committed to Our Community
• Fergus/Peters Group - PotashCorp 2003 Sustainability Report
• Hill & Knowlton - 2004 Motorola Global Citizenship Report

Employee Relations

Winner

• MGM Mirage - Voice Foundation & Employee Volunteer Program

Honorable Mentions

• Avnet, Inc. - Avnet Employee Relations
• Hewlett-Packard Company - New England Initiative
• Booz Allen Hamilton - Give blood. Give life.

Winners of the Nonprofit PR Awards
Honored November 2005

Advocacy Campaign and Lobbying Efforts

Winner:

• Protecting Our Water from MTBE
• American Water Works Association

Honorable Mentions:

• Saving Illinois Parks and Wildlife - Public Communications Inc.
• The Campaign for a Better State Test for High Schools - Stony Point Communications
• "Separate and Unequal: Changing the Face of Healthcare in America"- Hyde Park Communications

 Corporate Partnership/s

Winner:

• JA Worldwide and The Allstate Foundation Maximize A Historical Relationship to Impact Millions with JA Economics for Success - Allstate Insurance Company

Honorable Mentions:

• The American Nurses Association’s Take Action for Healthy Blood Pressure Tour - Ruder Finn
• East Side House Settlement Gala Preview of the 2005 New York International Auto Show - Sharp Communications
• Switch to Cold - Canadian Energy Efficiency Alliance

 Crisis Management

Winner:

• Media Relations Turns Kettle Crisis into Fundraising Bonanza
• The Salvation Army

Honorable Mentions:

• ASHP Responds to Flu Vaccine Price Gouging Crisis - American Society of Health-System Pharmacists
• YPCincy's Cicada Escape Zones - Cincinnati USA Regional Chamber         

 Event PR

Winner:

• AKC Responsible Dog Ownership Day - American Kennel Club

Honorable Mentions:

• The Big Picture Project - Professional Marketing for Hospice of Michigan
• Que Nada Nos Detenga (Let Nothing Stop Us!) Voter Registration Campaign – Edelman
• The U-505 Experience: Moving a National Historic Landmark - Museum of Science and Industry

 External Publication

Winner:

• Legacy of Heroes - American Academy of Orthopaedic Surgeons

Honorable Mentions:

• Boy Scouts of America - Flint River Council - McRae Communications
• La Mirada Community Calendar  - City of La Mirada
• Annual Report 2005-Wildlife Advancing Africa- American Wildlife Foundation

 Fundraising & Membership Campaign

Winners:

• American Heart Association's Go Red For Women- Cone
• IFAW's 2004 Seal Hunt Campaign - - IFAW and Edelman Public Relations Worldwide

Honorable Mentions:

• The Eamonn Coghlan Team… Running to help Our Lady's Hospital for Sick Children - Fleishman Hillard
• "Big Brothers Big Sistsers Celebrates 100 Years"  - Porter Novelli
• Living Generously Does a World of Good - Jewish Federation of Palm Beach County

 Internal Publication

Winner:

• 2004 PGA of America Annual Report - The PGA of America

Honorable Mention:

• County Line - Palm Beach County Public Affairs Department

 Media Relations

Winner:

• Weber Shandwick - Namaste Charter School- Weber Shandwick

Honorable Mentions:

• "Big Brothers Big Sisters Celebrates 100 Years" - Porter Novelli
• Chihuly in the Garden - The Reynolds Group, Inc
• Shining A Light on HIV - STOP AIDS Project
• St. Jude Children's Research Hospital's Thanks & Giving Campaign – Ketchum

 Organizational Brand Marketing and Communications

Winner:

• Mzansi Account - Fleishman-Hillard South Africa
  

Honorable Mentions:

• Housing Virginia Pilot Campaign - Housing Virginia
• Improving the Reputation of a VA Medical Center - Carl T. Hayder Medical Center

 PR on a Shoestring

Winner:

• Happy Tails - Collier County Government

Honorable Mentions:

• America's Favorite Zoo - Tulsa Zoo
• Injured Marine Semper Fi Fund - Sightline Marketing

 Public Service Campaign

Winner: 

• Knock Your Socks Off - American Podiatric Medical Association

Honorable Mentions:

• "Get Up, Get Out, Get Moving!" - American Academy of Orthopaedic Surgeons
• Shining A Light on HIV - STOP AIDS Project

 Volunteer Campaign

Winner:

• Empowering Volunteers with Public Relations Resources - Anne Klein and Associates

 Web Site

Winner:

• Building the Fort-To-Sea Trail - Conkling Fiskum & McCormick

Honorable Mentions:

• Bob and Mary Quits Stop Smoking Campaigns - American Legacy Foundation
• Materials for the Arts Website Database - Friends of Materials for the Arts
• www.usepropane.com - Propane Education & Research Council with Porter Novelli

Winners of the Spokesperson of the Year Awards
Honored Nov/Dec 2005 (this award is being integrated into the PR News PR People Awards program for 2006)

• Cameron Ballantyne, American Red Cross of the National Capital Area
• J.C. Benton, Ohio Department of Education
• Ken Capps, Dallas Fort Worth International Airport
• Will Cross, Novo Nordisk, Inc.
• Linda Dano, Support Partners, Eli Lilly & Company
• John Drengenberg, Underwriters Laboratories, Inc.
• Robert Elek, Verizon Communications
• Kristin Jacobs, Broward County, Florida
• Rosetta Jones, Visa USA
• Tom Hanley, Connecticut Children’s Medical Center
• Andrew Puzder, CKE Restaurants, Inc.
• Ed Stewart, Southwest Airlines
• Martin Taylor, Microsoft Corporation
• Stuart Weinstein, MD, American Academy of Orthopaedic Surgeons