The PR News Winners Circle includes all of the winners and honorable mentions from all of PR News' awards program dating back to 2009.

PR News Awards: 2017

Top Women in PR Honorees

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CSR Award Winners and Honorable Mentions

CSR Hall of Fame Winners

Agency CSR A-List Winners

Corporation (<25,000 employees)

Winner: Aflac

Honorable Mentions:

  • USANA Health Sciences
  • PJ Lhuillier Group of Companies
  • Pioneer Services
  • GOJO Industries
  • Flowserve Corporation
  • Dallas Fort Worth International Airport

Corporations (>25,000 employee)

Winner: Speedway LLC

Honorable Mentions:

  • Oracle
  • ManpowerGroup
  • Food Lion

CSR Professional of the Year

Winner: Aaron Sherinian, United Nations Foundation

Honorable Mentions:

  • Jane Madden, Burson-Marsteller
  • Nicole Koharik, GOJO Industries
  • Nikos Avlonas, Centre for Sustainability and Excellence

Annual Report

Winner: iHeartMedia: iHeart Impact Report

Honorable Mentions:

  • USANA Health Sciences
  • Martin Brower
  • The Lifetime Healthcare Companies
  • Food Lion
  • FINCA International
  • The Clorox Company
  • Arby's Restaurant Group, Inc.
  • American Cleaning Institute

Blog

Winner: Cone Communications

Honorable Mentions:

  • Causecast
  • Arrow Electronics

Cause Branding Campaign

Winner: Jersey Mike's Subs - Month of Giving

Honorable Mentions:

  • SPN Communicatons - KFC Footbattle: International Youth Festival of Active Lifestyle Season 2016
  • PJ Lhuillier Group of Companies - Sports Advocacy Campaign
  • MetLife - Multipliers of Prosperity
  • M Booth - That Ship Hasn't Sailed: Carnival Cruise Line's Honor. Family. Fun.
  • Creation - Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
  • Cracker Barrel Old Country Store - Operation Rocker: Cracker Barrel's Summer Salute to Military Families
  • Amway - The Power of 5 Million Nutrilite Little Bits

Community Affairs

Winner: Your Move: Ascension Empowers Ferguson Youth Through Chess

Honorable Mentions:

  • Mastercard - Girls4Tech
  • Honeywell - Hometown Solutions & Safe Water Network India - Telangana
  • Honeywell - Hometown Solutions & Operation USA - Ngolos Elementary School
  • Food Lion Feeds - Year Two
  • Burson-Marsteller and BVK - CITGO Caring for Our Coast
  • Aurora Health Care - Better Together Fund

Corporate-Community Partnership

Winner: JetBlue - Imaginations Take Flight with JetBlue's Soar with Reading Initiative

Honorable Mentions:

  • Houghton Mifflin Harcourt - Curious World Tour
  • Discovery Education and Pepco Holdings - Pepco STEM Club
  • Cambia Health Solutions - Harnessing Employee Volunteerism Power for Global Health Care Change
  • CA Technologies - Guppy Tank
  • Teva Pharmaceuticals - Corporate Sponsorship: Teva/Direct Relief
  • Takeda Oncology - Music 2 Fight Myeloma
  • PPG - COLORFUL COMMUNITIES Program
  • Mastercard - Girls4Tech
  • Ketchum - H&R Block: I Was a Teenage Budget Hero
  • Food Lion - The "Feedys" Awards: Feeding Our Community by Empowering Our Food Banks
  • CBS EcoMedia - Team8 Tour: Building Healthy Communities

CSR on a Shoestring

Winner: USI Insurance Services

Honorable Mentions:

  • Workiva Inc. - July 2016 Sustainability Report
  • Rainier Brewing Company - Rainier Beer Gives Back and Taps Heritage with Tabs for Trees
  • IAC Applications

Diversity Communications

Winner: Anthem Foundation - Increasing Bystander CPR among Latino Millenials

Honorable Mentions:

  • Food Lion - Supporting Our CIAA Schools Through Feeding Our Communities
  • Cisco's commitment to making the world a better place
  • 4A's with Havas PR North America - The 4A's: An Industry Under Fire Comes Out Swinging

Employee Relations

Winner: Food Lion Feeds - The Great Pantry Makeover II

Honorable Mentions:

  • MSLGROUP for The Home Depot Foundation - Celebration of Service: An Army of Associates Creates Independence at Home for U.S. Veterans
  • Hill+Knowlton Strategies and Banfield Pet Hospital - Pet-Friendly Workplace PAWrometer
  • Golden State Foods Associates Catch the Make a Wave Campaign
  • Bacardi Limited - No Straws Pledge

Environmental Stewardship

Winner: Cohn & Wolfe for Tom's of Maine - The #LessWasteChallenge

Honorable Mentions:

  • Verde Brand Communications for KEEN Footwear - Live Monumental Campaign
  • Rainier Brewing Company - Rainier Beer Gives Back and Taps Heritage with Tabs for Trees
  • The Metropolitan Water District - Leaders in Environmental Stewardship: Outreach Campaign
  • JetBlue - Leadership in Sustainability
  • JetBlue - Business Social Environmental Responsibility Report
  • Hilton - Department of Energy SWAP Program

Event CSR/Green Focus

Winner: ESPN - Sports Humanitarian of the Year Awards

Honorable Mentions:

  • Mary Kay Inc. - Global Day of Beauty 2016
  • Havas PR - An Education Summit to Address Arizona's Teacher Crisis: Let's Talk Ed
  • Food Lion - The "Feedys" Awards: Feeding Our Community by Empowering Our Food Banks
  • Extended Stay America - Hotel Keys of Hope Cancer Survivors Reunion
  • Burson-Marsteller and BVK - CITGO Caring for Our Coast

Green PR Campaign

Winner: Klean Kanteen - #BringYourOwn Campaign

Honorable Mentions:

  • Dallas Fort Worth International Airport - Sustainability, Transformed: DFW Airport Leads the World
  • Cohn & Wolfe for Tom's of Maine - The #LessWasteChallenge –

Media Relations

Co-Winner: Cigna - Away from Blame: Cigna's Initiative to Fight the U.S. Opioid Epidemic

Co-Winner: Havas PR - Earth To Paris: A Global Movement for Bold Planet Action

Honorable Mentions:

  • RF|Binder - CVS Health Kicks Butts in Partnership with Campaign for Tobacco-Free Kids
  • MSLGROUP for The Home Depot Foundation - Celebration of Service: Creating Independence at Home for U.S. Veterans
  • MSLGROUP - #FreeToWalk For The Allstate Foundation Purple Purse
  • Vodafone - #BeStrong Anti-bullying Emojis
  • JetBlue - Imaginations Take Flight with JetBlue's Soar with Reading Initiative
  • Anthem Foundation - Ranking Our Healthiest Cities with the American Fitness Index

Nonprofit/Corporate Partnership

Winner: Viacom - Witness the Power of Story

Honorable Mentions:

  • Multiple Myeloma Research Foundation, Takeda Oncology and CURE Magazine - Moving Mountains for Multiple Myeloma
  • MetLife - Dream, Save, Do: Financial Empowerment for Families
  • IRPC Public Company limited - From Bench To Community
  • International Paper - Forestland Stewards
  • The Val Skinner Foundation and Discovery Education - Decoding Cancer
  • CBS EcoMedia - Ending illiteracy in America
  • BlueCross BlueShield of Western New York - Fitness at Canalside
  • Anthem Foundation - Combatting Childhood Obesity with a Triple Play

Philanthropy Communications

Winner: RF|Binder - Muscular Dystrophy Association asks Americans to Defy the Impossible and "Live Unlimited"

Honorable Mentions:

  • Hyundai Motor America & APCO Worldwide - Hyundai Hope On Wheels, Every Handprint Tells a Story
  • Havas PR - #GivingTuesday: The Day the World Gave Back
  • Food Lion Feeds - The Great Pantry Makeover II

ProBono Campaign

Winner: Publicis Groupe Égalité - Prep4Love Chicago

Product Design/Redesign

Winner: Zappos - THINK - #ImNotABox Campaign

Honorable Mentions:

  • Thermo Fisher Scientific - TSX400 Ultra Low Temperature Freezer Launch

Recycling Program

Winner: Dell, PPR Worldwide and BWR Host NYC Tech Takeback With Adrian Grenier in Honor of America Recycles Day

Honorable Mentions:

  • Zappos - THINK - #ImNotABox Campaign
  • Hilton - Soap Recycling

Social Good

Co-Winner: WWE - WWE & The V Foundation for Cancer Research - Connor's Cure Campaign

Co-Winner: PwC - Earn Your Future Dee-1 Campaign

Honorable Mentions:

  • Discovery Education
  • Teva Pharmaceuticals - Community Partnership Program
  • PJ Lhuillier Group of Companies - Cebuana Lhuillier Disaster Resilience Campaign
  • Nobel Ilac - Pink Toilet Project
  • JetBlue - Imaginations Take Flight with JetBlue's Soar with Reading Initiative
  • Food Lion Feeds - Year Two
  • Food Lion Feeds - The Great Pantry Makeover II
  • Dell, PPR Worldwide and BWR Appoint Adrian Grenier as Dell's First-Ever Social Good Advocate
  • Creation - Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
  • Bacardi Limited - No Straws Pledge
  • Amway - The Power of 5 Million Nutrilite Little Bits

Social Media Campaign

Co-Winner: Weber Shandwick - M&M'S #MakeMLaugh For Red Nose Day

Co-Winner: Vodafone - #BeStrong Anti-Bullying Emojis

Honorable Mentions:

  • Workiva Inc. - July 2016 Sustainability Report
  • MSLGROUP for The Home Depot Foundation - Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans
  • Largemouth Communications - Kyle Petty Charity Ride Across America
  • Food Lion Feeds - The Great Pantry Makeover II
  • CIT - Foodortunity
  • CBS EcoMedia - Charity Champions League: The Competition for Social Good

Social Media Communications

Winner: Hyundai Motor America & APCO Worldwide - Hyundai Hope On Wheels, Every Handprint Tells a Story

Honorable Mentions:

  • The Metropolitan Water District of Southern California - Engineering a Marvel: A Collection of Diverse Voices
  • Food Lion Feeds - The Great Pantry Makeover II

Stakeholder Engagement

Winner: Bacardi Limited - No Straws Pledge

Honorable Mentions:

  • Delta Air Lines - The Hearts for Brussels Campaign

Sustainability/CSR Report

Winner: Lockheed Martin 2015 Sustainability Report: Science of Citizenship

Honorable Mentions:

  • Hormel Foods
  • Jackson Family Wines
  • GOJO Industries
  • Cone Communications - TARGET Corporate Social Responsibility Report
  • Comcast NBCUniversal - 2016 CSR Report
  • Axalta Coating Systems
  • Ameren Corporation

Video Initiatives

Winner: Discovery Education and Toyota - TeenDrive365 Video Challenge

Honorable Mentions:

  • Thermo Fisher Scientific - Give Us Hope
  • RF|Binder - Insight Dialogues presented by The Rockefeller Foundation
  • Food Lion Feeds - The Great Pantry Makeover II
  • Creation - Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
  • Cone Communications - Communicating an Innovative Approach to Sustainability through Film: Kombit - The Cooperative

Volunteer Program

Winner: Hilton - Global Month of Service

Honorable Mentions:

  • Thermo Fisher Scientific - STEM Education Program
  • Teva Pharmaceuticals - Teva Tov
  • Pizza Hut - Life Unboxed Volunteers
  • Mastercard - Girls4Tech
  • Discover Financial Services - Discover Cares: Using Expertise to Drive Volunteerism
  • Cambia Health Solutions - Harnessing Employee Volunteer Power for Global Health Care Change
  • AOL - Monster Help Day
  • Anthem Associate Giving Program - Building Healthy Communities

Workplace Innovation

Winner: MasterCard - Girls4Tech

Honorable Mentions:

  • Teva Pharmaceuticals - Teva Tov
  • Cone Communications - Making Community Possible at U.S. Bank

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Nonprofit PR Awards Winners and Honorable Mentions

Advocacy Campaign and Lobbying Efforts

Co-Winner: American Heart Association - CPR in Schools

Co-Winner: Share Our Strength - Time For Breakfast Illinois

Honorable Mentions:

  • SKDKnickerbocker / Shatterproof - Fighting the Opioid Epidemic with PDMPs
  • National Hydropower Association - UnlockHydro
  • Erwin Penland - Evolve - PSA: "An American Man in America"
  • Energy Efficiency Communicators Network - An Inaugural, Nationwide Energy Efficiency Day
  • Consumer Technology Association - 2016 Innovation Scorecard
  • American Association of Nurse Practitioners - Veterans Deserve Care

Annual Publication or Brochure

Winner: Lynn University Viewbook

Honorable Mentions:

  • Porter Novelli on behalf of Healthcare Georgia Foundation - Taking Care of You
  • Kenneth Rainin Foundation - Turning Points: 2015
  • Golden Gate National Parks Conservancy - 2016 Report to the Community
  • Central Asia Institute - Journey of Hope
  • AAP Foundation

Blog

Winner: San Diego Convention Center Corporation - The Convention Center Connection

Honorable Mentions:

  • Texas811 - Scott Finley
  • Better Business Bureau - WatchYourBuck.com

Branding/Re-Branding

Winner: Ascension - Moving to a Unified Ascension Brand

Honorable Mentions:

  • Right Hat - Education that is More than Book Deep
  • The National Creditors Bar Association - NARCA
  • Havas PR - Rebranding the Teaching Profession in Arizona: Tucson Values Teachers with Southern Arizona Leadership Council

Crisis Management

Winner: American Red Cross - Louisiana Flooding

Honorable Mentions:

  • Camino Public Relations - Abortion Wars: using system dynamics to resolve crisis

Event PR

Winner: Hill+Knowlton Strategies - Victory: Invictus Games Orlando 2016

Honorable Mentions:

  • The Kimmel Center for the Performing Arts - Philadelphia International Festival of the Arts
  • Society for Human Resource Management - 2016 Annual Conference & Exposition
  • Providence Institute for Human Caring - Right, before I die
  • Havas PR - Earth To Paris: A Global Movement for Bold Planet Action
  • AAP Foundation - 25th Anniversary

Marketing

Winner: American Cheese Society - The Cheese Party

Honorable Mentions:

  • Goodwill Industries of the Southern Piedmont - Werkin' the GW Look Helps Put People to Work
  • Fahlgren Mortine and Donate Life Ohio - Second Chance Champions
  • Edelman - The Aurora Prize for Awakening Humanity

Media Relations

Co-Winner: MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans

Co-Winner: Havas PR - #GivingTuesday: The Day the World Gave Back

Honorable Mentions:

  • SKDKnickerbocker / Shatterproof - Fighting the Opioid Epidemic with PDMPs
  • National Hydropower Association - UnlockHydro
  • Greenough - Yale Peabody Museum | David Friend Hall
  • Goodwill Industries of the Southern Piedmont - Werkin' the GW Look Helps Put People to Work
  • Better Business Bureau - Consumer Education
  • Ascension - Diversity and Inclusion Op-ed Program
  • American Academy of Pediatrics - Children and Media Recommendations

PR on a Shoestring Budget

Winner: Goodwill Industries of the Southern Piedmont - Werkin' the GW Look Helps Put People to Work

Honorable Mentions:

  • St. Baldrick's Foundation - 'Kids Are Special' Campaign
  • Plaza Jewish Community Chapel, Inc. - Shabbat Candle Lighting Time Announcement
  • National Hydropower Association - UnlockHydro
  • National Association of Insurance Commissioners - Tough Tasks Made Easy
  • Indiana University Health - IU Health Hoosier Heroes
  • Idaho Transportation Department - Innovate ITD
  • Havas PR - Rebranding the Teaching Profession in Arizona: Tucson Values Teachers with Southern Arizona Leadership Council

Press Release

Winner: American Osteopathic Association - Roller Coasters Remedy for Kidney Stones

Honorable Mentions:

  • UMass Lowell - Millennials Poll Media Relations
  • 919 Marketing - College Foundation of North Carolina FAFSA Day

Public Affairs/Issues Management

Winner: National Hydropower Association - UnlockHydro

Honorable Mentions:

  • Singer Associates, Inc. - UCSF Benioff Children's Hospital, Oakland
  • Children's Health - Fostering Excellence for Children in Foster Care

Public Service Announcement

Winner: American Heart Association - Don't Die of Doubt

Honorable Mentions:

  • Schmidt Public Affairs on behalf of The American College of Rheumatology - Don't Ignore the Signs: Rheumatic Disease Awareness Month PSA Featuring Actress Jennie Garth
  • Plaza Jewish Community Chapel, Inc. - Shabbat Candle Lighting Time Announcement

Publication or Report (online or print)

Winner: The Sentry and the Enough Project - The Sentry Investigative Report: War Crimes Shouldn't Pay

Honorable Mentions:

  • National Council of Juvenile and Family Court Judges - Enhanced Resource Guidelines
  • Lynn University - Annual Edition 2016
  • Kenneth Rainin Foundation - Turning Points: 2015
  • K9s For Warriors - Dog Tales
  • JEVS Human Services - e-Inside JEVS Newsletter
  • Georgetown University Center on Education and the Workforce - America's Divided Recovery: College Haves and Have-Nots
  • Ascension - Good Day Ascension: A Journey to One Integrated Ministry

Social Media

Winner: MSLGROUP - Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans

Honorable Mentions:

  • WorldVentures Foundation - #HeartToServe
  • National Council for Behavioral Health - #NatCon16 Twitter Ambassador Program
  • 919 Marketing - College Foundation of North Carolina FAFSA Day

Social Responsibility Campaign/Initiatives

Co-Winner: Havas PR - Earth To Paris: A Global Movement for Bold Planet Action

Co-Winner: MSLGROUP - Celebration of Service: An Army of Associates Creates Independence at Home for U.S. Veterans

Honorable Mentions:

  • American Heart Association - CPR in Schools
  • USA Swimming Foundation - Make a Splash
  • Porter Novelli - Social Success for Social Good: Junior Achievement of Georgia
  • Paul Werth Associates on behalf of the National Safe Boating Council - North American Safe Boating Safe Boating Campaign
  • KCETLink Media Group - Your Choice. Your Voice.
  • Hill+Knowlton Strategies - Victory: Invictus Games Orlando 2016

Video and/or Podcast Program

Winner: National Association of Insurance Commissioners - RJ's Bad Breaks: Panic-Free Planning, Protecting Prized Possessions & Auto Accidents Aplenty

Honorable Mentions:

  • McCabe Message Partners - The SCAN Foundation's Long-Term Care Financing Initiative
  • AXON - National Hemophilia Foundation: Joint Bleeds Educational Video

Web Site

Winner: American Thoracic Society - Journals Web Site

Honorable Mentions:

  • 919 Marketing - College Foundation of North Carolina Microsites

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PR News Awards: 2016

Diversity and Inclusion Awards Honorees and Leaders

Diversity & Inclusion Campaign Honorees

  • Alzheimer's Australia Vic - Let's Talk About Sex: Relationships and Intimacy as We Age
  • Ascension - Addressing Healthcare Needs of Diverse Communities, One Story at a Time
  • ATB Financial - Postcard Stories Diversity and Inclusion Awareness Campaign
  • Aurora Health Care - What is Diversity & Inclusion at Aurora?
  • Burson-Marsteller - Together Being More
  • CITGO Petroleum Corporation - Official Fuel Sponsorship for the 2015 Special Olympics Unified Relay Across America
  • FleishmanHillard - FH4Inclusion
  • Hill+Knowlton Strategies - #NotYourMascot: Bringing a Human Rights Issue to Center Field
  • HP Inc. - Bringing HP's Culture of Diversity and Innovation to Life
  • Imprenta Communications Group - Plastic Pollution Awareness Campaign
  • Imprenta Communications Group - Local Control Funding Formula Awareness Campaign
  • Lubrizol Corporation - Rebrand Lubrizol Diversity and Inclusion (D&I)
  • Mastercard -PRIDE Mastercard Mexico and Central America Chapter Launch
  • Moet Hennessy USA - Women @ MHUSA Initiative
  • Realogy Holdings Corp. - Diversity & Inclusion Council
  • Sedgwick - Differences Matter
  • Taft Communications - New Jersey State of Diversity Survey
  • Takeda Oncology - “Take Pride” Float at Boston Pride Parade
  • TBWA\Chiat\Day - Accenture Being Greater Than Program
  • USA Swimming - Diversity & Inclusion Cultural Inclusion Resource Guides

Diversity & Inclusion Leaders

  • Laura Alber, Williams-Sonoma,Inc.
  • Catherine Hernandez-Blades, Aflac
  • Antonio Lucio, HP Inc.
  • Laverne McGee, OCPA
  • Paul Rosengren, PSEG
  • Roberto Vila, Mastercard
  • Teresa White, Aflac
  • Maxine Williams, Facebook
  • Ronald W. Wong, Imprenta Communications Group

Nonprofit PR Awards Winners and Honorable Mentions

Advocacy Campaign and Lobbying Efforts

Winner: United Nations Foundation - Public Affairs Team

Honorable Mention:

  • American Heart Association - Step Up to the Plate for School Meals
  • APCO Worldwide - Protecting North Carolina Nonprofit Tax Exemption
  • The Canadian Alliance on Mental Illness and Mental Health - ACT!ON Mental Health
  • Havas PR Global Collective - A Global Collaboration Wins the Day for Climate Science
  • Illinois Policy Action - Chicago food-cart legalization
  • National Association of Convenience Stores - NACS In Store

Branding/Re-Branding

Winner: Right Hat - A New Way of Thinking

Honorable Mention:

  • Corporation for Public Broadcasting - Nine Network of Public Media: American Graduate
  • Right Hat - Growing Excellence

Corporate/Nonprofit Partnership

Winner: American Lung Association & CVS Health, Edelman - American Lung Association's LUNG FORCE

Honorable Mention:

  • The National Center for Missing and Exploited Children - KidSmartz
  • Samsung Electronics Canada - Samsung Canada's The Look At Me Project
  • U.S. Green Building Council - Green Apple Day of Service 2015

Digital PR and Marketing

Winner: Taco Bell Foundation - "Potential" Campaign

Honorable Mention:

  • Consumer Technology Association - 2014 CTA Holiday Research Campaign
  • United Nations Foundation
  • Weber Shandwick on behalf of UNICEF - Real-Time Content Studio at the UN General Assembly

Event PR

Winner: Children's Miracle Network Hospitals - Champions for Children's Hospitals

Honorable Mention

  • Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
  • Valley Forge Tourism & Convention Board - Home Away from Rome Campaign

External Publication or Report (online or print)

Winner: SHIFT Communications - The Power of Wonder: Celebrating Five Years with Wonderopolis

Honorable Mention:

  • American Cleaning Institute - 2015 ACI Sustainability Report
  • The Case Foundation - A Short Guide to Impact Investing
  • The Garden Conservancy - Silver Anniversary Report
  • National Disability Institute - 25@25

Fundraising

Winner: 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave Back

Honorable Mention:

  • American Lung Association & Edelman - LUNG FORCE
  • Johanniterhjälpen - Challenge Ebola
  • Taco Bell Foundation - Raising Money for Teen Potential

Marketing

Winner: Taco Bell Foundation - "Potential" Campaign

Honorable Mention:

  • American Lung Association & Edelman - LUNG FORCE
  • American Society for Aesthetic Plastic Surgery - WE ARE AESTHETICS

Media Relations

Winner: U.S. Green Building Council - Top 10 LEED States

Honorable Mention:

  • American Lung Association & Edelman - LUNG FORCE
  • Compassion International - Rebuilding Haiti
  • Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
  • Humane Society Silicon Valley - Eddie the Terrible
  • United Nations Foundation - Public Affairs Team

PR on a Shoestring Budget

Winner: Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program

Honorable Mention:

  • Canadian Public Libraries for Fair Ebook Pricing - Fair Pricing for Libraries
  • Havas PR North America - Huerta Scholarship: The First Hour for the First Americans
  • Imprenta Communications Group - I Can Afford College
  • Johanniterhjälpen - Challenge Ebola
  • Lymphoma Research Foundation - Light it Red for Lymphoma
  • National Association of Insurance Commissioners - Small Business
  • United Nations Foundation - Girl Up

Public Affairs/Issues Management

Winner: Havas PR North America - Moving Mountains to Draw Attention to Sacred Navajo Land

Honorable Mention:

  • U.S. Green Building Council - Booz Allen Economic Impact Study

Public Service Announcement

Winner: AICR/Williams Whittle - CANcer PREVENTion: Together We Can

Honorable Mention:

  • Imprenta Communications Group - North East Medical Services
  • NSBC and Paul Werth Associates - Love the Life: Wear It! PSA Campaign

Publications

Co-Winner: CA Technologies
Co-Winner: MedTech Association - 2015 Bio/Med Industry Report: Navigating Today’s Healthcare Landscape

Honorable Mention:

  • MVP Health Care - MVPnews Employee Newsletter
  • Office Depot Foundation - 2014 Annual Report to the Community
  • US Postal Service - little blue book

Social Media

Winner: Weber Shandwick on behalf of UNICEF - Real-Time Content Studio at the UN General Assembly

Honorable Mention:

  • American Hospital Association - Advancing Health in America
  • Hospital for Special Surgery - HSS Back in the Game

Social Responsibility

Winner: Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program

Honorable Mention:

  • Imprenta Communications Group - Wage Theft
  • National Association of Insurance Commissioners - Teen Driving Reboot
  • National Hospice and Palliative Care Organization - Moments of Life: Made Possible by Hospice
  • Taco Bell Foundation - "Potential" Campaign

Video and/or Podcast Program

Winner: The Case Foundation - Are Your Ready to Change the World?

Honorable Mention:

  • CAF America - Radio Network
  • National Hemophilia Foundation - Making Your Factor Work for You

Website

Winner: National Beer Wholesalers Association - NBWA Website

Honorable Mention:

  • Georgia Aquarium - 2015 Website Redesign

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CSR Awards Winners and Honorable Mentions

Agency CSR A-List

Hall of Fame

Annual Report

Winner: Viacom - Raising Voices : Viacom 2015 Social Impact Review

Honorable Mention:

  • Caesars Entertainment - Serious Play
  • Cigna - CR Report
  • The Lifetime Healthcare Companies
  • Medtronic, Inc. - Further, Together
  • Office Depot Foundation - Making a Difference: 2014 Annual Report to the Community

Cause Branding Campaign

Co-Winner: Frontier Communications - America's Best Communities
Co-Winner: JetBlue Airways - 2015 Soar with Reading - Solving for Book Deserts

Honorable Mention:

  • Anthem Foundation - Hands Only CPR: Training 100 Million People to the beat of "Stayin' Alive"
  • Aspen Dental Management Inc. - The Healthy Mouth Movement
  • Bayer Corporation - Making Science Make Sense: A 20th Anniversary Celebration & Campaign to promote STEM education in the United States
  • Clear Channel Outdoor Americas - Traffic Report
  • DonorsChoose.org - Chevron Fuel Your School Program
  • Imprenta Communications Group - Wage Theft
  • MWW - Subaru Drives Home the Shocking Need for Pet Safety
  • PJ Lhuillier Group of Companies - Cebuana Lhuillier Search for the Happiest Pinoy 2015
  • Toys"R"Us, Inc. - Helps Special Olympics Young Athletes Achieve Their #MyFirstSportsMoment
  • Türk Telekom - Loud Steps

Community Affairs

Winner: Duke Energy - Water Resources Fund

Honorable Mention:

  • Anthem Foundation - Hands Only CPR - Training 100 Million People to the beat of "Stayin' Alive"
  • Discovery Communications - Support of My Brother’s Keeper Initiative: Changing the Narrative for Boys and Young Men of Color.
  • Food Lion Feeds - Year 2: Building on Our 500 Million Meal Commitment
  • Honeywell Hometown Solutions 2015
  • Mylan - EpiPen4Schools Program
  • PJ Lhuillier Group of Companies - Cebuana Lhuillier Advocacy Campaigns

Corporation

Co-Winner: Bacardi Limited - Good Spirited:Building a Sustainable Future
Co-Winner: Oracle

Honorable Mention:

  • Anthem Foundation
  • ERA Real Estate
  • Meltwater News US1 Inc.
  • MillerCoors
  • Pioneer Services, a Division of MidCountry Bank - CSR Program for Military Families

Corporate-Community Partnership

Co-Winner: Aspen Dental Management Inc. - The Healthy Mouth Movement
Co-Winner: JetBlue Airways - 2015 Soar with Reading: Solving for Book Deserts

Honorable Mention:

  • Belk and Discovery Education - Belk Service Learning Challenge
  • Canadian Alliance on Mental Illness and Mental Health - Champions of Mental
  • Health Awards and Mental Illness Awareness Week
  • DonorsChoose.org - Chevron Fuel Your School Program
  • Frontier Communications - America's Best Communities
  • International Sport and Culture Association - The economic cost of physical inactivity across Europe
  • Lenovo Scholar Network - Empowering Future Tech Leaders
  • MasterCard - Girls4Tech
  • MWW - Building Blocks for the Future: Samsung Technology Partnership with Boys & Girls Clubs of America
  • Nestle Waters North America - A Community Approach to Trash Free Waterways
  • New York Life Foundation/Tiller, LLC - Addressing Grief at School
  • Raytheon Company - National Engineers Week ‘Girl Day’ 2015
  • SAIC - Give A Meal Team Challenge
  • SAP - Education Initiative
  • Teva Pharmaceuticals - Teva's Community Partnership Program

CSR on a Shoestring

Winner: Havas PR North America - Huerta Scholarship: The First Hour for the First Americans

Honorable Mention:

  • CENTURY 21 Real Estate LLC - Delivering Josiah's Dream Day
  • CIT Group - Foodortunity Contest
  • Experian
  • Golden State Foods Foundation - Golden State Foods Gets Rolling Across the Country with Build-A-Bike
  • Havas PR North America - Educating Readers About Arizona’s State of Teaching
  • Lippe Taylor - Cetaphil Camp Wonder Celebrates Its 15th Anniversary
  • Pepco Holdings Inc. - Pepco Edison Place Gallery
  • Triomphant Communications - ABPS - physician staffing within VA Hospitals

CSR Professional of the Year

Winner: Annie Longsworth - The Siren Agency

Honorable Mention:

  • David Figliuzzi - Cigna
  • Debbi Jarvis - Pepco Holdings Inc.

Diversity Communications

Winner: Food Lion - Igniting Customer and Associate Engagement Around Diversity through Strategic Partnership with CIAA

Honorable Mention:

  • Con Edison - #IamPOWERful
  • Imprenta Communications Group - Wage Theft
  • Lenovo - The Lenovo Way
  • Witt/Kieffer - Diversity Dialogues

Employee Relations

Winner: Bacardi Limited - Good Spirited: Building a Sustainable Future

Honorable Mention:

  • Bank of America - Recycle Now: Small Act, Big Impact
  • Continental Resources - We've Changed the World: Embrace the Change, Make a Difference
  • CVS Health and RF|Binder - CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday
  • MasterCard - Girls4Tech
  • Pacific Gas and Electric - LGBT Ally Program
  • Singer Associates, Inc. - The New Stanford Hospital
  • Viacom - Talent for Good

Event: CSR/Green Focus

Winner: SAIC - Saving the California Sea Lions

Honorable Mention:

  • SelectHealth - Select 25

Green PR Campaign

Winner: Windsor Marketing Group - We Mean Green

Honorable Mention:

  • Bacardi Limited - Good Spirited: Building a Sustainable Future

Media Relations

Winner: Anthem Foundation - Hands Only CPR - Training 100 Million People to the beat of "Stayin' Alive"

Honorable Mention:

  • Aspen Dental Management Inc. - The Healthy Mouth Movement
  • Cigna Foundation and University of Maryland’s Center for Health Equity’s Media Campaign to Promote the Health Advocates In-Reach and Research (HAIR) Initiative
  • Golden State Foods Gets Rolling Across the Country with Build-A-Bike
  • Havas PR Global Collective - A Global Collaboration Wins the Day for Climate Science
  • Havas PR North America - Moving Mountains to Draw Attention to Sacred Navajo Land
  • Imprenta Communications Group - SoCalGas Media Roundtables
  • JetBlue Airways - Soar with Reading
  • Johnson & Johnson Consumer Inc.- Neutrogena Naturals Wipe For Water Campaign
  • MWW - Subaru Drives Home the Shocking Need for Pet Safety

Nonprofit/Corporate Partnership

Winner: GE Lighting - MC2 STEM High School / GE Lighting Partnership

Honorable Mention:

  • Anthem Foundation - Triple Play: Combating Childhood Obesity with the Mind, Body and Soul
  • BJ's Wholesale Club/BJ’s Charitable Foundation - BJ's Provides Fresh Way to Fight Hunger
  • CENTURY 21 Real Estate LLC - Delivering Josiah's Dream Day
  • JetBlue Airways - Dream Project and JetBlue: An Education Partnership
  • Lenovo Scholar Network - Empowering Future Tech Leaders
  • McDonald’s B-Boy Royale - Ronald McDonald House Charities of the New York Tri-State Area Partnership
  • MWW - Subaru Drives Home the Shocking Need for Pet Safety
  • Pepco Holdings Inc. - STEM Initiative
  • SAP - AdVenture Capital Digital Platform
  • Teva Pharmaceuticals - National Corporate Partner of Volunteers in Medicine
  • Türk Telekom - Life is Simple with Internet

Product Design

Winner: United States Postal Service - USPS PR & Social Plan for Consumer Electronics Show

Honorable Mention:

  • Food Lion - 2015 Food Lion Feeds Reusable Bag
  • Türk Telekom - Books on the Phone

Recycling Program

Winner: Weber Shandwick - Rinse. Recycle. Reimagine.

Honorable Mention:

  • Bank of America - Recycle Now: Small Act, Big Impact
  • Mattress Recycling Council - Bye Bye Mattress

Social Good

Winner: Teva Pharmaceuticals - National Corporate Partner of Volunteers in Medicine

Honorable Mention:

  • AT&T - Aspire Accelerator
  • Frontier Communications - America's Best Communities
  • JetBlue Airways - Airport Farm at T5
  • Kosovo Energy & Distribution Company (KEDS) - A Positive Outcome for Privatization
  • PJ Lhuillier Group of Companies - Cebuana Lhuillier Advocacy Campaigns
  • Türk Telekom - Life is Simple with Internet
  • Windsor Marketing Group - We Mean Green

Social Media Campaign

Winner: The American Foundation for Suicide Prevention - The Fight to Stop Suicide
Winner: Con Edison - Gas Safety Awareness

Honorable Mention:

  • 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave Back - #GivingTuesday: The Day the World Gave Back
  • Experian - Improving Financial Literacy One Chat at a Time
  • JetBlue Airways - Soar with Reading
  • Prudential - #20StoriesOfStrength
  • Chevron Richmond Refinery with Singer Associates, Inc. - The Richmond Standard
  • The Home Depot Foundation - Team Depot Celebrates #GivingTuesday

Stakeholder Engagement

Winner: Pacific Gas and Electric Company - 811 Call Before You Dig

Honorable Mention:

  • Cambia Health Solutions - 2015 Employee Giving Campaign: Can you dig it?
  • Fiserv - National Walking Day
  • Viacom - Talent for Good

Sustainability/CSR Report

Winner: Domtar

Honorable Mention:

  • AMD - Enabling Today. Inspiring Tomorrow.
  • ATB Financial
  • Biogen Corporate Citizenship Report 2014 - Committed to What Counts
  • G&S Business Communications - Coeur Corporate Responsibility Highlights
  • Medtronic, Inc. - Further, Together 2015 Integrated Performance Report
  • Merck & Co., Inc.
  • Nestlé in the United States - Creating Shared Value Report 2014
  • Pacific Gas and Electric
  • Raytheon Company
  • Viacom - Raising Voices : Viacom 2015 Social Impact Review

Video Initiatives

Winner: USC Shoah Foundation and Discovery Education - Auschwitz 70: The Past is Present

Honorable Mention:

  • Imprenta Communications Group - Hospital of HOPE Viacom: The Road to College

Volunteer Program

Winner: K&H Bank & Well PR Agency - K&H MediMagic Story-Telling Doctors

Honorable Mention:

  • MasterCard - Girls4Tech
  • Oracle - Volunteers
  • Türk Telekom - Life is Simple with Internet
  • Astellas - Changing Tomorrow Day: The Power of 10
  • Cigna - Feeding Children Everywhere
  • CSAA Insurance Group, a AAA Insurer
  • Fannie Mae’s 7 Days to SERVE - Giving Back to the Communities Where We Live & Work
  • JetBlue Airways - Community Connection through JetBlue

Workplace Innovation

Winner: JetBlue Airways - Community Connection through JetBlue

Honorable Mention:

  • Starwood Hotels & Resorts Worldwide - Water Story
  • AT&T - Aspire Accelerator

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Social Media Icon Awards Winners and Honorable Mentions

Social Media Team

Co-Winner: The Motherhood Inc.
Co-Winner: UN Foundation—Public Affairs

Honorable Mention:

  • AT&T with FleishmanHillard - Mobilizing Your World
  • Bayer Corporation - Communications Gets Scientifically Social
  • Beach House PR + Social
  • Klick Communications
  • MWWPR - Social Strategy Practice
  • Schneider Electric - Social is ON at Schneider Electric

App

Winner: The Honest Company—#Honest Loves Max

Honorable Mention:

  • Remington Park - Global Gaming Solutions - MyRemington

Blog

Winner: McMurry/TMG - Health Essentials from Cleveland Clinic

Honorable Mention:

  • The Coca-Cola Company - Coca-Cola Journey
  • Liberty Mutual Insurance - The Torch: A Guide To Safe & Smart Living
  • O'Reilly DePalma - SteamTherapy Blog for MrSteam
  • USANA Health Sciences - Whats Up, USANA?
  • Workfront - Structure vs. Creativity

Facebook | Community Engagement

Co-Winner: Aflac—What Does a Duck Say? Aflac!
Co-Winner: Dixon Schwabl—Faces of Freedom

Honorable Mention:

  • Milton Hershey School - Office of Communications
  • National Audubon Society - Making Facebook Take Flight by Cultivating a Vibrant Online Community

Facebook | Contests/Games

Winner: Sallie Mae—Good Things Come to Those Who Plan

Honorable Mention:

  • 97 Degrees West/United Heritage Credit Union - Summer Showtime
  • Deveney Communication - Windsor Court Hotel's "30 Ways to Give Back"
  • Dixon Schwabl - Frontier Communications Takes a Virtual Road Trip through the Great 28
  • Hollywood Public Relations - The Original Muck Boot Company "LifeInMyBoots" Sweepstakes
  • U.S. Bank - #DIYFails Quiz/Contest

Facebook | Marketing Campaign

Winner: Weber Shandwick & GSK—What's Your Why? Campaign

Honorable Mention:

  • The Brandon Agency - Duplin Winery
  • Eastwick's Digital Brand Lab Helps BMC Bring #ModernIT to Life
  • Finn Partners - Jamba Juice: Blending in the Good for 25 Years
  • Lincoln Financial Group - Real Chief Life Officer
  • Media Horizons on Behalf of Schwan's Home Services, Inc. - New Customer Acquisition Campaign
  • The Stanislaus County Fair - Imagine the Fun; Imagine the Memories

Facebook | PR Campaign

Winner: RockOrange—Macy's + Thalia Sodi—Fashion Show & Facebook Media Launch

Honorable Mention:

  • American Heart Association - My 5 Years
  • Children's Specialized Hospital - #FightFace
  • Coyne Public Relations - Seniors Get Social with Humana & National Senior Games
  • The Economist Group - The Economist Independence Campaign

Facebook | Promoted Post

Winner: Solomon McCown & Company—Lahey Health: World Prematurity Day

Honorable Mention:

  • Live Nation Entertainment - Dixie Chicks Tour Announce Campaign
  • Schneider Electric - simple actions also bring great results

Facebook | Social Good Campaign

Winner: Mars, Incorporated—M&M'S Red Nose Day Campaign

Honorable Mention:

  • American Kidney Fund - Spreading Awareness. Spreading Inspiration.
  • Steinberg Diagnostic Medical Imaging - #SaveALife

Facebook | Use of Video

Co-Winner: Children's Specialized Hospital—#FightFace
Co-Winner: Periscope—Buffalo Wild Wings Alive Events

Honorable Mention:

  • Kaiser Permanente - Random Acts of Health
  • Munchkin Inc. - Orcas Live in Oceans
  • Schneider Electric - Company Story: Live is On
  • The Stanislaus County Fair - Imagine the Fun; Imagine the Memories
  • UN Foundation - #EarthToParis Anthem Video
  • Weber Shandwick & GSK - Kick Start Your Quit Journey
  • West Virginia University - Defining our manifesto: a WVU social media video series
  • Whistle Sports - The Shot Doctor

Instagram | Marketing Campaign

Winner: Prudential—#20StoriesOfStrength

Honorable Mention:

  • FreshDirect - #FDFriendsgiving
  • Halo, Purely for Pets - #HaloFeeditForward at Barkworld 2015
  • Visit Houston - #MyHouston

Instagram | PR Campaign

Winner: Honest Tea—#RefreshinglyHonest Campaign

Honorable Mention:

  • American Kidney Fund - Practicing what we Preach
  • Edelman & AKQA with Activision - Destiny: The Taken King - Xuriosity
  • InStyle Awards
  • UN Foundation - Girl Up Team

LinkedIn | Marketing Campaign

Winner: CompTIA—#CompTIAPerks

Honorable Mention:

  • Jackson National Life Insurance Company - Jackson Associate Longevity Campaign

Periscope Campaign

Winner: Experian—#CreditScope

Honorable Mention:

  • MSLGROUP - Similac's #EndMommyWars Roundtable
  • Seminole Hard Rock Tampa - Seminole Hard Rock Girls

Snapchat | Marketing Campaign

Winner: Hyatt Hotels—It's Good Not To Be Home

Honorable Mention:

  • West Virginia University - WVU engages with prospective students using Snapchat

Twitter | Community Engagement

Co-Winner: Bayer Corporation—Bayer gets scientifically social
Co-Winner: Hyatt Hotels—How Hyatt Uses Social Customer Service to Better Care for Guests

Honorable Mention:

  • Dwell - #ModernMonday
  • Hofstra University - A Day in the Pride + My Pride Monday
  • lotus823 for Audio-Technica - Breaking into Gaming
  • Mars, Incorporated - M&M'S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy
  • Weber Shandwick & Milk Processor Education Program - Get Real: Rallying Around The Truth About Milk

Twitter | PR Campaign

Winner: Baylor Scott & White Health—#HeartTXLive: First-ever Live Tweet of a Heart Transplant

Honorable Mention:

  • Acorn: An Influence Company - #AcornKisses Twitter Party
  • Cohn & Wolfe - Debuting Optic White's #BrilliantSmile & #BrilliantStyle on the CMA Awards 2014 Red Carpet
  • Hyundai Motor America - Drive Your Phone
  • MasterCard - Cashless Challenge
  • Murphy O'Brien Public Relations - The Beverly Hilton Golden Globes Campaign
  • Oregon Department of Transportation - Work Zone Safety Awareness
  • Raytheon Integrated Defense Systems - Poland Patriot
  • The Royal Agricultural Winter Fair Association of Canada - Turbo The Goat takes Transit to The Fair

Twitter | Promoted Tweet Campaign

Winner: Raytheon Integrated Defense Systems—Poland Patriot

Honorable Mention:

  • MasterCard Worldwide Communications - MasterCard Wearables Announcement Meme
  • Raytheon Company - Raytheon Paris Air Show Campaign
  • Trend Micro/HCK2 Partners - re:Invent

Twitter | Social Good Campaign

Winner: Golin on behalf of Astellas—#pass4prostate: Astellas' unlikely match to raise awareness for prostate cancer

Honorable Mention:

  • Acorn: An Influence Company - #WeSparkChange
  • Mars, Incorporated - M&M'S Red Nose Day Campaign

Twitter | Tweet Content

Winner: Periscope—Buffalo Wild Wings Posts Post Game Report

Honorable Mention:

  • IW Group - McDonald's New York Tri-State Social Media

Twitter | Use of Hashtags

Winner: Mars, Incorporated—M&M'S Red Nose Day Campaign

Honorable Mention:

  • Acorn: An Influence Company - #TryImpressa Hashtag
  • Center for Audit Quality - Auditor Proud
  • Children's Specialized Hospital - #FightFace
  • FGL Sports Ltd. (Sport Chek) - #MyNorth
  • Live Nation Entertainment - #RIPMotleyCrue Campaign
  • Mars, Incorporated - M&M'S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy
  • Periscope - Buffalo Wild Wings #TweetShirtCanon
  • Trend Micro/HCK2 Partners - #ProtectYourNet
  • UN Foundation - #EarthToParis

Use of Images

Winner: EC Hispanic Media—Pinterest Case Study

Honorable Mention

  • CompTIA - Top 10 Help Desk Pet Peeves Campaign
  • Safe Kids Worldwide - How to Not Get Hit by a Car
  • Texas County & District Retirement System - TCDRS Facebook Photo Essays

YouTube | Content

Co-Winner: Beth Israel Deaconess Medical Center—Shake It Off
Co-Winner: SheKnows Media—#HatchKids

Honorable Mention

  • athenahealth - Let Doctors Be Doctors
  • FGL Sports Ltd. (Sport Chek) - Stamkos vs. Drone
  • Munchkin Inc. - Orcas Live in Oceans
  • Time Warner Cable - TWC Uses Drone to Reconnect Texas Flood Victims

YouTube | PR or Marketing Campaign

Winner: MasterCard Worldwide Communications—MasterCard EMV Makeover Video Series

Honorable Mention

  • Coyne Public Relations - Seniors Get Social with Humana & National Senior Games
  • National Association of Criminal Defense Lawyers - NACDL Presents: The Right to Counsel Video
  • The Stanislaus County Fair - Imagine the Fun
  • Weber Shandwick & National Pork Board - "Grill Crashers" Campaign
  • Zoosk - Joan Actually Dating Advice

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Platinum PR Awards Winners and Honorable Mentions

Anniversary

Winner: Edelman - Dove Men+Care First Fatherhood Moments

Honorable Mentions:

  • Bayer Corporation - Making Science Make Sense: 20th Anniversary
  • Cargill, Inc. - 150th Anniversary Program
  • CITGO Petroleum Corporation - Caring for Our Coast: Commemorating the 10th Anniversary of Hurricane Katrina
  • Coyne PR - Goodyear's Road to the Cotton Bowl Traditions Campaign
  • Kiwanis International - Centennial Celebration
  • Ruder Finn on Behalf of The Michael J. Fox Foundation for Parkinson's Research - A Future without Parkinson's: Leveraging a mega pop-culture moment to reach new audiences and build donor base
  • Southwest Airlines - Celebrating Southwest Airline's 30 Years of Commitment to Tennessee through Tennessee One
  • Text100 with SolarWinds - SolarWinds IT Pro Day

Annual Report

Winner: Hydro One Limited

Honorable Mentions:

  • COHN Marketing - DCT Industrial 2015 Annual Report
  • Digital Kitchen - The Coca-Cola Company 2015 Annual Review: Our Journey Forward
  • Federal Reserve Bank of Atlanta - The Graying of the American Economy
  • National Association of Insurance Commissioners - "To Serve & Protect in the Digital Age"

Blog

Winner: Voce Communications - Palo Alto Networks Blog: The Authoritative Resource for Media and Cybersecurity Leaders

Honorable Mentions:

  • The Creative Group
  • PadillaCRT - Maintaining the Effectiveness of the Buzz Bin Blog during an Agency Acquisition
  • Regional Transportation Authority Northeastern Illinois - Ride On Blog
  • Tableau Software

Branding

Winner: WPP - The New Face of Lincoln

Honorable Mentions:

  • Activision with PMK•BNC / Step 3 PR - Destiny: The Taken King
  • DFW Airport & PAVLOV Agency - DFW Airport's new global brand identity: "Travel. Transformed."
  • IBM with Text100 - IBM Watson in 2015: The Dawn of the Cognitive Era
  • Molina Healthcare, Inc. - "Like Family" Integrated Campaign
  • New England Development
  • Story Partners - Trucking Industry: Moving the Numbers to Move it Forward

Cause-Related Marketing

Co-Winner: Grey New York - Guns With History

Co-Winner: Ketchum on behalf of Michelin - Beyond the Driving Test: Michelin Puts Air in Teens' Tire Awareness

Honorable Mentions:

  • American Heart Association and Novartis Pharmaceuticals Corporation with Cohn & Wolfe and Edelman - Rise Above Heart Failure
  • Coburn Communication - "Be Good To Each Other" on behalf of CustomInk
  • American Lung Association & CVS Health, Edelman: LUNG FORCE
  • Esurance - Equal Dreams
  • Finn Partners - NO MORE. Together We Can End Domestic Violence & Sexual Assault
  • Havas PR North America - #GivingTuesday: The Day the World Gave Back
  • Mohawk Flooring - Cushion the Fight Against Breast Cancer
  • PwC LLP - Student Loan Program

Community Relations

Co-Winner: Aspen Dental Management Inc. - Healthy Mouth Movement

Co-Winner: MSLGROUP for The Home Depot - Celebration of Service: Creating Independence at Home for U.S. Veterans

Honorable Mentions:

  • Cohn & Wolfe with Bayer- Rallying Men Around the World to Speak Up About Advanced Prostate Cancer
  • CSX and APCO Worldwide - Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel
  • Elefante - Nivea New Rinks: Big Difference for Small Communities
  • Finn Partners - Welcoming the Transgender Traveler
  • IBM with Ketchum - Reinventing the American High School

Crisis Management

Winner: Porter Novelli New York - The Almond Industry Weathers the Drought

Honorable Mentions:

  • Clapp Communications - FOP PR During the Baltimore Riots
  • Booz Allen under the Veterans Choice Program (VCP) Communications Support Task Order with the Department of Veterans Affairs - Transforming VA Community Care: How We Will Get There
  • HCK2 Partners - Labinal Power Systems Corporate Transition Announcement

Employee Relations

Winner: SAP North America - SAP Q4 Digital Business Challenge

Honorable Mentions:

  • Federal Reserve Bank of Atlanta - Values
  • FedEx Ground - Email Eddie
  • IBM - Think Academy 2015
  • The Home Depot Foundation - Celebration of Service: An Army of Associates Creates Independence at Home for U.S. Veterans
  • MerchantCantos LLC - Philips Healthy Society Series
  • Ruder Finn on Behalf of GSK - GSK Global Vaccines U.S. R&D Center: Driving Employee Awareness and Excitement
  • Singer Associates, Inc. - The New Stanford Hospital: Preparing 8,000 staff for the most advanced hospital in the world

Event Marketing

Co-Winner: Burson-Marsteller - The SPAM Brand: First National SPAMERICAN Food Truck Tour Featuring Chef Curated Recipes

Co-Winner: GSK Consumer Healthcare - Where There's a Will, There's a Why

Honorable Mentions:

  • Allison+Partners - Dew Tour Chicago and Los Angeles: Bringing the Dew to the Masses
  • AMN Healthcare and Finn Partners - 2015 Survey of Registered Nurses
  • Bayer Corporation - Bayer Presents Luke Bryan Farm Tour
  • Brand USA - National Parks Adventure Global Film Premiere
  • eBay with Edelman- Hot Deals for Hot Days
  • Inspira Marketing Group - GEICO Player's Academy
  • Team Epiphany - FIGHTBALL Re-Invigorates One-On-One Basketball for Millennial Market

External Publication

Winner: Clapp Communications - FOP's After Action Review

Honorable Mentions:

  • Best Friends Animal Society - Best Friends Magazine
  • Cherokee Nation Businesses - Anadisgoi magazine
  • Henson Consulting, Inc. - Magellan Development's No Parallels Magazine
  • Makovsky - Soraa Product Guide
  • PepsiCo - Innovation Download
  • Raytheon Company - 2014 Corporate Responsibility Report
  • Sabre Corporation - The Future of Hotel Booking: A Guide to Hotel Retailing from PSFK & Sabre
  • US Postal Service - Postal Facts 2016 (online)

Facebook Campaign

Winner: UN Foundation - #EarthToParis

Honorable Mentions:

  • Belstaff with Weber Shandwick - The World's First Facebook Film Premiere
  • Food Lion - From Facebook Fans To Feeding Families
  • Loyola University New Orleans - "Fin It to Win It": April Fools' Day Joke
  • Molina Healthcare, Inc. - Community Champions Facebook Challenge
  • Weber Shandwick and GSK - Tumsworthy

Financial/Investor Relations

Winner: PORTER NOVELLI
T-MOBILE'S EARNINGS CALL DRINKING GAMES

Honorable Mentions:

  • Booker.com - Booker-Frederick Acquisition Announcement
  • Financial Profiles, Inc. - STORE Capital: Creating a Best in Class Net-Lease REIT Company Profile on Wall Street in Under Two Years
  • Hydro One Limited - IPO Investor Roadshow
  • Strategic Public Relations Group - Creating the Next Miracle
  • Strategic Public Relations Group - Nameson: Knitting a Path to Success

Global PR Campaign

Winner: EDELMAN
THE VASELINE HEALING PROJECT

Honorable Mentions:

  • AGT-agency, LLC - International Children's Social FOOTBALL FOR FRIENDSHIP
  • Cohn & Wolfe with Bayer - Rallying Men Around the World to Speak Up About Advanced Prostate Cancer
  • CONRAD HOTELS & RESORTS - Stay Inspired
  • Current Marketing - #GladtoShare on World Food Day with Glad Food Protection
  • Grey Activation & PR - The Swedish Number
  • Ketchum on behalf of Mastercard - Mastercard Puts the ‘World' in Mobile World Congress
  • Tableau Software - Vizable Global PR Campaign
  • Thomson Reuters - Thomson Reuters Base Erosion and Profit Shifting (BEPS)

Green PR

Winner: HAVAS PR GLOBAL COLLECTIVE
EARTH TO PARIS: A GLOBAL MOVEMENT FOR BOLD PLANET ACTION

Honorable Mentions:

  • Experiencias Xcaret - Sustainability and PR Efforts in the US
  • Solar Energy Industries Association (SEIA) - Million Solar Strong

Influencer Communications

Winner: TOGORUN
NATIONAL OBESITY CARE WEEK SUPPORTED BY NOVO NORDISK

Honorable Mentions:

  • Coyne PR - Pennzoil Influences DIYers With Digital Engagement and Real World Activation
  • FleishmanHillard Vanguard - PepsiCo's "Domik v derevne" brand: "Time to drink kefir"
  • H+M Communications - Driving Latino Audiences to Universal Pictures' "Compton"
  • Ketchum on behalf of Michelin - Beyond the Driving Test - Michelin Puts Air in Teens' Tire Awareness
  • LINKS Worldgroup - Marriott Rewards & UMG #WithTheBand with Juanes
  • Munchkin Inc. - Orcas Live in Oceans
  • Porter Novelli - The Laughing Cow Love Your Local Events
  • org & SOMA Strategies - #TalkEarly

Internal Publication

Winner: EXECUTIVES IN AN ELEVATOR
MOLINA HEALTHCARE, INC.

Honorable Mentions:

  • JLL - Connections Newsletter
  • Montreal Children's Hospital - We should talk. Parlons-en.
  • Procter & Gamble - P&G Internal News: Raising the Bar
  • United States Postal Service/Eastern Area - Eastern Area Update
  • US Postal Service - LINK Mobile

Large PR Firm of the Year

Winner: Burson-Marsteller

Honorable Mentions:

  • Cohn & Wolfe
  • Finn Partners
  • LEWIS
  • Ruder Finn

Marketing Communications

Co-Winner: Cohn & Wolfe - Colgate Encourages Consumers to Save Water Because #EveryDropCounts

Co-Winner: Esurance - Esurance Election Insurance

Co-Winner: Hampton by Hilton - Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The "Seekender"

Co-Winner: WE Communications - An Old Tradition with a New Twist: Woodford Reserve $1,000 Mint Julep Cup Campaign

Honorable Mentions:

  • Food Lion - Igniting Customer and Associate Engagement Around Diversity through Strategic Partnership with CIAA
  • GOLD PR - Invisalign ‘Unbrace Teen Confidence'
  • Hill+Knowlton Strategies - One Day Pay: Submit Today, Smile Tomorrow with Aflac
  • PadillaCRT - Little Changes for a Healthy New Year
  • rbb Communications - Turning Bridezilla into "Bride-chilla" with Secrets Resorts & Spas
  • RF Binder - Dunkin' Donuts' PR Pours It On in 2015

Media Event

Co-Winner: Chevy West Coast Communications - 2016 Chevy California Double

Co-Winner: Coyne PR - Media Receive First-­Ever Peek Inside the ChapStick Lip Lab

Honorable Mentions:

  • Flashpoint PR - A LEGO Celebration of American Innovation
  • GCI Health - America's Diabetes Challenge
  • Grayling PR - Faraday Future Unveils FFZERO1 Concept Car
  • Hilton Worldwide With Edelman - Hilton Inspires Thousands To "Stop Clicking Around" & Start Playing With Surprise Concert
  • New Era Cap - New Era Cap Super Bowl 50 Campaign
  • PMK•BNC and PepsiCo - Pepsi + EMPIRE Partnership
  • Porter Novelli - T-Mobile Launches Binge On with Un-carrier X
  • Republican National Committee - Debate Innovation Project
  • Ruder Finn, Inc. - Novartis walks the talk of patient-centricity and corporate transparency by opening its doors to Media
  • Sparkpr - Cobalt Aircraft: Soaring To New Heights

Media Relations

Co-Winner: Creation - Going for Gold: Pizza Hut's Golden Garlic Knot Pizza Shines at Super Bowl 50

Co-Winner: MWWPR - Subaru Drives Home the Shocking Need for Pet Safety

Honorable Mentions:

  • Bayer Corporation - Making Science Make Sense: 20th Anniversary
  • Cohn & Wolfe - Colgate Encourages Consumers to Save Water Because #EveryDropCounts
  • Hanna Lee Communications, Inc. - PR Campaign for Porchlight Bar Drives 1.5 Billion Impressions
  • Hill+Knowlton Strategies - Banfield Pet Hospital Pet-Friendly Workplace "PAWrometer"
  • Ketchum on behalf of Mastercard - Mastercard "Wears" the Future of Connected Commerce on its Sleeve
  • MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans
  • National Geographic Channel - Story of God Media Relations Campaign
  • The Quaker Oats Company - Quaker Keep Playing! With Chewy
  • Reebok International Ltd. - Reebok Says See Ya Soda
  • Weber Shandwick & PMK*BNC - Stella Artois "Give Beautifully" Holiday Campaign

Midsize PR Firm of the Year

Winner: Matter Communications

Honorable Mentions:

  • Coyne PR
  • Eastwick
  • GCI Health
  • ICR, Inc.
  • InkHouse
  • Marina Maher Communications LLC
  • Peppercomm
  • PMK•BNC

Multicultural Campaign

Winner: Coyne PR - USA Swimming Foundation Makes a Splash within the Multicultural Community

Honorable Mentions:

  • Cohn & Wolfe - Colgate Total's 30 Days of Laughter
  • ESPN Deportes' Virtual Reality Press Mailer - New Studios in Mexico City
  • Flowers Communications Group - Jack Daniel's Tennessee Honey presents Art, Beats and Lyrics
  • Imprenta Communications Group - NEMS
  • PRecise Communications - Toyota Presents African American Treasures from The Kinsey Collection
  • Republica, LLC - Shutterfly Puts the Accent on Your Holiday Celebración
  • TELEMUNDO Creates Nostalgia for Legendary "Queen of Salsa" Celia Cruz
  • UPRAISE Marketing + Public Relations - "Your New CEO: Empowering Organizations to Embrace and Celebrate Authenticity in the Workplace"

On a Shoestring Campaign

Winner: Molina Healthcare, Inc. - Farm Fresh Freebies

Honorable Mentions:

  • American Foundation for Suicide PrEvention - The Fight to #StopSuicide
  • Archer Malmo Public Relations - Introducing the Wolf River Greenway to the Memphis Community
  • ASU Cronkite PR Lab - 33rd Annual Phoenix St. Patrick's Day Parade & Faire
  • Coyne PR - Red Robin Tries to Rope in the Pope for Lent Promotion
  • Creation - Pizza Hut Puts the "Pie" in Pi Day
  • Deveney Communication - Proposition Coalition
  • Fingerpaint - We Bring the Heavy Trash Talk, Yo…Don't Trash Arizona
  • Hawkins International Public Relations - Hotel Vermont Launches Nation's First Hotel Beer Concierge
  • Trefoil Group - Frigel "Imagine the Possibilities"

Online Communications

Winner: Abbott - Giving Millennials an 'Eyeful' on Tumblr to Consider LASIK

Honorable Mentions:

  • Accenture - Creating a Disruptive Digital Platform to Showcase the Best of Accenture
  • Activision with PMK•BNC / Step 3 PR - Skylanders SuperChargers + Max Chilton Partnership Campaign
  • Coyne PR - Pennzoil Reaches New Heights with Airlift Drift Mini Film
  • Edelman - Dove Hair Love Your Curls
  • PepsiCo - Innovation Download
  • Weber Shandwick with Milk Processor Education Program - BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores With Kelley O'Hara

Online Press Room/Media Center

Co-Winner: Cherokee Nation Businesses - Anadisgoi.com

Co-Winner: Sharp HealthCare

Honorable Mentions:

  • Ferguson
  • Food Lion
  • Hilton Worldwide - Curio Impresses Media with Revamped Online Press Room

Podcast and/or Videocast

Winner: Just Not Sports - #MoreThanMean: Women in Sports 'Face' Harassment

Honorable Mentions:

  • APCO Worldwide - National Association of Realtors Real Insight Digital Communications
  • broadhead - The Great Yield Mystery
  • Discovery Education and Alcoa Foundation - Manufacture Your Future Live Virtual Field Trip

Press Release

Winner: JDC Healthcare Management LLC - Dangerous Viral DIY Braces Trend

Honorable Mentions:

  • Finn Partners for Fujitsu America - Fujitsu Milks IoT Day and Secures Udderly Fantastic Coverage with Finn Partners
  • FleishmanHillard - #ChevyGoesEmoji

Pro Bono Campaign

Winner: LEVICK - Warren Weinstein

Honorable Mentions:

  • Deveney Communication - LUNA Fete 2015
  • FleishmanHillard Vanguard and Orta Communications Group - National Textbook on PR: uniting theory, ethics and best practices to create a new standard in PR education in Russia

Product Launch

Co-Winner: Coyne PR - ChapStick Shines as a Beauty Essential

Co-Winner: Homewood Suites by Hilton - Setting Sights South: Homewood Suites by Hilton Expands into Latin America

Honorable Mentions:

  • Alpaytac PR - SharkNinja Enters Coffee Market with Ninja Coffee Bar Launch
  • Arby's Restaurant Group and Edelman - Arby's Goes Vegetarian on Leap Day by Offering Meatless Menu
  • The Coca-Cola Company - Coca-Cola Journey Hi-C Ecto Cooler Relaunch
  • Inner Circle Labs - OMbra: The Women's Wearable
  • PMK•BNC and PepsiCo - Crystal Pepsi Comeback
  • Taylor - Jordan Brand Introduces The Air Jordan XXX
  • Thomson Reuters - Base Erosion and Profit Shifting (BEPS) Integrated Product Launch Campaign
  • Weber Shandwick - WOW air Canadian Launch Announcement
  • WPP - The New Face of Lincoln

PSA

Co-Winner: Just Not Sports - #MoreThanMean - Women in Sports 'Face' Harassment

Co-Winner: MSLGROUP University of Iowa, and National Safety Council - MyCarDoesWhat

Co-Winner: MWWPR - Subaru Drives Home the Shocking Need for Pet Safety

Honorable Mentions:

  • Area 23 - Free Killer Tan
  • Bayer Corporation - #Thankful4Ag: A PSA to Thank Farmers and Help Feed America
  • Burson-Marsteller - New York City Department of Transportation Vision Zero Campaign
  • Deveney Communication - Be an Everyday Hero
  • GCI Health - America's Diabetes Challenge
  • Goodwill and Ad Council - "Donate Stuff. Create Jobs."

Public Affairs

Co-Winner: Resolute Consulting - Illinois Beverage Association

Co-Winner: SOMA Strategies & CHPA - Up & Away: National Poison Prevention Week

Honorable Mentions:

  • Burson Marsteller
  • Glen Echo Group - Try COMPETIFY. The Cure for Chronic Broadband Access Control
  • Ketchum on behalf of Michelin - Beyond the Driving Test: Michelin Puts Air in Teens' Tire Awareness
  • MSLGROUP University of Iowa, and National Safety Council - MyCarDoesWhat
  • National Education Association - Ending No Child Left Behind So That Every Student Succeeds
  • TriNet - 2016 Presidential Election Survey
  • S. Green Building Council - State of Our Schools: America's K-12 Facilities

Re-Branding/Re-Positioning

Winner: ChanceLight Behavioral Health, Therapy & Education - Employee Ambassadors Launch New Brand, Unite Family

Honorable Mentions:

  • Coyne PR - ChapStick Shines as a Beauty Essential
  • Inspira Marketing Group - The Life is Good Tour
  • Lockheed Martin - Engineering A Better Tomorrow: Our Enterprise-Level Storytelling
  • MWWPR - Revamping TIDAL's Image as a Chart-Topping Music Streaming App
  • DFW Airport & PAVLOV Agency- DFW Airport Rebrand
  • Peppercomm - Wilmington Trust: Developing and leveraging a new brand positioning statement in the financial marketplace
  • Türk Telekom - Single Brand And New Logo Launch

Research & Measurement

Co-Winner: Aflac - The 2015 Aflac WorkForces Report

Co-Winner: AMN Healthcare and Finn Partners - 2015 Survey of Registered Nurses

Honorable Mentions:

  • American Heart Association and Novartis Pharmaceuticals Corporation with Cohn & Wolfe and Edelman
  • Flashpoint PR - SPIRE: Keep Calm and Pedal On
  • Hill+Knowlton Strategies - Banfield Pet Hospital Pet-Friendly Workplace "PAWrometer"
  • Infinite Global - Content Success: Law vs. Accounting
  • Paul Werth Associates - National Safe Boating Council: Wear It!

Satellite Media Tours

Co-Winner: Bayer Corporation - Making Science Make Sense: A 20th Anniversary SMT to promote STEM education and science literacy in the United States

Co-Winner: Burson-Marsteller - Bank of America Dream Vacation Sweepstakes

Honorable Mentions:

  • AbbVie - Nutrition Resource Launched with Joy Bauer Spotlights Under-Recognized GI Condition
  • Coyne PR - Goodyear Celebrates 60th Anniversary of College Football Coverage with Desmond Howard
  • MerchantCantos on behalf of Philips Lighting North America - Philips Times Square Ball NYE
  • Strauss Media Strategies - Best Buy 2015 Holiday Season

Small PR Firm of the Year

Winner: Henson Consulting, Inc.

Honorable Mentions:

  • Hawkins International Public Relations
  • HCK2 Partners
  • High10 Media
  • INK Public Relations
  • Murphy O'Brien Public Relations
  • Schmidt Public Affairs
  • Singer Associates, Inc.
  • Solomon McCown & Company
  • Warschawski

Social Media Campaign

Co-Winner: FleishmanHillard - GameOn with AT&T

Co-Winner: Ruder Finn on Behalf of The Michael J. Fox Foundation for Parkinson's Research - A Future without Parkinson's: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Honorable Mentions:

  • American Foundation for Suicide PrEvention - The Fight to #StopSuicide
  • FamilyShare Network | Deseret Digital Media - Weinstein: Paddington Bear
  • Hilton Worldwide - Influencing Curiosity for Curio: a Burgeoning Hotel Brand
  • Mars, Incorporated - M&M'S and Red Nose Day: #MakeMLaugh
  • MSLGROUP for The Home Depot - Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans
  • Transurban - Real Stories from the Express Lanes
  • SAP - The #One4 Project
  • SOMA Strategies & CHPA - Up & Away: National Poison PrEvention Week

Speeches

Winner: The Goodyear Tire & Rubber Company - Goodyear's "Moonshot"

Honorable Mentions:

  • Burson-Marsteller - Bank of America: Fostering Conversation and Strengthening Connections with Women-Owned Small Businesses
  • Qlik - Data-driven Possibilities Speech
  • Susan Davis International - Caregivers Face Suicide

Team of the Year

Co-Winner: FleishmanHillard - Aflac

Co-Winner: Procter & Gamble - Internal Communications

Honorable Mentions:

  • Bayer Corporation - Communications, Government Relations & Policy Group
  • Cisco Corporate Communications
  • COM - Global Public Relations Team
  • IW Group, Inc. - CODE
  • Ketchum - Mastercard
  • Salesforce Corporate Communications - Dojo
  • Tableau Software - Global PR Team

Trade Show/Event PR

Winner: Consumer Technology Association - CES 2016

Honorable Mentions:

  • Lambert, Edwards & Associates - North American International Auto Show
  • PAN Communications - SAP Hybris Americas Summit & Game Plan Conference
  • Raytheon Integrated Defense Systems - Raytheon AESA/GaN Radar Launch
  • Scott Public Relations - The Future of Healthcare: The CAPP Event that Redefined Patient-Physician Relationships

Twitter Campaign

Winner: WE Communications - Volvo Intercepts the Super Bowl

Honorable Mentions:

  • The Bait Shoppe - Sheraton: Delight My Delay
  • MMC - Head & Shoulders and MMC Create an Army of Real-Time Endorsers
  • Mars, Incorporated - M&M'S and Red Nose Day: #MakeMLaugh
  • Mars, Incorporated - M&M'S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy
  • DFW Airport & PAVLOV Agency - DFW Airport's #DFWSpringBreak

Video Program

Co-Winner: Happy Family - This is Happy

Co-Winner: Viacom - Witness the Power of Story

Honorable Mentions:

  • American Heart Association FDA - Life is Why
  • BizWireTV - Business Wire
  • Consumer Technology Association - CES 2016 CESTV Campaign
  • FleishmanHillard & Avaya - Stuff Business People Say
  • Ketchum on behalf of Michelin - Beyond the Driving Test: Michelin Puts Air in Teens' Tire Awareness
  • Porter Novelli - T-Mobile Launches Binge On Up for April Fools' Day
  • Sparkloft Media - SB Story: Made in Santa Barbara
  • Trafalgar - Confessions of a Travel Agent
  • Weber Shandwick & National Pork Board - Grill Crashers

Web Site Marketing

Winner: eBay with Edelman - Hot Deals for Hot Days

Honorable Mentions:

  • FirstEnergy Corp. - FirstEnergy Educates Customers to PrEvent Frauds and Scams
  • JLL - Office ReNew
  • JLL - Skyline
  • PepsiCo - Innovation Download
  • Walker Sands Communications - #ImAnEngineer
  • Weber Shandwick & The American Academy of Pediatric Dentistry - The Monster-Free Mouths Movement

Word of Mouth/Viral Campaign

Winner: Just Not Sports & One Tree Forest Films - #MoreThanMean: Women in Sports 'Face' Harassment

Honorable Mentions:

  • Area 23 - Free Killer Tan
  • Creation - Pizza Hut Puts the "Pie" in Pi Day
  • FleishmanHillard Vanguard - PepsiCo Time to Drink Kefir

WOW! Award

Winner: WE Communications - Volvo Intercepts the Super Bowl

Honorable Mentions:

  • BWK New York - "Meet the Press": How We Opened up the Reporter Pitching Process to Help 20 Young Innovators Maximize PR Outcomes at TED2016
  • Coyne and Goodyear Set Epic World Record
  • Creation - Going for Gold: Pizza Hut's Golden Garlic Knot Pizza Shines at Super Bowl 50
  • Hanna Lee Communications, Inc. - PR Campaign for Whimsical New Bar, The Happiest Hour, Drives 828 Million Impressions
  • Ketchum on behalf of Mastercard - Mastercard Chips Away Security Fears

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Agency Elite Awards Winners and Honorable Mentions

Advocacy

Winner: Irwin Gail Consumer Communications - Badger & Winters #WomenNotObjects

Honorable Mentions:

  • JPA Health Communications - Concussion Prevention: Digital Outreach
  • LDWWgroup - The Big 12 Conference: Changing the Game, So Legislators Don’t Have To/li>
  • Momentum Communications Group - Empowering Nonprofit Voices

Agency Awe Professional

Winner: Telly Wong, IW Group

Honorable Mentions:

  • Kathy Bloomgarden, Ruder Finn
  • Beth Monaghan, InkHouse
  • Christian Rodgers, Pascale Communications

Agency Team of the Year

Winner: IW Group

Honorable Mentions:

  • Klick Communications
  • Murphy O'Brien Public Relations
  • Ballantines PR

Best Training/Education Program

Winner: WE Communications - Centralized Internship Program

Honorable Mentions:

  • Hotwire PR - Hotwire DNA
  • Infinite Global - Attorneys vs. Accountants: Content Success Study
  • INK Public Relations - INK University
  • Newlink Academy

Branding

Winner: Hotwire - Meet Swivelfly

Honorable Mention:

  • RF Binder - Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand

Business to Business

Winner: Bhava Communications - Hedvig: Going Back to Basics - Launching from Stealth in an Overcrowded Industry

Honorable Mentions:

  • Antenna Group - Miraah
  • Bhava Communications - CrowdFlower Campaign: "The Data Behind Today’s Data Scientists"
  • INK Public Relations - INK for Datapipe
  • NCR Small Business with Arketi Group - NCR Silver Generates Small Business Media Buzz
  • SHIFT Communications - Creating a Security Rainmaker

Cause/CSR

Winner: Lippe Taylor - Cetaphil Celebrates Camp Wonder 15th Anniversary

Honorable Mentions:

  • Cone Communications - Delivering Impacts Across Business, Brand and Society
  • Ingram Micro, Inc. - Elementary School IT Makeover
  • Weber Shandwick & Mars, Inc. - M&M'S Red Nose Day #MakeMLaugh Campaign

Community Relations

Co-Winner: Sage Communications - Leadership Greater Washington Fully Integrated Communications Campaign

Co-Winner: SKDKnickerbocker - Katrina 10: Resilient New Orleans

Community Relations/Volunteer Programs

Winner: Coyne PR - Good to Go

Honorable Mentions:

  • Community Unit School District 308 - PRIDE Recognition Program
  • Strategic Public Relations Group - Care • Connect • Contribute by SPRG

Consumer Marketing

Co-Winner: MWWPR - Consumer Marketing Practice

Co-Winner: R&R Partners Public Relations - Vegas Season

Honorable Mention:

  • 5W Public Relations - jane iredale Blogger Initiative

Content Marketing

Co-Winner: Atomic 212 Group - Lucy the Robot

Co-Winner: W2 Communications - ThreatConnect Project Camera Shy

Honorable Mentions:

  • Digital Brand Expressions – SEMPO
  • Weber Shandwick & Mars, Inc. - M&M'S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy

Crisis Management

Winner: LDWWgroup - Ensuring the Safety of Yemeni Hostages

Digital / Social Media

Co-Winner: R&R Partners Public Relations - Vegas Season

Co-Winner: Weber Shandwick & National Pork Board - Grill Crashers

Honorable Mentions:

  • Bel Brands USA/The Laughing Cow - Love Your Local Events
  • MWWPR - Accelerating Change with Innovative Social Strategies
  • Weber Shandwick & Mars, Inc. - M&M'S Red Nose Day #MakeMLaugh Campaign

Financial Communications

Winner: Vested - The Business of Star Wars: A Citadel Conversation

Honorable Mentions:

  • LDWWgroup - GameStop EARNING Extra Lives
  • Olmstead Williams Communications - Oberthur Technologies: Driving chip cards into American wallets

Integrated Communications

Winner: The Mosaic Company - The Great Yield Mystery

Honorable Mentions:

  • APCO Worldwide - Ross Initiative in Sports for Equality (RISE)
  • LDWWgroup - Integrated "Big Game" Campaign Creates New Demand for Cruising by Drawing Consumers "Back to the Sea"
  • R&R Partners Public Relations - Vegas Season
  • Sharp Communications & Benjamin Moore - Announce Benjamin Moore's 2016 Color of the Year

Internal Communications

Co-Winner: Newlink - OneNewl1nk

Co-Winner: US Postal Service - Western Word

Marketing Communications

Winner: RF Binder - Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand

Honorable Mentions:

  • Atomic 212 Group - Lucy the Robot
  • The Hawaiian Electric Companies - A Sustainable Solar Future for Hawaii
  • Makovsky - Soraa Product Guide
  • Stein IAS and Trelleborg Marine Systems - Measurable Marketing Quality

Marketing to Women

Winner: Lippe Taylor - MonaLisa Touch: Improving a Woman’s Gynecologic Health and Quality Of Life

Honorable Mentions:

  • 5W Public Relations - OneStopPlus Rebrands to FULLBEAUTY Brands, Revolutionizes Plus-Size Style
  • GOLD PR - Invisalign "Unbrace Teen Confidence"
  • Green Works - Green Works Encourages Girls to Unleash Their Natural Potential

Measurement/Evaluation

Winner: INK Public Relations - THE DMM: Daily Media Report for an International Renewable Energy Company

Media Relations

Winner: Cone Communications - 2015 Jiffy Lube National Donut Day

Honorable Mentions:

  • Fineman PR Produces National Impact for HNTB and Foster Farms
  • Murphy O'Brien Public Relations - Santa Catalina Island Company: Breathing Life Back into an Iconic Destination
  • Sweeney Marketing + PR - Jo-Ann Local Television Coverage
  • Voce Communications - Tile Holiday Campaign 2015

Nonprofit/Association

Winner: SKDKnickerbocker - Katrina 10: Resilient New Orleans

Honorable Mentions:

  • Momentum Communications Group - Empowering Nonprofit Voices
  • Piper & Gold Public Relations - T3 Launch Campaign
  • Sage Communications - S&R Foundation Fully Integrated Communications Campaign

Product Launch

Co-Winner: Alpaytac Marketing Communications/Public Relations - SharkNinja Enters Coffee Market with Ninja Coffee Bar Launch

Co-Winner: Murphy O'Brien Public Relations - Lynx Smart Grill: Smart Gadgets Enter a New Market

Honorable Mentions:

  • GOLD PR ~ Galderma Laboratories, L.P. – "Perfecting the Pout": Launch of Restylane Silk
  • Inner Circle Labs – The L16: Bringing New Light to Photography
  • PAN Communications - Artec 3D Shapify Booth Launch
  • Peppercomm - LEVL CES Launch

Promotion of Firm (Marketing, Advertising, PR)

Winner: RED PR

Honorable Mentions:

  • Fineman PR - Get Your Ship Together in a Crisis: Do a PANTCHEK
  • Hollywood Public Relations - Hollywood Holiday Wishes 2015
  • Racepoint Global Business Development and Global Marketing Team - Post-Integration: How One Agency Promoted an Evolving Brand, Increased Clients and Attracted New Talent

Public Affairs

Winner: Butler Associates Public Relations Uniformed Firefighters Association of Greater New York - Correct the $27/Day Disability Crisis for New York's Bravest

Honorable Mentions:

  • Davies Public Affairs - Vancouver Energy
  • Powell Tate - Halting a tax on medical innovation
  • SKDKnickerbocker - Katrina 10: Resilient New Orleans

Publicity

Winner: TopFire Media - Mission: Fit to Own

Honorable Mentions:

  • Sweeney Marketing + PR - Jo-Ann Local Television Coverage
  • Think PR - Aloft Hotels Emoji Room Service Launch

Reputation Management

Winner: BRG Communications - Walmart’s "Holiday Sing to Salute Military Families" campaign

Honorable Mentions:

  • Deveney - UMC Grand Opening Reputation Management
  • LDWWgroup - Carnival Corp: "Big Game" Campaign Draws Consumers "Back to the Sea" and Accelerates New Demand for Cruising
  • MWWPR - MWWPR's Reputation Management Practice

Word of Mouth/Viral

Winner: Irwin Gail Consumer Communications - Badger & Winters #WomenNotObjects

Honorable Mentions:

  • Minnesota Pork Board - Pig + a Pint
  • RF Binder - Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand

Web Site

Winner: Lippe Taylor

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Digital Awards Winners and Honorable Mentions

Blog

Winner: Abbott - Giving Millennials an ‘Eyeful' on Tumblr to Consider LASIK

Honorable Mention:

  • The Coca-Cola Company - Coca-Cola Unbottled
  • Milton Hershey School - "Student Voices"
  • Nelson Schmidt - WEDC Launch In Wisconsin
  • SAP - WTA for SAP Tech on International Women's Day
  • Valley Forge Tourism & Convention Board - The Pursuit

Cause Marketing / CSR

Co-Winner: Cohn & Wolfe - Colgate Encourages Consumers to Save Water Because #EveryDropCounts

Co-Winner: MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans

Honorable Mentions:

  • Accenture - Being Greater Than Program
  • Current Marketing - Brita and Stephen Curry Make a Splash
  • Happn - One in Three Women
  • John Guilfoil Public Relations LLC - P.A.A.R.I. and Police Responding to the Opioid Crisis
  • SAP - #One4 Project
  • Turkish Economy Bank - TEB's Women Banking

Contest / Game

Winner: Valley Forge Tourism & Convention Board - Montco's Best Pizza Tournament

Honorable Mentions:

  • Brownstein Group - IKEA LED Light Challenge
  • Ogilvy Group UK - Pears Timeless Beauty Competition: Reimagining an iconic British brand
  • SAP North America- SAP Digital Business Challenge
  • St. Jude Medical/SignalWest Public Relations - "Thanks to an LVAD..." National Awareness Campaign

Crisis Management

Winner: Lincoln Strategy Group - Save our AZ Solar

Digital Marketing Campaign (100k and under)

Winner: Miami HEAT - Throwback HEAT

Honorable Mentions:

  • CLS Strategies - Office of Champagne, USA: Champagne Day 2015
  • New Slang - HB Goodbye Serious
  • Nickerson PR - Fuse Cambridge
  • Turkish Economy Bank - TEB's Women Banking

Digital Marketing Campaign (100k - 200k)

Winner: The Getty - #GettyInspired

Honorable Mentions:

  • Better Business Bureau serving Central, Coastal, Southwest Texas and the Perm Basin
  • R&R Partners - Las Vegas Unveils #WHHSH Beer at Coachella Music Festival
  • Taylor - Tide: Welcome Home, Brett

Digital Marketing Campaign (200k - 500k)

Winner: OMD - PepsiCo Game Day Grub Match

Honorable Mentions:

  • Adobe - Empowering Today's Digital Marketers with Leading Adobe Reports and Actionable Data
  • Booz Allen Hamilton - Keep What You've Earned
  • FCB Chicago - Boeing's Innovation Film Series

Digital Marketing Campaign (500k +)

Winner: Weber Shandwick & Mars Petcare - Mix Mania

Honorable Mentions:

  • Cisco 2016 Brand Campaign
  • Lynn University
  • Raytheon Safer World Campaign
  • R&R Partners - Vegas VR Worldwide

Digital PR Campaign

Co-Winner: Coyne PR - Pennzoil Reaches New Heights with Airlift Drift Mini Film

Co-Winner: Everywhere Agency - The OshKosh B'gosh #BreakForSpring Campaign

Honorable Mentions:

  • GCI Health - The Johnson & Johnson Campaign for Nursing's Future Highlights Nurses' Vital Role in Healthcare via Digital Channels
  • J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)
  • Nexon America and Wonacott Communications - Revealing LawBreakers: Defying PR Laws
  • UN Foundation - Global Moms Challenge
  • Weber Shandwick with Milk Processor Education Program (MilkPEP) - Get Real: Rallying Around The Truth About Milk
  • XO Group Inc. - The Knot Dream Wedding

Digital PR Firm of the Year

Winner: Tech Image

Honorable Mention:

  • Klick Communications
  • McGallen and Bolden Pte Ltd

Digital PR Team of the Year

Co-Winner:The Coca-Cola Company - Coca-Cola Journey

Co-Winner: Wakefern Food Corp. - Social Media Team

Honorable Mentions:

  • IW Group
  • PepsiCo Digital
  • UN Foundation - Digital Team

Email Newsletters

Winner: JLL - Connections Newsletter

Honorable Mentions:

  • DEVENEY - Keep Louisiana Newsletter Post Rebrand
  • Nelson Schmidt - WEDC INsite Newsletter
  • The Thomas Collective - Culturelle Newsletter

Employee Communications Online

Winner: SAP North America - SAP Digital Business Challenge

Honorable Mentions:

  • HARMAN International Industries Inc. - Achieving One HARMAN
  • Porter Novelli - T-Mobile Launches T-Nation, a new intranet platform for employees
  • Proctor and Gamble - Animatics: Pathway to Employee Understanding & Engagement
  • Workiva CONNECTS with Employees

Facebook Communications

Winner: Weber Shandwick & GSK - Tums Starting Spread

Honorable Mentions:

  • Adobe Photoshop Space Mystery Campaign
  • American Institute of CPAs - Feed the Pig
  • FleishmanHillard - #FaceLeukemia
  • Mary Kay Global Day of Beauty - Facebook Live
  • Mohegan Sun - Full of Life on Facebook
  • Tweddle Group

Influencer Communications

Winner: rbb Communications - Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The "Seekender"

Honorable Mentions:

  • Cisco Systems - Cisco Cloud Influencer GIF Digital Campaign
  • Coyne PR - Pennzoil Targets DIY Automotive Audience through Proactive Engagement Program
  • Linhart Public Relations - Ancient Harvest: Leveraging Online Influencers to Drive Consideration and Trial
  • NJI Media - Business Roundtable's "Upgrade America" Campaign
  • Porter Novelli - The Laughing Cow Love Your Local Events
  • R&R Partners - Digital LGBT Influencer : Tyler Oakley
  • TELEMUNDO Generates Buzz for Billboard Latin Music Awards Through Exclusive Press Event

Instagram Communications

Winner: UN Foundation - #Instacorps

Honorable Mentions:

  • Brownstein Group - Growing Garces Group on Instagram
  • DEVENEY - Emeril's Restaurants' Instagram Campaigns
  • New Slang - Lidl Ireland Eastergram
  • Smithson Institution - Smithson Instagram

Intranet

Winner: Workiva - CONNECTS with Employees

Listening Campaign

Winner: Cisco 2016 Brand Campaign

Honorable Mentions:

  • FleishmanHillard - Content Compass
  • Porter Novelli - The Laughing Cow Love Your Local Events

Location-based Digital Campaign

Winner: DEVENEY - Hermann-Grima Festival Season Promotional Campaign

Honorable Mention:

  • C-4 Analytics - Stacking the Deck

Media Relations Campaign

Winner: Tech Image - Bosch Power Tools Media Relations Campaign

Honorable Mentions:

  • 10Fold - Where's Your Data?
  • ASTRSK PR - Weebly "Like a Boss" Tour
  • HomeAway.com - #EiffelTowerAllYours
  • IBM with Text100 - IBM Watson in 2015: the Dawn of the Cognitive Era
  • J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)
  • MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans
  • Think Jam for Twentieth Century Fox - The Martian Home Entertainment Release

Microsite/Custom Site

Winner: PepsiCo - #HowWillWe

Honorable Mentions:

  • Discovery Education and Envision - Chase the Race in School
  • Porter Novelli on Behalf of Office on Women's Health - Know The Facts First
  • SAP - AdVenture Capital
  • St. Jude Medical/SignalWest Public Relations - "Thanks to an LVAD..." National Awareness Campaign
  • Weber Shandwick - Vmware Radius

Mobile App

Winner: Bell Helicopter - Digital Toolkit

Honorable Mention:

  • Advantest Corporation. - VOICE Developer Conference

Most Engaged Brand

Winner: IBM

Honorable Mentions:

  • FCB Chicago - Boeing's Innovation Film Series
  • Marina Maher Communications and Head & Shoulders - Connecting with Consumers and Influencers on Twitter in Real-Time to Create Army of Endorsers

New Site

Winner: Accenture - Creating a Disruptive Digital Platform to Showcase the Best of Accenture

Honorable Mention:

  • Edison International - InsideEdison.com

Online Community

Winner: Nexon America and Wonacott Communications - Revealing LawBreakers: Defying PR Laws

Honorable Mentions:

  • lotus823 and Maverick Industries - Cooking Up An Online Community
  • Samsung Electronics America - US Newsroom

Online News Room

Winner: Allstate Corporate Relations

Honorable Mentions:

  • San Diego County District Attorney's Office
  • Vizient, Inc.

Public Affairs Campaign

Winner: MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans

Honorable Mentions:

  • DEVENEY - Proposition Coalition
  • GCI Health - America's Diabetes Challenge
  • John Guilfoil Public Relations LLC - P.A.A.R.I. and Police Responding to the Opioid Crisis
  • Lincoln Strategy Group - Coalition to Protect NV Ratepayers

Redesign/Relaunch of a Site

Winner: Purple Strategies - The Launch of the New AHIP.org

Honorable Mentions:

  • American Foundation for Suicide Prevention - The New AFSP.org
  • Food Lion - Newsroom Relaunch
  • Marketplace Events - Home Show Website Redesign
  • NBCUniversal - The New NBCUniversal.com
  • Orange County Property Appraiser
  • San Francisco Public Works
  • Story Partners - Vote4Energy

Snapchat Communications

Winner: Visit Philadelphia - Visit Philly Snapchat

Honorable Mentions:

  • Bauserman Group - 8 Seconds at a Time: Snapchat Marketing for the Reno Rodeo
  • Hawkins International Public Relations - InterContinental New York Barclay Snapchat Takeover with Condé Nast Traveler
  • JPMorgan Chase & Co. - 4th of July Snapchat Story, Chase Freedom Unlimited
  • Pocono Mountains Visitors Bureau - Snapchat Story Begins
  • R&R Partners - Las Vegas launches official Snapchat channel with DJ Khaled
  • W Hotels x Baron Von Fancy PRIDE Snapchat Filters

Social Networking Campaign

Co-Winner: Hawkins International Public Relations - InterContinental New York Barclay Snapchat Takeover with Condé Nast Traveler

Co-Winner: Invisalign Drives New Leads While Reducing CPA

Honorable Mentions:

  • American Foundation for Suicide Prevention - National Suicide Prevention Week
  • H+M Communications - Driving Latinos To Universal Pictures' Compton
  • HSS | Hospital for Special Surgery - Gabrielle's Story
  • IBM x Marchesa - The Cognitive Dress
  • Tier One Partners - Taking Social to the Head of the Class for the ASU GSV Summit
  • W2O Group - Nothing can be perfect.

Twitter Communications

Winner: Marina Maher Communications and Head & Shoulders - Connecting with Consumers and Influencers on Twitter in Real-Time to Create Army of Endorsers

Honorable Mentions:

  • FleishmanHillard - Siemens at #HIMSS16: Revolutionizing social engagement through insight and #efficiency
  • Largemouth Communications - Revving Up Twitter Engagement for the Kyle Petty Charity Ride Across America
  • Pitney Bowes - #PowerofPrecisionChat Global Tweet Chat Program
  • Turkish Economy Bank - TEB's Women Banking
  • Weber Shandwick & Mars Inc. - M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
  • Weber Shandwick & Mars Inc. - M&M'S #MakeMLaugh Red Nose Day Campaign

Video

Co-Winner: IBM - 360 Degree Research Labs

Co-Winner: J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)

Honorable Mentions:

  • The Axis Agency - Kaiser Permanente "Food for Health Recipe Video Series"
  • FleishmanHillard - LongHorn Steakhouse Grill Masters LIVE on Facebook
  • GCI Health - America's Diabetes Challenge
  • LA County - This Was Our Home
  • Miami HEAT - Throwback HEAT
  • Taylor - Tide: Welcome Home, Brett
  • Tim Hortons - #WarmWishes
  • Weber Shandwick & National Pork Board - Grill Crashers

Viral Campaign

Winner: SAP - #One4 Project

Honorable Mentions:

  • FCB Chicago - Boeing's Innovation Film Series
  • H+M Communications - Driving Latinos to Universal Pictures' Compton
  • IBM x Marchesa - The Cognitive Dress
  • J. Walter Thompson MEA - HASSA ELIYA (NOW IS MINE)
  • Nexon America and Wonacott Communications - Revealing LawBreakers: Defying PR Laws
  • SHOWTIME - Emmy Campaign Buttons 2016
  • UPRAISE Marketing + Public Relations - More Than Meets the Suds: Making the Most Dreaded Chore Go Viral

WOW! Campaign

Winner: Brownstein Group - IKEA Adult Coloring Book

Honorable Mentions:

  • Current Marketingeting - Kingsford's #PayEd Campaign
  • HomeAway.com - #EiffelTowerAllYours
  • HSS | Hospital for Special Surgery - Gabrielle's Story
  • MullenLowe U.S. - Give Dad Nothing
  • Weber Shandwick & Mars Inc. - M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
  • National Military Family Association - More Than a Spouse

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Rising PR Stars Honorees

  • Anne Baker InkHouse Media & Marketing
  • Jasmine Baez Munera MSLGROUP
  • Briana Berry RFI Studios
  • Riva Budowsky Blue Chip Marketing Worldwide
  • Lauren Burke mc2
  • Margaret Clevenger ScoutComms, Inc.
  • Chelsea Curley John Guilfoil Public Relations LLC
  • Armando Diaz EY
  • Sasha Dookhoo PAN Communications
  • Kimberly Dreisinger The Bulleit Group
  • Amy Ferraro Blue Chip Marketing Worldwide
  • Christian Garland Hill+Knowlton
  • Kate Goulding Qorvis MSLGROUP
  • Matt Hensler Blast Marketing & PR
  • Heather Hewit lotus823
  • Tim Hogan CLS Strategies
  • Sam Howe MSLGROUP
  • Bailey Jacobs U.S. Chamber of Commerce Foundation
  • Janine Kamwene APCO Worldwide
  • Hod Klein Vested
  • Andrew Knoblauch Dixon Schwabl
  • Eric Kokonas Dittoe Public Relations
  • Laura Krebs Miller Cashman and Associates
  • Joanna Leis Finn Partners
  • Adriana Lopez The Axis Agency
  • Michael Moroney Story Partners
  • Jessica Murray R&R Partners
  • Jennifer Myers Havas PR
  • Leah-Michelle Nebbia Makovsky
  • Samantha Nevels Makovsky
  • Cristina Nogueras MSLGROUP
  • Amanda Passage Lambert, Edwards & Associates
  • Natalie Poston H+K Strategies
  • Valerie Pritchard Makovsky
  • Rachel Racoosin LEVICK
  • Joe Reed Weber Shandwick
  • Chelsea Ruka MSLGROUP
  • Jessica Sacco John Guilfoil Public Relations LLC
  • Allison Schneider Locust Street Group
  • Lina Skandalakis Everywhere Agency
  • Gillian Small Gillian Small Public Relations
  • Andrew Stoltzfus Voce Communications/Porter Novelli
  • Caitlin Teahan WE Communications
  • Dara Toulch Ballantines PR
  • Tara Valenza Bullfrog + Baum
  • Mollie Wagoner Live Wire Media Relations, LLC
  • Alexandra Abrams Boeing
  • Ana Braskamp Yahoo
  • Gina Chinino Cushman & Wakefield
  • Jennifer Cingari ESPN
  • Eileen Collins Hilton
  • Lauren Craft Zeel
  • Kathryn Deardorff VISIT Milwaukee
  • Cait DeBaun U.S. Travel Association
  • Rebecca Dorfman FUSION
  • Sarah Erdman U.S. Travel Association
  • LaToya Evans Bank of America
  • Bridget Forney Kiddie Academy
  • Amy Garvey United Way of New York City
  • Jamie Glushon Laurel & Wolf
  • T. Andrew Huddleston International Union, UAW
  • Claire Hunter Allstate Insurance Company
  • Grace Jones Dayton Children's
  • Sarah McBride Human Rights Campaign
  • Danielle Meister-Cohen Samsung Electronics North America
  • Lliam Morrison Frontier Communications
  • Reid Myers Time Inc.
  • Bridget O'Neill Elizabeth Arden
  • Madison Parks Marriott International
  • Payal Patel Navy Pier, Inc.
  • Dinorah Pena Sundial Brands
  • Camille Salama Chotzen Zillow Group
  • Jessica Schaefer Point72 Asset Management
  • Kelsey Scram Jefferson Parish Economic Development Commission (JEDCO)
  • Ryann Tanap NAMI, the National Alliance on Mental Illness
  • Meg Taylor Wine & Spirits Wholesalers of America
  • Gianina Thompson ESPN
  • Kevin Turner Vimeo
  • Lindsey Viotto-Hughes Bell Helicopter
  • Katherine Wong The Weather Company, an IBM Business
  • Lina Woods PwC
  • Jessica Zetzman Case Foundation

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PR People Honorees and Hall of Fame Inductees

2016 PR News Hall of Fame Inductees

  • Anne Cowan, SVP, Communications and Marketing, CTAM
  • Raymond Kerins, SVP, Head of Communications, Government Relations & Policy, Bayer
  • Robert Mathias, President, Ogilvy Washington
  • Debra Silimeo, EVP, Hager Sharp
  • Rob Stoddard, SVP, Communications & Public Affairs, NCTA

Account Director or Supervisor of the Year

Winner: Pouneh Lechner - Sterling Communications

Honorable Mentions:

  • Jessica Griffith - Pascale Communications
  • Zinie Chen Sampson - Baretz+Brunelle

Brand Marketer of the Year

Winner: Janice Kapner - T-Mobile

Honorable Mentions:

  • Edward Harris - Valley Forge Tourism & Convention Board
  • Simon Hodgkins - Vistatec

Community Relations Professional of the Year

Winner: Jenna Thomas - Nebo Agency

Honorable Mention:

  • Lubomir Alamanov - SiteMedia Ltd.
  • Jon Sullivan - Aflac

Crisis Manager of the Year

Winner: John Guilfoil - John Guilfoil Public Relations

Honorable Mentions:

  • Jeff Hallock - Orange County Sheriff's Department

Digital Communications Leader of the Year

Winner: Mollie Surratt - Mohawk Flooring

Honorable Mentions:

  • Dickie K. Davis - Miami International Airport
  • Amy Franco - Princeton HealthCare System
  • Ryan Green - Illinois Policy Institute
  • Christian Rodgers - Pascale Communications

Financial Communication Professional of the Year

Winner: Laureen Ellison - Pepperjam

Honorable Mentions:

  • Robert Burton Lambert, Edwards & Associates

Intern of the Year

Winner: Jazmin Beltran - Cognito

Honorable Mention:

  • Nicole Falk - Havas PR
  • Thomas Scearce, Iowa State Fair
  • Rebecca Schaming - Family Promise of Summit County

Internal Communicator of the Year

Winner: Sean Jamieson - Bank of America

Honorable Mention:

  • Brianna Cody - SAP
  • Lisa Hannum - Beehive Strategic Communication
  • Aaron Sherinian - United Nations Foundation

Measurement Expert of the Year

Winner: Angela Sinickas - Sinickas Communications, Inc.

Honorable Mention:

  • Tiffany Jackson - Beehive Strategic Communication
  • Jessica Onick - Citrix
  • Alan Wallace - Afilias

Media Relations Professional of the Year

Winner: Nati Katz - Burson-Marsteller

Honorable Mention:

  • Nicole Dye-Anderson - Barclaycard US
  • Alexandra Gambale - Peppercomm
  • Jamie Hall - Pascale Communications
  • Erica Hawksworth - Live Wire Media Relations, LLC
  • Diana Rickert - Illinois Policy Institute
  • Cara Schneider - VISIT PHILADELPHIA
  • Sharron Silvers - Burson-Marsteller
  • Johnny Smith - Ascension

PR Professional of the Year: Agency

Winner: Lesley Sillaman - Havas PR

Honorable Mention:

  • Christophe Ginisty - FTI Consulting
  • Jason Morris - InkHouse

PR Professional of the Year: Corporate

Winner: Christina Bennett - Elizabeth Arden

Honorable Mention:

  • Ann-Tyler Connell - Bank of America
  • Laureen Ellison - Pepperjam
  • Roger Frizzell - Carnival Corporation
  • Catherine Hernandez-Blades - Aflac
  • Janice Kapner - T-Mobile
  • Amanda Plecas - WACKER

PR Team Leader of the Year

Winner: Trisha Cardoso - Showtime Networks Inc.

Honorable Mention:

  • Audra Friis - Pascale Communications
  • Susan McCabe - Bank of America
  • Dawn Miller - Miller PR
  • Ayme Zemke - Beehive Strategic Communication

PR Trainer/Educator of the Year

Winner:

Philip Nardone - PAN Communications

Honorable Mention:

  • Dr. Robert S. Fleming - Rowan University

Public Affairs Professional of the Year

Winner: John Guilfoil, John Guilfoil Public Relations

Honorable Mention:

  • Joshua Boisvert - Davies

Social Media Professional of the Year

Winner: Carmen Collins Cisco

Honorable Mention:

  • Alicia Camden - Pascale Communications
  • Anastassia Mitchell - Central Texas BBB

Spokesperson of the Year

Winner: Jeff Hallock - Orange County Sheriff's Department

Honorable Mention:

  • Ted Dabrowski - Illinois Policy Institute
  • John Drengenberg - Underwriters Laboratories (UL)

Student of the Year

Winner: Caitlin Bohrer - Arizona State University Cronkite PR Lab

Honorable Mention:

  • Madison McConnell - Drake University School of Journalism and Mass Communication

Volunteer of the Year

Winner: Laurie Archbold - Encore Public Relations|Red Couch Stories

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Top Places Winners and Honorable Mentions

  • Adobe Systems
  • Aflac Corporate Communications
  • The American College of Cardiology
  • AR|PR
  • Archer Malmo
  • ASTRSK PR
  • BAM Communications
  • Beckerman
  • Beehive Strategic Communication
  • Bhava Communications
  • BodenPR
  • Cohn & Wolfe
  • Communications Strategy Group
  • Cone Communications
  • Consumer Technology Association
  • Current Marketing
  • Davies
  • Dixon Schwabl
  • EvolveMKD
  • Exponent PR
  • Fahlgren Mortine
  • Finn Partners
  • FleishmanHillard
  • GCI Health
  • Grainger
  • GroundFloor Media
  • Henson Consulting
  • Hill+Knowlton Strategies
  • Infinite Global
  • INK
  • Kaplow Communications
  • Ketchum
  • Lippe Taylor
  • M&C Saatchi PR
  • MasterCard
  • Matter Communications
  • Marina Maher Communications
  • MWWPR
  • National Beer Wholesalers Association
  • National Center for Missing & Exploited Children
  • PAN Communications
  • Porter Novelli
  • Powell Tate
  • R&R Partners
  • Republica
  • Robert Half
  • RockOrange
  • SAP Asia Pacific Japan
  • SAP North America
  • SHIFT Communications
  • Southwest Airlines
  • Spark PR
  • Spectrum
  • Stone Ward
  • Text100
  • The Coyne Agency
  • UPRAISE Marketing + Public Relations
  • USDA FSIS Office of Public Affairs and Consumer Education (OPACE)
  • VSC / Wareness.io
  • W2O Group
  • Weber Shandwick

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Top Women Honorees

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PR News Awards: 2015

PR News Digital PR Awards 2015
Winners and Honorable Mentions

Blog

Winner: Entropy Solutions - Phase Change Matters blog

Honorable Mention:

  • Adobe Systems, Inc. - Adobe Life Blog
  • Anadolu Efes - The World is Yours
  • The Coca-Cola Company - Coca-Cola Journey
  • Human Rights Campaign Blog
  • Liberty Mutual Insurance - The Torch: A Guide to Safe & Smart Living
  • MasterCard - Consumo Inteligente
  • Polycom - Public Sector View
  • Adobe Systems, Inc. - Adobe Life Blog
  • Anadolu Efes - The World is Yours
  • The Coca-Cola Company - Coca-Cola Journey
  • Human Rights Campaign Blog
  • Liberty Mutual Insurance - The Torch: A Guide to Safe & Smart Living
  • MasterCard - Consumo Inteligente
  • Polycom - Public Sector View

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Cause Marketing / CSR

ExxonMobil - Be an Engineer Campaign

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • CareFirst BlueCross BlueShield - #IBackTheBirds Campaign
  • CSS Corp - Care for Paws - Save the Tiger
  • FleishmanHillard - L’Oréal Paris Ignites Conversation Among Women About Self-Worth
  • Litton Entertainment - "Healthy Oceans, Healthy Planet"- World Oceans Day 2015
  • National Hospice and Palliative Care Organization - Moments of Life: Made Possible by Hospice
  • Pizza Hut - BOOK IT! Program Celebrates 30 Years With Alumni Association
  • TogoRun - L'Oreal & MRA "It’s THAT Worth It” Campaign
  • Toyota - TeenDrive365 Distracted Driving Experience
  • USC Shoah Foundation and Discovery Education - Auschwitz: The Past is Present
  • Weber Shandwick & Mondelez - Now We're Newtons
  • Weber Shandwick in partnership with Unilever - Rinse. Recycle. Reimagine

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Contest / Game

Co-Winner: CareFirst BlueCross BlueShield - FRNZY
Co-Winner: ESET North America - #ESETpower Comic-Con Campaign

Honorable Mentions:

  • 451 Marketing - Flying High with the Hood® Blimp
  • The Clorox Company - Liquid-Plumr Play with Plumrs Game Hub
  • DEVENEY - Windsor Court Hotel’s 30 Ways to Give Back
  • Glad Food Protection - Glad Tackles Food Waste with Food Fairytales
  • Marriott International Caribbean & Latin America - Marriott Hotels & GoPro #CancunChallenge
  • Weber Shandwick & Genentech - Genentech launches new video game: T Cells Attack

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Crisis Management

Winner: Emergency Nurses Association - Ebola Crisis Response

Honorable Mentions:

  • Anthem, Inc. - AnthemFacts.com
  • Moroch Partners & McDonald's Austin - #SXSWHero

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Digital Communicator

Winner: John McInerney, Ruder Finn

Honorable Mentions:

  • Victoria Bowness, Klick Communications
  • Bernhard Mors, MasterCard

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Digital Marketing Campaign (100k - 200k)

Winner: Tata Consultancy Services - TCS Amsterdam Marathon: Calling all Superheroes

Honorable Mentions:

  • Eastwick Communications - Unify Flipboard
  • Jackson State University - JSU Uptown Funk Marketing Video

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Digital Marketing Campaign (100k and under)

Winner: Edelman/Activision - Call of Duty: Hack in Black

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • American Society of Landscape Architects - World Landscape Architecture Month
  • C-4 Analytics, LLC - Finding Future FIAT Fanatics
  • CareFirst BlueCross BlueShield - Millennial Campaign
  • The Clorox Company - Gather
  • EMC Corporation - Integrated Marketing Program: Edge to Core Video Surveillance Big Impact Campaign
  • Lockheed Martin - JLTV Selfless Selfie
  • Revolution Messaging - Don't Settle For a Bad Job / Get the Training You Need
  • The Bump - Bump it Forward

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Digital Marketing Campaign (200k - 500k)

Winner: Stein IAS on behalf of Juniper Network - Time to Strike

Honorable Mentions:

  • Jackson Family Wines - La Crema: Virtual Vintner
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • Novartis Pharmaceuticals - Inspiring Consumers to #LiveinColor through Alcon AIR OPTIX COLORS Contact Lenses
  • San Francisco Travel Association - San Francisco Holiday Campaign 2014
  • TogoRun - L'Oreal & MRA "It’s THAT Worth It” Campaign
  • Twist Marketing - Integrated Marketing Campaign: The LAP-BAND System
  • Weber Shandwick & GSK - What’s Your Why? - Turning Motivation Into Movement

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Digital Marketing Campaign (500k +)

Winner: Marina Maher Communications and Crowdtap, Inc. - U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies

Honorable Mentions:

  • Accenture Digital and Accenture Strategy
  • American Heart Association - Life is Why
  • Financial Consumer Agency of Canada - No Surprises
  • Raytheon Company - Innovation for a Safer World Campaign

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Digital PR Campaign

Co-Winner: New York-Presbyterian Hospital - A Day in the Life of a Therapy Dog
Co-Winner: RBC Wealth Management - A Force for Good Book Promotion

Honorable Mentions:

  • 451 Marketing - Sweet Success for Dancing Deer
  • Catalyst IMG - Timex #MyExpedition Project
  • Connecticut Office of Tourism - Connecticut’s Still Revolutionary Fan-Favorite Town Program
  • Eastwick Communications - Make Identity Matter with Non-Intuitive Insights
  • High Road - Sobeys Food Revolution Day
  • Human Rights Campaign - #LoveWins
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • PAN Communications - SDL Changes Perception to Battle the Marketing Clouds
  • Southwest Airlines - New Seat Communication Plan
  • TogoRun - L'Oreal & MRA "It’s THAT Worth It” Campaign
  • Weber Shandwick - PEDIGREE See what good food can do

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Digital PR Firm of the Year

Winner: Nebo Agency - Nebo Helps Brands Help People Through Its Human-Centered Approach to PR and Marketing

Honorable Mention:

  • iMiller Public Relations
  • NJI Media

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Digital PR Team of the Year - Nonprofit

Winner: UN Foundation

Honorable Mentions:

  • Human Rights Campaign

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Digital PR Team of the Year - Corporate

Winner: Cisco

Honorable Mentions:

  • Anadolu Group
  • PepsiCo

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Email Newsletters

Winner: Entropy Solutions - Phase Change Matters Newsletter

Honorable Mentions:

  • 70kft - KFT Newsletter
  • Global Hotel Alliance - DISCOVERY Account Summary
  • MasterCard - Futbol Fridays

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Employee Communications Online

Winner: PayPal with MSLGROUP - “Be the Customer” Challenge Sparks PayPal Growth Surge

Honorable Mentions:

  • CropLife America – Tell Me More
  • Nexteer Automotive – Our Culture
  • Novartis & Ruder Finn - Long Live Life Actions: Community Partnership Day 2015

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Facebook Communications

Winner: Hunter Public Relations - Mrs. T’s Pierogies Takes a Seat at the Millennial Table

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • Cardinal Health with Fahlgren Mortine - RNspire encourage nurses to ‘Share a Smile’
  • CareFirst BlueCross BlueShield - Dental Campaign
  • The Honest Company
  • The Howard Hughes Corporation - Downtown Summerlin Grand Opening

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Influencer Communications

Winner: Cohn & Wolfe /Tom's of Maine - Goodness Circle Ambassador Program

Honorable Mentions:

  • Experience Columbus - Columbus Residents Share #LifeinCbus
  • Hunter Public Relations on behalf of E. & J. Gallo Winery - Getting Barefoot on Instagram
  • Johnson & Johnson, Neutrogena - Hydro Boost Launch
  • Marina Maher Communications - Clairol Turns YouTube Creators into Ambassadors to Help Women Overcome Fear of At-Home Hair Color
  • Marina Maher Communications and Crowdtap, Inc. - U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • Sierra Club - Strength in Members: Influencers Drive Thousands to AddUp.org
  • Unilever - All Things Hair

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Intranet

Winner: Coty Inc. - The House

Honorable Mentions:

  • Allstate Insurance Company - Employee Community: Bringing a New Platform to Allstate West Central
  • PayPal with MSLGROUP - PayPal First Amplifies PayPal’s “Be the Customer” Challenge
  • Pepco Holdings, Inc. - Intranet Redesign

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Listening Campaign

Co-Winner: Hudson Integrated Web Agency - MOVE Bumpers: From Local Business to Nationwide Bumper Distributor
Co-Winner: Pizza Hut Launches Gluten-Free Pizza

Honorable Mentions:

  • Digital Air Strike - Review Surge 4.0: The Smarter Way to Get Customer Feedback
  • MasterCard - The Evolution of MasterCard’s Conversation Suite: Bringing Digital Insights & Analytics to the Next Level
  • Monster & Brandwatch - Love/Hate Job Sentiment Analysis

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Media Relations Campaign

Co-Winner: JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
Co-Winner: Rainier Communications - The Need for Speed – Sckipio Enables Affordable Ultra-High-Speed Bandwidth for the Masses

Honorable Mentions:

  • Marina Maher Communications - Depend, from Kimberly-Clark Corporation: Drop Your Pants for Underwareness
  • SevenTwenty Strategies - Bree's Sweet Treats
  • Weber Shandwick on behalf of Suave Professionals - Natural Infusion Launch

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Microsite / Custom Site

Winner: Citi and Ruder Finn - Citi Fitness Challenge

Honorable Mentions:

  • BMO Harris Bank - Engaging the Hispanic Community
  • Burson-Marsteller and Hormel Foods - Hormel Foods 2014 Corporate Responsibility Report
  • Discovery Communications - 30 Years of Discovery: An Interactive Timeline
  • Genentech - Perseverance: The Inside Story of a Breast Cancer Breakthrough, 30 Years in the Making
  • Greyhound - 100th Anniversary
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • Oakwood Agency - Weatherford Annual Report 2014
  • PepsiCo - 50th Anniversary Digital Timeline
  • PhRMA - Access Better Coverage
  • Racepoint Global - Shoo the Flu

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Mobile Campaign

Winner: Hunter Public Relations on behalf of Can Manufacturers Institute - Cans Get You Cooking Goes Mobile

Honorable Mentions:

  • Edelman/Activision - Call of Duty: Hack in Black
  • Eric Mower + Associates - Domtar Project Learning Curve
  • PJM Interconnection Meeting Center
  • Tata Consultancy Services - Landslide Victory for TCS Election App
  • Utah Department of Transportation Student Neighborhood Access Program - Walking School Bus Mobile App
  • Westat - CDC's National Flu Vaccination Incentivized Social Gaming Campaign

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New Digital Service / Product

Winner: C-4 Analytics - JM Lexus Luxury Conquest Model

Honorable Mentions:

  • CareFirst BlueCross BlueShield - eBook
  • Discovery Education - Math Techbook
  • Hilton Worldwide - Hilton Recaptures Innovation Flag with Industry-First Technology
  • Hyundai Motor America - Putting Android Auto in Your Hyundai Sonata

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New Site

Winner: Aetna - Thought Leadership

Honorable Mentions:

  • Action Digital - My Cyprus Insider: www.mycyprusinsider.com
  • Flagship Food Group - 505 Southwestern Website
  • SevenTwenty Strategies - Citizens@Target Web Design & Development
  • Singer Associates, Inc. - Setting the Standard: Creating a New News Source in Richmond

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Online Community

Winner: The ALS Association - ALS Ice Bucket Challenge

Honorable Mentions:

  • Easy Care - Love The Car Business
  • UN Foundation - +SocialGood

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Online News Room

Winner: Aetna - Thought Leadership

Honorable Mentions:

  • Genentech & Weber Shandwick & FleishmanHillard - Genentech's ASCO Newsroom Raises Bar, Again
  • National Shooting Sports Foundation

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Public Affairs Campaign

Winner: United Nations Foundation - A Global Collaboration Wins the Day for Climate Science

Honorable Mentions:

  • American Heart Association - Step Up to the Plate for School Meals
  • Chesapeake Public Strategies - Reimagine Twinbrook Campaign
  • Greenbrier - Safer Tank Cars Now
  • Hearth, Patio & Barbecue Association - Utahns for Responsible Burning
  • PhRMA - From Hope to Cures
  • Purple Strategies - AHIP: Protect What Matters Most

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Redesign / Relaunch of a Site

Winner: ESPN.com - Redesign & 20th Anniversary

Honorable Mentions:

  • 70kft
  • CareFirst BlueCross BlueShield - State of Maryland
  • Entropy Solutions - PureTemp.com
  • Fahlgren Mortine - Chart Industries
  • Genentech - Gene.com
  • Middle East Public Relations Association - Growing Together: Introducing the new MEPRAi
  • Swirl - Kingsford.com

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SEO (Search Engine Optimization)

Winner: Audio-Technica – Amplifying A Legacy Company’s Digital Presence

Honorable Mentions:

  • BusinessOnline - Search Engine Optimization: HP Enterprise Software
  • Swirl - Kingsford.com
  • TopFire Media - Total Nutrition

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Social Networking Campaign

Winner: UN Foundation - Global Moms Relay

Honorable Mentions:

  • 451 Marketing - Flying High with the Hood Blimp
  • The ALS Association - ALS Ice Bucket Challenge
  • Essencius - The Anthon Berg Generosity Express
  • Eastern Virginia Medical School - #Felinethropy #GiveRightMeow
  • Flowers Communications Group - 2015 Honda Battle of the Bands
  • G&S Business Communications - @SyngentaUS National Farm Machinery Show Jumbotron
  • The Howard Hughes Corporation - Downtown Summerlin Grand Opening
  • Marina Maher Communications LLC and Crowdtap, Inc. - U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • PAN Communications - Are you the Darth Vader or Luke Skywalker of the Office?

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Twitter Communications

Winner: Baylor Scott & White Health - #HeartTXLive: First Ever Live Twitter Coverage of a Heart Transplant

Honorable Mentions:

  • Cisco - Live Tweets Earnings Results
  • Cohn & Wolfe - Colgate Optic White: A #BrilliantSmile & #BrilliantStyle Debuts on the CMA Awards 2014 Red Carpet
  • FleishmanHillard - #NorthsideBaby
  • G&S Business Communications - @SyngentaTurf Twitter Launch
  • Hunter Public Relations - Smithfield Asks Fans to #LendAHam... in 140 Characters or Less
  • PepsiCo - Earnings Content
  • Weber Shandwick on behalf of Suave Professionals - #DateNightHair with The Bachelorette

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Video

Winner: Weber Shandwick - PEDIGREE See what good food can do

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • Clean Energy Fuels - Natural Gas: The Safest Cooking Fuel for Mobile Food Fleets
  • DEVENEY - Children's Hospital New Orleans, "When I Grow"
  • GetWellNetwork, Inc. - “Reunited” (part of the Live Your Best Life video series)
  • Jackson State University - JSU Uptown Funk Marketing Video
  • Landis Communications & Brain Health Registry - Keeping Brain Health Registry Top of Mind
  • Matter Communications - Introducing Pulse Secure
  • Notch Video - Sport Chek Blue Jays' Father's Day Surprise
  • Story Partners - AgriBank’s The Farm Credit Difference
  • Swirl - Hidden Valley "15-Second Kitchen"
  • Utah Department of Transportation Student Neighborhood Access Program - Walking School Bus Mobile App

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Viral Campaign

Winner: The ALS Association - ALS Ice Bucket Challenge

Honorable Mentions:

  • American Heart Association - "Pizza Farm" in Support of Healthy School Meals
  • Experience Columbus - Columbus Residents Share #LifeinCbus
  • Havas PR North America, 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave Back
  • Human Rights Campaign - #LoveWins Viral Campaign
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • Olson Engage - Marshawn Lynch's Skittles Press Conference
  • Unilever - Dove Hair Love Your Curls

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Wow Campaign

Winner: The ALS Association - ALS Ice Bucket Challenge

Honorable Mentions:

  • Edelman/Activision - Call of Duty: Hack in Black
  • Hunter Public Relations on behalf of Can Manufacturers Institute - Cans Get You Cooking Goes Mobile
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight

Top Women in PR Honorees

(Read about the winners/honorable mentions)

Top Women in PR:

CSR Awards Winners and Honorable Mentions

(Read about the winners/honorable mentions)

Annual Report

  • Medtronic Inc. - 2014 Integrated Performance Report

Honorable Mentions:

  • iHeartMedia - Impact Report
  • International Flavors & Fragrances Inc. - Lasting - Change
  • Kimco Realty - Kimco Publishes Inaugural Corporate Responsibility Report

Blog

  • AT&T Inc. - For Good Stories, There is No Place Like Home: People | Planet | Possibilities

Honorable Mention:

  • AECOM Impact blog

Cause Branding Campaign

  • Co-Winner: Food Lion Feeds- Launching Our 500 Million Meal Commitment
  • Co-Winner: Weber Shandwick - Pass the Red Cup for World Hunger Relief

Honorable Mentions:

  • Activate - Tu Amigo Pepe (Your friend Pepe)
  • Covidien Communications - World Stroke Day Take 2...Tell 2 Campaign 2014
  • Imprenta Communications Group, Inc. - DIR: Wage Theft
  • Kenneth Cole - Look Good, For Good
  • MWW - Men's Wearhouse 2014 National Suit Drive
  • Nebo Agency - Nebo Launches Choose ATL Campaign and Inspires 45 Million
  • Siemens, The Entertainment Industry Foundation’s Stand Up To - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars
  • The Zeno Group -The Allstate Foundation’s #GetThereSafe
  • The Zeno Group – The Allstate Foundation’s Purple Purse

Community Affairs

  • Time Warner Cable - Bridging the digital divide in local communities: Learning Labs

Honorable Mentions:

  • Diageo North America - Learning Skills for Life
  • JetBlue Airways - Restoring Play for Kids in Underserved areas - a partnership with KaBOOM!
  • Nerium International - Individually Taking Responsibility, Collectively Changing the World
  • REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
  • SAIC - Corporate Citizenship

Corporate-Community Partnership

  • Neustar - My Digital Life

Honorable Mentions:

  • CLEARLINK - Bringing SEO to Non-Profits
  • The Conroy Martinez Group - Miami Seaquarium Flipper's 50th/Flip it Forward
  • Covance Inc. - Covance-CARE Nepal Saving Mothers and Infants Lives (SMILE) in Nepal
  • Discovery Education - Belk Service Learning Challenge
  • Kenneth Cole - Look Good, For Good
  • MUFG Union Bank, N.A. - Union Bank and LAUSD Collaborate to Enhance Financial Education
  • Nexus Treatment - Nexus Bridging Program
  • Siemens, The Entertainment Industry Foundation’s Stand Up To - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars

Corporation with more than 25,000 employees

  • TD Ameritrade

Honorable Mentions:

  • International Flavors & Fragrances Inc.
  • NCCI
  • Resorts World Sentosa, Singapore

Corporation with less than 25,000 employees

  • Oracle

Honorable Mention:

  • MetLife

CSR Professional of Year

  • Jan Jones Blackhurst - Caesars Entertainment

Honorable Mentions:

  • Christopher Ian Bennett - Guitar Center
  • Adam Harrell - Nebo Agency
  • Bob Langert - McDonald's Corporation
  • Ryan McCarty - TCC
  • Angela Peluso - Verizon Foundation
  • Ylann Schemm - Elsevier
  • Tessie Topol - Time Warner Cable

CSR on a Shoestring

  • Nebo Agency - Nebo Launches Choose ATL Passion Project to Tell City's Untold Story

Honorable Mentions:

  • The Conroy Martinez Group - Infinity Auto Insurance's Bilingual Literacy Program: Read Conmigo
  • Humana - Healthy People, Healthy Planet, Healthy Performance
  • Raytheon Intelligence, Information and Services - The Big Dance of Data Defense
  • SAIC - Give A Meal Team Challenge

Diversity Communications

  • Imprenta Communications Group, LLC - DIR: Wage Theft

Honorable Mentions:

  • HMA Associates Inc. - National Influenza Vaccination Disparities Partnership
  • MGM Resorts International - Women's Leadership Conference

Employee Relations

  • Co-Winner: Humana - Rethink Paper
  • Co-Winner: International Finance Corporation - The IFC Waste Challenge: Our Footprint Commitment In Action

Honorable Mentions:

  • AT&T and DonorsChoose.org
  • CLEARLINK - Engaging Employees With Philanthropy
  • CVS Health and RF|Binder - CVS Health Celebrates the Spirit of Volunteerism on Giving Tuesday
  • Takeda Pharmaceuticals International Co. - Living Through Giving
  • Time Warner Cable - Employee Green Team Playbook

Event: CSR/Green Focus

  • Hughes General Contractors, Inc., VCBO Architecture and Davis School District - Odyssey Elementary Open House

Honorable Mentions:

  • Covenant Health - East Tennessee Health Forum on Ebola
  • Dask - Earthquake Resistant Building Design Competition
  • International Flavors & Fragrances Inc. - Global Hand Washing Day
  • KPMG LLP - KPMG's Reading Relay
  • RBC - 2014 RBC Blue Water Day
  • REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
  • Triomphant Communications - Culinary Battles: Supreme Asian Chef
  • Weber Shandwick on behalf of Clean the World - Build on the Hill: Hygiene Kit Build

Media Relations

  • Cigna Foundation - World of Difference Grant: Improving Healthcare for Underserved Immigrant Latino and Caribbean Communities

Honorable Mentions:

  • Holland & Knight LLP - "The FDA Fiddles While America Burns: American Sunscreen Innovation Marred by Bureaucracy While Melanoma Rates Increase"
  • KPMG LLP - KPMG's Reading Relay
  • Levi Strauss & Co. - Unveiling Dockers Wellthread and Talking About Dirty Jeans
  • North Strategic - Jumpstart Charities Red Ball Campaign 2014
  • The UPS Foundation, Boys & Girls Clubs of America and MSI - UPS Road Code: Teen Safe Driving Program
  • Weber Shandwick and PEDIGREE Brand - PEDIGREE See what good food can do
  • The Zeno Group – The Allstate Foundation Purple Purse

Nonprofit Partnership

  • Co-Winner: CVS Health & the American Lung Association Make Lung Cancer in Women a Public Health Priority
  • Co-Winner: Time Warner Cable - Boys & Girls Clubs of America National Partnership

Honorable Mentions:

  • Caesars Entertainment - Caesars & Clean the World Save Lives One Soap at a Time
  • ESPN - 2014 ESPY Day Benefiting The V Foundation for Cancer Research
  • Nerium International - Individually Taking Responsibility, Collectively Changing the World
  • HGTV/DIY Network – Rebuilding Together
  • Türk Telekomünikasyon A.Ş. - Books on the Phone
  • Viacom Says NO MORE
  • Weber Shandwick - Pass the Red Cup for World Hunger Relief
  • Weber Shandwick and Prudential Financial - Special Olympics 2014
  • WWE and 2014 Special Olympics USA Games partnership

Pro Bono

  • Nebo Agency - Nebo's Choose ATL Pro Bono Initiative Rebrands City as Digital Hub

Honorable Mentions:

  • REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
  • Waggener Edstrom Communications - Women for Women International 20th Anniversary Gala

Product Design/Redesign

  • Toys'R'Us Introduces Reusable Tote Bag Benefiting Save the Children

Honorable Mention:

  • TTNET - Engelsiz Tivibu (Accessible Tivibu)

Recycling Program

  • DoSomething.org - H&M's Comeback Clothes

Honorable Mentions:

  • General Motors - Recycle RenCen: How GM Eliminated an Entire ZIP Code's Daily Waste
  • RF|Binder on behalf of Johnson & Johnson Family of Consumer Companies - CARE TO RECYCLE

Social Good

  • BBDO, Universal McCann, Ketchum, Widmeyer, Huge and Cohn & Wolfe on behalf of ExxonMobil - ExxonMobil Inspires the Next Generation to “Be An Engineer”

Honorable Mentions:

  • Alpha Omega-Henry Schein Cares - Holocaust Survivors Oral Health Program
  • Amway Corporation - Nutrilite Power of 5 Campaign
  • Huru International
  • Metro - Preserving and Sustaining Local Food Production
  • Nerium International - Individually Taking Responsibility, Collectively Changing the World
  • TTNET - Engelsiz Tivibu (Accessible Tivibu)

Social Media Campaign

  • Hyundai Motor America - Hyundai Hope on Wheels

Honorable Mentions:

  • Havas PR North America, Fenton Communications, FleishmanHillard, Glover Park and Weber Shandwick for the United Nations Foundation and 92nd Street Y - The World Gives with #GivingTuesday, Year Two
  • Ketchum on behalf of ConAgra Foods - ConAgra Foods Hunger Free Summer
  • Weber Shandwick and Honey Maid - This is Wholesome
  • Weber Shandwick and PEDIGREE Brand - PEDIGREE See what good food can do

Stakeholder Engagement

  • Nerium International - Individually Taking Responsibility, Collectively Changing the World

Honorable Mentions:

  • CVS Health Quits Tobacco for Good
  • Polskie LNG S.A. - Polish gas terminal from doubt and suspicion to trust and cooperation

Sustainability/CSR Report

  • Medtronic Inc. - 2014 Integrated Performance Report

Honorable Mentions:

  • AECOM - Managing complexity, building better lives.
  • Burson-Marsteller - Hormel Foods 2013 Corporate Responsibility Report Launch
  • The Coca-Cola Company Sustainability Report - 2013/2014
  • CVS Health - 2013 Interactive CSR Report
  • McDonald's Corporation - Our Journey Together
  • Merck and Co., Inc. - Merck Responsibility 2013
  • MetLife - MetLife Corp Responsibility Report: Global Impact
  • Novelis - Adding More Aluminum, Creating Value
  • Safeway with Waggener Edstrom Communications - The Heart of Safeway
  • Weissman Center for International Business, Baruch College - The 2014 Edition of The CSR-S Monitor

Use of Social Media

  • CVS Health and RF|Binder - CVS Health Highlights Commitment to Better Health via Twitter

Honorable Mentions:

  • Covidien Communications - World Stroke Day Take 2...Tell 2 Campaign 2014
  • JetBlue Airways - 2014 Facebook Campaign: One Thing That's Green

Video Initiatives

  • JetBlue Airways - Increasing Access to Books: Soar with Reading and First Book

Honorable Mentions:

  • Covidien Communications - World Stroke Day Take 2...Tell 2 Campaign 2014
  • Ketchum on behalf of ConAgra Foods - ConAgra Foods Hunger Free Summer
  • Popular Inc. - En el fondo de la música

Volunteer Program

  • Blue Cross & Blue Shield Rhode Island

Honorable Mentions:

  • Dell Inc. - Children's Cancer Awareness Month
  • Time Warner Cable - TWC Connects

Workplace Innovation

  • Time Warner Cable - TWC Eyes and Ears AMBER Alert Initiative

Honorable Mention:

  • International Finance Corporation - The IFC Waste Challenge: Our Footprint Commitment In Action

Nonprofit PR Awards Winners and Honorable Mentions

(Read about the winners/honorable mentions)

Advocacy Campaign and Lobbying Efforts

  • Co-Winner: Illinois Policy Action - Defending Illinois’ fair, flat tax
  • Co-Winner: United Nations Foundation, Girl Up Campaign - Girls Count Act

Honorable Mentions:

  • Boys & Girls Clubs of America - Great Futures Campaign
  • Havas Worldwide Paris - The Airfood Project
  • The National Alliance on Mental Illness - NAMI #Act4MentalHealth Campaign
  • NSF International - Campaign for Safer Supplements
  • Prospectors & Developers Association of Canada (PDAC) - Hosting the World’s Mineral Industry and Canada’s Elected Representatives
  • Weber Shandwick on behalf of Siemens - The Baton Pass

Blogs

  • Sierra Club - Coming Clean

Honorable Mention:

  • Illinois Policy Institute - "Dewonked"

Branding/Rebranding

  • Co-Winner: Foundation for Advancing Alcohol Responsibility - Formerly The Century Council
  • Co-Winner: Orbis International

Honorable Mentions:

  • ICSC
  • Imprenta Communications Group, Inc. – On Lok Lifeways
  • King Media and the Greater Lansing Housing Coalition – ICE 5-Year and Affordable Housing Plan
  • US Chamber Institute for Legal Reform – Restoring Balance. Ensuring Justice: A Re-Branding for Effective Change

Corporate/Nonprofit Partnerships

  • UN Foundation - Walgreens

Honorable Mentions:

  • ASPIRE Communications - Cell Phones for Soldiers and AT&T Provide a Lifeline for America’s Bravest
  • Discovery Education - Manufacture Your Future
  • DoSomething.org - Sprint
  • Weber Shandwick - Prudential and the Special Olympics 2014 USA Games
  • Weber Shandwick on behalf of Siemens - The Baton Pass

Event PR

  • Copacino+Fujikado - The Wing Luke Museum of the Asian Pacific American Experience Asks: Do You Know Bruce?

Honorable Mentions:

  • American Society of Clinical Oncology - 2014 ASCO Annual Meeting Press Program
  • Child Care Resource Center - 5th Annual Laps4Literacy Event
  • Henson Consulting - Navy Pier Announces $20 Million Legacy Gift
  • The TASC Group - Athlete Ally's and All Out's Principle 6 Campaign
  • United Nations Foundation - Social Good Summit

Marketing

  • Co-Winner: Golin on behalf of PetSmart Charities – The Journey Home: A Rescue Waggin’ Story
  • Co-Winner: The Zeno Group - The Allstate Foundation’s Purple Purse

Honorable Mentions:

  • EngenderHealth – Expanding access to international family planning
  • High10 Media - Deaf Film Camp
  • King Media and the Greater Lansing Housing Coalition - ICE 5-Year Fair and Affordable Housing Plan

Media Relations

  • National Education Association - Students Before Profits: The fight against corporate education reform in York, PA and nationwide

Honorable Mentions:

  • American Institute of CPAs - Costs of Summer
  • Gordon and Betty Moore Foundation and Tartaglia Communications - SPARK: Promoting a New Science Competition
  • The Hauser Group - Fair Saint Louis 2014
  • Henson Consulting - Destination Solar System Launches at Adler Planetarium
  • International Justice Mission - The Locust Effect
  • The National Audubon Society - Audubon's Birds and Climate Change Report
  • Partnership for Drug-Free Kids – National Study: Teens Report Higher Use of Performance Enhancing Substances
  • Porter Novelli - Center for Civil and Human Rights Opening Day Celebration Atlanta
  • The Zeno Group – The Allstate Foundation’s Purple Purse

Natural Disaster/Crisis Communications

  • The Allstate Foundation and Points of Light - Disaster Preparedness Kit-Building Events

Honorable Mentions:

  • GroundFloor Media - Establishing ColoradoUnited as the Brand and Voice of Colorado’s Recovery from the 2013 Floods
  • Singer Associates, Inc. – Children’s Hospital Oakland

PR on a Shoestring Budget

  • Co-Winner: FleishmanHillard - The St. Baldrick's Foundation
  • Co-Winner: Meet Minneapolis - I Want to Marry You in Minneapolis

Honorable Mentions:

  • allen & gerritsen - Allegheny College Prize for Civility in Public Life
  • ASPIRE Communications - ASPIRE Races to the Rescue of Rescue Ranch
  • Brevard Public Schools - Financial Facts Informational Campaign
  • Denha Media Group - Detroit's Loyola High School: A Plea to Pope Francis
  • Harden Communications Partners - East Bay Vintners Alliance: Urban Wine Xperience
  • United Nations Foundation, Girl Up Campaign - #GIRLHERO campaign
  • Weber Shandwick with Reboot - Taking a Tech Detox: Nat’l Day of Unplugging

Public Affairs / Issues Management

  • Jasculca Terman Strategic Communications - The Chicago Community Trust

Honorable Mentions:

  • Finn Partners on behalf of the D.C. Justice Grant Administration - "Show Up, Stand Out"
  • Midpeninsula Regional Open Space District - Vision Plan: Imagine the Future of Open Space
  • Singer Associates, Inc. - City of San Bruno

Public Service

  • The TASC Group - Athlete Ally's and All Out's Principle 6 Campaign

Honorable Mentions:

  • American Speech-Language-Hearing Association - Identify the Signs of Communication Disorders
  • Home Front Communications - Buckle Up for Life: It’s time we all get it right
  • Home Front Communications - See Tracks? Think Train! “It’s No Contest” Campaign
  • Imprenta Communications Group, Inc. - Wage Theft: Public Education

Publications

  • Co-Winner: American Society of Clinical Oncology - The State of Cancer Care in America: 2014
  • Co-Winner: Pioneer Human Services

Honorable Mentions:

  • Compassion International - Compassion Magazine
  • Cultural Vistas - We Are Cultural Vistas, 2013 Annual Report
  • Nexus – Cornerstone Magazine
  • Reputation Architects - Enhancing Lives, Transforming Care: ArchCare 2013 Report to Stakeholders

Social Media

  • Co-Winner: JPA Health Communications - Melanoma Research Foundation: #GetNaked
  • Co-Winner: Pets Add Life - American Pet Products Association’s Non-Profit Campaign

Honorable Mentions:

  • American Heart Association - EmpowerMEnt Challenge
  • EngenderHealth - Expanding Access To International Family Planning
  • The New York Public Library - #ireadeverywhere
  • Shriners Hospitals for Children - Fezzy Gets His Name
  • United Nations Foundation - MDG500 campaign
  • United Nations Foundation, Shot@Life - Blogust campaign
  • Weill Cornell Medical College - “A Virtual Graduation” the Launch of Weill Cornell’s Instagram Platform

Social Responsibility

  • Weber Shandwick and Yum! Brands - World Hunger Relief

Honorable Mentions:

  • The Allstate Foundation: #GetThereSafe - The Zeno Group
  • Dosomething.org – H&M
  • Imprenta Communications Group, Inc. - Ethiopia Health Aid
  • Mediators Private Limited - OUP Antipiracy Awareness Campaign
  • Shriners Hospitals for Children - On Track to a Safe Summer
  • The TASC Group -Athlete Ally's and All Out's Principle 6 Campaign
  • The Zeno Group - Allstate Foundation Purple Purse

Video and/or Podcast

  • Co-Winner: EngenderHealth - Expanding Access to International Family Planning
  • Co-Winner: Singer Associates - The Gorilla Foundation

Honorable Mentions:

  • AXON: National Hemophilia Foundation - What Schools Should Know: Having a Student with a Bleeding Disorder Video
  • Reputation Architects Inc. – Transforming Lives: ArchCare 2014 Gala Fundraising Video
  • Virginia G. Piper Charitable Trust – Encore Prizes for Exceptional Organizations

Website

  • American Association for Cancer Research

Honorable Mentions:

  • Alcoa Foundation / Discovery Education - Manufacture Your Future
  • American Society of Clinical Oncology - Redesign of CancerProgress.Net for ASCO's 50th Anniversary
  • National Association for Music Education - Broader Minded: Think Beyond the Bubbles
  • Orbis International

Association/Nonprofit Team of the Year

  • United Nations Foundation - Connecting you and the UN

Honorable Mentions:

  • ASCD - Communications Team
  • Shriners Hospitals for Children
  • Small Business Majority - Communications Team

Nonprofit Communicator of the Year

  • Angela Peluso – Verizon Foundation

Social Media Icon Awards Winners and Honorable Mentions

(Read about the winners/honorable mentions)

Best App

  • Lymphoma Research Foundation - Focus On Lymphoma

Honorable Mentions:

  • Digital Air Strike Social Media Mobile App
  • The Honest Company - The #HonestDad Story Machine
  • Saint Peter's Healthcare System - Saint Peter's Delivers!

Best Blog

  • Anthropologie

Honorable Mentions:

  • Becker College - President's Blog
  • Liberty Mutual Insurance - The Torch: A Guide to Safe and Smart Living
  • Memphis Convention & Visitors Bureau - I Love Memphis Blog

Best Infographic

  • Co-Winner: 97th Floor - Blendtec Recipes
  • Co-Winner: Cisco Service Provider - Visual Networking Index (VNI) Interactive Infographic

Honorable Mentions:

  • National Marine Manufacturers Association - #Boating-An American Pastime & Big Business for U.S. Economy in 2013
  • National Marine Manufacturers Association - Boating is Big Business in San Diego
  • Octane Public Relations & HAHSTA
  • Time Warner Cable - Every Day @ TWC
  • United Nations Foundation

Best Social Media Team

  • Co-Winner: Cisco Systems
  • Co-Winner: MWW - Working Harder, Working Smarter

Honorable Mentions:

  • Anthropologie - Team Anthropologie
  • Bright House Networks
  • CHPA & SOMA Strategies
  • Everywhere Agency - Macy's Heart of Haiti
  • Live Nation Entertainment
  • TBWA\Nissan United
  • Transamerica
  • United Nations Foundation

Facebook | Best Marketing Campaign

  • Big Fuel and T-Mobile - The Break Up Letter

Honorable Mentions:

  • Community Hospital of the Monterey Peninsula - Best Healthcare Marketing Campaign
  • Deseret Digital Media - FamilyShare Network | The Giver
  • Eastwick - PEQ Facebook Brand Launch & Marketing Campaign
  • The Honest Company - #HonestMom
  • The Honest Company - #YouGotThis
  • SCORE - BizTipThursday by SCORE & MassMutual
  • Social Security Administration - my Social Security
  • Specialty Equipment Market Association - 2014 SEMA Show
  • Time Inc./PEOPLE - PEOPLE's #SexiestManAlive Facebook Marketing Campaign
  • VisitDenmark - "Kind of Normal" in Copenhagen

Facebook | Best PR Campaign

  • Co-Winner: MWW - Transforming Waste Management’s Facebook Narrative
  • Co-Winner: Weber Shandwick - PEDIGREE Brand See What Good Food Can Do

Honorable Mentions:

  • California Strawberry Commission - 365 Days of California Strawberries
  • JPMorgan Chase & Co. - Chase Mission Main Street Grants ®
  • Responsibility.org & SOMA Strategies - #HolidayResponsibly
  • Saint Agnes - One Journey, Many Paths
  • Underground Elephant
  • VantagePoint Marketing - "T&S Faces" PR Campaign

Facebook | Best Promoted Post

  • Deseret Digital Media - FamilyShare Network | "Love is not what you say. Love is what you do."

Honorable Mention:

  • Live Nation Entertainment - Motley Crue 2014 Tour Campaign

Facebook | Community / Engagement

  • Co-Winner: Aflac - Aflac Duck: A Facebook Friend Indeed
  • Co-Winner: Live Nation Entertainment - Demi Lovato Facebook Q+A

Honorable Mentions:

  • Deseret Digital Media - FamilyShare | I love my family
  • Dixon Schwabl - #ROCforRMHC Anniversary Celebration
  • GCI Health/Pfizer - Establishing a Voice for Fibromyalgia Patients on Facebook
  • MassMedia Corporate Communications - Valley Electric Association Community Engagement Campaign
  • Mint Advertising - Domino's Groundhog Day
  • Solar Energy Industries Association - The Solar Industry on Facebook
  • Trilogy Health Services - Excellence in Engagement
  • Weber Shandwick - PEDIGREE See What Good Food Can Do

Facebook | Contests / Games

  • Edelman Digital - Adobe Photoshop Halloween Mystery

Honorable Mentions:

  • Decca Design - Fan Appreciation Week: Sponsored by the Cisco Learning Network Store
  • Direct Energy - #DESmartHome
  • Lehigh Valley Health Network - #OrthoInAction
  • Mint Advertising - Domino's Groundhog Day
  • MWW - XYZprinting’s #DaVinciplease 3D Printer Giveaway

Facebook | Photography

  • Marist College - Marist Photo of the Week

Honorable Mention:

  • Texas County & District Retirement System - TCDRS Facebook Photo Essays

Facebook | Social Good Campaign

  • Co-Winner: Time Inc./PEOPLE - PEOPLE’s Cover of Brittany Maynard Facebook Social Good Campaign
  • Co-Winner: USA TODAY- Make A Difference Day

Honorable Mentions:

  • Barclaycard US - Barclaycard Be Your Possible
  • Reingold - Veterans Crisis Line Suicide Prevention Month 2014
  • Weber Shandwick and Siemens - Linking hope to need: The Baton Pass connects the hope for cancer survivorship with the need for research dollars

Facebook | Use of Video

  • Liberty Mutual Insurance - RISE Campaign & The Ad Inspired by a Tweet

Honorable Mention:

  • Mint Advertising - Domino's Groundhog Day

Google+ | Best Communications

  • 97th Floor - Blendtec Community

Honorable Mentions:

  • Marist College - Marist Chat
  • Transamerica

Instagram | Best Contest

  • USANA Health Sciences - Express Your Selfie, #USANAselfie

Honorable Mentions:

  • Dixon Schwabl - #FLXperience Foodie Revolution Instagram Contest
  • Octane Public Relations & HAHSTA
  • Ripon College - Instagram #whatisitwednesday Contest
  • Time Out New York - Food & Drink Awards 2014 Instagram Cover Contest
  • Weber Shandwick and Pure Michigan - Pure Michigan Instagram Beach Challenge

Instagram | Best Marketing Campaign

  • Lippe Taylor & Elizabeth Arden - Elizabeth Arden Launches UntoldMOMent Instagram Campaign

Honorable Mentions:

  • CBRE - Creating Brand Elasticity and Upending the Commercial Real Estate Industry
  • OMD - Chobani Yogurt for All Occasions
  • Specialty Equipment Market Association - 2014 SEMA Show
  • Tourism Authority of Thailand - Choose My Thailand
  • Travel Oregon - 7 Wonders of Oregon Instagram Campaign

Instagram | Best PR Campaign

  • United Nations Foundation - #UNselfie

Honorable Mentions:

  • Nat Geo WILD - @NatGeoWILD’s #BigCatWeek Instagram Campaign
  • Public Space - Allowing Countries to Register for the Chess Olympiad
  • Thompson & Co. PR with AEDC - @ILoveAnchorage
  • United Nations Foundation - #GirlHero

LinkedIn | Communications

  • Levi Strauss & Co. - Chip Bergh's Dirty Jeans Manifesto on LinkedIn

Honorable Mentions:

  • BlackBerry Ltd - Blackberry For Business LinkedIn Group
  • Lucas Group and LinkedIn - Growing Clients, Candidates and Community
  • Underground Elephant - Brand Awareness Through Thought Leadership

Pinterest | Communications

  • For Rent Media Solutions - ForRent.com’s ‘Decor by Me’ Pinterest Contest

Honorable Mentions:

  • 97th Floor - Blendtec Recipes
  • Anthropologie - Best Pinterest Brand Presence

Snapchat | Best Marketing Campaign

  • Nat Geo WILD - Big Cat Week Vanishing Cats

Honorable Mention:

  • Huge - Audi Redefines Second Screen TV with “Pretty Little Liars” & Snapchat

Tumblr

  • Bayer CropScience, Porter Novelli and Mastermind - #Thankful4Ag Campaign

Honorable Mentions:

  • Transamerica - TransformTomorrow Tumblr
  • UJA-Federation of New York - Citizens of Israel

Twitter | Best Marketing Campaign

  • HARMAN International Industries Inc - JBL #CordFail Campaign Uses Humor to Drive Sales for Bluetooth Headphones

Honorable Mentions:

  • Accenture.com
  • Didit & SkyMall - Twitter Party
  • EarthIntegrate - 2014 LIMRA Social Media Campaign
  • National Geographic Channel - Live From Space
  • SAP - The #100WhatIfs Campaign
  • Norton - Boldly Go Wishes
  • Time Inc./PEOPLE - PEOPLE's #SexiestManAlive Twitter Marketing Campaign
  • Warner Bros & Edelman Los Angeles

Twitter | Best PR Campaign

  • Weber Shandwick - PEDIGREE See What Good Food Can Do

Honorable Mentions:

  • Arby's Restaurant Group, Inc. - Arby’s and Edelman Tip Their Hat to Millennials
  • Bi-State Development Agency/Metro - January 2014: Winter was coming...and we were ready
  • República for Toyota - Hispanicize 2014
  • Southern California Edison - Putting the "Customer" in Social Customer Service
  • Warner Bros & Edelman Los Angeles
  • Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette

Twitter | Best Tweet Content

  • Co-Winner: Arby's Restaurant Group, Inc.- Arby’s and Edelman Tip Their Hat to Millennials
  • Co-Winner: Warner Bros & Edelman Los Angeles

Honorable Mentions:

  • Horn Group Transforms Tealium to Social Media Thought Leader
  • TBWA\Nissan United - GT-R vs. Kim K #BreakTheInternet
  • TBWA\Nissan United - Deadmau5 #OMGTR
  • Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette

Twitter | Best Use of Hashtags

  • TBWA\Nissan United - Deadmau5 #OMGTR

Honorable Mentions:

  • American Society of Clinical Oncology - #ASCO14: A Better Conference Hashtag
  • Live Nation Entertainment - One Direction #OnTheRoadAgain1D Hashtag Promotion
  • Mullen PR and Sway Group - #LoveIsAGift
  • National Marine Manufacturers Association - #MiamiBoatShow
  • The Ritz-Carlton Hotel Company - #RCMemories on Twitter
  • United Nations Foundation - Social Good Summit #2030NOW
  • Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette

Twitter | Campaign to Increase Followers

  • Coyne PR on behalf of Just Born - Targeting our Twitter PEEPS

Honorable Mentions:

  • Finn Partners on behalf of Hotels.com - The Obvious Choice for Travel Engagement on Twitter
  • IHS - Excellence in Social Media 2014
  • LPGA - Player Twitter Handle/Caddie Bib Program
  • MassMedia Corporate Communications - Big Mac 444 Giveaway Contest
  • Warner Bros & Edelman Los Angeles

Twitter | Promoted Tweet Campaign

  • Weber Shandwick and Suave Professionals - #DateNightHair with The Bachelorette

Honorable Mentions:

  • Edelman Digital - Juniper Networks 2014 Junos Cup
  • Finn Partners and Jamba Juice - Introjuicing Jamba Juice’s New Juice Line to the Whirl’d
  • Live Nation Entertainment - Maroon 5 Promoted Tweet Campaign
  • TBWA\Nissan United - GT-R vs. Kim K #BreakTheInternet
  • Transamerica
  • Trend Micro - AWS Conference Twitter Campaign
  • Warner Bros & Edelman Los Angeles

Twitter | Social Good Campaign

  • Havas PR North America - #GivingTuesday

Honorable Mentions:

  • Bayer CropScience, Porter Novelli and Mastermind - #Thankful4Ag Campaign
  • Kronos Incorporated - Get Social. Give Back.
  • Ripon College - Promoting #respectfuldifference @riponcollege
  • Uptown Treehouse, Inc. - Safer Online by Microsoft: Safer Internet Day
  • Weber Shandwick - PEDIGREE See What Good Food Can Do

YouTube | Best Channel

  • USANA Health Sciences

Honorable Mention:

  • Weber Shandwick with Milk Processor Education Program - Mission Apolo: Built With Chocolate Milk

YouTube | Best Marketing Campaign

  • Trend Micro/HCK2 Partners - Don't Be That Guy

Honorable Mentions:

  • Robin Leedy & Associates (RLA) - Cystex Burning Love Music Video
  • VisitDenmark - Validate Your Love in Copenhagen

YouTube | Individual Video

  • PMK*BNC - Audi: "Barely Legal Pawn"

Honorable Mentions:

  • Becker College - The Art of Possibility
  • Boston University College of Communication - #myCOM100
  • SCAD - Paula Wallace

Platinum PR Awards Winners and Honorable Mentions

(Read about the winners/honorable mentions)

Anniversary

  • Sabanci FoundationCommunication of the 40th Anniversary of the Sabancı Foundation

Honorable Mentions:

  • CLS Strategies – #ChampagneDay
  • The Conroy Martinez Group – Miami Seaquarium Flipper’s 50th Anniversary/Flip it Forward Campaign
  • Coyne Public Relations – Super 8 Celebrates 40 Years with the World’s Largest Pillow Fight and Host Joey Fatone
  • Dell & PPR Worldwide – Dell toasts to 30 more: a global birthday celebration
  • Edelman – 100 Lives
  • Honeywell Aerospace – 100 Years in Aviation Campaign
  • Institute of Food Technologists – FutureFood 2050
  • Iz Iletisim – 20th Anniversary of Turkcell and mobile communications in Turkey
  • Lockheed Martin – 2014 National Cybersecurity Awareness Month
  • Makovsky & Company Inc. – Crystal & Co: Reintroducing the World to an 80-Year-Old Brand

Annual Report

  • Yellowstone Park Foundation Yellowstone Forever

Honorable Mentions:

  • Digital Kitchen – The Coca-Cola Company 2014 Annual Review: Shaping Our Future
  • Discovery Communications – 30 Years of Bringing You the World
  • Hawaii Community Foundation – The Gift of Giving
  • Office Depot Foundation – Making a Difference: 2014 Report to the Community
  • Wilks Communications – The Well: Living Water International’s 2014 Annual Review

Branding

  • Henson Consulting International Housewares Association

Honorable Mentions:

  • Accenture Strategy and Accenture Digital Launch
  • Burson-Marsteller – Your Health Idaho: 2014 Open Enrollment
  • Financial Times – Newspaper Refresh
  • Gatlinburg Convention and Visitors Bureau – Gatlinburg “Nose” Christmas
  • Hooper Consulting International – ‘Bonjour Kanyon’
  • Johnson & Johnson – CARE INSPIRES CARE
  • KPMG LLP – CEO Study: Setting the Course for Growth
  • PMK*BNC and Step 3 for Activision – Destiny: Introducing a New Video Game Franchise
  • U.S.Green Building Council – Top 10 States for LEED

Blog

  • Transamerica

Honorable Mentions:

  • Golin on behalf of NRG Energy – Making and Breaking News on NRG Power Perspectives
  • Gregory FCA – SCHOTT Glass Made of Ideas Blog
  • The Hoffman Agency – Elevating the Bowflex Brand with Bowflex Insider
  • IW Group – McDonald’s New York Tri-State Website/Blog
  • MasterCard Technologies – Beyond the Transaction Blog
  • Voce Communications – Palo Alto Networks Blog: Establishing an Authoritative Destination

Cause-Related Marketing

  • Co-Edelman CVS Quits Campaign: Repositioning a Leader in Health Care
  • Co-Nebo Agency Build The BeltLine

Honorable Mentions:

  • Aspen Dental Management Inc.- Healthy Mouth Movement
  • Current Marketing – The Glad #SAVEITSUNDAY Movement
  • Finn Partners – NO MORE. Together We Can End Domestic Violence & Sexual Assault
  • Flowers Communications Group – Miller Lite Tap the Future
  • Intel Security and Discovery Education – Intel Security Digital Safety Program
  • MD Anderson Cancer Center – Stripes Stores Celebrates Tomorrows
  • Mfa Marketing & PR / MFAction – Launch of the KaBOOM! Campaign for Playability
  • MSLGROUP – Celebration of Service, 1000 Homes for Veterans
  • PEDIGREE Brand + Weber Shandwick – See what good food can do
  • Raytheon Company – Increasing Awareness of the Raytheon MATHCOUNTS National Competition
  • Snap-on – Heroes of a Company, Heroes of a Country
  • Weber Shandwick – The Great American Milk Drive

Community Relations

  • Co-SWAY PR/CommongroundMGS MDX Advantage Program
  • Co-Lockheed Martin USA Science & Engineering Festival
  • Co-Porter Novelli on behalf of Bayer CropScience Bayer North American Bee Care Tour

Honorable Mentions:

  • Bellmont Partners – CREATE: The Community Meal
  • Burson-Marsteller – Your Health Idaho: 2014 Open Enrollment
  • Canadian Tire Corporation/North Strategic – The Great Canadian Hoser
  • CareFirst BlueCross BlueShield – #IBackThe
  • Food Lion – Feeds
  • GE Lighting – GE Girls Cleveland
  • Goodwill Industries International – MyFreeTaxes
  • Inspira Marketing Group – Advil Relief in Action
  • Molina Healthcare – Personal Hygiene Kit Giveaway
  • Raytheon Company – Kicking Up Brand Awareness with Major League Soccer
  • Sharp Communications – Tourneau Watchmaker Program
  • Toyota with Allison+Partners – Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Welcome Wagon
  • UDOT SNAP – Walking School Bus Mobile App

Crisis Management

  • LDWWgroup Carnival Corporation: Orchestrating the Comeback of the World's Leading Cruise Company

Honorable Mentions:

  • Edelman – Neiman Marcus Data Security Breach
  • Edelman and the Atlanta Hawks – Play it Forward Against Racism
  • FleishmanHillard – Putting the Shine on Crisis Communications
  • Georgia Power – Ice Slams Georgia, Georgia Power Communication Heats Up
  • Havas PR – Moving Mountains to Draw Attention to Sacred Navajo Land
  • Porter Novelli and Mastermind Marketing on behalf of Bayer CropScience – 2014 Bayer North America Bee Care Program
  • Qorvis MSLGROUP – Winning the War on Ebola: How Firestone Led the Charge in Stopping the Spread of a Deadly Disease
  • Strategic Public Relations Group / Hung Fook Tong (1446.HK) – Thirst for Success

Employee Relations

  • Johnson & Johnson CARE INSPIRES CARE: Leveraging the FIFA World Cup Brazil to Increase Employee Engagement

Honorable Mentions:

  • Bacardi Limited – Good Spirited: Building a Sustainable Future
  • CA Technologies – Business Rewritten by Software: Repositioning CA Technologies in the Application Economy
  • Delta Air Lines – Employee Pride Soars As Delta Air Lines’ Veterans Day Initiatives Take Off
  • Ericsson – Count Me In!
  • FedEx – #DeliveringThanks
  • Louis Berger Employee Communications
  • Navistar Inc. – It Starts with Me

Event Marketing

  • R.I.M. Porter Novelli Carry the Olympic Flame With Coca-Cola

Honorable Mentions:

  • ANTHEMIC Agency – FLOODfest @ SXSW
  • APCO Worldwide – France at the 2015 International Consumer Electronics Show
  • Coyne Public Relations – Pennzoil Breaks Barriers
  • Facebook – Meeting Face-to-Facebook
  • Finn Partners – Celebrating Love Is Love Marriage Equality
  • Gatlinburg Convention and Visitors Bureau – Gatlinburg “Nose” Christmas
  • Hilton Worldwide with Ketchum – Hilton Hotels & Resorts Ties the Knot with LGBT Advocacy
  • The Howard Hughes Corporation – Downtown Summerlin Grand Opening
  • Logitech – #LogitechStyle
  • Porter Novelli – Brooklyn Brewery Mash Tour
  • U.S. Green Building Council – Green Apple Day of Service

External Publication (print or online)

  • Homewood Suites by Hilton The Changing Business of Extended-Stay Hotels

Honorable Mentions:

  • Branson/Lakes Area Convention & Visitors Bureau – Official Branson Meeting, Convention & Sports Guide
  • Cherokee Nation Businesses – Anadisgoi magazine
  • The Coca-Cola Company – Coca-Cola Journey
  • Georgia Power – Vogtle 3 and 4 Photo Book
  • Humana & Coyne Public Relations – Launching the Inaugural Humana Communities Benefit eNewsletter
  • Korn Ferry Briefings on Talent & Leadership
  • MetLife – “Global Impact”
  • Mullen – Futures magazine 2014
  • The Newtons Laboratory – EPI GIS
  • Office Depot Foundation – Making a Difference: 2014 Report to the Community
  • PepsiCo – Meeting of the Minds

Facebook Campaign

  • PEDIGREE Brand + Weber Shandwick See what good food can do

Honorable Mentions:

  • American Podiatric Medical Association – Sandal Scandal!
  • Cardinal Health Empowers Nurses Through RNspire
  • CareFirst BlueCross BlueShield
  • DEVENEY – Windsor Court 30 Ways to Give Back
  • Edelman – Edge Dream Job
  • Hunter Public Relations – Mrs. T’s Pierogies Takes a Seat at the Millennial Table
  • Kanyon – ‘Virtual Bouquet’

Financial/Investor Relations

  • Ruder Finn and Novartis Novartis Reinvigorates Corporate Reputation with Industry-Leading Portfolio Transformation

Honorable Mentions:

  • LaVoieHealthScience – LHS Helps ‘Little Cortendo’ Raise $40M for Growth
  • MerchantCantos – Quarterly Earnings: Driving Engagement Through Creative Content
  • Strategic Public Relations Group / NIRAKU (1245.HK)– Keeping the Ball Rolling
  • Uniomedia Zrt – Aegon National Damage Prevention Program.
  • Workiva – Redefines the IPO

Global PR Campaign

  • Unilever with Weber Shandwick All Things Hair

Honorable Mentions:

  • Accenture Strategy and Accenture Digital Launch
  • Amway Corporation – Nutrilite Power of 5 Campaign
  • Bacardi Limited – Good Spirited: Building a Sustainable Future
  • Dell & PPR Worldwide – Dell breaks down barriers for female entrepreneurs
  • FleishmanHillard – The ‘Move’ Movement to Stop a Killer
  • Lilly Oncology with TogoRun – Picking Up the P.A.C.E. in the Race Against Cancer
  • McDonald’s Corporation & Ruder Finn – imlovinit24
  • Millward Brown – 2014 BrandZ Top 100
  • National Geographic Channel – COSMOS: A Spacetime Odyssey
  • Rotary International – End Polio Now
  • Ubisoft with Creation – Far Cry 4 Quest for Everest
  • Waggener Edstrom Communications – Skype Translator: Breaking Down Barriers

Green PR

  • Golin on behalf of NRG Energy & David Crane Leading the Race for a Clean Energy Future

Honorable Mentions:

  • Bacardi Limited – Good Spirited: Building a Sustainable Future
  • Honeywell Hometown Solutions – 2014 Green Boot Camp
  • Solar Energy Industries Association – Shout Out For Solar 2015
  • VKLarsonCommunication – Renewable is Doable: a model for sustainability in SouthWest Germany

Hall of Fame

Hall of Fame

Influencer Communications

  • Co-Cohn & Wolfe
  • Celebrating the DIY Spirit of Car Culture
  • Co-Marina Maher Communications and Crowdtap Inc.
  • U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies

Honorable Mentions:

  • Cohn & Wolfe – Iconic Tastemakers
  • Cohn & Wolfe – The Tom’s of Maine Goodness Circle
  • Com.motion Inc – BMW iConcierge: Driving Influence
  • Coyne Public Relations – VTech: A Year in the Blogosphere
  • Daybreak Games – H1Z1 Early Access Launch
  • Fish Consulting – Dunkin’ Runs on Franchising
  • Microsoft and Waggener Edstrom Communications – Microsoft Brings Machine Learning to the IT Masses
  • Porter Novelli and HP – HP Spring Launch 2014: HP Disrupts Two Markets and the Status Quo with New Printing Technology Launch
  • TogoRun – Philips North America Brand Re-launch Campaign
  • Twentieth Century Fox Home Entertainment with Think Jam – The Fox Home Ent Insiders Blogger Program

Internal Publication (print or online)

  • Bechtel Globe Online

Honorable Mentions:

  • Anadolu Group – Integrated digital internal communication
  • Aspen Dental Management Inc.- Living Blue
  • Cambia Health Solutions – Management Update: An e-newsletter for supervisors
  • Cushman & Wakefield – CONNECTing Cushman & Wakefield’s Global Employees
  • HEINEKEN International – Green Room
  • Missouri Department of Transportation – Kansas City News Network

Large PR Firm of the Year

  • Cohn & Wolfe

Honorable Mentions:

  • Ruder Finn
  • Weber Shandwick

Marketing Communications

  • U.S. Highbush Blueberry Council Little Changes, Big Rewards: Blueberries Attract Attention and Lead American Families to Healthier Lives

Honorable Mentions:

  • Blue Chip Marketing Worldwide – Every Finish Line Is A New Start
  • Burson-Marsteller – Your Health Idaho: 2014 Open Enrollment
  • Fish Consulting – Dunkin’ Runs on Franchising
  • Edelman – Barilla Share The Table 2014
  • Edelman – Reimagining Holiday: Starbucks 2014 Holiday Campaign
  • La Crema – Virtual Vintner Experience
  • Marina Maher Communications – Aussie Revives “Sh*t Girls Say” to Make Women Laugh at Their #hairprobs and Love New Aussie 7N1
  • Tourism Australia – Elevating Australia’s Food & Wine Avec Eric

Media Event

  • WWE WrestleMania 31

Honorable Mentions:

  • Baptist Health South Florida – Miami Cancer Institute Groundbreaking
  • Current Lifestyle Marketing – Glad Waste in Focus
  • Delphi Automotive – Cross Country Automated Drive
  • Edelman and the Atlanta Hawks – Play it Forward Against Racism
  • Food Lion Feeds Press Conference
  • Hill+Knowlton Strategies – Celebrating Young Frankenstein’s 40th Anniversary with Mel Brooks’ 6th Finger!
  • JSH&A Communications – Bosch Power Tools + Jim Beam Bourbon = A Perfect Pairing
  • OSK Marketing & Communications Inc. – Freightliner Inspiration Truck World Premiere
  • PMK∙BNC and Step 3 for Activision Publishing Inc. – “Skylanders Trap Team” Reveal Event
  • Reebok – ZPump Fusion Launch

Media Relations

  • PMK∙BNC and Step 3 for Activision Publishing Inc. "Skylanders Trap Team" Campaign

Honorable Mentions:

  • 5W Public Relations – JetSmarter Global Visibility
  • Coyne Public Relations for the Christopher & Dana Reeve Foundation – The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis
  • Edelman – AXE Gold Temptation
  • Finn Partners – NO MORE. Together We Can End Domestic Violence & Sexual Assault
  • GYMR Public Relations – The Vision Council: Digital Eye Strain Report 2014
  • Hilton Worldwide with Ketchum – Partnerships Propel Hilton Hotels & Resorts to Set the Stage for Travelers
  • Marina Maher Communications – Drop Your Pants for Underwareness
  • NORAD/NORTHCOM and Raytheon Integrated Defense Systems – First Flight: JLENS Media Day
  • Polskin Arts & Communications Counselors – The Clark Art Institute
  • Purple Door Communications – Catdance Film Festival Presented by Fresh Step Litter

Midsize PR Firm of the Year

  • Finn Partners

Honorable Mentions:

  • Eastwick
  • ICR Inc.
  • Makovsky & Company Inc.
  • Peppercomm
  • PMK•BNC
  • Racepoint Global
  • TogoRun – Unleash the power of health and well-being

Multicultural Campaign

  • Co-Amway Corporation Nutrilite Power of 5 Campaign
  • Co-Hilton Worldwide with Ketchum Hilton Hotels & Resorts Takes Pride in National LGBT Pride Month

Honorable Mentions:

  • AbbVie – Synthroid & Follow the Script: Putting a 60+-Year-Old Brand in the Spotlight
  • Burrell Communications – McCafé African-American Consumer Market Campaign
  • The Coca-Cola Company – Comparte el Movimiento Program (Share the Movement)
  • Edelman – Starbucks Caramel Flan Latte Hispanic Community Program
  • Marriott International – #LoveTravels
  • TELEMUNDO – Super Series Launch of “Dueños del Paraiso”
  • Visit Philadelphia – Philadelphia’s New Americans Tour

On a Shoestring Campaign

  • Co-Konnect Public Relations Babiators Takes Flight
  • Co-Nebo Agency Choose ATL

Honorable Mentions:

  • American Lung Association and Medtronic – A Lung Cancer Survivor Story
  • Camino Public Relations – #Tweet4Condoms
  • FedEx – #PurpleHats for the Holidays
  • Fineman PR – Military Dogs Come Home and Take the Hill
  • IW Group – Pearl River Mart PR Campaign
  • Krupp Kommunications – #HappyActs Challenge by Live Happy Magazine
  • National Organization for Women, Scott Circle and William Klein & Associates – NOW’s Campaign to Stop the Culture of Domestic Violence in the NFL
  • Ogilvy Public Relations – UN Women He for She
  • Porter Novelli – National Almond Day Snack Swaps

Online Communications

  • Porter Novelli and Mastermind Marketing on behalf of Bayer CropScience #Thankful4Ag

Honorable Mentions:

  • Accenture Strategy and Accenture Digital Launch
  • Akkök Holding
  • Cisco Systems – Cisco Communities
  • NewYork-Presbyterian Hospital – National Volunteer Week Therapy Dog Program
  • PhRMA – Access Better Coverage (ABC) Campaign
  • TogoRun – L’Oreal Paris & Melanoma Research Alliance It’s THAT Worth It
  • W2O Group – Flu + You

Online Press Room/Media Center

  • The MasterCard Engagement Bureau

Honorable Mentions:

  • Cherokee Nation Businesses – Anadisgoi.com
  • Cisco Systems – The Network
  • Edelman – Reimagining Brand Storytelling: The Starbucks Newsroom
  • Golin on behalf of NRG Energy – Making and Breaking News on NRG Power Perspectives
  • RE/MAX
  • VHA Office of Strategic Integration/Booz Allen Hamilton – New Models of Care – Wheel of Promising Practices

Podcast and/or Videocast

  • Edelman Bear Naked #OneUpIt

Honorable Mentions:

  • Transamerica – ClearPath – Your Roadmap to Health & Wealth
  • Vanda Pharmaceuticals Inc. – Non-24 Share More

Press Release

  • Southwest Airlines The Future of Southwest Airlines Aircraft Seating

Honorable Mentions:

  • Marina Maher Communications – Drop Your Pants for Underwareness
  • GROHE Turkey – Water Usage Survey

Pro Bono Campaign

  • North of Nine Communications Coding’s ‘Rosie the Riveter’ Moment: Exposing the Tech Gender Gap

Honorable Mentions:

  • ASU Cronkite PR Lab – Discover Global Markets
  • Nebo Agency – Choose ATL
  • Winger Marketing – Anixter Center

Product Launch

  • Co-Discovery Education Math Techbook Launch
  • Co-RF Binder Dunkin’ Donuts’ Dark Roast Launch

Honorable Mentions:

  • Abbott – FreeStyle Libre European PR Campaign
  • Accenture Strategy and Accenture Digital Launch
  • Cone Communications – Qdoba Frees the Flavor: All-Inclusive Menu and Pricing Structure Launch
  • Coyne Public Relations – Pennzoil Breaks Barriers
  • Cutline Communications – Pebble Time: Awesome Smartwatch, No Compromises
  • DBC PR + Social Media – OPI Color Palette by Clark+Kensington Launch
  • Highwire PR – Blue Jeans Goes Primetime
  • Krupp Kommunications – EHT Brain Injury Awareness Month Campaign
  • MSLGROUP – Launching Cologuard: A Game-changer in the Fight Against Colon Cancer
  • Murphy O’Brien Public Relations – Lynx Smart Grill Launch
  • SanDisk & Voce Communications – Achieving Infinite Possibilities with InfiniFlash

PSA

  • W2O Group Flu + You

Honorable Mentions:

  • Coyne PR – Stepping Up and Stepping Out
  • The Doctors – The Real Deflate Gate
  • Nat Geo WILD – Big Cat Week PSA with Ellen Degeneres
  • National Geographic Channel – “Eat: The Story of Food” PSA with First Lady Michelle Obama
  • Toyota Motor North America – Toyota TeenDrive365 Distracted Driving Experience

Public Affairs

  • Co-APCO Worldwide IKEA’s Wind Farm Announcement
  • Co-Cone Communications ReThink: Why Housing Matters, Challenging Misperceptions of Public Housing

Honorable Mentions:

  • Birmingham City Council – Public Information Office
  • CASE Construction Equipment – Dire States: Texas
  • CLS Strategies – Campaign for Human Rights in Iran
  • Davies Public Affairs – Dominion Cove Point
  • ExxonMobil – Be An Engineer
  • Finn Partners – “Show Up, Stand Out”: The Washington, D.C. Campaign to Combat School Truancy
  • Gap Inc./Edelman – Taking a Stand When It’s Right for Your Brand: Why Gap Inc. Does More Than Sell Clothes
  • Havas PR – A Global Collaboration Wins the Day for Climate Science
  • Hill+Knowlton Strategies/Virgin America – Free Love Field
  • Singer Associates Inc. – Chevron’s Richmond Proud Campaign: Creating a Newer, Safer, Cleaner Refinery in Richmond

Re-Branding/Re-positioning

  • Kool Smiles & Schmidt Public Affairs Smile On: Kool Smiles Rebranding Campaign

Honorable Mentions:

  • Allidura Consumer on behalf of JOHNSON’S – SO MUCH MORE
  • ArcBest – Launches a New Era
  • Edelman – CVS Quits Campaign: Repositioning a Leader in Health Care
  • Experian North America – Educating Consumers & Changing Perception One Chat At A Time
  • The Howard Hughes Corporation – The Outlet Collection at Riverwalk
  • Lippe Taylor on behalf of CynoSure – PicoSure, The New Gold Standard in Aesthetic Treatments
  • Porter Novelli – The Laughing Cow Reinvent Snacking Campaign

Research & Measurement

  • MSLGROUP It's OK to Spoil

Honorable Mentions:

  • Better Homes and Gardens Real Estate – Gen Z in the House Research Study
  • FleishmanHillard – Conquering the Philips Healthcare Gate System
  • MasterCard and PRIME Research – From “Why Mobile” to “What’s Next:” How Communications Research Drives Business Results
  • Merritt Group Inc. – Novetta Operation SMN Announcement
  • NSBC & Paul Werth Associates – Wear It! Campaign Awareness Survey
  • Stein IAS for Trelleborg Marine Systems – The Performance People

Satellite Media Tours

  • Johnson & Johnson with Edelman Johnson & Johnson "Distinctly Dad" SMT

Honorable Mentions:

  • AbbVie – Synthroid & Follow the Script: Putting a 60+-Year-Old Brand in the Spotlight
  • American Academy of Periodontology – Love The Gums You’re With
  • Burson-Marsteller – Bank of America: #123BBQ Summer Series with Chef Michael Symon
  • Strauss Media Strategies – 2014 Best Buy Holiday Satellite Media Campaign

SEM/ SEO Initiatives or Campaign

  • AstraZeneca Digital Remedy

Honorable Mentions:

  • 70kft
  • C-4 Analytics – Conquest Campaign for JM Lexus
  • The Hoffman Agency – The Search is On for Ecommerce Leader
  • Molina Healthcare
  • Transamerica – In-house SEM Team

Small PR Firm of the Year

  • J Public Relations Inc.

Honorable Mentions:

  • Alpaytac
  • DEVENEY
  • GroundFloor Media
  • HCK2 Partners
  • Highwire PR
  • The Hoffman Agency
  • JPA Health Communications
  • LDWWgroup – Great People and Excellent Work Environment Leads to Record Growth
  • Murphy O’Brien Public Relations
  • RockOrange – Solid. Fresh Ideas
  • Solomon McCown & Company
  • Walker Sands Communications

Social Media Campaign

  • Co-PepsiCo Meeting of the Minds
  • Co-Unilever with Weber Shandwick All Things Hair

Honorable Mentions:

  • 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick – #GivingTuesday: The Day the World Gave Back
  • Baptist Health South Florida – #GetYourPinkOn for Breast Cancer Awareness
  • Coyne Public Relations – Bimbo Bakeries’ Search for America’s Better Sandwich
  • Dancing Deer Baking Company – Sweet Success for Dancing Deer
  • Dice – #Dice141
  • eBay – #ShopInspired
  • Finn Partners for IEEE – Champion of the Engineers
  • LDWWgroup – Ford Transit Connect Wagon: #unminivan moments
  • Marina Maher Communications and Crowdtap Inc. – U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • National Pork Board – Engaging Consumers Through #RealPigFarming
  • PhRMA – Access Better Coverage (ABC) Campaign
  • rbb Public Relations – “Choose Your Own Escape” Dreams and Now Resorts & Spas Spring Campaign

Speeches

  • Greeley and Hansen

Honorable Mentions:

  • Ed Markey – Goodyear Blimp Christening Speech

Trade Show/Event PR

  • Hill+Knowlton Strategies Enter Professor X’s Cerebro at Comic-Con for X-Men’s Blu-ray Release

Honorable Mentions:

  • Havas PR North America – Pirate’s Booty Sets Sail at the Macy’s Thanksgiving Day Parade
  • MasterCard Technologies – Skift Global Forum
  • Oxygen Media – Street Art Throwdown’s Super Bowl Stunt
  • PadillaCRT and Rockwell Automation – The 2014 Automation Fair Event
  • Porter Novelli – Snack On This: Tapping into the Versatility of California Almonds to Influence and Inspire Snack Product Formulations New York

Twitter Campaign

  • TogoRun L’Oréal Paris Ignites Conversation Among Women About Self-Worth

Honorable Mentions:

  • Edelman – Arby’s Pop Culture Hat Trick
  • Edelman – Heineken Gives ‘15 Seconds of Fame’ New Meaning with #15SecondPremiere
  • Eric Mower + Associates – A Beer + A Bear = Consumer Buzz
  • FedEx – #TicketToLoveContest
  • The Goodyear Tire & Rubber Company & Coyne Public Relations – Goodyear Engages Ice Cube to Make it a ‘Good Day’
  • PEDIGREE Brand + Weber Shandwick – See what good food can do
  • Transamerica – #HaveAPlan
  • Weber Shandwick and Suave Professionals – #DateNightHair with The Bachelorette
  • The Walt Disney Company – United Negro College Fund Corporate Scholars Program

Video Program

  • Wray Ward Sunbrella Perspective New England

Honorable Mentions:

  • Entergy – Vermont Yankee Decommissioning Animation
  • Fisher Price with Weber Shandwick – Wishes for Baby
  • Honeywell Aerospace – Aero In Action
  • Molina Healthcare Inc. – Molina Story
  • NewYork Presbyterian Hospital – National Volunteer Week Therapy Dog Program
  • PhRMA – Access Better Coverage (ABC) Campaign
  • Transamerica – Transform Tomorrow Tumblr
  • Weber Shandwick for Go RVing Canada – Be A Lover

Web Site Marketing

  • Coyne Public Relations for the Christopher & Dana Reeve Foundation The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis

Honorable Mentions:

  • 70kft Website
  • Lippe Taylor on behalf of Shionogi – WomenTakeCharge.com
  • Pfizer – Get Old by Pfizer – Fear Less. Live Longer.
  • PhRMA – Access Better Coverage (ABC) Campaign
  • RFI Studios – Beard Duel
  • U.S.Highbush Blueberry Council – Reviving Little Blue Dynamos: Website Design & Content Strategy Help Blueberries Make a Digital Comeback
  • Weber Shandwick and Novartis Pharmaceuticals AG – Living Like You

Word of Mouth/Viral Campaign

  • Co-Blonde 2.0 Yo: the one word that took over the internet
  • Co-Fisher Price with Weber Shandwick Wishes for Baby

Honorable Mentions:

  • Edelman – Activision Call of Duty: Seeding the Spacey Speech
  • FedEx – #PurpleHats for the Holidays
  • Marina Maher Communications – Aussie Revives “Sh*t Girls Say” to Make Women Laugh at Their #hairprobs and Love New Aussie 7N1
  • PadillaCRT – National Maple Syrup Day
  • RF Binder – Baking with the Stars, Breaking through the Clutter: An Integrated Influencer Campaign from the Truvia Brand
  • Tourism Authority of Thailand – I Hate Thailand

WOW! Award

  • Co-Hill+Knowlton Strategies The Grand Budapest Hotel Gets Lego Makeover For Blu-ray Release
  • Co-IW Group McDonald's B-Boy Royale
Honorable Mentions:

  • Cohn & Wolfe – Launching a Superhero Tablet
  • Edelman – Activision Call of Duty: Seeding the Spacey Speech
  • Edelman – Arby’s Tips Its Hat to Millennials by Integrating the Brand into a Pop Culture Moment
  • Finn Partners – Celebrating Love Is Love Marriage Equality
  • Marina Maher Communications and Crowdtap Inc.- U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • MSLGROUP – It’s OK to Spoil
  • Southwest Airlines – Wedding in the Sky

Agency Elite Awards Winners and Honorable Mentions

(Read about the winners/honorable mentions)

Advocacy

  • Nebo - Choose ATL

Honorable Mention:

  • TogoRun - Lilly Oncology: Hope Murals & PACE

Agency Awe Professional

  • Michael Kempner, MWWPR

Honorable Mentions:

  • Kerri Allen, Cohn & Wolfe
  • John Davies, Davies Public Affairs
  • Carrie DeVries, DEVENEY
  • Huma Gruaz, Alpaytac
  • Glo Janata, TogoRun
  • Ravi Sunnak, Havas PR North America
  • Jenns Thomas, Nebo

Best Training/Education Program

  • MWWPR's Matter More Training Sessions

Honorable Mentions:

  • Cognito - Channel Bootcamp and Training
  • Waggener Edstrom Communications - Centralized Internship Program

Branding

  • Pac/West - Coloradans for Responsible Energy Development (CRED)

Honorable Mentions:

  • The Conroy Martinez Group - Conrad Miami Salutes the Cultural Champions of Miami
  • Kaplow Drives Brand Love & Laughter for Warner’s Bra with “Sleevage” Campaign
  • NJI Media - Vacation Better Branding

Business to Business

  • Stein IAS for Trelleborg Marine Systems - The performance people

Honorable Mentions:

  • Bhava Communications - A Powerful Approach to Business Communications
  • Diffusion - Global Wireless Solutions
  • Peppercomm - Susan Cain Quiet Spaces by Steelcase
  • Uproar PR - LastPass

Cause/CSR

  • Everywhere Agency - The 100 Good Deeds #DeedADay Campaign

Honorable Mentions:

  • Cone Communications - Make a Difference: CSR Leadership
  • The Conroy Martinez Group - Read Conmigo's Biligual Literacy Month & Miami Seaquarium Celebrates Flipper's 50th
  • ScoutComms Inc. - Get Skills to Work - Introducing careers in advanced manufacturing to the veteran community

Community Relations

  • Co-Winner: 135th Street Agency - REVOLT TV x Boys & Girls Club “#HelloHarlemNYC” Youth Initiative
  • Co-Winner: Waggener Edstrom Communications - Boys & Girls Clubs of Bellevue Partnership – Investing in Future Generations

Honorable Mentions:

  • All Points Public Relations - Kona Ice's "Chill Out Day"
  • Nebo - Build the BeltLine
  • Text100 - Lenovo NA Partner LinkedIn Community

Consumer Marketing

  • MWWPR - Making MWWPR Matter More

Honorable Mentions:

  • Klick Communications - Havaianas Australia Day Thong Challenge
  • Purple Door Communications- Consumer Marketing Campaigns Driven by Research Insights

Content Marketing

  • Goldstein Group Communications, Inc -.Littelfuse Speed2Design 2014

Honorable Mentions:

  • Amendola Communications - Content Helps Health Catalyst Take On Industry Giants
  • Elasticity PR - #GiftCardsSuck
  • Klick Communications - Durex - Someone Like Me
  • Stein IAS for Trelleborg Marine Systems -- The Performance People

Digital / Social Media

  • APCO Worldwide - APCO's Studio Online

Honorable Mentions:

  • Blonde 2.0 – Yo: the one word campaign
  • Cardinal Web Solutions - Papa John's Atlanta - Interactive Marketing Campaign
  • Coburn Communication - Walgreens Boots Alliance - #ArchMadness Initiative
  • Kaplow Introduces Millennial Women to the World of St. Ives
  • Klick Communications - Durex Someone Like Me
  • MWWPR - Making MWWPR Matter More
  • NJI Media - Business Roundtable Sustainability Report Landing Page
  • Pac/West - Coloradans for Responsible Energy Development (CRED)
  • Rainier Communications - On a Mission: Tell the Rest of the World
  • rbb Public Relations - "Choose Your Own Escape" Spring Blogger Campaign

Financial Communications

  • ICR Inc. - IPO Communications

Honorable Mention:

  • JCPR Inc. - A Partner in Communications

Integrated Communications

  • Tanis Communications - Tiny Sensors Making a Huge Impact

Honorable Mentions:

  • 5W PR - Camp Bow Wow
  • Cohn & Wolfe - Celebrating the "Do-It-Yourself" Spirit of Car Culture
  • Lippe Taylor on behalf of Shionogi - Women Take Charge with Osphena
  • lotus823 & Peerless-AV - B2B Thought Leadership Program
  • Stein IAS for Trelleborg Marine Systems - The Performance People
  • TogoRun - Lilly Oncology: Hope & PACE

Marketing Communications

  • Weber Shandwick & Ricoh Americas Corporation - Reshaping a B2B Brand through Content Publishing

Honorable Mentions:

  • 5W PR - VideoBlocks
  • iMiller Public Relations

Marketing to Women

  • Marina Maher Communications

Honorable Mentions:

  • Lippe Taylor on behalf of Shionogi - Women Take Charge with Osphena
  • rbb Public Relations - "Choose Your Own Escape" Spring Blogger Campaign
  • Sway Group

Media Relations

  • Co-Winner: Cohn & Wolfe - Reigniting America's "Do-It-Yourself" Spirit: The Valvoline Reinvention Project
  • Co-Winner: Teva Respiratory and Tonic - Know Your Count

Honorable Mentions:

  • Brownstein Group
  • Henson Consulting Inc.
  • Lippe Taylor on behalf of CynoSure - PicoSure®, The New Gold Standard in Aesthetic Treatments
  • Murphy O'Brien Public Relations - The Peninsula Paris Opening
  • Weber Shandwick on behalf of Gogoro - A ride like no other: Gogoro puts portable power on the megacity map

Nonprofit/Association

  • Coburn Communication – AARP: Boomers@50+ Initiative

Honorable Mentions:

  • Burson-Marsteller and GPY&R - Australian Red Cross: Embers of Empathy
  • DStreet - Making Heroes and Managing Villains for Comic Book Classroom
  • Nebo - Build the BeltLine
  • PRR Inc.
  • Volume Public Relations - Marrying PR & Psychology to Raise $3.5 Million for Caddies

Product Launch

  • Kaplow Drives Conair’s Most Successful Product Launch of all Time

Honorable Mentions:

  • Archer Malmo Public Relations - Selling a New Product Through Organic Storytelling
  • Blonde 2.0 – Yo: the one word campaign
  • Cohn & Wolfe - The Future is Now: Launching a Game-Changing Helmet
  • Fuse, LLC for Black Box Wines / Constellation Brands Inc. - Lose the bottle
  • Hawkins International Public Relations - La Compagnie
  • Weber Shandwick - Better Sleep for the Holidays: Launching the S+ by ResMed

Promotion of Firm (Marketing, Advertising, PR)

  • Makovsky & Company Inc.

Honorable Mentions:

  • Current - Marketing Current’s Mom Expertise
  • Eastwick - Elevating Agency Awareness and Visibility
  • MWWPR - Making MWWPR Matter More
  • Peppercomm - Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences
  • Racepoint Global - Evolution and Integration: Disrupting the Industry and Setting the Standard

Public Affairs

  • Davies Public Affairs

Honorable Mentions:

  • Kreps DeMaria - Miami Seaport Alliance
  • Purple Strategies - Communities In Schools
  • TogoRun - Lilly Oncology: Hope & PACE

Publicity

  • Rock Orange - Cotton’s 24 Hour Runway Show Sets Guinness World Record

Honorable Mentions:

  • Hawkins International Public Relations - Omni Grove Park Inn: Gingerbread
  • Hawkins International Public Relations - Trend-Spotting: HIPR Hotel Clients With Bicycles

Reputation Management

  • Co-Winner: DStreet - Creating Economic Opportunity in Rural America with Farm Credit
  • Co-Winner: Rasky Baerlein Strategic Communications

Honorable Mentions:

  • MWWPR - Making MWWPR Matter More
  • Rinck Advertising - Inaugural Emerge Film Festival

Web Site

  • 70kft

Honorable Mentions:

  • All Points Public Relations
  • APCO Worldwide

Honorable Mentions: Back to top

PR News Awards: 2014

Social Media Icon Award Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Social Media Team:

  • Cisco
  • Finn Partners
  • Lockheed Martin
  • USANA Health Sciences

Best App:

  • APCO Worldwide - Children's Hospital of Philadelphia's Vaccine Education Center Mobile Application - Vaccines on the Go: What You Should Know
  • H&R Block and Expion - H&R Block Empowers 100,000 Employees in Social with its Social Publisher App powered by Expion
  • NetApp Legal Department - Lawyers Get Techie - Who Knew?
  • Proof Integrated Communications - AIG’s CyberEdge Application
  • San Manuel Indian Bingo & Casino
  • Time Out America
  • U.S. Immigration and Customs Enforcement - Operation Predator Smartphone App
  • USANA Health Sciences - True Health Assessment

Blog:

  • APCO Worldwide - CLIA North America Cruise Forward
  • Delta Air Lines - Delta's Social Content Hub: "Taking Off"
  • Human Rights Campaign
  • Samsung Electronics –Samsung Tomorrow (Samsung Electronics Official Global Blog)
  • Sony Computer Entertainment America - PlayStation Blog
  • USANA Health Sciences - What's Up, USANA?
  • Verizon Wireless Midwest Area

Facebook | Community Engagement:

  • Cooney/Waters Group - Parkinson's More Than Motion
  • Finn Partners - IEEE and the Half Million Engineers
  • General Dynamics C4 Systems
  • Guthy-Renker - WEN Hair Care Facebook
  • Marketing Maven - Baby Trend Tops the Charts with 125% Social Media Engagement
  • Sony Computer Entertainment America - PlayStation Facebook Community
  • Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair Facebook Community
  • Weber Shandwick with PEDIGREE® Brand - The PEDIGREE® Feeding Project

Facebook | Contest/Games:

  • Barclaycard US - 2013 NFL Extra Points Draft Day Sweepstakes
  • Finn Partners - And They're Off: How IEEE's Supercomputing Social Media Campaign Outpaced Lofty Goals
  • Georgia Aquarium
  • Ignite Social Media - Dodge Defiance Social Program
  • Lockheed Martin Innovation Madness
  • Motive: A Project Worldwide Agency - Matador Summer Stampede
  • USANA Health Sciences - USANA Open
  • Zocalo Group - Werther's Original Sugar Free Turns Low-Interest Candy into a Must-Taste Experience

Facebook | Marketing Campaign:

  • Accenture Outlook Journal Expansion
  • BTN Tiebreaker: Cast Your Vote
  • Global Strategy Group - Teens in NYC Protection+ Mobile App Campaign
  • Hilton Worldwide - DoubleTree by Hilton “Where in the World is the DoubleTree Cookie?”
  • Motive: A Project Worldwide Agency - Native Eyewear Locals Only Project 2013
  • Sprocket Media - Oracle Magazine Facebook Marketing
  • TTNET
  • USANA Health Sciences - RESET: Transformation Destination 2013
  • Victaulic Company - Driving downloads to help integrate its construction solutions
  • Zocalo Group - Werther's Original Sugar Free Turns Low-Interest Candy Into a Must-Taste Experience

Facebook | PR Campaign:

  • APCO Worldwide - U.S. Travel Association: Entry Reform Campaign
  • Dixon Schwabl - Facebook Engages PGA Championship Fans
  • Essencius and Unfold by Essencius - Coca-Cola Arctic Home
  • Finn Partners - Hyundai Drives Pediatric Cancer Awareness with Hyundai Hope On Wheels
  • Proof Integrated Communications and The Nevada Commission on Tourism - Travel Nevada: A Social Reinvention
  • The Thomas Collective - KA-POW! AZO Girl to the Rescue!
  • Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair: 7 Day Challenge
  • Weber Shandwick and LifeWise Health Plan of Washington - Actively Northwest

Facebook | Social Good Campaign:

  • EMD Serono Notes of Hope Campaign
  • Essencius and Unfold by Essencius - Coca-Cola Arctic Home
  • Human Rights Campaign - Turning the Internet Red
  • Weber Shandwick and Novartis Pharmaceuticals - The Sight Experience
  • Weber Shandwick with PEDIGREE® Brand - The PEDIGREE® Feeding Project Games
  • BTN Tiebreaker: Cast Your Vote
  • Ignite Social Media - Dodge Defiance Social Program

Google+ Circle Growth:

  • Academy of Country Music
  • Guthy-Renker - Meaningful Beauty
  • Voto Latino

Google+ Use of Hangouts:

  • Connect Marketing - Virtual Vision
  • Hilton Worldwide - DoubleTree by Hilton DTourist

Best Infographic:

  • APCO Worldwide - CLIA North America Cruise Forward Campaign
  • Human Rights Campaign - Supreme Court Outcomes
  • Infochimps - Using Digital Media To Sell Hard-Core Tech Concepts To The Masses
  • Offerpop - History of the #Hashtag
  • Proof Integrated Communications and Microsoft - Microsoft Bing's State of the Union
  • Proof Integrated Communications and Telefonica - TELEFÓNICA’S GLOBAL MILLENNIAL SURVEY: A Global Conversation Focused on the Future

Instagram Marketing/PR:

  • 3M - #ProblemSolved - Brand Relevance Campaign
  • Dialogue and Diageo - #CÎROCVEGASCHIC
  • Human Rights Campaign - Love Conquers Hate
  • Lippe Taylor and Elizabeth Arden - UNTOLD In The City
  • United Nations Foundation - The #UNselfie

Pinterest Marketing/PR:

  • All Points Public Relations - Bottle & Bottega Ladies Night Out: Pin it to Win it
  • ASCD - Using Pinterest to Support ASCD's Brand
  • MXM Social - BHG's $1,000 Room Refresh Pin to Win Sweepstakes

Technology |Service:

  • Dynamic Signal - AMD North American Influencer Program
  • MasterCard - The MasterCard Conversation Suite
  • Rockfish - Media Multiplyer
  • SocialChorus - Advocate Marketing
  • Sprocket Media - Digarati: Social Publishing Platform
  • The Root - In Recognition Of The Chatterati By The Root

Twitter | Best Tweet Content:

  • Genzyme, a Sanofi Company - Science Offsite Twitter Campaign
  • Proof Integrated Communications and the Nevada Commission on Tourism - Travel Nevada's Twitter Outreach
  • Sony Computer Entertainment America - @PlayStation

Twitter | Best Use of Hashtags:

  • Boston University College of Communication - #myCOM
  • Brigham and Women's Hospital - #BWHResearchDay
  • Cisco Asks, #WhyIoE
  • Guthy-Renker - #ProactivWorks/#ProactivFunciona
  • Lymphoma Research Foundation - LRF #EdForumChat
  • USO - #USOmoments

Twitter | Crisis Management Campaign:

  • Los Angeles International Airport - Active Shooter Incident at LAX: Nov. 1, 2013
  • Southern California Edison - Visalia Outage: SCE Social "Comes to the Rescue"

Twitter | Marketing Campaign:

  • Aptitude LLC
  • Big Fuel and T-Mobile - T-Mobile Un-Carrier 3.0 Twitter Press Conference
  • Delta Air Lines - Innovative Customer Support on Twitter: @DeltaAssist
  • Littelfuse Speed2Design / NASA 2013
  • MXM Social - Eucerin's #NoFryFriday Campaign
  • The Stanislaus County Fair
  • USO - #USOmoments

Twitter | PR Campaign:

  • APCO Worldwide - U.S. Travel Association: Entry Reform Campaign
  • Big Fuel and T-Mobile - T-Mobile Un-Carrier 3.0 Twitter Press Conference
  • Finn Partners - Hotels.com #MyFreeNight Campaign
  • Genzyme, a Sanofi Company - International Rare Disease Day Twitter Campaign
  • Grand Ole Opry - Opry Engagement Inside and Out
  • Marina Maher Communications - Head & Shoulders Season of the #Whiff
  • Substance Abuse and Mental Health Services Administration - National Children's Mental Health Awareness Day 2013
  • Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair: #RightEnd Hair Revolution

Twitter | Promoted Tweet Campaign:

  • Raytheon Company
  • Ultimate Fighting Championship - UFC 167: St-Pierre vs Hendricks

Twitter | Social Good Campaign :

  • Kronos Incorporated
  • United Nations Foundation - #GivingTuesday - a global movement to celebrate giving back

You Tube | Marketing Campaign:

  • Connect Marketing - Wedge Networks Overview Video
  • Hilton Worldwide - DoubleTree by Hilton DTour
  • PMK*BNC - Audi of America: The Challenge
  • Weber Shandwick with Milk Processor Education Program - MilkPEP Stages a Battle with Protein Fight Club

You Tube | PR Campaign:

  • A Squared Group - Wii U Video Challenge
  • Samsung Electronics - Samsung Tomorrow TV Youtube
  • Sony Computer Entertainment America - PlayStation YouTube Channel
  • Weber Shandwick with Milk Processor Education Program - Chocolate Milk: From the Gridiron to IRONMAN

 

Back to top

CSR Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Agency CSR A-List:

  • APCO Worldwide
  • Cone Communications
  • Edelman
  • FleishmanHillard
  • Havas PR
  • MSLGROUP
  • RF|Binder Partners
  • Weber Shandwick

Hall of Fame:

  • Hyundai Hope on Wheels
  • Johnson & Johnson
  • Microsoft
  • TOMS – One For One Movement
  • The Walt Disney Company

CSR Professional of Year:

  • Linda Arnold – Monsanto
  • Amy Hargroves – Sprint
  • Paul Massey - Weber Shandwick
  • Jim Murren – MGM Resorts International
  • Dennis Pittman – Smithfield
  • Dato' Rohana Rozhan – Astro Malaysia Holdings Berhad

Corporation with more than 25,000 employees:

  • Caesars Entertainment
  • Craftsman
  • Oracle
  • Sprint
  • Thermo Fisher Scientific

Corporation with less than 25,000 employees:

  • Constant Contact
  • FMC Corp.
  • Gage Products Company
  • Takeda Pharmaceuticals International Co.
  • TD Ameritrade

Annual Report:

  • APCO Worldwide – Deloitte 2012 Global Report
  • AHA! - Microsoft 2013 Citizenship Report
  • Dell Inc. - 2020 Legacy of Good Plan
  • Massachusetts Convention Center Authority
  • Neighbors Helping Neighbors Build Healthier Communities: The Lifetime Healthcare Companies 2012 Annual Report
  • Pirelli - Imagining the Future with You
  • Viacommunity

Blog:

  • Cone Communications - Prove Your Purpose Raises the Bar in CSR Thought Leadership
  • General Motors – GM Beyond Now
  • Kimco Realty Builds Industry Leadership in CSR through Corporate Blog
  • Network for Good - CompaniesforGood.org
  • RF|Binder Partners - CVS Caremark All Kids Can Blog "Helping Kids to Be The Best They Can Be"

Cause Branding Campaign:

  • AT&T and FleishmanHillard – It Can Wait: The Power of a Movement
  • JetBlue Airways - Soar with Reading 2013
  • Largemouth Communications - Kangaroo Express, Salute our Troops
  • Mary Kay, Inc. - Don’t Look Away
  • MasterCard & Weber Shandwick - Project Inspire: 5 Minutes to Change the World
  • RF|Binder Partners - You're Doing OK!: JOHNSON'S Baby Gives Back and Reassures Moms
  • Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy

Community Affairs:

  • Covanta Energy – Rx4 Safety: Protecting People and the Environment from the Improper Disposal of Drugs
  • Fannie Mae Delivers Impact to Local Communities with 7 Days to Serve
  • Havas Worldwide – The Airfood Project
  • Office Depot Foundation – Be The Difference. Speak Up Against Bullying!
  • Ogilvy Public Relations and Bristol-Myers Squibb - Men and Melanoma: Putting Excuses Aside
  • The Quaker Oats Company - Quaker Helps Fuel Healthy Families with Fuel Up to Play 60

Corporate-Community Partnership:

  • Blick&Staff Communications – Energizer and the 4 S's of Coin Lithium Battery Safety
  • Clear Channel – iHeartRadio's Show Your Stripes
  • AT&T and FleishmanHillard – It Can Wait: The Power of a Movement
  • Health Care Service Corporation – HCSC and KaBOOM!: Working to Ensure a Healthy Future Through Access to Play
  • Toys "R" Us, Inc. and Shaquille O'Neal Encourage Customers to "Give Back With Shaq" to Benefit the Marine Toys for Tots Foundation
  • Wells Fargo & Company – NeighborhoodLIFT

CSR on a Shoestring:

  • Covance-CARE Nepal SMILE
  • Post No Bills - SC State Fair Safe Community
  • RF|Binder Partners - Redefine First Aid with New Cause-Marketing Partnership
  • Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting
  • TerraCycle - Cigarette Waste Brigade

Diversity Communications:

  • ChangeMakers - Multi-Language Communications
  • General Motors - Women's Electrification Panel
  • Kaiser Permanente - National Supplier Diversity Campaign: Handbooks & Education
  • Novo Nordisk, Inc. and Biosector 2 - Ask.Screen.Know. Public Service Announcement
  • Time Warner Cable Media – The 90 That Built LA

Employee Relations:

  • Advent Integrated - Viridian Resource Kit
  • Assurance Wireless - Get Connected
  • Fahlgren Mortine - Mid-Ohio Foodbank Operation Feed Week
  • MGM Resorts International - Inspiring Our World
  • RBC Blue Water Community Makeover
  • Viacom’s Viacommunity
  • Weber Shandwick - Impact Project

Employee Volunteer Program:

  • Bacardi Limited - "Spirit for Life, Caring Together" Shows its Sustainability Spirit
  • Nestlé Waters North America - Project Picnic
  • Quaker Oats - Good Purpose Team
  • RF|Binder Partners - Capital One's One Week: "Investing for Good" One Community at a Time
  • RF|Binder Partners - CVS Caremark: Building Healthier Communities "One Shoreline at a Time"

Environmental Stewardship:

  • American Airlines and Weber Shandwick – American Airlines Reduces Its Carbon Footprint
  • Baylor Health Care System - Energy Champions
  • Ford and OgilvyEarth – MyEnergi Lifestyle
  • Golden State Foods – Biodiesel from Bio-waste
  • ICU Eyewear – Sustainably Made Eyewear, Promoting Philanthropy
  • Saatchi & Saatchi S – Reducing Impact, Investing in Alternatives: Caesars Entertainment's Environmental Leadership

Event: CSR/Green Focus:

  • AMD's Green Army: Innovation for Volunteerism
  • Bacardi Limited – "Champions Drink Responsibly" Mix with Rafa
  • Entergy Corporation – NOLA Bike to Work Day
  • Glad Trash – Glad One Bag Campaign
  • MGM Resorts International – Inspiring Our World
  • NBCUniversal – Earth Week: Power the Party
  • RF|Binder Partners – CVS Caremark: Building Healthier Communities “One Shoreline at a Time"

Facebook Communications Campaign:

  • EMD Serono, Inc. – Notes of Hope Campaign
  • Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
  • Hyatt Corporation – Vote. Give. Thrive.
  • The Marcus Group, Inc. – JCP&L Facebook Campaign
  • MasterCard & Weber Shandwick – Project Inspire: 5 Minutes to Change the World
  • Toys "R" Us, Inc. and Alex’s Lemonade Stand Foundation Encourage Fans to Take the Lemon Smiles Challenge
  • Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back

Green PR:

  • Cone Communications – Earthwards… Getting Down to Business
  • Entergy - Geaux Green Campaign
  • Ford & Ogilvy Earth - MyEnergi Lifestyle
  • Lippe Taylor - Helping Ikea Go LED
  • Ulled Asociados & We Are Water Foundation - We Art Water Film Festival

Human Rights Communications:

  • Buchanan Public Relations - Pepper Hamilton Forces Change in National Organ Transplant Rule
  • Green Mountain Coffee Roasters - "Great Coffee, Good Vibes, Choose Fair Trade"
  • MWW – The Friend Movement: The New F Word

Media Relations:

  • Food Network - Go Orange for No Kid Hungry
  • Havas PR - Chronicling the True Power of Breast Cancer Warriors
  • MWW - The Wunder Project: A Movement to Cure Colon Cancer
  • Scholastic Summer Challenge
  • SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
  • Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy

Nonprofit Partnership:

  • ArcelorMittal USA - Sustain Our Great Lakes
  • CA Technologies - Tech Girls Rock
  • FedEx - Safe Kids Worldwide and FedEx Pedestrian Safety Campaign
  • JetBlue Airways - Blue Horizons for Autism 2013
  • Raytheon and MATHCOUNTS - A Guinness World Record Title Helps Raise Awareness of the Importance of Math and Science Education
  • Time Warner Cable and 826 National

Pro Bono:

  • CGI - Share our Strength Analytics Enhancement
  • Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour
  • Weber Shandwick - Impact Project

Product Design/Redesign:

  • Blick&Staff Communications – Energizer and the 4 S's of Coin Lithium Battery Safety
  • Cone Communications – Earthwards… Getting Down to Business
  • International Flavors & Fragrances - Rose Water Essential

Recycling Program:

  • Golden State Foods - Biodiesel from Bio-waste
  • JetBlue Airways - Composting at T5 2013
  • Sprint Buyback
  • TerraCycle - Cigarette Waste Brigade

Social Good:

  • The California Endowment - #Health4All
  • Clear Channel - iHeartRadio's Show Your Stripes
  • DeVry University – HerWorld
  • Ford and OgilvyEarth - MyEnergi Lifestyle
  • Mashable – Social Good Summit
  • Novartis International AG – Improving access to healthcare through innovative and sustainable business models
  • Raytheon's Hashtags4Heroes: Empowering Social Media Users to Thank Military Veterans
  • SIA Lattelecom – Computer literacy project for seniors "Connect, Latvia!"

Social Media Campaign:

  • Cone Communications - Nestlé Waters North America #SharedValue Twitter Chat Engages Key Stakeholders
  • Cone Communications – Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
  • Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
  • NBCUniversal - Share and Tell
  • RF|Binder Partners - You're Doing OK!: JOHNSON’s Baby Gives Back and Reassures Moms with Digital Care Cards
  • Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting
  • Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back

Stakeholder Engagement:

  • Bombardier Aerospace – Safety Standdown
  • Goldcorp - Answering the Call of the Moose
  • Micato Safaris - Micato-AmericaShare
  • OMV Petrom, Graffiti PR, BBDO, Webstyler, GMP PR - Andrei's Country a story of turning NGOs, authorities, employees and school kids into DOERS
  • OPET Revolutionizes Volunteerism
  • Strategic Public Relations Group - The Singa Project
  • Time Warner Cable Media - Staying "Connected" During Superstorm Sandy

Sustainability/CSR Report:

  • Adobe's Create Change 5-Year Data Visualization
  • Advent Integrated - Viridian 2012 Sustainability Report
  • AECOM Technology Corporation - Complex problems. Integrated solutions.
  • AGCO - Food for Thought
  • Brown-Forman Corporation - 2013-2014 Corporate Responsibility Report: Global Spirit
  • Hormel Foods with Burson-Marsteller and Proof Integrated Communications
  • Coca-Cola Enterprises' 2012/2013 Sustainability Report - Welcome to our Community
  • IHS Inaugural Corporate Sustainability Report
  • International Paper
  • Monsanto Company

Video Initiatives:

  • AT&T - Through the Eyes of a Phone - It Can Wait
  • Cisneros Media - Somos Lo Que Queremos
  • International Flavors & Fragrances - Moving Forward
  • Toyota & 360i - Meals per Hour
  • Toyota and Discovery Education - Toyota Teen Driver Video Challenge
  • Viacom's Support for the AT&T It Can Wait Campaign
  • Viridian - 7 Continents in 7 Years

Volunteer Program:

  • Hilton Worldwide - Building a Global Week of Service
  • Jackson in Action
  • JetBlue Airways and New York Restoration Project - One Thing That's Green 2013
  • Oracle Volunteers
  • RF|Binder Partners - Capital One's One Week: Investing for Good One Community at a Time
  • Thermo Fisher Scientific Community Action Council

Workplace Innovation:

  • Benevity - Spark Workplace Giving: Engaging Employees to Make Goodness Matter (Even More!)
  • Entergy's Power To Care Campaign

 

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Nonprofit PR Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Nonprofit Team of the Year:

  • Consumer Electronics Association
  • CropLife America
  • National Industries for the Blind
  • NYU Langone Medical Center

Advocacy Campaign and Lobbying Efforts:

  • Airlines for America - Don't Ground America
  • Consumer Electronics Association - I Am Innovation
  • Impact Public Affairs - A Victory for Veterans: A Twelve Month Campaign with 100% Results
  • Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
  • The Partnership at Drugfree.org - Stop Urban Outfitters from Promoting Rx Drug Abuse
  • Weber Shandwick on behalf of the National Women's Law Center - This is Personal

Annual Publication or Brochure:

  • APCO Worldwide and Yunus Social Business
  • 2012 ASCD Annual Report
  • Consumer Electronics Association - CEA 2013 Sustainability Report
  • 2013 CropLife America Annual Report
  • PATH
  • Silicon Valley Community Foundation - Investing in the Common Good, Financial Report 2012
  • Sutter Health 2012 Interactive Online Annual Report

Branding/Re-Branding:

  • Health Partners Plans - Doing It Right
  • Neathawk Dubuque & Packett - It's the Time of Our Lives Rebranding Mountain Lake Lodge
  • Texas Torah Institute's 10th Anniversary Fundraising Video
  • Three Square Food Bank's Bag Childhood Hunger Campaign

Corporate/NonProfit Partnership/s:

  • Charles Schwab Foundation and Boys & Girls Clubs of America - Money Matters Music Mogul
  • Healthy Weight Commitment Foundation and Discovery Education's Together Counts
  • Henson Consulting - PHILADELPHIA “Share Our Story, Share Our Strength”
  • Honeywell Hometown Solutions - Honeywell Educators @ Space Academy by HHS and USSRC
  • The Power of Us: Porter Novelli and Junior Achievement of Georgia Unite for Common Goal
  • Volunteers of America - The Home Depot Foundation Partnership

Crisis Management:

  • Airlines for America - Don't Ground America
  • NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC
  • World Vision – Superstorm Sandy

Digital & Social Media Excellence:

  • Alembic Health Communications - Taking Flight on Twitter to Increase Meningitis Awareness & Engage Stakeholders in Prevention
  • CropLife America - @CropLifeAmerica
  • Longwood Gardens - Go Beyond the Garden Gates
  • Lymphoma Research Foundation - Blood Cancer Awareness Month Social Media Campaign
  • Neathawk Dubuque & Packett - It's the Time of Our Lives Rebranding Mountain Lake Lodge

Employee / Internal Communications:

  • Allstate Insurance Company - 2013 Allstate Giving Campaign
  • Kaiser Permanente - Living Our Brand
  • U.S. Postal Service - Superstorm Sandy: How Postal Employees Restored Sense of Normalcy

Event PR:

  • Nasher Sculpter Center - Nasher Xchange
  • NYU Langone Medical Center Celebrates Hurricane Babies First Birthday
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • SelectHealth - Select 25 Nonprofit Awards
  • St Vincent de Paul Society - Vinnie's CEO Sleepout
  • U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute
  • U.S. Small Business Administration - 50th Anniversary, National Small business Week 2013
  • Volunteers of America - After the Uniform “Facing the Invisible Wounds of War”
  • Weber Shandwick on behalf of ExxonMobil - Mickelson ExxonMobil Teachers Academy

External Publication or Report (online or print):

  • American Cleaning Institute 2013 Sustainability Report
  • Office Depot Foundation - "Connecting the Dots..." The 2012 Office Depot Foundation Report to the Community
  • Prospectors & Developers Association of Canada’s Core Magazine
  • The American Association for Cancer Research - Cancer Today
  • United Way Toronto - It's More than Poverty: Employment Precarity and Household Well-Being

Fundraising:

  • AARP Foundation - "Ride with Jeff Gordon"
  • SparkFarm and Communities Foundation of Texas - North Texas Giving Day Raises $25.2 Million in 17 Hours

Green PR/Marketing:

  • American Cleaning Institute 2013 Sustainability Report
  • Consumer Electronics Association - GreenerGadgets.org

Marketing:

  • American Society for Aesthetic Plastic Surgery - Knowledge is a Beautiful Thing
  • Asian Art Museum - Operation: Lost Warrior
  • Center for Audit Quality - CAQ Main Street Investor Survey
  • Fahlgren Mortine - Many Faces and Many Myths of Organ Donation
  • Silicon Valley Community Foundation - "Vision" advertising campaign
  • U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute

Media Relations:

  • Coyne Public Relations - Breastcancer.org: Stepping Up and Stepping Out
  • Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
  • The Heart Rhythm Society and BRG COMMUNICATIONS - Arrest the Risk: Raising Awareness of Sudden Cardiac Arrest in African Americans
  • Nasher Sculpter Center - Nasher Xchange
  • NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC
  • PadillaCRT - Top 10 Fittest Baby Boomer Cities
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • Scott Circle Communications - 2013 Castleton Festival Media Campaign

PR on a Shoestring Budget:

  • • Canadian Dental Hygienists Association and Impact Public Affairs - Sports Mouthguards: Putting More Bite into Injury Prevention
  • Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • Uniomedia Communications - Szuno - Our Dreams: A Support Campaign for the Development of Mostly Roma Kids and Their Families in East Hungary
  • Weber Shandwick with Reboot - Taking a Tech Detox: National Day of Unplugging
  • Webster University - In the Heart of Football Country, a Different Kind of Champion

Public Affairs / Issues Management:

  • Global Strategy Group - Connecticut Community Providers Association: Save Our Safety Net Campaign
  • Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
  • SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality

Public Service:

  • National Association of Broadcasters - OK2TALK: Giving Youth a Voice to Discuss Mental Health
  • Ogilvy Public Relations - CDC's Screen for Life: National Colorectal Cancer Action Campaign
  • Schmidt Public Affairs/DaVita - Alonzo Mourning & George Lopez Team Up for Kidney Disease Awareness

Social Responsibility :

  • Artemis Medical Society - We Are Doc McStuffins Campaign
  • Luquire George Andrews - Goodstock: 24 Hours of Great Work for Good Causes
  • Office Depot Foundation - "Be The Difference. Speak Up Against Bullying" Program
  • PACO - Cross Cultural marketing - Héroes y Heroínas por la Esperanza, Gift of Hope
  • SelectHealth - Select 25 Nonprofit Awards
  • SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
  • The Allstate Foundation - Purple Purse
  • Wagons Ho Ho Ho

Video and/or Podcast Program:

  • APCO Worldwide - Yunus Social Business
  • National Association of Broadcasters - OK2TALK: Giving Youth a Voice to Discuss Mental Health
  • NYU Langone Medical Center - Powered by Our People
  • Texas Torah Institute's 10th Anniversary Fundraising Video

Website:

  • American Society for Aesthetic Plastic Surgery - Knowledge is a Beautiful Thing.
  • 2013 CropLife America Annual Report Microsite
  • JPA Health Communications - Rebuilding Melanoma.org
  • Longwood Gardens - Longwood Gardens

 

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PR News Awards: 2013

PR People Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Hall of Fame:

Honorable Mentions:

  • Harold Burson, Founding Chairman, Burson-Marsteller
  • Ellen East, Executive Vice President and Chief Communications Officer, Time Warner Cable
  • Ray Kotcher, Senior Partner and Chairman, Ketchum
  • Jack Martin, Global Executive Chairman and CEO, Hill+Knowlton Strategies
  • Howard J. Rubenstein, President, Rubenstein Associates, Inc.,
    Chairman, Rubenstein Communications, Inc.
  • Gary Sheffer, VP, Corporate Communications & Public Affairs, General Electric

Account Director/Supervisor of Year:

  • Joanna Cocharan, WCG

Honorable Mentions:

  • Ilina Dimitrova, Sage Communications
  • Lesley Sillsman, Havas PR, New York, NY

Agency Leader of the Year:

  • Michael Kempner, MWW

Honorable Mentions:

  • Fred Cook, Golin Harris
  • Kathleen Henson, Henson Consulting
  • Marina Maher, Marina Maher Comms
  • Andy Polansky, Weber Shandwick

Brand Marketer of the Year:

  • Marilyn Fancher, APCO Worldwide

Honorable Mentions:

  • Chris Hook, AMD

Community Relations/Event Marketer:

  • Renee Harper, Havas PR

Honorable Mentions:

  • Angie Miller, The James Agency

Digital Communicator of the Year:

  • Tim Baker, MWW

Honorable Mentions:

  • Brett Holland, Pepco Holdings
  • Timothy Hopkins, International Association of Fire Chiefs
  • Jean Medina, Airlines for America
  • Anastasia Khoo, Human Rights Campaign

Image Turnaround Leaders:

  • Katherine McLane and Rae Bazzarre, LIVESTRONG Foudation

Honorable Mentions:

  • Christina Pretto, AIG

Intern of the Year:

  • Dan Turk, BWK New York

Honorable Mentions:

  • Nicole Shimer, Havas
  • Malena Silva, Waggener Edstrom

Media Relations Professional of the Year:

  • Myra Oppel, Pepco Holdings

Honorable Mentions:

  • Rhea Davis, Fifth Ring
  • Chris Hook, AMD
  • Aaron Wessels, Point-Bl_nk Communications

PR Professional of the Year: Agency:

  • Jody Sunna, Havas PR

Honorable Mentions:

  • Craig Alperowitz, WCG
  • Ed Davis, Fifth Ring
  • Nelson Fernandez, APCO Worldwide

PR Professional of Year: Corporate:

  • Chris Hook, AMD

Honorable Mentions:

  • Scott Gilman, Uller Quaker Dairy
  • Stephen McGettrick, EMD Serono

PR Professional of the Year: Nonprofit/Association:

  • Fred Sainz, Human Rights Campaign

Honorable Mentions:

  • Charles Weber, American Pain Society

PR Team Leader:

  • Shannon Eis, MWW

Honorable Mentions:

  • John Casey, Havas
  • Ashley Collins, USANA
  • Chris Hook, AMD
  • Laura Monica, Pepco Holdings Inc
  • Laura Monica, Pepco Holdings Inc

Public Affairs Professional of Year:

  • Patrick Riccards, Collaborative Communications Group

Honorable Mentions:

  • Charles Territo, American Traffic Solutions
  • Michael Waldron, NextEra Energy

Social Media Professional of Year:

  • Greg Swan, Weber Shandwick

Honorable Mentions:

  • Apryl DeLancey, BLAZE PR
  • Christopher Penn, Shift Communications

People to Watch in PR Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Corporations & Associations:

  • Ronn Torossian, 5W PR
  • Tiffany Barnes, Cincinnati Zoo & Botanical Garden
  • Adam Feigen, Heineken USA
  • Allison Fried, International Communications
  • Crystal Ghassemi, Dollar General
  • Allie Henderson, USANA Health Services
  • Naomi Hirabayashi, Do Something
  • Kristal Howard, The Kroger Co.
  • Rachel Johnson, National Safe Boating Council
  • Shannon Kelly, Ubisoft
  • Tiffany Koebel, U.S. Department of Labor
  • Blair Latoff Holmes, Communications
  • Katlyn Laverty-Wilson, Internal Revenue Service
  • Heather J. Lennon, Advanced Micro Devices
  • Margaret Little, National Retail Federation
  • Johnnie Moore, Liberty University
  • Javier Moreno, Corporate Communications
  • Meghan O’Kelly, Midwest Region
  • Mallory Perkins, Coca-Cola
  • Joy Phillips, STARZ Entertainment
  • Erin Ramsauer, Newport Beach and Company
  • Cynthia Saw, Check Point
  • Emily Schildt, Chobani
  • Christina Siderius, Vulcan Inc.
  • Joshua M. Silvia, Hispanic Association on Corporate Responsibility
  • Michelle Sing, Ernst & Young LLP
  • Stephanie Tabor, Corporate Communications
  • Amanda Tutera, Pacific Gas & Electric
  • Samantha Un, Lockheed Martin
  • Amy Wang, Kaiser Permanente
  • Megan Whittemore, Office of House Majority Leader Eric Cantor

Agencies:

  • Olivia Alair, SKDKnickerbocker
  • Lindsey Bastani, Waggener Edstrom
  • Kaitlin Bitting, allen & gerritsen
  • Katie Blair, Vantage Communications
  • I’sys Caffey, Edelman
  • Sarah Coppersmith, Scott Circle Communications
  • Katie Cosgrove, Henson Consulting
  • Natalie DeNike, Analytics
  • Jesse Dungan, Infinite PR
  • Alyssa Gardina, Weber Shandwick
  • Chris Giallanza, MSLGROUP
  • Michael Gonda, Corporate Issues & Crisis Management
  • Susanna Hughes, Allison+Partners
  • Kate Hunte, Finn Partners
  • Christina Kaiser, APCO
  • Caitlin Kinsey, Marina Maher Communications
  • Melissa Koski Carney, Fahlgren Mortine
  • Danielle Kramer, Fresh Ideas Group
  • Nick Light, Peppercomm
  • Henri Makembe, Beekeeper Group
  • Stephanie Manas, Ogilvy
  • Monica McAteer, TogoRun
  • Dana Metzger, Clapp Communications
  • Stephanie Nordstrom, WCG
  • Joel Payne, Qorvis Communications
  • Rafael Sangiovanni, rbb Public Relations
  • Taryn Scher, TK PR
  • Anna Tenuta, Helerman Bartez Communications
  • Vicki Voelker, Gambel Communications
  • Lee Ann Zondag, Strategist

Digital PR Awards Winners/Honorable Mentions

(Read about the winners)

Blog:

  • Edelman Digital - Why VW: Volkswagen's Storytelling Platform

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - “An Apple a Day” in a Digital World: Michigan Blues Builds Healthy Relationships With Consumers Through AHealthierMichigan.org
  • Cone Communications - Prove Your Purpose Raises the Bar in CSR Thought Leadership
  • Esurance - The Esurance Blog: Insurance Tips, Tricks, & Insights
  • General Electric - Txchnologist
  • Klick Health and Millennium: The Takeda Oncology Company – OncologyVoice
  • Shift Communications
  • USANA Health Sciences - What’s up USANA?

Cause Marketing / CSR:

  • Havas PR - Ford Warriors in Pink: Fighting Breast Cancer with the Power of Digital Storytelling

Honorable Mentions:

  • Cone Communications - Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
  • Kaiser Permanente - Weight of the Nation
  • Lippe Taylor and Elizabeth Arden - Revolutionizing Social Good: #PinittoGiveit
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign
  • Telemundo Local - Vive, Ama, y Lucha! (Live, love, and fight)

Contest /Game:

  • AT&T with FleishmanHillard - the It Can Wait No Texting While Driving Movement

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - “Make the Play” for a Healthier Future: Encouraging Healthy Habits in Michigan Children
  • CertainTeed Corporation - 2012 $75,000 Exterior Living Spaces® Home Makeover Facebook Contest
  • Ignite Social Media - FIAT Score a Scorpion Sweepstakes
  • RF|Binder - Spreading Talenti Cheer! Contest
  • Toshiba America Business Solutions - Toshiba Helps Nation's Helpers
  • Weber Shandwick - POND'S Luminous Effect Photo Sweepstakes

Crisis Management:

  • Royal Caribbean Cruises Ltd. – Fire onboard Grandeur of the Seas

Honorable Mentions:

  • Airlines for America – Don’t Ground America
  • Edelman – Huggies Turns the Conversation Around: From “Boycott Huggies” to “Huggies Hears Us” in 24 hours
  • Edison Electric Institute – Electric Power Industry Response to Superstorm Sandy
  • Havas PR – Making a Difference for a Newtown Family
  • Pepco Holdings, Inc. – Using Digital Communications to Help Turn Around the “Most Hated Company in America”

Digital Communicator of the Year:

  • Richard Licata - NBC Entertainment

Honorable Mentions:

  • Corrine Kovalsky – Raytheon
  • Jean Medina - Airlines for America
  • Jennifer Stalzer – Mastercard
  • Royal Caribbean Cruises Ltd. – Fire onboard Grandeur of the Seas

Digital Marketing Campaign:

  • Major League Baseball - MLB Fan Cave

Honorable Mentions:

  • California Earthquake Authority - Increasing Awareness of the Benefits of Earthquake Insurance
  • Child's Play Communications - GUND is Top Dog
  • The Clorox Company - Green Works Launch
  • Hilton Worldwide - DoubleTree by Hilton Little Things Project
  • Eastern Virginia Medical School - My Story Project
  • Halo, Purely for Pets - Freekibble, Ellen & Halo Feed Shelter Pets, Change Lives
  • Mullen and Century 21 Real Estate Moves into SimCity Social
  • Pipitone Group - PPG Glass
  • Seattle's Best Coffee - Black Friday Coffee Break

Digital PR Campaign – 100k and under:

  • Pizza Hut Searches for Manager of Digital Greatness

Honorable Mentions:

  • AMD - Social Media Launch of AMD’s ‘Never Settle: Reloaded’
  • Lockheed Martin Corporation - Journey to Excellence
  • Rx Mosaic Health - Educational Gout Awareness Video: A Candid Discussion with Jim Belushi and Others Affected by Gout
  • Weber Shandwick China - Big Data Gets China Hungry for McDonald’s
  • YMCA of Greater New York’s 160th Anniversary Story-Sharing Campaign

Digital PR Campaign - $100-$200k:

  • Las Vegas Convention and Visitors Authority - Prince Harry

Honorable Mentions:

  • Cohn & Wolfe for U.S. Olympic Committee - The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag'
  • ECU Communications - U.S. Citizenship and Immigration Services Self Check Launch
  • Griffin Strategies - LBJ Express
  • General Electric – Txchnologist

Digital PR Campaign - $200-$500K:

  • Cone Communications - National Parks Go Digital: Cone Communications launch of Nature Valley Trail View

Honorable Mentions:

  • Puget Sound Energy with Colehour + Cohen - Re-Energized by Design
  • Vanderbilt University - 'Vital Stats: Vanderbilt University Statewide Economic Impact
  • Weber Shandwick - MilkPEP "REFUEL | got chocolate milk?"

Digital PR Campaign – 500K+:

  • Purple Door Communications – Fresh Step Presents the Catdance Film Festival: A High Meow Approach to Cat Videos

Honorable Mentions:

  • The Clorox Company – Clorox’s Bleachable Moments Gets a Younger Generation Buzzing About Bleach
  • FleishmanHillard – A Revolutionary Campaign to Rally Advocates for a Blank Slate
  • Global Strategy Group – The Digital Campaign to Help Re-Elect President Obama

Digital PR Team of the Year:

  • Cisco Systems - Cisco Systems Leads Innovation in Digital PR
  • MWW

Honorable Mentions:

  • Finn Partners
  • Idea Grove
  • Makovsky - Integrated Communications
  • Shift Communications
  • Waggener Edstrom Worldwide

Email Newsletter:

  • Hunter Public Relations - Hunter PR’s The 511 e-Newsletter

Honorable Mentions:

  • Allstate Insurance Company - Building Connections, Strengthening Relationships
  • American Institute of CPAs - AICPA News Update: Revamp
  • National Kidney Foundation – Love Your Kidneys
  • Weber Shandwick- Simple Skincare: Driving awareness & cultivating a community through VIP, an interactive newsletter

Employee Communications Online:

  • Intuit Inc. - Gamification: Speedboats and Battleships

Honorable Mentions:

  • Allstate Insurance Company - Building Connections, Strengthening Relationships
  • Eczacibasi Group - Be Green
  • Lehigh Valley Health Network - Mission Central
  • United States Postal Service - USPS News Link Digital Employee Communications

Facebook Communications:

  • RF|Binder - Building the Talenti Gelato & Sorbetto Facebook Community

Honorable Mentions:

  • Cone Communications - Delivering Snuggly Softness on Facebook
  • Hunter Public Relations - Golden Crisp’s Sugar Bear Sweetens Pop Culture
  • Marina Maher Communications - No Woman Should Die While Giving Life
  • RF|Binder - Ranbaxy Gets Social on Facebook with LAC-HYDRIN FIVE
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign
  • Social Fulcrum - DiabetesWellBeing.com Community Generation

Influencer Communications:

  • The Clorox Company - Clorox Launches Ick-tionary with the Help of Online Influencers & Ick-sperts

Honorable Mentions:

  • Catalyst, an IMG Consulting Company - Timex Sports Ironman World Championship Ambassador Program
  • Ernst & Young with Weber Shandwick - Money Goes Mobile: How EY harnessed the power of mobile banking leaders to drive advocacy
  • General Motors - 2013 North American International Auto Show GM Influencer Program
  • Porter Novelli and Bupa Australia - Bupa Health Influencer Awards
  • RF|Binder - McGraw-Hill Education: Reaching and Engaging Educational Influencers Online to Enhance Brand Perception
  • Rose Communications - Reaching a New Audience, A Blogger Campaign for Crescent Odd.Job

Intranet:

  • AT&T Employee Communications - Insider Mobile: AT&T's First-ever mobile Intranet

Honorable Mentions:

  • American Airlines with Weber Shandwick - Helping American Airlines People Connect, Communicate and Collaborate with new Jetnet
  • Weber Shandwick - Social on the Inside: Launch of MyWeberShandwick

Listening Campaign:

  • MasterCard Worldwide - From Transactions to Transformation: Bringing MasterCard to the Conversation

Honorable Mentions:

  • blueocean market intelligence - Comprehensive Social Media Listening for Greater Consumer Understanding

Media Relations Campaign:

  • MWW – McDonald’s New York Metro Nutrition Network

Honorable Mentions:

  • GolinHarris – McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide
  • The Nature Conservancy – A Tsunami of Suds
  • Weber Shandwick - MilkPEP "REFUEL | got chocolate milk?"

Microsite / Custom Site:

  • Scholastic Inc. - Read Every Day. Lead a Better Life

Honorable Mentions:

  • ECU Communications - Department of Homeland Security, U.S. Citizenship and Immigration Services, E-Verify Employee Rights Toolkit Microsite
  • Federal Reserve Bank of Cleveland - The Federal Reserve: Adapting, Evolving, Learning | 2012 Federal Reserve Bank of Cleveland Annual Report
  • Fireman’s Fund Insurance Company - Fireman's Fund 150th Timeline
  • National Retail Federation - This is Retail: Careers, Community Innovation
  • RF|Binder - Talenti “Share & Reveal” Microsite Launches New Branding and Flavors
  • Novartis and Ruder Finn - Turbo and Scott, TSC eBook
  • Seven Twenty Strategies - Southwest Airlines: Red, White & HOU /

Mobile:

  • '360i & National Car Rental - "Go Like a Pro" with National Car Rental + Foursquare
  • Peter Mayer - Go NOLA

Honorable Mentions:

  • Accenture Outlook journal - iPad App
  • Miles - Colorado State Vacation Guide iPad App
  • USANA Health Sciences - USANA True Health Assessment
  • Vladimir Jones /Centura Health – Movementum

Most Engaged Brand:

  • Catalyst, an IMG Consulting Company – DICK’S Sporting Goods

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - "An Apple a Day" in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org
  • Cone Communications - Reinventing the Oil Change - Jiffy Lube International
  • Hunter Public Relations - Golden Crisp's Sugar Bear Sweetens Pop Culture
  • Makovsky - MediScripts

New Digital Product/Service:

  • Weber Shandwick: GoLive

Honorable Mentions:

  • a2z - ChirpE Photo Booth
  • GolinHarris - Cisco Live Social Media Command Center
  • SevenTwenty Strategies - RESOLVE's "Fertility Five" Campaign
  • Vodafone - Women First: Empowering Turkey's Women through Technology

New Site:

  • HGExpo - New Online Home & Garden Show

Honorable Mentions:

  • Catholic Charities Brooklyn and Queens - Volunteer Website
  • National Multi Housing Council and National Apartment Association - Apartments. We Live Here.
  • National Retail Federation - This is Retail: Careers, Community Innovation
  • RF|Binder Loews Corp. - The New Loews.com: A Fresh Approach Telling the Value Investing Story

Online Community:

  • Weber Shandwick for Unilever N. America - CLEAR SCALP & HAIR BEAUTY THERAPY

Honorable Mentions:

  • Elsevier – Elsevier Connect
  • Idea Grove - Service Virtualization
  • The Partnership at Drugfree.org - The Hope Share
  • Weber Shandwick - Pure Michigan Travel Introducing the Beauty of Pure Michigan through Instagram

Online Newsroom:

  • Weber Shandwick - Verizon Wireless News Center: Dynamic Content Through Disciplined Storytelling

Honorable Mentions:

  • Genetech - Beyond Resources: The Editorial Newsroom
  • Wieck - Re-Launch of NissanNews.com/InfinitiNews.com

Podcast/Videocast:

  • Cisco Systems - My Networked Life: True Stories from a Connected World

Honorable Mentions:

  • JCPR - Altegris Edutainment Series

Public Affairs Campaign:

  • Airlines for America - Don't Ground America

Honorable Mentions:

  • APCO Worldwide - Business Roundtable:The Home Court Advantage Campaign
  • Blue Cross Blue Shield of Michigan - "Make the Play" for a Healthier Future: Encouraging Healthy Habits in Michigan
  • National Multi Housing Council and National Apartment Association - Apartments. We Live Here.
  • Stratacomm - MyWireless.org: America's Wireless Voice

Redesign/Relaunch of Site:

  • The Coca-Cola Company - Coca-Cola Journey

Honorable Mentions:

  • Cone Communications - Cone Website
  • Edelman Indonesia - Nutricia Indonesia Corporate Site Redesign
  • iAcquire - iAcquire 3.0: Brand and Website Redesign
  • Kia Motors America - Relaunch of Kia Media Press Room
  • The U.S. Army with Weber Shandwick – Sharing the Army Strong Story

SEO:

  • Florida Sweet Corn - Sunshine Sweet Corn

Honorable Mentions:

  • American Institute of CPAs - AICPA Insights: CPA Exam
  • SJ Public Relations - Illinois Office of Tourism Increases Online Visibility among Spanish-preferred Consumers

Social Networking Campaign:

  • Ogilvy & Mather HongKong - Chengdu Pambassador

Honorable Mentions:

  • ABC Family - Ravenswood Series Announcement
  • Beaman Incorporated - Super Genius for Nielsen's Pair2Share
  • Gregory White PR - Beachhouse Wines: Summer in Every Sip
  • MGSCOMM/SWAY Public Relations - got milk? Bigote de Leche Blogger Spotlight Series
  • Nordic Naturals - Recycled Art Project
  • RF|Binder - Talenti: “Share & Reveal” Campaign launches new branding and Flavors
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign

Twitter Communications:

  • Quaker & Huge - @RealCapnCrunch Sets Sail for Twitter

Honorable Mentions:

  • Alembic Health Communications and The National Meningitis Association - Taking Flight on Twitter to Increase Mengitis Awareness and Engage Stakeholders in Prevention
  • AT&T’s Twitter Tribe Program: Turning employees into brand ambassadors, one tweet at a time
  • Habitat for Humanity’s National Women Build Week 2013 Twitter Party
  • RF|Binder - McGraw-Hill Education: Getting Chatty on Twitter
  • RF|Binder - Building the Talenti Gelato & Sorbetto Twitter Community

Use of Facebook:

  • Weber Shandwick - Ameren Missouri Powers Change

Honorable Mentions:

  • Gregory FCA - Friendly Planet Travel’s Win the World Facebook Sweepstakes
  • Hunter Public Relations - Cans Get You Cooking ‘Cantry Makeover’ Sweepstakes
  • Ignite Social Media and Radisson Hotels - 50 Years/50 Days/50 Rooms
  • Red Agency - Thermoskin Community Sports Fund
  • Weber Shandwick - POND'S Luminous Effect Photo Sweepstakes

Video:

  • Purple Door Communications – Fresh Step Presents the Catdance Film Festival: A High Meow Approach to Cat Videos

Honorable Mentions:

  • Accenture – Accenture Online Video Re-launch.
  • APCO Worldwide - TV9: The Free Press Georgia Movement
  • DAVIES - Rosemont Copper - Cyanide Beach
  • Kaplow Communications - Skype brings reading to life by connecting classrooms with authors through group video calling
  • Sony Computer Entertainment America - Playstation4 Sizzle Reel.
  • U.S. Department of Veterans Affairs - Veterans Crisis Line: Common Journey PSA.
  • Weber Shandwick - Hellmann’s FOOD & WINE Classic in Aspen.

Viral Campaign:

  • AMD – AMD Radeon HD 7990 eBay Stunt
  • Channel Factory – Nestle Hot Pockets “Pocket Like It’s Hot”

Honorable Mentions:

  • Harbinger Communications, Inc. – Petcurean Pet Nutrition’s first consumer marketing campaign: launch of new brand positioning, Savour Every Moment
  • Ignite Social Media – Jeep Arctic Yeti Dig
  • Sony Computer Entertainment America – PlayStation 4 Sizzle Reel

WOW! Campaign:

  • Quaker & HUGE – Cap’n Crunch Earns His PR Stripes With Viral Uniform Controversy

Honorable Mentions:

  • AMD – AMD Radeon HD 7990- eBay Publicity Stunt
  • GolinHarris – Cisco Live Social Media Command Center
  • Major League Baseball – Man Cave
  • MWW – Zumba Nightclub Series ft. Lil Jon & Gina Grant

Platinum PR Awards Winners/Honorable Mentions

(Read about the winners)

Anniversary Campaign:

  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • FedEx: 40 Years of Delivering a Better Future

Honorable Mentions:

  • Edelman: Hilton HHonors 25 Million Point Giveaway
  • ESPN - 50,000th SportsCenter
  • Fluor Corporation – We are One. We are 100
  • L.L.Bean - Weber Shandwick for Reigniting America’s Passion for the Outdoors: L.L.Bean’s 100th Anniversary Campaign
  • MARC USA & RITE AID - Rite Aid 50th Anniversary: RA50 - 50 Acts of Wellness
  • Procter & Gamble Company - P&G 175th Anniversary Publicity Program

Annual Report:

  • Perry Ellis International

Honorable Mentions:

  • Bertelsmann
  • Charles Schwab Corporation - Investors Deserve Better
  • The Lifetime Healthcare Companies - Local People Serving Local Communities
  • The Methodist Hospital - A Commitment to Nursing Excellence 2012
  • Norfolk Redevelopment and Housing Authority - Measuring Up for the Future
  • NYU Langone Medical Center – Exce11ence: 2011 Annual Report
  • Weber Shandwick: Degrees of Impact: The Meadows Foundation Annual Report

Blog:

  • Blue Cross Blue Shield of Michigan - “An Apple a Day” in a Digital World : Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org

Honorable Mentions:

  • JetBlue – BlueTales Blog
  • Microsoft & Waggener Edstrom Worldwide - Next at Microsoft Blog
  • San Diego Gas & Electric – Postcards from Superstorm Sandy
  • Weber Shandwick - Washington State Parks: Adventure Awaits

Branding:

  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a 'Gangs of New York' Style Cocktail Saloon

Honorable Mentions:

  • Alpaytac Marketing Communications/Public Relations – Turkish Airlines U.S. Branding
  • General Motors and Weber Shandwick - The Story of the New General Motors : Repositioning the Iconic American Automobile Company to a Leading Technology Company
  • Grey Activation & PR - Canon Proves Anyone Can Be Creative and Regains #1 Position with "Project Imaginat10n"
  • Hampton Hotels - Feel the Hamptonality
  • Ketchum – DoubleTree by Hilton’s Little Things Project
  • Makovsky + Company - Equities First Holdings
  • Makovsky + Company – MediScripts
  • View with Ogilvy Public Relations - See Possibility: Change The Way People Think About Designing Buildings

Cause-Related Marketing:

  • Taylor on behalf of Allstate - Allstate's Once is Never Enough Program (a.k.a. the O.N.E. Program)

Honorable Mentions:

  • APCO Worldwide – Shot@Life
  • AXE/Unilever - AXE Shower Pooling
  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target
  • PadillaCRT - The Partnership at Drugfree.org: The Medicine Abuse Project: The Medicine Abuse Project: Preventing Half a Million Teens from Abusing Medicine by 2017
  • Edelman - Merial HEARTGARD 12.12.12 Campaign
  • Marina Maher Communications – Secret Deodorant: Mean Stinks Challenges Girls to Gang Up for Good
  • Mary Kay Inc. – Don’t Look Away
  • Racepoint Group Inc. – The Conversation Project : Launching a Social Movement

Community Relations:

  • TTNET - Life's Simpler with Internet

Honorable Mentions:

  • Blick & Staff Communications – Energizer Change Your Clock Change Your Battery
  • Garanti Pension and Life Company - "Back to School" - Educating not Employing Children
  • Memac Ogilvy - Ripples of Happiness
  • Molina Healthcare Inc. - Care 4 a Healthy IE
  • PRR - What to do to make it through

Crisis Management:

  • LIVESTRONG Foundation - From the Crisis Trenches: Blazing a New Trail in Communications

Honorable Mentions:

  • American Red Cross - Bracing for a Superstorm: How the American Red Cross Handled the Challenges of Hurricane Sandy
  • APCO Worldwide - MF Global Inc. Trustee
  • Bank of America – Response to Super Sandy
  • Catholic Charities Brooklyn and Queens - Hurricane Sandy
  • Cone Communications - Protecting Brand Reputation from a Plant Closure
  • Homefront Communications – Stop Big Trucks
  • Marketing Minds at Work - 2013 ZORA! Festival: From Crisis to Congratulations

Employee Relations:

  • Financial Times Digital Learning Week 2012

Honorable Mentions:

  • BNY Mellon – Ensuring Global Financial Stability: Weathering Hurricane Sandy...Flawlessly
  • Fannie Mae is ALL IN for its Employees
  • Molina Healthcare Inc. - Can You See It Now?
  • Philips North America
  • U.S. Postal Service - MY WORK MATTERS

Event Marketing:

  • Edelman - Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales

Honorable Mentions:

  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target
  • GolinHarris for Nintendo of America - Super Mario 3D Land
  • HBO - The Weight of the Nation: an unprecedented public/private health awareness campaign
  • Hotels.com – Bedventure
  • Hunter PR – Dole Greenhouse at BlogHer 2012
  • Kanyon - New Year Concert
  • Peppercomm – Tyco’s Day One
  • Princeton HealthCare System - UMCPP Design for Healing Celebrations
  • SpringHill Suites by Marriott - SpringHill Suites' Art on the Road: 10 Cities, 10 Explorations

External Publication:

  • American Institute of Certified Public Accountants – ThisWayToCPA Wisdom Books: The Future CPA's Guide to Life and Awesomeness and The Future CPA's Guide to Work and World Domination

Honorable Mentions:

  • American Income Life Insurance - AIL/NILICO Labor Letter & Agenda
  • Energy Northwest – Keeping Current
  • Fluor Corporation - The Story of Fluor Corporation’s First 100 Years
  • LP Building Products - Engineered Wood Magazine
  • Tiller - J.P. Morgan Asset Management's Lessons Learned 2012: The Value of Strong Client Relationships in Volatile Times
  • U.S. Postal Service - 2013 Postal Facts

Facebook Campaign:

  • Cooney/Waters Group Inc. - Parkinson's More than Motion

Honorable Mentions:

  • The Clorox Company - Clorox Asks Moms, What Would You Do If Mom Had Three Minutes?
  • Diamond PR- Marco Island Marriott: Next Generation
  • Edelman – Hilton HHonors Any Weekend, Anywhere Flash Sale
  • Healthways Inc. - SilverSneakers 2012 Holiday Giving; Fueled through Facebook
  • MWW – Nikon 1 “Small Moments are Huge” Program
  • RF|Binder Partners - Talenti Gelato & Sorbetto: Building a Loyal and Engaged Facebook Community
  • Zeno Group – Seattle’s Best Coffee “Black Friday Coffee Break”

Financial/Investor Relations:

  • Qorvis Communications - Turning the Channel to Al Jazeera America

Honorable Mentions:

  • LaVoie Group - Radius Health Positioning A Biotech to Raise Capital in a Down Market
  • Ogilvy Public Relations - Shutterstock Soars as First NYC-based Technology IPO in Years
  • Strategic Public Relations Group - Tsui Wah - Continuing the Rise of a Hong Kong Legend
  • Strategic Public Relations Group - DYNAM - Setting Sights on the World Stage
  • Tanis Communications – Generating Excitement for a New Optical Leader

Firm of the Year (Large):

  • GolinHarris

Honorable Mentions:

  • Cohn & Wolfe
  • Hill+Knowlton Strategies
  • Waggener Edstrom Worldwide
  • Weber Shandwick

Firm of the Year (Midsize):

  • Finn Partners

Honorable Mentions:

  • 5W Public Relations
  • DeVries Global
  • Eric Mower + Associates
  • Makovsky + Company
  • MWW
  • PMKBNC
  • SHIFT Communications

Firm of the Year (Small):

  • Deveney Communication

Honorable Mentions:

  • Adfero Group
  • Affect
  • InkHouse Media + Marketing
  • March Communications
  • Rasky Baerlein Strategic Communications
  • Singer Associates Public Affairs/Public Relations
  • Solomon McCown & Company, Inc.
  • Warchawski

Global PR:

  • Rotary International - End Polio Now

Honorable Mentions:

  • A Different Future and Finn Partners - Victims of Our Own Narratives: Israeli-Palestinian School Book Study Addresses Long-Standing Controversy of the Middle East
  • American Pistachio Growers - The Power of Pistachios
  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • O'Malley Hansen Communications - Green for Good
  • Wyndham Hotel Group - Wyndham Hotel Group Global Public Relations Campaign
  • Yum! Brands Inc. - Taking People with You

Green PR:

  • Porter Novelli - HP Environmental Leadership Campaign

Honorable Mentions:

  • Entergy Corporation - Geaux Green
  • Honeywell and Weber Shandwick – Green Boot Camp
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to make a difference
  • LG Electronics with Ogilvy Public Relations - LG: An Energy Efficiency "STAR"
  • O'Malley Hansen Communications - Green for Good
  • Rogers & Cowan - An End is a Cool, New Start: will.i.am and The Coca-Cola Company Launch EKOCYCLE

Influencer Communications:

  • Lockheed Martin Corporation - Medium Extended Air Defense System (MEADS) FY13 Keep Sold Campaign

Honorable Mentions:

  • APCO Worldwide - New Yorkers for Beverage Choices
  • Be The Match with PadillaCRT - Inspiring Congressional Support of a Life-Saving Cause
  • JSH&A Communications & The Hershey Company - Hershey's Cookie Headquarters
  • LG Electronics with Ogilvy Public Relations - LG Introduces the Sport of Techorating
  • Pollock Communications - Fifth International Scientific Symposium on Tea & Human Health
  • Porter Novelli - Almond Orchard Experience
  • RadioShack - Powering Up Influencers and Attendees at SXSW
  • Sprint - Velocity launch
  • Tanus Capital - Investing and Politics

Internal Publication:

  • Diageo LAC – Our Passion

Honorable Mentions:

  • City of Sandy Springs - Year in Review
  • Lockheed Martin Corporation – Fire Control Focus Online Employee Newsletter
  • Ohio University – Compass
  • Prudential Financial – Keeping employees informed during Superstorm Sandy

Marketing Communications:

  • The Asian Art Museum - Operation: Lost Warrior

Honorable Mentions:

  • Broadhead + Company - The Pursuit of 300: The Road to Higher Yields
  • Discover Student Loans – Stop the Panic!
  • Grey Canberra - Australian War Memorial: The Lone Nurse
  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a "Gangs of New York" Style Cocktail Saloon
  • Makovsky + Company - Usage Survey: Taking on America’s Number One Killer
  • Novo Nordisk Inc. with Marina Maher Communications and The Rose Group - Diabetes in a New Light
  • SBC Advertising - Elmer’s Celebrates First Day of School with Moms Nationwide

Media Event:

  • Singer Associates Public Affairs/Public Relations - The $70 million press conference

Honorable Mentions:

  • The Alfred E. Smith Memorial Foundation - A Foundation Takes Back the Spotlight
  • PadillaCRT for Air New ZealandAir New Zealand – No Lag on London
  • DCI Group - Young Conservatives for the Freedom to Marry
  • M Silver: A Division of Finn Partners - Defrost Your Swimsuit
  • McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide
  • NBC Entertainment – "30 Rock" Farewell Season
  • Waggener Edstrom Worldwide - Honeywell Aerospace: Storm Chasers Campaign
  • Weber Shandwick - Degree Men 'Afternoon Workout' Media Event with Carmelo Anthony

Media Relations:

  • Pepco Holdings , Inc. – A Change of Direction

Honorable Mentions:

  • Cohn & Wolfe - What's Your "Wild Rabbit?" Hennessy Fans go 'Wild' for the Pursuit of Success
  • Dunkin' Donuts and RF|Binder - Brewing a Creative Communications Campaign
  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a “Gangs of New York” Style Cocktail Saloon
  • Hormel Foods Corporation with Burson-Marsteller - Leveraging the Announcement of an Acquisition
  • Jaffe PR - Young Conaway Stargatt & Taylor, LLP Office Move Announcement
  • Luquire George Andrews - Belk: Fashion Not Politics, at the 2012 Democratic National Convention
  • Samsung Telecommunications America - From Notorious to Noteworthy the Game Changing Success of the Galaxy Note II
  • Yum! Brands Inc. - Taking People With You

Multicultural Campaign:

  • Weber Shandwick.- Pepsi Next: Wheel of Levy
  • Wells Fargo and George Lucas' Red Tails: Turning a Corporate Sponsorship into an Integrated Marketing and Communications Campaign

Honorable Mentions:

  • American Pistachio Growers - The Power of Pistachios
  • Cohn & Wolfe - What’s Your “Wild Rabbit?” Hennessy Fans Go ‘Wild’ For the Pursuit of Success
  • Dell – Dell and PPR North America for Dell Advances Women Entrepreneurs
  • Havas PR and Transitions Optical - Invigorating Eye Health in African-American Communities
  • HMA Cultural Marketing – National Influenza Vaccination Disparities Partnership (NIVDP)

Online Communication + SEM/SEO Initiatives:

  • JPA Health Communications – The Melanoma Research Foundation
  • Weber Shandwick - General Motors Revival: GM Dealers Take Comeback Story To The Streets

Honorable Mentions:

  • The Coca-Cola Company and Methodologie - The Coca-Cola Company 2011 Year in Review: Passionately Refreshing a Thirsty World
  • Pepco Holdings, Inc. - A Change of Direction
  • Rockwell Automation and PadillaCRT - Bringing RSTechED to the Manufacturing Masses
  • Weber Shandwick - The Breakfast Project

Online Press Room/Media Center:

  • Prudential Financial - Prudential Newsroom

Honorable Mentions:

  • Allrecipes.com - Allrecipes Press Site
  • Genzyme - Genzyme Online Newsroom
  • HBO Latin America - HBO Latin America's press room offers exclusive content for journalists
  • Merck & Co. - Merck Online Newsroom
  • Virginia Beach Convention & Visitors Bureau - Virginia Beach's Online Pressroom Redesign
  • Weber Shandwick – Verizon Wireless News Center: Dynamic Content Through Disciplined Storytelling

PR on a Shoestring:

  • NAMI - You Are Not Alone
  • RF/Binder Partners - Band Aid Brand transforming Healing Moments into Moments of Virtual Fun

Honorable Mentions:

  • Alliance Agency - Red Carpet Manicure Becomes Top At-Home Gel Manicure System
  • AMD Radeon HD 7990 eBay Publicity Stunt
  • GiveMN.org - Putting the Max Back into Giving Day
  • PadillaCRT - Viviscal: Bringing Awareness to Women's Hair Thinning & Hair Loss
  • Osborn Barr – 2012 Monsanto America's Farmers Mom of the Year Program
  • VerticalResponse Launches Search for America’s Next Teen Tycoon
  • Weber Shandwick - Taking a Tech Detox: Nat’l Day of Unplugging

Press Release:

  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Honorable Mentions:

  • IEEE - Look Ma, No Hands: Finn Partners and IEEE Public Relations Program Drives Media and the Industry to Take Notice of the Future of Autonomous Cars
  • JCPR - Altegris Entertainment Series

Pro Bono Campaign:

  • Cone Communications - Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow

Honorable Mentions:

  • Bellmont Partners - Always On Duty: A Permanent Memorial to Minnesota's Fallen Firefighters
  • Havas PR - Building Bridges Between One Young World and Pittsburgh
  • Reingold - Honor Flight: A Lasting Tribute

Product Launch:

  • Macy's Brings "Yes, Virginia The Musical" to Schools Nationwide
  • Waggener Edstrom Worldwide - The New Office: Launching a Subscription for All

Honorable Mentions:

  • Bank of America Introduces the ATM with Teller Assist
  • Current Lifestyle Marketing – Hidden Valley for Everything, The New Ketchup
  • Erwin Penland Inc. - Denny's Takes a Trip to Middle-Earth with Hobbit-Inspired Menu
  • Marina Maher Communications - Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture
  • Weber Shandwick for Unilever N. America – CLEAR Scalp & Hair Beauty Therapy
  • U.S. Postal Service - Major League Baseball All-Stars Commemorative Stamp Series
  • Weber Shandwick - Pepsi Next - Drink It To Believe It

PSA:

  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target

Honorable Mentions:

  • Cablevision & The Lustgarten Foundation - Real Kids Fighting Pancreatic Cancer
  • Counterpart International – A Child’s Sadness : Fighting Domestic Violence in Azerbaijan
  • Kaiser Permanente- Walk-And-Talk with Every Body Walk!
  • Lifetime Television – Your Life. Your Time. Your Vote
  • Molina Healthcare, Inc. -Thank You Molina
  • Yum! Brands Inc. - World Hunger Relief

Public Affairs:

  • Be The Match with PadillaCRT- Inspiring Congressional Support of a Life-Saving Cause

Honorable Mentions:

  • Beekeeper Group – Global Automakers' Positive Impact on the U.S. Economy
  • Cisco - Girls in ICT Day: Let’s Hear it for the Girls!
  • Cohn & Wolfe for U.S. Olympic Committee - The Team Behind the Team: Inspiring Americans to Help ‘Raise our Flag’
  • Davies – Napa Pipe: A New Vision for Napans
  • FairPoint Communications - Beware of 876 Campaign
  • Food and Drug Administration – BeSafeRx: Know Your Online Pharmacy
  • Widmeyer Communications – Up to Us Campaign
  • Yum! Brands Inc. - World Hunger Relief

Rebranding and Repositioning:

  • Allison+Partners - From Startup to Mainstream: Dropbox for Everyone

Honorable Mentions:

  • XRS Corporation with Bellmont Partners Public Relations and Rumpza Consulting - Betting the Farm on Mobile Technology
  • Bravo Group – Tri-M Rebranding
  • Henson Consulting - I-Cash: Discover What's Yours: HC Program Helps Connect Record Numbers With Cash
  • Makovsky + Company – Crystal & Company
  • Weber Shandwick and MilkPEP - REFUEL: A New Audience and Usage Occasion for Chocolate Milk

Research & Measurement:

  • MasterCard - The MasterCard Conversation Suite

Honorable Mentions:

  • American Institute of Certified Public Accountants - This way to CPA Analytics and Framework Analysis
  • Northwestern Mutual - State of Planning in America
  • NYU School of Medicine - Team Science - 2012 Research Report

Satellite Media Tours:

  • American Red Cross - Twister Coming ? There's an App for That: The American Red Cross Launches Tornado App with National Satellite Media Tour

Honorable Mentions:

  • Hilton HHonors Program - Citi Hilton Honors Reserve Credit Card Launch
  • IHG - Travel Bonus with Tabatha Coffey
  • Marina Maher Communications- Merck & Resolve Remind Couples that a Conversation with a Specialist Could be the Start of Something Small
  • Marina Maher Communications - Merck for Mothers Encourages Women to Get Informed about Maternal Mortality

Social Media Campaign:

  • Hampton Hotels - Hamptonality Moments

Honorable Mentions:

  • Elizabeth Arden/Lippe Taylor - Revolutionizing Social Good #PinItToGiveIt
  • Global Strategy Group with Priorities USA Action - The Social Media Campaign to Help Re-elect President Obama
  • Grow Marketing- Premier Protein
  • Jones Lang Lasalle, Inc.- #ShowJLLYourSkyline
  • Major League Baseball - MLB Fan Cave
  • Social@Ogilvy - Huggies Baby Shower Planner
  • Stratasys Asks the World "What's Possible?" with 3D Printing
  • Zemoga Inc. - It's Colombia not Columbia

Speeches:

  • Ogilvy Public Relations - We-Vibe: Sexual Health Headlines the Consumer Electronics Show for the First Time

Honorable Mentions:

  • Diageo North America - Remarks to Responsible Retailing Forum
  • Eastern Virginia Medical School
  • Hill+Knowlton Strategies - Reputational Risk: What has Changed Since "Tylenol"?
  • U.S. Postal Service - William H Johnson Forever Stamp

Trade Show/Event PR:

  • AMD Technograffiti at SXSWi 2013

Honorable Mentions:

  • Consumer Electronics Association – PR Campaign for the 2013 International CES
  • GolinHarris for Nintendo of America - Nintendo “Drives” Mario Kart 7 to a New Dimension
  • Kodak Graphic Communications Group - Yellow Changes Everything: Kodak Develops a New Strategy at drupa 2012
  • Macy’s - 86th Annual Macy’s Thanksgiving Day Parade
  • Stein IAS – Trelleborg: The Institute of Contemporary Print t

Twitter Campaign:

  • Weber Shandwick for Unilever N. America – CLEAR Scalp & Hair Beauty Therapy

Honorable Mentions:

  • Akmerkez Shopping Center – Let Your Wish Fly
  • M&P Food Communications - #SafeEggs Trends on Twitter
  • RF|Binder Partners – McGraw-Hill Education: A Beacon of Digital Learning within a Digital Space
  • Virgin Atlantic Airways – MINI #FITFOO

Video Program:

  • Marina Maher Communications - P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world

Honorable Mentions:

  • Weber Shandwick – American Airlines “I Believe in American/Putting American Back on Top”
  • Boeing - From Inspiration to Innovation
  • Genentech - Translating Science: How to Get Into the Brain
  • Politico’s Brand Website Video
  • Weber Shandwick and MilkPEP - REFUEL Training Day Video Series

Website Marketing:

  • Hilton Hotels & Resorts – Vacationitis

Honorable Mentions:

  • American Institute of Certified Accountants – TheWayToCPA Exam & Licensure Section
  • Boeing – From Inspiration to Innovation
  • PadillaCRT – Turning Blueberries Into Little Blue Dynamos
  • Kaiser Permanente – Every Body Walk!
  • Marina Maher Communications – Merck Helps College Women Plan It Forward and Consider Long-Acting Contraceptives

Word of Mouth/Viral Campaign:

  • Stratasys Asks the World "What's Possible?" with 3D Printing

Honorable Mentions:

  • Henson Consulting - Big Ten Network Kicks Off Second-Annual Big 10K in Chicago
  • Memac Ogilvy - Ripples of Happines
  • The Nature Conservancy - A Tsunami of Suds

Wow! Award:

  • Marina Maher Communications - Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture

Honorable Mentions:

  • AMD – AMD Radeon HD 7990 Publicity Stunt
  • Citizen Optimum – Tourism BC 2012 Annual Campaign
  • Hanna Lee Communications - "The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a 'Gangs of New York' Style Cocktail Saloon"
  • Ketchum – DoubleTree by Hilton's Little Things Project
  • Major League Baseball - MLB Man Cave
  • MWW - Zumba Nightclub Series ft. Lil Jon & Gina Grant
  • Peppercomm – T.G.I. Friday’s “The Last Friday”
  • Weber Shandwick – General Motors Revival: GM Dealers Take Comeback Story To The Streets

 

Top Places to Work Winners/Honorable Mentions

(Read about the winners)

  • Allison+Partners
  • American Institute of CPA’s
  • Archer>malmo public relations
  • The Bateman Group
  • Bhava Communications
  • Borshoff
  • Burson-Marsteller
  • Change.org
  • Cohn & Wolfe
  • Coyne Public Relations
  • Current Lifestyle Marketing
  • Dixon Schwabl
  • Edelman
  • Fahlgren Mortine
  • GolinHarris
  • GroundFloor Media
  • Hunter Public Relations
  • ICF International Strategic Communications and Marketing Division
  • Infusionsoft
  • The International Association of Privacy Professionals
  • JCPR
  • Kaiser Permanente
  • Ketchum
  • Laughlin/Constable
  • LaunchSquad
  • Linhart Public Relations
  • Lippe Taylor
  • Makovsky
  • Marina Maher Communications
  • MasterCard Worldwide
  • MWW
  • Nancy J. Friedman Public Relations
  • Ogilvy Public Relations
  • OtterBox
  • Pepco Holdings, Inc.
  • Peppercomm
  • Public Communications
  • R&J Public Relations
  • Ruder Finn
  • SAP APJ
  • Shift Communications
  • Sprint
  • Vantage PR
  • W2O Group
  • Waggener Edstrom Worldwide
  • Walker Sands Communications
  • Weber Shandwick
  • WellPoint
  • Wells Fargo & Company
  • Zapwater Communications

 

PR Agency Elite Awards Winners/Honorable Mentions

(Read about the winners)

Agency Awe Professional:

  • Marian Salzman, Havas PR

Honorable Mentions:

  • Ilene Adler, Vantage PR
  • Stephen Bonsignore, Cohn & Wolfe
  • Huma Gruaz, Alpaytac Marketing Communications/Public Relations
  • Michael Kempner, MWW
  • Daniel Simon, Cognito

Advocacy:

  • Fraser Communications

Honorable Mentions:

  • Beekeeper Group

Branding:

  • Henson Consulting

Honorable Mentions:

  • Alpaytac Marketing Communications/Public Relations
  • Matter Communications for Tyco Integrated Security

Business to Business:

  • Finn Partners
  • Miller PR

Honorable Mentions:

  • Bhava Communications
  • Grayling
  • Infinite PR
  • Stein IAS
  • Trainer Communications

Cause/CSR:

  • Cone Communications

Honorable Mentions:

  • Finn Partners
  • Havas PR
  • Hunter PR
  • Inkhouse Media + Marketing
  • MSLGROUP
  • RF|Binder

Community Relations:

  • Edelman

Honorable Mentions:

  • Direct Impact
  • Frause
  • Hill+Knowlton Strategies
  • Stratacomm

Community Relations/Volunteer Programs:

  • Waggener EdstromWorldwide

Honorable Mentions:

  • Weber Shandwick

Consumer Marketing:

  • Airfoil

Honorable Mentions:

  • MWW
  • Peppercomm

Crisis Management:

  • APCO Worldwide

Honorable Mentions:

  • Singer Associates

Digital/Social Media:

  • MWW

Honorable Mentions:

  • APCO Worldwide
  • Finn Partners
  • Matter Communications for Lexar

Integrated Communications:

  • Peppercomm

Honorable Mentions:

  • ABI Marketing Public Relations
  • Colangelo & Partners Public Relations
  • Eastwick
  • JSH&A Communications
  • Tanis Communications
  • Waggener Edstrom Worldwide
  • Wellington Group

Internal Communications:

  • Weber Shandwick

Honorable Mentions:

  • Fahlgren Mortine

Marketing Communications:

  • Waggener Edstrom Worldwide

Honorable Mentions:

  • Azione PR
  • Porter Novelli

Marketing to Latinos:

  • Biosector 2

Honorable Mentions:

  • Esparza+ Business Communications and Latino NW Communications
  • Formulatin

Marketing to Women:

  • Marina Maher Communications

Honorable Mentions:

  • JSH&A Communications

Media Relations:

  • • Fuse
  • • Lippe Taylor

Honorable Mentions:

  • Brandware Public Relations
  • Formula PR
  • Frank PR
  • Lewis PR
  • Murphy O’Brien Public Relations
  • Porter Novelli
  • Rasky Baerlein Strategic Communicationss
  • Singer Associates Public Affairs/PR

Multicultural:

  • rbb PR

Honorable Mentions:

  • elemento L2

Nonprofit/Association:

  • Momentum Communications Group

Honorable Mentions:

  • Finn Partners
  • Pollock Communications
  • PRR

Product Launch:

  • Cohn & Wolfe

Honorable Mentions:

  • Azione PR
  • BLAZE PR
  • Formula PR
  • INK Public Relations
  • Lippe Taylor
  • Porter Novelli

Promotion of Firm:

  • MWW
  • Weber Shandwick

Honorable Mentions:

  • 11mark
  • Makovsky
  • ReviveHealth
  • Trainer Communications

Publicity:

  • The Marcus Group

Honorable Mentions:

  • Fifth Ring
  • Gutenberg Communications
  • H3O Communications

Reputation Management:

  • MWW

Honorable Mentions:

  • iMiller Public Relations
  • The Marcus Group

Training/Education Program:

  • MSLGROUP

Honorable Mentions:

  • CSUF/ PRactical ADvantage Communications
  • Havas PR
  • Momentum Communications Group

Web Site:

  • Makovsky

Honorable Mentions:

  • Henson Consulting
  • INK Public Relations
  • ReviveHealth

 

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PR News Awards: 2012

Top Place to Work in PR

(Read about the winners)

Companies:

  • AICPA
  • The Annie E. Casey Foundation
  • Bain & Company
  • Boehringer Ingelheim Pharmaceuticals Inc.
  • Borshoff
  • Catholic Charities Brooklyn and Queens
  • Cisco
  • Cone Communications
  • Counterpart International Inc.
  • Davies
  • Discovery Communications
  • Dixon Schwabl
  • Eric Mower + Associates
  • Fahlgren Mortine
  • General Motors
  • Hunter Public Relations
  • Ketchum Inc.
  • Lippe Taylor Brand Communications
  • Max Borges Agency
  • MWW
  • Ogilvy Public Relations
  • Powell Tate
  • Quinn & Co. Public Relations
  • Regeneron Pharmaceuticals Inc.
  • Salesforce
  • SAP America
  • VSCpr
  • The Walt Disney Company
  • WellPoint
  • Zappos

People to Watch

(Read about the winners)

Agencies:

  • Naomi Borno, MSL New York
  • Heather Cable, Powell Tate/Weber Shandwick
  • Michelle Davidson, Shadow PR
  • Marissa Festante, Marina Maher Communications
  • Caitlin Fisher, DCI Group
  • Allison Glass, INK Public Relations
  • Sabrina Gault, Konnect PR
  • Naimul Huq, WCG
  • Jesse Lewin, Direct Impact Communications
  • Rachel Londsdale, Weber Shandwick
  • Matt Marcus, Weber Shandwick
  • Jason Meyer, APCO
  • James O’Malley, Porter Novelli
  • Marianne Ortiz, Profiles
  • Lauren M. Pratapas, Story Partners
  • Andi Rose, Joele Frank, Wilkinson Brimmer Katcher
  • Anna Treiber, Henson Consulting
  • Lauren Werner, Hager Sharp
  • Emily Zanovich, Porter Novelli

Corporations and Nonprofits:

  • Meredith Z. Avakian-Hardaway, Dupont
  • Katie Denis, US Chamber of Commerce
  • Victoria Devine, Anchor Media
  • Julie Hendry, Direct Energy
  • James Kelly, NASCAR
  • Jason Kuruvilla, Office of Public Affairs, U.S. Department of Labor
  • Nicole Levins, The Nature Conservancy
  • Karen Linhart, USA Swimming
  • Eliza Merves, Kowa Pharmaceuticals
  • Jeamy Molina, Oncor
  • Kathleen O’Connell, VisitBritain
  • Lena Shaw, UCSF
  • Lindsay Treadway, Millennium: The Takeda Oncology Company
  • Jessica Williamson, Cisco
  • Albe Zakes, TerraCycle

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Digital PR Awards

(Read about the winners)

Blog (Organization):

  • ESPN - ESPNFrontRow.com

Honorable Mentions:

  • Charles Schwab - What I've Heard
  • Lockheed Martin - MFC Viewpoint
  • The National Archives and Records Administration – Today’s Document
  • Research in Motion - Straight to the Source: How the BlackBerry Blog Team Helped Customers Discover What They Love About PlayBook OS 2.0

Blogger:

  • Kathleen Henson, Henson Consulting - The Bubble

Honorable Mentions:

  • Steve Cody, Peppercom - RepMan
  • Todd Defren, SHIFT Communications - PR-Squared
  • Gini Dietrich, Arment Dietrich - Spin Sucks
  • Shel Holtz, Holtz Communication + Technology – A Shel of My Former Self
  • Jeff Simmermon, Time Warner Cable - Untangled

Cause Marketing/CSR:

  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference

Honorable Mentions:

  • AOL - TOMS ODWS “100,000 Voices Challenge”
  • Cone Communications - Timberland’s 2011 Arbor Day Campaign
  • Look Good Feel Better - Look Good Feel Better Celebrates Women with Lancôme Canada
  • MWW- Jimmy Dean Launches No Kid Hungry Initiative at BlogHer '11
  • Pearson Foundation - We Give Books
  • Popchips - Game Changers
  • Stonyfield Farm - Organic Stories: From Farm to Table

Contest/Game:

  • Porter Novelli - Ben's Beginners Cooking Contest

Honorable Mentions:

  • AICPA - Put the smack down on flimflam
  • GolinHarris/McDonald's- Perfect Pair: Frozen Strawberry Lemonade
  • Littelfuse - Littelfuse Speed2Design
  • rbb Public Relations - Team Vlasic
  • Zocalo Group - Tastes from Home with Frito-Lay

Crisis Management:

  • American Airlines and Weber Shandwick - "Like This" American Airlines Responds Socially to Alec Baldwin Incident

Honorable Mentions:

  • Chesapeake Energy - Responding to Rolling Stone
  • Chevrolet: General Motors - Volt NHTSA Investigation
  • Hospital for Special Care - Response to Shooting at Hospital for Special Care
  • PCIAA & RMIIA - Are You Wildfire Ready?
  • TTNET - Rate Hike Period Communications Management
  • Weber Shandwick - McDonald’s China Crisis 315 Management Leveraging Social Media

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Digital Communicator:

  • Samara Finn - Marina Maher Communications

Honorable Mentions:

  • Tim Haran - USANA Health Sciences
  • Richard Licata - NBC Entertainment

Digital Marketing Campaign - $100K and under:

  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference

Honorable Mentions:

  • Discovery Communications - Shark Week 2011
  • D S Simon Productions, Inc for HP Hood and the Dairy Management, Inc.- The NFL Gets Down with Dairy during National Dairy Month
  • HORN - Tech the Halls: HORN Turns Reporters Into Rockstars
  • Linhart Public Relations and Vermilion Design + Interactive - Rudi’s Organic Bakery: “Brighter Days Giveaway” Drives Awareness and Sales
  • PR Newswire Association, LLC and Apple Vacations - Dominican Republic Winter Getaways Have It All

Digital Marketing Campaign – $100K - $200K:

  • The History Channel - Hatfields & McCoys

Honorable Mentions:

  • CRT/tanaka - Vibrant Rioja Social Media Program
  • Emerging Media - Dirty, Sexy Gadgets
  • NBC Entertainment - For Your Emmy Consideration

Digital Marketing Campaign – $200K - $500K:

  • MilkPEP and Weber Shandwick - "REFUEL | got chocolate milk?" my After Campaign

Honorable Mentions:

  • The Hershey Company - Twizzlers Landmark Summer Promotion
  • HORN - NBC and News Corporation Sweep CES with Breakout Digital Product Launch
  • Lippe Taylor Brand Communications - Schick Intuition Simplifies Lives with “The Simplicity Project”
  • RadioShack and Weber Shandwick - Saving America Money, One Mobile Makeover at a Time
  • Save Our Water/ACWA - Save Our Water

Digital Marketing Campaign - $500K+:

  • Porter Novelli - HP Inkology

Honorable Mentions:

  • AICPA - ThisWayToCPA
  • Boeing - From Inspiration to Innovation
  • Current Lifestyle Marketing - Glad Black Bag’s Wild Life Campaign
  • Simantel - Cat® CT660 Vocational Truck

Digital PR Campaign:

  • PBS - Masterpiece “Downton Abbey, Season 2” Digital Fan Engagement

Honorable Mentions:

  • The Clorox Company with Ketchum - Bleach It Away
  • Eukanuba - P&G Eukanuba 28 Days Challenge Social Media Campaign
  • Everyday Health - Everyday Health’s YouTube Channel Launch
  • Inner Circle Labs - Zite From News Reader to News Leader
  • MWW - The Warner Sound Captured by Nikon
  • Food Network and Text 100 - Food Network’s The Great Food Truck Race

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Digital PR Team of the Year:

  • American Red Cross (co-winner)
  • MWW’s Dialogue Digital (co-winner)

Honorable Mentions:

  • Fleishman-Hillard
  • Kaiser Permanente
  • Lantronix
  • NBC Entertainment

Email Newsletter:

  • Toy Industry Association - Toy News Tuesday, the Toy Industry Associations Weekly e-Newsletter

Honorable Mentions:

  • Bhava Communications - Beyond the Lead Database: Engaging Cloudera’s Community with an Interactive e-Newsletter
  • Hunter Public Relations - Hunter PR: The 511
  • LEWIS PR US - LEWIS PR Newsletter 2011 – 2012
  • Peppercom - Trading in innovation: Peppercom’s Innovation Mill
  • UCSF - Pulse of UCSF

Employee Communications Online:

  • Capstrat - Diversified Information Technologies Facebook Group

Honorable Mentions:

  • Bacardi Limited - One Bacardi Anniversary Hub: Celebrating 150 Years of Bringing People Together
  • Newlink Communications - Digitally Bringing Arcos Dorados Staff to the McDonald’s Worldwide Convention
  • Northwestern Memorial Hospital - Connections Online
  • Ogilvy PR - State Fund’s Rumor Mill Clearinghouse

Facebook Communications/Uses of Facebook:

  • PepsiCo - Tropicana: 100% Florida OJ Love

Honorable Mentions:

  • Cisco Systems - Building Engagement on Cisco’s Corporate Facebook Page
  • Esurance - Supporting the Trevor Project
  • Integrate PR - Goode Company BBQ
  • Marion, Montgomery, Inc. - Direct Energy Social Relaunch
  • rbb Public Relations - Team Vlasic
  • RF|Binder - al fresco All Natural Milestone Promotion: Generating Buzz for a New Product Using Social Media
  • The Ritz Carlton - Let Us Stay With You
  • Sprout - Sprout's Hooray for Mother's Day Sweepstakes
  • TBWA/Chiat/Day - Nissan & Habitat for Humanity Charity Game
  • Weber Shandwick - American Airlines Invites Customers to “Fly for the cure,” Launches virtual Pinkboard to Honor National Breast Cancer Awareness Month

Influencer Communications:

  • GroundFloor Media - Launch of LiveWell Moms Ambassador Program

Honorable Mentions:

  • CRT/tanaka - Making Mom Bloggers Carpet Cleaning Converts
  • GolinHarris - The Family Arches Community
  • MasterCard - MasterCard e-Influencer Campaign
  • SHIFT Communications - Influencers Join the Block Party

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Intranet:

  • The Nature Conservancy - CONNECT

Honorable Mentions:

  • Bacardi Limited - ONE Bacardi Intranet Connects Employees
  • Intellectual Ventures - IVWeb
  • Liaison Technologies - How a Nearly Zero-Cost Intranet Unified Nine Offices on Two Continents
  • Turk Telecom - TT Intranet – ilettisim
  • Weber Shandwick - Social on the Inside: Launch of MyWeberShandwick

Listening Campaign:

  • Cone Communications - The "Freedom of Yes!" - The Launch of Yoplait Lactose Free Yogurt

Honorable Mentions:

  • MilkPEP and Weber Shandwick - The Breakfast Project
  • Spectrum - The Science of Listening: Using Strategic Communications to Create an Industry Leader

Location-Based Digital Campaign:

  • The Ritz-Carlton - The Ritz-Carlton World Concierge

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • Weber Shandwick - McDonald's Kung-Fu Panda II LBS Leveraging Social Media Campaign

Media Relations Campaign:

  • AMD - AMD FX/Guinness Record Project (co-winner)
  • Unilever - Suave Professionals® Keratin Infusion™ Launch (co-winner)

Honorable Mentions:

  • Inner Circle Labs - The Three Ps: Predicting People’s Patterns
  • LEWIS PR - Unisys B2B Infographic Media Placements
  • RF|Binder and Akerman Senterfitt - Tweeting with Purpose: Using Twitter as an Extension of Media Outreach

Microsite/Custom Site:

  • AOL - AOL's Homepage for Heroes

Honorable Mentions:

  • Boeing - From Inspiration to Innovation
  • High Road Communications - Sun Life Financial: BrighterLife.ca
  • Ingersoll Rand - ShopIR.com Launch
  • The Nature Conservancy - Picnic for the Planet - Earth Day 2012
  • NBC Entertainment - For Your Emmy Consideration
  • Raytheon - Rocking Content & Responsive Design = Raytheon at the 2012 Farnborough International Airshow

Mobile Initiatives:

  • American Cancer Society - QuitBuddy Campaign with Mobile Engagement for Smoking Cessation & Lung Cancer Awareness, February 2012 (co-winner)
  • Vodafone and Plasenta - VODAFONE Farmer Club: Vodafone Reaps What It Sows (co-winner)

Honorable Mentions:

  • Accenture - Accenture iPhone app
  • DC Interactive Group - Sherman Health ICE App
  • Kanyon Shopping Center - Kanyonline
  • NBC Entertainment - For Your Emmy Consideration
  • TTNET - Tivibu Home Controller

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Most Engaged/Online Community:

  • CRT/tanaka - Vibrant Rioja Social Media Program

Honorable Mentions:

  • The Clorox Company with Ketchum - Bleach It Away
  • GolinHarris/McDonald's - The Family Arches Community
  • Unilever - Clear Scalp and Hair Therapy
  • Vodafone and Plasenta - VODAFONE FreeZone: “Live Young, Live Free”

New Digital Service/Product:

  • HORN - Dyle, Live Mobile TV

Honorable Mentions:

  • Cone Communications - The Embeddable Mini-Microsite: An Innovation in Blogger Engagement
  • Ground Floor Media - Online War Room™: Securely Simulating Online Conversations and Crises
  • SocialChorus - Influencer Relationship Marketing Software Platform

New Site:

  • APCO Worldwide - Shot@Life Campaign

Honorable Mentions:

  • American Automobile Association - Safety Knows No Age: Helping Seniors Drive Safer & Longer
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • National Safe Boating Council - BoatOnCourse.com
  • Waggener Edstrom Worldwide - The Shared Learning Collaborative

Online Newsroom:

  • ConranPR - ConranPR Digital Newsroom

Honorable Mentions:

  • Bally Technologies - Bally Online Newsroom
  • Cisco Systems - The Network: Cisco's Technology News Site
  • Fleishman-Hillard - Designing, Building and Managing AT&T's Best In Class News Hub
  • Hilton Hotels & Resorts with Covalent Logic - Hilton Global Media Center Relaunch/Redesign
  • MWW - Nikon Online Press Room
  • Procter & Gamble - P&G Online Newsroom

PR Firm of the Year: Digital:

  • Weber Shandwick

Honorable Mentions:

  • Affect
  • Fleishman-Hillard
  • HORN
  • Integrate Public Relations
  • MWW
  • Porter Novelli

Public Affairs Campaign:

  • International Franchise Association - Operation Enduring Opportunity

Honorable Mentions:

  • APCO Worldwide - Shot@Life Campaign
  • Property Casualty Insurers Association of America - Put the Brakes on Accident Fraud
  • Southwest Airlines - Free Hobby Campaign

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Redesign/Relaunch of Site:

  • National Council on Crime and Delinquency - NCCD Website Redesign

Honorable Mentions:

  • Charles Schwab - What I’ve Heard
  • Experian Hitwise - The New Hitwise
  • KB Home - The Reimagined KBHome.com
  • Spectrum - Relaunching the Online Face of a Global Leader in Oleochemicals Production

SEO:

  • CRT/tanaka - Sweetening SEO for the Federation of Quebec Maple Syrup Producers’ Website

Honorable Mentions:

  • Cuyahoga Community College - Optimizing Education: SEO for 120 Programs
  • DMC Harper University Hospital - DMC Harper Bariatric Medicine Institute: Journey to a Healthy Life
  • Great Plains Communications - SEO Campaign: www.gpcom.com
  • LexisNexis® Web Visibility Solutions - Atlanta, Georgia DUI Attorneys: The Chestney Law Firm

Social Networking Campaign:

  • The Clorox Company with Ketchum - If Mom Had Three Minutes (co-winner)
  • rbb Public Relations - Team Vlasic (co-winner)

Honorable Mentions:

  • HORN - Tech the Halls
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference
  • Porter Novelli - Ben's Beginners Cooking Contest
  • Quinn & Co - Affinia Hotels
  • Waggener Edstrom Worldwide - Tweet-A-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Twitter Communications:

  • Waggener Edstrom Worldwide - Tweet-a-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • American Airlines and Weber Shandwick - 30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet
  • Cisco Systems - @CiscoSystems: Cisco's Corporate Twitter Handle
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • NYC & Company - Global Twitter Communications Launch
  • U.S. Department of Labor - Equal Pay Twitter Chat

SEO:

  • CRT/tanaka - Sweetening SEO for the Federation of Quebec Maple Syrup Producers’ Website

Honorable Mentions:

  • Cuyahoga Community College - Optimizing Education: SEO for 120 Programs
  • DMC Harper University Hospital - DMC Harper Bariatric Medicine Institute: Journey to a Healthy Life
  • Great Plains Communications - SEO Campaign: www.gpcom.com
  • LexisNexis® Web Visibility Solutions - Atlanta, Georgia DUI Attorneys: The Chestney Law Firm

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Social Networking Campaign:

  • The Clorox Company with Ketchum - If Mom Had Three Minutes (co-winner)
  • rbb Public Relations - Team Vlasic (co-winner)

Honorable Mentions:

  • HORN - Tech the Halls
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference
  • Porter Novelli - Ben's Beginners Cooking Contest
  • Quinn & Co - Affinia Hotels
  • Waggener Edstrom Worldwide - Tweet-A-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Twitter Communications:

  • Waggener Edstrom Worldwide - Tweet-a-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • American Airlines and Weber Shandwick - 30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet
  • Cisco Systems - @CiscoSystems: Cisco's Corporate Twitter Handle
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • NYC & Company - Global Twitter Communications Launch
  • U.S. Department of Labor - Equal Pay Twitter Chat

Video:

  • Coca-Cola Company - Coca-Cola Happiness Machine for Couples

Honorable Mentions:

  • Boeing - From Inspiration to Innovation
  • CIT Group - CIT Executive Insights Video Series
  • Everyday Health - Everyday Health's YouTube Channel Launch
  • Fleishman-Hillard - AT&T YHM: An Inspiring Journey To Better Health
  • Lockheed Martin - MFC Chat
  • Northwestern Memorial Hospital - You Make it Possible
  • Vivid Ascent - Chicago Auto Show Webisodes

Viral Campaign:

  • Marina Maher Communications - Head & Shoulders' Mane Man Delivers Legendary Results by Scaring "Guy's Guys" All Over the World

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • GolinHarris/McDonald's - Introducing Chicken McBites: Bite-Sized Enjoyment
  • Mohegan Sun - Mohegan Sun's Shine 360°

WOW! Campaign:

  • BWK New York - A F***ing Great PR Launch on a Shoestring Budget (co-winner)
  • Linhart Public Relations and Vermilion Design + Interactive - Rudi’s Organic Bakery: “Let’s Doodle Lunch” Campaign (co-winner)

Honorable Mentions:

  • American Red Cross - Giving a Virtual Hug: American Red Cross and Dell Launch Digital Operations Center
  • HORN - Tech the Halls: HORN Turns Reporters Into RockStars
  • Kaiser Permanente - Every Body Walk!
  • Vodafone and Plasenta - VODAFONE Farmer Club: Vodafone Reaps What It Shows

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Platinum PR Winners/Honorable Mentions

(Read about the winners)

Small PR Firm of the Year:

  • Henson Consulting
  • InkHouse Media + Marketing

Honorable Mentions:

  • Airfoil Public Relations
  • HORN
  • InkHouse Media + Marketing
  • Schnake Turnbo Frank | PR
  • Walker Sands Communications

Midsize PR Firm of the Year:

  • Cone Communications
  • Makovsky + Company

Honorable Mentions:

  • Coyne Public Relations
  • MWW
  • Peppercom
  • PMKBNC

Large PR Firm of the Year:

  • Ogilvy Public Relations
  • Weber Shandwick

Honorable Mentions:

  • Cohn & Wolfe
  • GolinHarris
  • Ketchum
  • Waggener Edstrom Worldwide

Anniversary:

  • Henson Consulting - Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary

Honorable Mentions:

  • Axiom Marketing Communications with The Village Company – Mr. Bubble’s 50th Birthday Bash
  • Hill+Knowlton Strategies – Tenet Care Fund Birthday Celebration
  • The Marcus Group - Forty for Goodness Sake
  • Qorvis Communications, LLC – Operation HOPE 20th Anniversary Opportunity Bus Tour from Chaos to Community
  • San Francisco Symphony Centennial Celebration

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Annual Report:

  • Entergy Corp. - Entergy Corporation's Low-Income Customer Progress Report
  • NYU Langone Medical Center - 365 Days of Excellence: 2012 Annual Report

Honorable Mentions:

  • AICPA - Change. Vision. Opportunity.
  • American Red Cross - Down the Street, Across the Country, Around the World
  • Baylor Health Care System - 2011 Report to the Community: Innovation for Each Patient's Sake
  • Charles Schwab Corp. – What I’ve Heard
  • Dresser-Rand with Eric Mower + Associates – Operation Excellence
  • Golden Gate National Parks Conservancy - 2011 Report to the Community
  • The Port Authority of New York & New Jersey - Aviation Highlights 2010
  • UT Southwestern Medical Center - 2011 Southwestern Medicine
  • Weber Shandwick - The Yawkey Foundations 2011 Grants Report

Blog:

  • Apriso Corp. - Building Thought Leadership for a “Manufacturing Transformation”

Honorable Mentions:

  • Cone Communications – What Do You Stand For?
  • Edelman – HP's 367 Addison Avenue Blog: The Ultimate Online Resource for SMB Success
  • ESPN - ESPNFrontRow.com, ESPN's public facing corporate blog
  • Makovsky + Company - Pennies for Your Thoughts: Driving Growth and Reputation Through "My Three Cents"
  • Peppercom – Steve Cody's RepMan
  • Scholastic Inc. – On Our Minds @Scholastic

Branding:

  • Hanna Lee Communications - Campari's "Year of the Negroni"

Honorable Mentions:

  • Catholic Charities Brooklyn and Queens - I'm for Brooklyn and Queens
  • Edelman - Pantone Color of the Year: Making a Brand Synonymous with Color
  • Fresenius Kabi/APP Pharmaceuticals - Stand Tall
  • General Motors Corp. with Weber Shandwick - Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles
  • Ketchum - DoubleTree by Hilton Cookie CAREavan Across America
  • McDonald’s USA and GolinHarris - National Hiring Day: I Love My McJob
  • Redbox: The Entertainment Destination
  • RF|Binder - Dunkin’ Donuts: America Runs on Dunkin’, Dunkin’ Donuts Runs on PR

Cause-Related Marketing:

  • Bristol-Myers Squibb - Turning the HIV Fight into a Movement

Honorable Mentions:

  • The Mosaic Company - Home Runs for Food
  • The Clorox Company - Power A Bright Future
  • Cooney/Waters Group - Voices of Meningitis: Urging Moms to Vaccinate their Preteens and Teens
  • Esurance - The Trevor Project
  • Exponent PR - Caribou Coffee Brews Hope for a Cure
  • Hunter Public Relations - Drops of Good: The Maxwell House Community Project
  • MSLGROUP Americas - Pepto-Bismol Throws a Feast for All
  • Porter Novelli Melbourne and Alzheimer’s Australia - Fight Dementia
  • Samsung Electronics America with Weber Shandwick - Solve for Tomorrow
  • Tide with DeVries Public Relations - Tide Loads of Hope Spreads to Help Haiti

Community Relations:

  • Massachusetts Mutual Life Insurance Company - MassMutual's Tornado Relief Efforts

Honorable Mentions:

  • Cooper City Utilities – You Win: We All Win
  • Davies – Bridging to a Sustainable Future
  • Hart – Republic Services Transition Campaign
  • Henry Schein Cares - American Dental Association’s Give Kids a Smile Program
  • InkHouse Media + Marketing and Raytheon Company – 2011 Raytheon Pi Day
  • Integrate Public Relations - Care2Spin benefitting Easter Seals Greater Houston
  • Lockheed Martin IS&GS - STOP. THINK. CONNECT. Lockheed Martin Cyber Security Awareness Month
  • Marmillion + Company – Blue Ribbon Resilient Communities for a Resilient Gulf Coast
  • Minnesota Pork with Weber Shandwick – Oink Outings: A Passion for Pork, From Farm to Fork
  • Philips Electronics North America Corp. – Philips Cares Employee Volunteerism Program
  • U.S. Army with Weber Shandwick – Building an Army of Advocates

Crisis Management:

  • Massachusetts Mutual Life Insurance Company - MassMutual's Tornado Relief Efforts

Honorable Mentions:

  • 2K Sports - NBA 2K12
  • Community Partnership of Southern Arizona - When Fear Ruled the Headlines: Crisis Response to the January 8, 2011 Tucson Shootings
  • Dominion Resources – Hurricane Irene
  • ESPN - ESPN "Linsanity" Headline
  • Heineken USA - Beer Recall: Creating a Successful International Communications Brew
  • JPA - Major Healthcare Association’s Response to Investigative Series
  • MWW - Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots
  • Ogilvy Public Relations - Fighting Fire with Fire: Resetting the Media Dialogue for Mexico

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Employee Relations:

  • MWW - Flight Plan for the Future: JetBlue Preserves Its Direct Relationship With Pilots

Honorable Mentions:

  • American Airlines with Weber Shandwick - Making Bold Moves: American Airlines Makes Biggest Aircraft Order in History
  • Bacardi Limited - Engaging Employees in Celebrating 150 Years of Bringing People Together
  • Brigham and Women’s Hospital - The Brigham Way 2011
  • Latham & Watkins LLP – Start Well
  • NextEra Energy - Reversing an Alarming Safety Trend
  • Philips Electronics North America Corp. - We are Philips
  • Syngenta – Growing Stronger Together: How the Internal Communications Team Shaped "One Syngenta"
  • Dell and WPP Team Dell - Dell's "The Power to Do More" Campaign Launch

Event Marketing:

  • RF|Binder and Malaysia External Trade Development Corp. (MATRADE) - Malaysia Kitchen for the World 2011

Honorable Mentions:

  • AICPA - 2011 AICPA Accounting Competition
  • Avocados from Mexico and CRT/tanaka - Avocado Takedown: No Guacamole Allowed
  • Grow Marketing - Levi's Mirror, Mirror....What's My Curve ID?
  • Humana - 2011 AEP Campaign
  • Ketchum - DoubleTree by Hilton Cookie CAREavan Across America
  • MWW - Bowling Industry Rolls a Strike: U.S. Open Comes to Cowboys Stadium
  • PepsiCo with Weber Shandwick – PepsiCo Imagines the Future of Digital at SXSW 2012
  • Qorvis Communications, LLC – Horatio Alger Special Concert to Promote Awareness in PA

External Publications:

  • Ogilvy PR with Merck Pharmaceuticals - Healthy Beginnings for Babies

Honorable Mentions:

  • The Axis Agency - Culture Magazine
  • Davies - Telling a Powerful Story
  • Hitachi America, Ltd. - Hitachi North America Group Company Brochure
  • The Mosaic Company – Sustainability Report
  • Novartis Consumer Health - Turbo and Scott
  • U.S. Postal Service – Postal Facts 2011
  • UT Southwestern Medical Center - 2011 Southwestern Medicine

Facebook Campaign:

  • American Airlines with Weber Shandwick - Mystery Miles: More Than 230,000 Take Flight on Facebook With the AAdvantage Program

Honorable Mentions:

  • Anaheim/Orange County Visitor & Convention Bureau – Share Our Sunshine
  • Integrated MarketingWorks – The Avocados from Mexico “Wake Up a Winner” promotion
  • Disney Consumer Products - Disney Baby
  • Essilor of America with Weber Shandwick – Combatting the Enemies of Clear Vision with Captain Crizal
  • Foundation for Eye Health Awareness with Weber Shandwick - Make a Spectacle of Yourself with Think About Your Eyes
  • MSLGROUP Americas - Pepto-Bismol Throws a Feast for All
  • RF|Binder and Talenti Gelato e Sorbetto - Share the Love
  • Wisconsin Department of Tourism - Travel Wisconsin's Summer Fun Report

Financial/Investor Relations:

  • SHIFT Communications - Appirio’s $60m PR Campaign

Honorable Mentions:

  • CA Technologies - Enhanced Capital Allocation Program
  • CCG Investor Relations Strategic Communications - Clear Media Ltd. and CCG Investor Relations: We Can See Clearly Now - A Fast Growing Outdoor Advertising Company Builds a Strong Wall Street Following
  • IndoPacific Edelman - ABM Investama IPO Communication Program
  • S2Publicom - Arcos Dorados IPO
  • Strategic Public Relations Group – Melco Crown Entertainment Hong Kong Primary Dual Listing

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Global PR Campaign:

  • Walt Disney Studios Motion Pictures - Disney's The Muppets Global Publicity

Honorable Mentions:

  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • Bayer AG – Global Introduction of the LIFE Corporate Values at Bayer
  • Financial Times – Launch of FT Mobile Web App
  • Hilton Hotels & Resorts - Announcing an Authentic Experience for Chinese Travelers
  • IEEE with Weber Shandwick - Raising IEEE's Profile from São Paolo to Shanghai
  • Weber Shandwick - Mobil 1 Car Swap

Green PR:

  • NASCAR - NASCAR Green

Honorable Mentions:

  • APRA Porter Novelli – My Green City 2011
  • Diageo PLC – Glass is Good
  • MWW - MWW: Making MWW Matter More
  • O'Malley Hansen Communications - HanesBrands Uses Green for Good in Latin America
  • Türk Telecom – Environment Friendly Communications Campaign
  • The Walt Disney Company - Disney Kids and Nature Celebration

Influencer Communications:

  • RF|Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies

Honorable Mentions:

  • APCO Worldwide Washington, D.C. – Stop Air Tax Now
  • Doral Bank - Women of Success (Mujeres d Exito)
  • GolinHarris - McDonald’s Influencer Communications Plan/Building Brand Trust
  • Mom Central Consulting – Whirlpool Test-Drive Campaign
  • Edelman Frankfurt - How to couple David and Goliath: The Novartis midwife project
  • Porter Novelli – The Laughing Cow Community Leaders
  • Rogers & Cowan – Jenny Packham for Gossip Girl
  • SHIFT Communications - Influencers Join the Block Party
  • WALK PR - Your Photo. Your Right.

Internal Publication:

  • Kaiser Permanente - The Source: The Newsletter for Procurement and Supply

Honorable Mentions:

  • Bally Technologies – Your Voice
  • Disney Interactive - Disney Interactive Energizes Employee Community Via "Interface" and "Portal" News Channels
  • Maryland Dept. of Business & Economic Development - myDBED
  • The Mosaic Company - Grow Magazine
  • MWW - 2012 Corporate Citizenship Report: Promise and Practice
  • Pratt Institute - Prattfolio Magazine: 125th Anniversary Commemorative Issue
  • Southwest Airlines - Southwest Airlines' LUVLines: Communicating to 43,000 Employees in more than 70 locations nationwide

Marketing Communications:

  • AICPA - ThisWaytoCPA

Honorable Mentions:

  • Adobe Systems – Adobe Launches Creative Cloud and Sparks a Corporate Brand Transformation
  • Baptist Health South Florida – South Florida Meets the New West Kendall Baptist Hospital
  • Downy with DeVries Public Relations - Downy Puts Mike in the Window for Clean Sheet Week
  • Exponent PR - Novartis Uncovers the Dirty Truth about Fleas
  • InterContinental Hotels Group – IHG's Check It Free Promotion
  • The Reading Hospital and Medical Center - HeartSAFE Berks County
  • School of Journalism and Mass Communications, University Of South Carolina - The Great Weiner War of 2011, Lulu's Hot Dogs

Media Event:

  • Ogilvy PR with National Heart, Lung and Blood Institute - The Heart Truth Red Dress Collection 2012
  • Waggener Edstrom Worldwide – Microsoft Office 365: Launching collaboration for everyone from the smallest businesses to the largest

Honorable Mentions:

  • Chandler Chicco Agency on behalf of Sanofi US - Get Back In Rhythm
  • GolinHarris for Nintendo of America - Nintendo Drives Mario Kart 7 to a New Dimension
  • MSLGROUP Americas - Prilosec OTC & Larry The Cable Guy Coach Football Fans on "A Better Way to Tailgate"
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide
  • Weber Shandwick - Mobil 1 Car Swap
  • Powell Tate - Highlighting Weight Watchers as a Leader and Partner in Public Policy Conversations on Reversing the Obesity Epidemic

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Media Relations:

  • General Motors Corp. with Weber Shandwick -Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM's Revamped Vehicles
  • GolinHarris for Nintendo of America - PR Barks Up the Right Tree by Naming Uggie as Nintendo's First Spokesdog

Honorable Mentions:

  • Hill+Knowlton Strategies – Tracking health reform all the way to the Supreme Court
  • Makovsky + Company – Launching a New Category in Vision Technology and Building a National Sales Network
  • McDonald’s USA and GolinHarris – McDonald’s Commitments to Improved Nutrition Choices
  • MWW - Re-Shaping Zumba's Image from Dance Workout Phenomenon to Global Multimedia Giant
  • National Restaurant Association - Kids LiveWell
  • NBC Entertainment – Smash
  • Ogilvy PR with Blurb - Bringing Your Story to Life
  • Samsung Telecommunications America - Samsung Mobile Blows Away Tablet Competition with Launch of the Galaxy Tab 10.1
  • Symantec Corp. and Connect Marketing - Symantec Honey Stick Project
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

Multicultural:

  • Hilton Hotels & Resort - Announcing an Authentic Experience For Chinese Travelers

Honorable Mentions:

  • Bristol-Myers Squibb - Turning the HIV Fight into a Movement
  • Cigna – Haitian Creole Triangular Postcard
  • Euro RSCG Worldwide PR with Transitions Optical, Inc. – Creating Cultural Connections to Reinforce Eye Health Leadership
  • Flowers Communications Group - MillerCoors Urban Entrepreneurs Series
  • Ogilvy PR with National Heart, Lung & Blood Institute – The Heart Truth
  • Ogilvy PR with National Kidney Disease Education Program - Kidney Sundays Helps African Americans Understand their Risk for Kidney Disease
  • Porter Novelli – SOYJOY: "Yo SOY" Hispanic Campaign
  • Time Warner Cable – Hispanic Heritage Month Campaign - El Reto Fast Five

Online Communication:

  • Cohn & Wolfe with Valvoline - Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans

Honorable Mentions:

  • Ames Scullin O'Haire - Piedmont Healthcare Launches HealthWatchMD
  • County of Los Angeles, Chief Executive Office - LA County Goes Digital With Annual Report
  • IEEE with Weber Shandwick - Digital Storytelling to Advance IEEE's Technology Leadership at CES
  • Indianapolis Airport Authority - Maximizing IND's "front door to the city" during Super Bowl XLVI
  • InkHouse Media + Marketing – InkHouse for Zmags: Meet the Connected Consumer
  • Marina Maher Communications – Robitussin 100,000 Simple Acts of Relief Sweepstakes and Last Names Giveaway
  • Porter Novelli - SOYJOY: "Yo SOY" Hispanic Campaign
  • rbb Public Relations with AlphaStaff - Superheroes of HR

Online Press Room/Media Center:

  • Rotary International Media Center Powered by Synaptic Digital

Honorable Mentions:

  • AICPA - AICPA Press Center Redesign
  • Bally Technologies - Bally Online Newsroom
  • Cisco Systems – The Network: Cisco's Technology News Site
  • Diamond Public Relations – Online Media Resource Center
  • NASCAR Integrated Marketing Communications - NASCARMedia.com

Podcast and/or Videocast:

  • American Chemical Society - Bytesize Science

Honorable Mentions:

  • Carmichael Lynch Spong with WebmasterRadio.FM - Untying the Purse Strings of America’s Most Powerful Consumer
  • Dixon Schwabl and Greater Rochester Enterprise - Eyes On The Future Radio Show
  • National Shooting Sports Foundation - NSSF’s Shooting Sportscast
  • Scholastic Inc. - Coming to America: Ellis Island - A Virtual Field Trip
  • Strategic Public Relations Group – SouthGobi Resources Ltd - Global live webcast of financial results presentation

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PR on a Shoestring:

  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • Porter Novelli – SOY JOY: "Yo SOY" Hispanic Campaign

Honorable Mentions:

  • American Red Cross - Save-a-Life Saturday
  • Disney Consumer Products - Disney Introduces AppMATes Mobile Application Toys
  • Edelman - Pantone Color of the Year: Making a Brand Synonymous with Color
  • Fleishman-Hillard Kansas City - Talking Sex Together (TxT): Going Mobile with Sex Ed and Teen Pregnancy Prevention
  • Formula - Native Union POP Phones Launch
  • National Restaurant Association - Kids LiveWell
  • Ogilvy Public Relations - The Guinness Storehouse: The Friendliest Place on Earth for St. Patrick's Day
  • Osborn Barr - 2011 Monsanto America's Farmers Mom of the Year Contest
  • Qorvis Communications, LLC - Operation HOPE 20th Anniversary Opportunity Bus Tour: From Chaos to Community
  • Reading Is Fundamental - Book People Unite
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide

Press Release:

  • Southwest Airlines - Southwest Airlines Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design

Honorable Mentions:

  • Bally Technologies – U.S. Marine Wins $2.9 Million on Bally Slot Machine
  • Domino’s Pizza – New Domino’s Chicken & Bacon Carbonara Artisan Pizza & “No” Campaign
  • Howard Johnson International - Howard Johnson’s Don Draper Promotion
  • Reading Is Fundamental - Book People Unite

Pro Bono:

  • three on behalf of the Georgia Dental Association - Georgia Mission of Mercy Communications Plan
  • Turner Broadcasting Broadcasting and Greenwich Hospital – 2011 Under the Stars Gala

Honorable Mentions:

  • Hart - Summer Food Program on behalf of ProMedica
  • KC Projects LLC - Shelby Humane Society
  • The Marcus Group – Little Kids Rock
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide
  • Turkcell - Turkey’s Money-Box for Van

Product Launch:

  • Cone Communications - My Underwear is Cooler Than Yours: Jockey Launches Staycool Collection

Honorable Mentions:

  • American Girl, LLC with Weber Shandwick - The Music of American Girl: Partnering in Perfect Harmony
  • Coburn Communication - SOMEDAY By Justin Bieber Fragrance Launch
  • Cohn & Wolfe with Valvoline - Valvoline NextGen: Launching a "Green" Motor Oil without Making Influencers See Red
  • Impress Labs - Deca Technologies Launch
  • Hellerman Baretz Communications - 7,000 to 1: Holwell Shuster & Goldberg New Law Firm Launch
  • Hill+Knowlton Strategies - The Force is Strong with "Star Wars: The Complete Saga" on Blu-ray
  • Sprint and Stanton Communications - Taking Mobility to a Whole New Dimension
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

PSA:

  • Chamberlain Healthcare Public Relations - Kids Kicking Cancer PSA Campaign & Breath Break App Launch

Honorable Mentions:

  • AICPA - Feed the Pig
  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • American Beverage Institute – Negligent Driving
  • PR Newswire Association LLC & Feinstein Kean Healthcare - Choose You Over the Flu: Public Service Announcement for Families Fighting Flu
  • Rx Mosaic Health - Check Out Your Gout
  • Ogilvy PR with U.S. Department of Veterans Affairs - Faces of TBI

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Public Affairs:

  • Nyhus Communications - Washington United For Marriage Launch

Honorable Mentions:

  • Arizona State University - Tempe Coalition’s 21 or Too Young Campaign
  • Entertainment Software Association with Weber Shandwick - Protecting the First Amendment in a New Era of Communications Media
  • FTI Consulting - Allstate/National Journal Heartland Monitor Poll
  • Hill+Knowlton Strategies - American Action Forum Elevates Expert Voices on Affordable Care Act During Historic Supreme Court Oral Arguments
  • Illinois Tollway - Move Illinois: The Illinois Tollway Driving the Future
  • Ogilvy Public Relations Worldwide Taipei - Taiwan, Rice Up!
  • Powell Tate/Weber Shandwick - Keeping the Promise: Advancing the Artificial Pancreas for the Millions of Americans with Type 1 Diabetes
  • Rusnano - Nanotechnology Public Awareness Program for Russia
  • Stratacomm and UNICA - A Sweeter Alternative: Ending the Tariff on Sugarcane Ethanol
  • Waters Corp. and GolinHarris - Building a Global Network of Partnerships to Improve Food Safety
  • Weber Shandwick - Communications for Democracy: Supporting Nigeria's Elections

Re-Branding/Re-Positioning:

  • MWW - Remaking Jimmy Dean from a Sausage Brand into a Breakfast Brand
  • Ogilvy Public Relations - Taking Ford Further

Honorable Mentions:

  • ComBlu - Repositioning an Iconic Brand: Encyclopaedia Britannica
  • Cone Communications – Fiber One Great Taste Campaign
  • General Motors Corp. with Weber Shandwick - Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM's Revamped Vehicles
  • Grow Marketing - Dockers “Are You an Alpha Fan?”
  • Intuit - Establishing Intuit as an Innovative Growth Company
  • Newlink Communications – Barrick: Turning a Complex Crisis into Gold in the Dominican Republic
  • Siemens Corporation with Weber Shandwick - Cities as Customers: Branding Siemens as Today’s Go-To City Expert

Research & Measurement:

  • PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment

Honorable Mentions:

  • Allstate Insurance Company – Strategic Reputation Management
  • The Mosaic Company – "I Am Mosaic" Campaign
  • Determinus (part of the Chandler Chicco Companies) – The STOP Obesity Alliance
  • Siemens Corporation with Weber Shandwick – Cities as Customers: Branding Siemens as Today's Go-To City Expert

Satellite Media Tour:

  • RF|Binder and McGraw-Hill Education - Tablets and Devices: An Educational Frontier

Honorable Mentions:

  • American Red Cross – American Red Cross Remembers Haiti: Years One and Two
  • GolinHarris - Breathe Right’s Breathe Better. Sleep Better. Challenge
  • Macy’s - Celebrity Chef Rick Bayless Brings "The Macy's Culinary Council Thanksgiving & Holiday Cookbook" to Life During SMT
  • MilkPEP with Weber Shandwick – REFUEL: got chocolate milk? Campaign: "my After"
  • Rx Mosaic Health - Check Out Your Gout

Social Media:

  • The Clorox Company - Check-in for Check Ups
  • Formula - PERT Plus “Hair Wars”

Honorable Mentions:

  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • Conagra Foods with Edelman Digital - Slim Jim Online Community Management
  • CRT/tanaka - “Like Bissell, Love Pets: A Facebook Campaign to Help Pets Find Forever Homes”
  • Fuse LLC – Gatorade’s Go All Day Sessions
  • HORN - Tech the Halls: HORN Turns Reporters into Rockstars
  • Major League Baseball - MLB Fan Cave
  • McDonald’s USA and GolinHarris - Introducing Chicken McBites: Bite-Sized Enjoyment
  • Porter Novelli - HP hosts “Inkology at Home: Ink Challenge”
  • Porter Novelli - SOYJOY: “Yo SOY” Hispanic Campaign
  • Red Agency – Mortein: Kill or Save Louie the Fly

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Speeches:

  • U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication

Honorable Mentions:

  • American Osteopathic Association – “Thinking Osteopathically”
  • Cars.com – Best of 2011 Welcome Speech
  • The Mosaic Company - University of Tampa Fellows Forum Speech
  • Office Depot Foundation – “Leadership Strategies for Nonprofit Organizations”
  • Pacific Gas and Electric Company – Bay Area Council California Outlook Conference Speech

Trade Show/Event PR:

  • Hill+Knowlton Strategies - Ford Motor Company at CES 2012: We are a Technology Company

Honorable Mentions:

  • Bell Helicopter - Bell 525 Relentless Product Launch
  • Disney Consumer Products - Cars 2 Revs Up American International Toy Fair
  • GolinHarris for Nintendo of America - Nintendo PR Drives Mario Kart 7 to a New Dimension
  • International Game Technology - IGT Launches Its Ghostbusters Slots at G2E, Slimes the Competition
  • MWW - Jimmy Dean Launches No Kid Hungry Initiative at BlogHer '11
  • Toy Industry Association - 109th American International Toy Fair
  • UN Foundation, 92Y, Mashable – Social Good Summit

Twitter Campaign:

  • American Airlines with Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion
  • Association of American Railroads - Freight Rail Twitter

Honorable Mentions:

  • Arketi Group – 2012 Technology Tweet Tournament
  • Disney Consumer Products – Disney Living RT2WIN Sweepstakes Campaign
  • Hill+Knowlton Strategies and salesforce.com - Desk.com: Bringing the Social Revolution (And Burritos) To Small Businesses
  • McDonald’s USA and GolinHarris – Perfect Pair: Frozen Strawberry Lemonade
  • RF|Binder and Scharffen Berger Chocolate Maker - Scharffen Berger Daily Retweet Contest
  • San Diego Gas & Electric - Pacific Southwest Event
  • Waggener Edstrom Worldwide & tenfour – Tweet-A-Beer
  • WCG – Hershey’s Cookie Headquarters

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Video Program:

  • Resolute Consulting - Brookfield Zoo: Operation Rhino

Honorable Mentions:

  • Counterpart International - Filling Stomachs, Feeding Minds in Senegal
  • Disney Consumer Products - Disney*Pixar Cars 2 Toy Fair Video Campaign
  • GM Western Region Communications & Weber Shandwick - Chevy Drive N Date Revs Up Speed Dating Like Never Before
  • Hunter Public Relations - Hunter PR Presents: “Stuff PR People Say”
  • Lockheed Martin Corp. – JAGM "Go In Cool" Whiteboard Video
  • Orange County Transportation Authority - OCTA "Catch a Ride on Metrolink" Music Video
  • Ogilvy PR with U.S. Department of Veterans Affairs - From Surviving to Thriving
  • United States Postal Service Corporate Communications - Systems at Work

Web Site Marketing:

  • Home Front Communications - Freight Rail Works

Honorable Mentions:

  • Accenture - Accenture Corporate Website Redesign
  • The Ayn Rand Institute – Atlas Shrugged Video Contest
  • Bell Helicopter – Bell 525 Relentless Product Launch
  • Feinstein Kean Healthcare – Partnering for Positive Action…Sharing Stories from the Frontlines of the ViiV Healthcare Effect
  • Moet Hennessy, Hennessy Brand - KAWS x Hennessy Press Release with QR code
  • Ogilvy PR - IRS Free File: The "Less Taxing" Way to Prepare and e-File Federal Taxes
  • Waggener Edstrom Worldwide – Sasquatch Music Festival

Word of Mouth/Viral:

  • Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring “Guy’s Guys” All Over the World

Honorable Mentions:

  • Buffalo Wild Wings with Fleishman-Hillard – Save our Season
  • Dentsu Communications – Siemens Competition in Math, Science & Technology
  • Downy with DeVries Public Relations - Downy Puts Mike in the Window for Clean Sheet Week
  • Indianapolis Airport Authority – Carmina Burana Flash Mob
  • Missouri Department of Conservation – Invasive Species Alert: “ZOMBIES!”
  • Wisconsin Department of Tourism - Travel Wisconsin and Pure Michigan Pair Up for Mittengate

WOW! Award:

  • H&R Block / Elasticity - The ’Stache Act, a case study of the greatest mustache campaign in history
  • OWS with Workhouse – Occupy Wall Street: The Revolution Will Be Editorialized

Honorable Mentions:

  • Downy with DeVries Public Relations – Downy Puts Mike in the Window for Clean Sheet Week
  • GM Western Region Communications & Weber Shandwick - Chevy Drive N Date Revs Up Speed Dating Like Never Before
  • Hill+Knowlton Strategies – The Force is Strong with “Star Wars: The Complete Saga” on Blu-ray
  • Jennie-O Turkey Store - Jennie-O Creates Turkey Burger Converts One Switch at a Time
  • Major League Baseball – MLB Fan Cave
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

PR PEOPLE AWARD WINNERS/HONORABLE MENTIONS

(Read about the winners)

Hall of Fame:

Honorable Mentions:

  • David Finn – Ruder Finn
  • Ray Jordan – Amgen
  • Janice M. Maiman, CAE – American Institute of Certified Public Accountants (AICPA)
  • In Memoriam: Peter Morrissey – Morrissey & Company
  • Marian Salzman – Havas PR

Account Director of the Year:

  • Deborah Brown – Peppercomm

Honorable Mentions:

  • Parris Bowe – Marina Maher Communications
  • Jessica Carlson – Twist Marketing
  • Christine Marra – MWW
  • Diana Sfera – Marina Maher Communications
  • Jody Sunna – Havas PR

Account Manager of the Year:

  • Sara Schwartz – Havas PR

Honorable Mentions:

  • Melissa Czapiga – Bhava Communications
  • Shane Peck – Parson’s Brinckerhoff

Blogger of the Year:

  • Carreen Winters – MWW

Honorable Mentions:

  • Gini Dietrich – Arment Dietrich
  • Jim Joseph – Cohn & Wolfe
  • Ken Makovsky – Makovsky + Company

Community Relations Professional of the Year:

  • Lucienne Gigante – Doral Bank

Honorable Mentions:

  • Beth Roden – Bayer Crop Science

Corporate Social Responsibility Leader:

  • Paul Massey – Weber Shandwick
  • Jon Schwartz – NASCAR

Honorable Mentions:

  • Sarah Coles – Ruder Finn
  • Lucienne Gigante – Doral Bank
  • Ulviya Hasanzade – Azercell Telecom
  • Susan Heaney – Avon

Crisis Manager of the Year:

  • Tony Felts – Wellpoint

Honorable Mentions:

  • Will Dempster – Qorvis
  • Richard Tauberman - MWW

Digital Communications Leader of the Year:

  • Evan Kraus - APCO Worldwide

Honorable Mentions:

  • Jeff Beringer – Golin Harris
  • Jared Hendler – MWW
  • Chris Vary – Weber Shandwick

Event Marketer of the Year:

  • Maggie O’Neill – Peppercomm

Honorable Mentions:

  • Chelsea Koski – Qorvis Communciations

Government & Public Affairs Professional of the Year:

  • Heather Kelly – U.S. Special Operations Command
  • William Murray – MWW

Honorable Mentions:

  • Paul Jean – Denterlein
  • Deana Perlmutter – MWW

Intern of the Year:

  • Raymond Liang – YMCA

Honorable Mentions:

  • Andrea Summers – Adfero
  • Kate Urbach – Havas PR

Internal Communicator & Trainer of the Year:

  • Brooke Shepard - Weber Shandwick

Honorable Mentions:

  • Jessica Shearer – MWW
  • Kelli Stauning – Wellpoint

MARCOM Professional of the Year:

  • Lisa Adler – Millennium: The Takeda Oncology Company

Honorable Mentions:

  • Anne Bergquist – YMCA
  • Mark D. Tullio – Lantronix

Measurement Expert of the Year:

  • Andre Manning - Philips

Honorable Mentions:

  • Marianne Eisenmann – Chandler Chicco
  • Allyson Hugley – Weber Shandwick
  • Eve Stevens – Waggener Edstrom Worldwide Inc.

Media Relations Leader of Year:

  • Colleen Cleary – Havas PR

Honorable Mentions:

  • Melissa Campbell – ERA Franchise
  • Sally Kweskin – Wellpoint
  • Allison Mickey – Clean Power Finance
  • Hope Nicora – Bhava Communications
  • Sarah Yansura – Havas PR

PR Professional of Year: Agency:

  • Michael Kempner – MWW
  • Jenny Moede – Waggener Edstrom Worldwide Inc.

Honorable Mentions:

  • Scott Baradell – Idea Grove
  • Janene Ferrara – Havas PR
  • Ed James – Cornerstone Agency
  • Annette Maggiacomo – Duffy & Shanley
  • Ken Makovsky – Makovsky + Company
  • Elizabeth Zaborowska – Bhava Communciations

PR Professional of Year: Corporate:

  • Jon Harris – Hillshire Brands

Honorable Mentions:

  • John Forrest Ales – Hilton Hotels & Resorts
  • Lisa Baxt – Nikon
  • Dan Macuga – USANA
  • Karen Tillman – Cisco

PR Professional of Year: Nonprofit:/h3>

  • Ellen Murphy – YMCA

Honorable Mentions:

  • Stacey Karp – APTS

PR Team Leader of Year:/h3>

  • Matt Motley – Weber Shandwick

Honorable Mentions:

  • John Forrest Ales – Hilton Hotels & Resorts
  • Amie DeLuca – Henson Consulting
  • Darren Scher – Adfero
  • Rachel Spielman – Ruder Finn

Social Media Professional of the Year:/h3>

  • John Earnhardt – Cisco
  • Dallas Lawrence – Burson Marsteller

Honorable Mentions:

  • Tony Balasandiran – Flowers Communications
  • John Cangany – APCO Worldwide
  • Pat Connelly – Millennium: The Takeda Oncology Company
  • Tim Haran – USANA
  • Marcy Massura – Weber Shandwick
  • Greg Swan – Weber Shandwick

Tweeter of Year:/h3>

  • Dalton Dorné – Havas PR

Honorable Mentions:

  • Sarah Evans – Sevans Strategy
  • Dallas Lawrence – Burson Marsteller
  • Steve Rubel – Edelman
  • Heather Whaling – Geben Communication

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Social Media Icon Awards Winners/Honorable Mentions

(Read about the winners)

Best Social Media Team:

  • Devils Arena Entertainment
  • Raytheon

Honorable Mentions:

  • AEG Sports
  • Cisco Systems
  • Colorado State University
  • MWW
  • Schneider National
  • United Nations Foundation
  • USANA Health Sciences

App:

  • APCO Worldwide – Shot@Life Campaign

Honorable Mentions:

  • Accenture - Outlook journal iPad App
  • Booz Allen Hamilton – Booz Allen Insights
  • EPIX
  • Pure Michigan – See and Share the Beauty of Pure Michigan on Facebook

Corporate Blog:

  • Walmart – Walmart Green Room - Creating a Sustainable Conversation

Honorable Mentions:

  • American Institute of Certified Public Accountants - AICPA Insights
  • Bayer CropScience - Thought Leadership Hub
  • Cision
  • Finn Partners – Making Michigan Healthier, One Click, Video and Moustache at a Time
  • Microsoft Latinoamerica – Microsoft Latin America Blogs
  • SAP – Business Innovation Blog from SAP
  • San Diego Gas & Electric - Postcards from Superstorm Sandy
  • What’s Up USANA?

Crisis Management Campaign via Social Media:

  • San Diego Gas & Electric - Pacific Southwest Event
  • Weber Shandwick – "Like This": American Airlines Responds Socially to Alec Baldwin Incident

Honorable Mentions:

  • Houghton Mifflin Harcourt - Onward and Upward – HMH Restructures for the Future
  • Potomac Electric Power Company - Hurricane Sandy Crisis Management
  • Spirit AeroSystems Holdings - The calm AFTER the storm

Facebook: Community/Engagement:

  • U.S. Department of Veterans Affairs – Make the Connection
  • Taco Bell

Honorable Mentions:

  • Edelman Japan – The AXE Wingmen
  • Medtronic MiniMed - The Medtronic Diabetes Community: Engaged, Inspired and the #1 Diabetes Brand on Facebook
  • Native Eyewear – The Locals Only Project
  • New Media Strategies – The Wine Bar Facebook Community
  • Quaker Steak & Lube - Be the Mayor of Lube Nation
  • USO – Patriotic Pets
  • Weber Shandwick – Frigidaire Time Machine
  • XO Group – Helping Brides In the Wake of Hurricane Sandy

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Facebook: Contest/Games:

  • MWW – Nikon 1 "Small Moments are Huge" Program
  • Weber Shandwick - Frigidaire Time Machine

Honorable Mentions:

  • Ignite Social Media – Samsung Angry Birds Check-In Challenge
  • Marco Island Marriott “Next Generation” Facebook Contest
  • Mullen – Century 21 Real Estate Moves into SimCity Social
  • Ryan Partnership – Dove Men+Care Fan Bowl Photo Contest
  • Schneider National – Do You Have the Drive? Sweepstakes
  • Spafax Canada – Air Canada’s 75th Anniversary Facebook Game
  • Motive - Van's Natural Foods: Breakfast Bedheads
  • WellPoint – Social Summer Games

Facebook: Marketing Campaign (Budget Under $10k):

  • CarMD.com Corp. - CarMD© Facebook Fans & Friends Contest

Honorable Mentions:

  • Strategic America - West Glen Town Center

Facebook: Marketing Campaign (Budget Over $10k):

  • Elsevier – Med Student Survival Guide
  • Southern California Edison – Millionth Fridge Campaign

Honorable Mentions:

  • CoupSmart – Lindt: 1 Million Chocolate Truffle Giveaway
  • Edelman – Humanizing AXE: Personal Community Management On A Massive Scale
  • Ignite Social Media: FIAT Score A Scorpion
  • Motive - Van's Natural Foods: Breakfast Bedheads
  • Weber Shandwick - Degree Men: Masters of Movement

Facebook: PR Campaign (B2B or Nonprofit):

  • American Traffic Solutions - ATS Uses Facebook to Build Brand Presence

Honorable Mentions:

  • FMC Technologies Facebook Launch/OTC Campaign
  • LBi Denmark - Making Maersk Social
  • The Marcus Group – JCP&L Facebook Campaign

Facebook: PR Campaign (Consumer):

  • Weber Shandwick - CLEAR Scalp & Hair Beauty Therapy Launch

Honorable Mentions:

  • Cooney/Waters Group – Parkinson's More Than Motion
  • Doubletree by Hilton - Little Things Project Campaign
  • Seminole Hard Rock Hotel & Casino Tampa – Branding a Job Fair
  • Vodafone - Live Young, Live Free
  • Weber Shandwick – Degree Men: Masters of Movement
  • Zeno Group – Seattle's Best Coffee Brews Up a Black Friday Deal with a Twist

Facebook: Social Good Campaign:

  • Jiffy Lube International – "Muscle UpSM" with Jiffy Lube

Honorable Mentions:

  • ABC National TV Sales - "Be A Hero, Save A Hero" Fire Safety Campaign
  • Cisco Systems – Cisco's How Do You Give Back Campaign
  • Cohn & Wolfe – It Takes a Mouse to Save a Fish
  • Bounce Energy's Charity "Like" Campaign
  • Nordic Naturals - Norvember
  • U.S. Department of Veterans Affairs – Make the Connection
  • Weber Shandwick – Summer Miles Challenge: 43,000 AAdvantage Members Gave Smiles
  • and Donated Miles to Kids In Need

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Facebook: Use of Video:

  • Navy Federal CU – 4 Million Members 4 Million Stories-Member Appreciation

Honorable Mentions:

  • Rockfish – White Cloud: Back to School
  • San Juan Marriott Resort & Stellaris Casino – Vloggers Parte Dos
  • U.S. Department of Veterans Affairs – Make the Connection

Games:

  • SELF Magazine - SELF Workout in the Park Social Game

Honorable Mentions:

  • Devils Arena Entertainment – New Jersey Devils Doodle Contest
  • Neiman – #Tweettoshoot

Individual Blog:

  • Cohn & Wolfe - The Experience Effect: Cohn & Wolfe's Jim Joseph Breaks Down Marketing

Honorable Mentions:

  • Havas PR – Marian Salzman on Branding

Infographic:

  • NASDAQ OMX - NASDAQ Economic Infograph Reports

Honorable Mentions:

  • Accenture
  • Beyond – Facebook Sustainability
  • Booz Allen Hamilton – The World of 2040
  • Finn Partners - StubHub's Election Breakdown
  • Intel Corporation – An Internet Minute
  • MSR Communications - How Personality Type Affects Social Media Behavior

Instagram: Best Contest:

  • National Geographic Channel – The Untamed Americas Photo Contest

Honorable Mentions:

  • Doubletree by Hilton – Pet Photo Sweepstakes
  • HauteLook – Photo-A-Day Challenge

Instagram: PR Campaign:

  • Neiman – Temple Made

Honorable Mentions:

  • The Black Sheep Agency – 365 Days of PR
  • Brown University – Scene by you at Brown
  • The Fearey Group – The Cochlear Implant Online Series at Swedish

LinkedIn:

  • Hilton Worldwide – Zero to 81,000+ | Leveraging LinkedIn to Build an Online Voice for Hilton Worldwide

Honorable Mentions:

  • American Institute of Certified Public Accountants - AICPA Group
  • FMC Technologies – Branding and Recruitment Campaign
  • Richardson Sales Training – Verifiable Outcomes

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Pinterest:

  • EPIX - EPIX Looks Great on Pinterest
  • Elizabeth Arden - Revolutionizing Social Good: #PinItToGiveIt with Elizabeth Arden

Honorable Mentions:

  • Constant Contact - Pinning the Way to Small Business Success
  • HauteLook - HauteLook Takes Pinterest in 2012
  • Homes.com - "Pin it if You Love it" Contest

Technology:

  • Simply Measured - Bringing Social Media Analytics to Life

Honorable Mentions:

  • Cision – Seek or Shout

Twitter: Best Tweet Content:

  • Huge - Clever Content Makes Huge a Twitter Thought Leader

Honorable Mentions:

  • AEG Sports - 2012 Stanley Cup Playoffs
  • Taco Bell - @TacoBell Brand Voice

Twitter: Best Use of Hashtags:

  • Grand Ole Opry - #Love4Loretta

Honorable Mentions:

  • Guthy-Renker - #ProactivWorks
  • Neiman - #Tweettoshoot
  • SAP - #SAPChat

Twitter: Growth Spurt:

  • Kronos - Kronos Grows Twitter Following by 406% in One Year

Honorable Mentions:

  • Graham Group - Louisiana Seafood: Demand It
  • Huge - Huge Twitter Account Gains 8,000+ Followers in 2012

Twitter: Marketing Campaign:

  • National Geographic Channel - Chasing UFOs, The Wow! Reply

Honorable Mentions:

  • Intersport - Where's The Blue Hat Taking You?
  • The Stanislaus County Fair - Imagine the Fun
  • Weber Shandwick – #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering

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Twitter: Most Engaged Followers:

  • AEG Sports - 2012 Stanley Cup Playoffs

Honorable Mentions:

  • Bloomin’ Brands - 40 Gifts for Dave
  • SAP - #SAPChat

Twitter: PR Campaign:

  • Academy of Country Music - 2012 ACM Awards

Honorable Mentions:

  • Cathay Pacific Airways - Cathay Pacific Klout Campaign
  • Dixon Schwabl – RBC Heritage
  • Littelfuse - Littelfuse Speed2Design
  • National Safe Boating Council - NSBC and Paul Werth Associates: 2012 “Wear It!” Campaign Increases Awareness of Boating Safety
  • Smithsonian National Zoological Park - #PandaAI
  • Weber Shandwick + MilkPEP – The Breakfast Project

Twitter: Promoted Tweet Campaign:

  • United Nations Foundation - #RioPlusSocial

Honorable Mentions:

  • Booz Allen Hamilton - Saluting Our Veterans
  • New Media Strategies - ACCCE "Click-to-Call" Grassroots Advocacy
  • Raytheon - Hashtags for Heroes

Twitter: Social Good Campaign:

  • #GivingTuesday Communications Team - #Giving Tuesday

Honorable Mentions:

  • Bank of America - Express Your Thanks
  • The Black Sheep Agency - Houston Tweet Drive 2011
  • Finn Partners - Your Voice Counts

Use of Google+:

  • Roush Fenway Racing - RFR Google + Drive

Honorable Mentions:

  • CUNA Mutual - CUNA Mutual Live!

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YouTube: Individual Video or Channel:

  • Guthy-Renker – Proactiv Premium YouTube Channel

Honorable Mentions:

  • Hilton Worldwide – Did You Know?/Stay Ahead
  • i.d.e.a – Human Motorcycles: Behind the Scenes with the Progressive International Motorcycle Shows
  • M/C/C/ - Chuck E. Cheese's Do Gluten-free the Right Way

YouTube Marketing Campaign:

  • PHD – Abreva Conceal Launch

Honorable Mentions:

  • CarMD.com Corp. - CarMD© Motion Commotion Campaign
  • Elsevier – Elsevier's Screening Room
  • Guthy-Renker – Proactiv Celebrity Swag Subscriber Contest

YouTube: PR and/or Viral Campaign:

  • YTM – Nestles Hot Pockets "Pocket Like It's Hot"

Honorable Mentions:

  • American Traffic Solutions - Utilizing Social Media to Compel Drivers to Stop on Red
  • Hilton Worldwide - Hilton Worldwide Celebrates Inaugural Global Week of Service
  • Weber Shandwick – Degree Men: Masters of Movement

Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners)

Advocacy Campaign and Lobbying Efforts:

  • Jumpstart – Jumpstart’s Read for the Record. One Day. To Jumpstart a Child's Future

Honorable Mentions:

  • Crawford Strategy - Mission Hospital COPA Campaign
  • Nyhus Communications - Washington United for Marriage Launch
  • Solomon McCown & Company - NARAL Pro-Choice Massachusetts: Elevating Women's Issues in a Pivotal Massachusetts Senate Race

Annual Publication or Brochure:

  • United Nations Foundation - Global Reach Report

Honorable Mentions:

  • ASCD - 2011 Annual Report
  • Broadhead + Company - Progressive Agriculture Foundation 2011 Annual Report
  • Counterpart International Inc. - Annual Report: Building Trust, Building Partnerships
  • National Association of Insurance Commissioners - NAIC 2011 Online Report: “The Home of U.S. Insurance Regulation”

Branding/Rebranding:

  • Florida Realtors - Florida Realtors PAC, "I Give Because ..." Campaign

Honorable Mentions:

  • #GivingTuesday Communication Team - Let's Get Out the Give this Holiday Season with #Giving Tuesday
  • IES Abroad
  • Longwood Gardens - Refreshing A Cultural Legacy Brand
  • Society of Teachers of Family Medicine - STFM Logo and Corporate Rebrand
  • Strategic Image, Inc. - Catholic Charities Money School
  • Gigi Westerman, APR, Strategic Image, Inc. - Catholic Charities Money School (for award only, do not add Gigi Westerman to print)
  • Sandra Brodnicki, APR - Catholic Charities Money School (for award only, do not add 2nd award to print)

Corporate/Nonprofit Partnership/s:

  • The Marcus Group - Little Kids Rock Pro Bono Campaign

Honorable Mentions:

  • Bank of America Corporation - Gift for Opportunity Fund
  • Dosomething.org - DoSomething.org & Âeropostale: Teens for Jeans
  • Simantel Group - FRTOA Brand Awareness

Digital PR and Marketing:

  • American Psychological Association and Vanguard Communications - Psychotherapy: More than a Quick Fix
  • JPA - Lamaze International's Push for Your Baby Campaign

Honorable Mentions:

  • Burson-Marsteller - ICANN's global public education campaign for new generic Top-Level Domains
  • PBS - "Trusted, Valued and Essential"
  • Powell Tate - This Is Personal
  • Washoe County School District - Countdown to Graduation

Email Newsletter/s:

  • Ronald McDonald House Charities of Central New York

Honorable Mentions:

  • Wiley

Employee/Internal Communications:

  • Piedmont Healthcare - Just What the Doctor Ordered: Piedmont Healthcare's Brand Transforms

Honorable Mentions:

  • Pentagon Force Protection Agency - The Shield: PFPA Commemorates Ten years 2002 - 2012

Event PR:

  • Henson Consulting Inc. - HC has Heart: 2nd Annual Open Hearts Foundation Event Creates Buzz, Changes Lives

Honorable Mentions:

  • American Society of Clinical Oncology - 2012 ASCO Annual Meeting Press Program
  • American Society of Landscape Architects - Landscape Architect's Guide to DC Campaign
  • Croplife America - 2012 National Policy Conference, "The Politics of Food and the 2012 Farm Bill: Are YOU Being Served?"
  • dashTHIRTYdash - The Death of the Daily Times-Picayune & the Unification of a City

External Publication:

  • The Nature Conservancy - Broadcast Bench: Making Nature Relevant TV Reporters

Honorable Mentions:

  • America's Wetland Foundation - Blue Ribbon Resilient Communities Envisioning the Future of America's Energy Coast
  • Cause Communications - "2-Minute Answer Guide for Nonprofits" Book and Website
  • NYU Langone Medical Center – TEAM SCIENCE – 2012 Research Report
  • Office Depot Foundation/JKG Group - 2011 Office Depot Foundation Report to the Community

Facebook:

  • Dosomething.org - DoSomething.org's Bully Project & Bully Report

Honorable Mentions:

  • Fenton - Mom's the Word
  • Ogilvy PR - Million Hearts: TEAMing UP to bring high blood PRESSURE DOWN Ogilvy Public Relations on behalf of the Centers for Disease Control and Prevention (CDC)
  • Powell Tate - This Is Personal
  • United Nations Foundation - Uniting Girls to Change the World

Fundraising:

  • Henson Consulting Inc. - Champs for Charity: Hockey Greats Suit up to Raise Funds for Ronald McDonald House

Honorable Mentions:

  • Carmelita Group - The #IAM CAMPAIGN
  • Florida Realtors - Florida Realtors PAC, "I Give Because ..." Campaign

Green PR:

  • Weber Shandwick - American Airlines Reduces its Carbon Footprint

Honorable Mentions:

  • Brunet-García Advertising & P.R. - Speak Up for Florida's Waters Initiative
  • Keep a Breast Foundation - Non Toxic Revolution
  • Oklahoma Municipal Power Authority (OMPA) - Oklahoma Comfort Program (OCP)

Marketing:

  • PearlPoint Cancer Support – “Celebrate Minnie Pearl and Her Legacy” Campaign

Honorable Mentions:

  • Burson-Marsteller - ICANN's global public education campaign for new generic Top-Level Domains
  • National Association of Insurance Commissioners - Consumers: "Know Your Stuff" Home Inventory App Program

Media Relations:

  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Honorable Mentions:

  • Fleishman-Hillard and St. Baldrick's Foundation - St. Baldrick's Foundation: Mission to Conquer Childhood Cancers
  • Global Strategy Group - Connecticut Coalition Against Domestic Violence: Engaging the Media to Enhance the Safety of Victims of Domestic Violence
  • The Nature Conservancy - Coral Reefs Saved My Life
  • U.S. Olympic Committee - Thank You Britain
  • Weber Shandwick - Taking a Tech Detox: Nat’l Day of Unplugging

Member Communications:

  • American Society of Anesthesiologists – All the News from ASA As Soon As Possible

Honorable Mentions:

  • National Beer Wholesalers Association – NBWA 75th Annual Convention Promotion
  • Ogilvy Public Relations Worldwide and Blue Cross Blue Shield – Blue Cross Blue Shield Federal Employee Program Access Anytime, Anywhere

PR On a Shoestring Budget:

  • Henson Consulting Inc. - Paris at the Harris: Building Buzz for the Best in Ballet

Honorable Mentions:

  • 4GreenPs - Tuning in to Childhood Hunger Share Our Strength’s Dine Out for No Kid Hungry Lunch Drop Program
  • #GivingTuesday Communication Team – Let’s Get Out the Give this Holiday Season with #Giving Tuesday
  • Rasky Baerlein Strategic Communications: A Place at the Table Campaign for The Greater Boston Food Bank
  • Weber Shandwick - Shedding Light on Child Sexual Abuse

Press Release:

  • Strategic America - Shoes That Fit

Honorable Mentions:

  • American Society of Anesthesiologists - The ANESTHESIOLOGY 2012 Annual Meeting Press Kit
  • Impact Public Affairs - 4,500 km of Shoestring: Raising Awareness for Victims of Crime in Canada
  • National Beer Wholesalers Association- 2012 Craft Beer Distributor of the Year
  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Public Affairs/Issues Management:

  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Honorable Mentions:

  • America's Wetland Foundation - Blue Ribbon Resilient Communities: Envisioning the Future of America's Energy Coast
  • Brunet-García Advertising & P.R. - ONE by ONE campaign
  • International Council of Shopping Centers with Finn Partners - Campaign for 21st Century Retail
  • The Johnson Foundation at Wingspread and Outreach Strategies - Financing Sustainable Water Infrastructure

Public Service:

  • National Adoption Day Coalition and Paul Werth Associates - 2012 One Day PSA Featuring Adoptive Families

Honorable Mentions:

  • Kaiser Permanente - Walk-And-Talk with Every Body Walk!
  • National Association of Insurance Commissioners - Insure U: Get Smart About Insurance: TV Public Service Announcement
  • Ogilvy Public Relations Worldwide - Obesity Happens One Pound at a Time

Social Media:

  • American Heart Association - AHA Social Media Diplomats

Honorable Mentions:

  • American Society of Landscape Architects - ASLA Social Media Campaign
  • Ogilvy Public Relations - The Society of American Florists: Making Flowers Mean Something More Through Social Media
  • United Nations Foundation – Shot@Life’s Blogust Campaign: A Blog Relay for Good

Social Responsibility:

  • The Allstate Foundation and Zeno Group – The Allstate Foundation Purple Purse

Honorable Mentions:

  • Brunet-García Advertising & P.R. – Give or It Goes Campaign
  • Carmelita Group – The #IAM Campaign
  • Henson Consulting - Giuliana Rancic and Bright Pink Host "Fab-Fest 2012"

Twitter Communications Campaign:

  • United Nations Foundation - RioPlusSocial

Honorable Mentions:

  • ASCD - @ASCD
  • LRF Ed Forum Twitter Chat

Video:

  • Ogilvy Public Relations Worldwide - Million Hearts: TEAMing UP to bring high blood PRESSURE DOWN Ogilvy Public Relations on behalf of the Centers for Disease Control and Prevention (CDC)

Honorable Mentions:

  • Counterpart International - Crafting a Better Future for Guatemalans
  • Dixon Schwabl – Eye on Future Radio Show

Web Site:

  • CropLife America - CropLife America Website Refresh: www.croplifeamerica.org

Honorable Mentions:

  • FreeEnterprise.com ¬- Your Home for Free Market News and Ideas, U.S. Chamber of Commerce
  • NACHA— The Electronic Payments Association - ElectronicPayments.org
  • PBS - "Trusted, Valued and Essential"

Association/Nonprofit Team of the Year:

  • UN Foundation's Public Affairs Team, United Nations Foundation

Honorable Mentions:

  • Clapp Communications/Volunteers of America Chesapeake

Nonprofit Communicator of the Year:

  • Allison Barber, Western Governors University Indiana

Honorable Mentions:

  • Leon Rubin, Office Depot Foundation/JKG Group

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CSR Award Winners/Honorable Mentions

(Read about the winners)

People:

  • John Brock - Coca-Cola Enterprises
  • Zafar Brooks – Hyundai Motor America
  • Lewis Fix - Domtar Corporation
  • Michael Kempner - MWW Group
  • Sonia Sroka - Porter Novelli

CSR A-List

  • APCO Worldwide
  • Burson-Marsteller
  • Carmichael Lynch Spong
  • Cone Communications
  • Edelman
  • Euro RSCG Worldwide
  • MWW Group
  • RF|Binder
  • Strategic Objectives
  • Waggener Edstrom Worldwide
  • Weber Shandwick

CSR Hall of Fame

  • The Body Shop
  • Campbell Soup Company
  • Deloitte - Greening the Dot
  • Timberland

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Companies:

  • Abbott and Partners in Health
  • The Allstate Foundation
  • Allstate Insurance Company
  • AltruHelp
  • American Cancer Society
  • American Express
  • Amway
  • Apartment Investment Management Company
  • APCO Worldwide
  • Aspire Communications & Marketing Inc.
  • Astellas Pharma US, Inc.
  • Astro Malaysia Holdings Sdn Bhd (Astro)
  • Avon Products Inc.
  • Bank of America and Hill Holliday
  • Baruch College
  • The Bateman Group
  • Bayer AG
  • BCF
  • Benjamin Moore
  • Best Buy
  • BlueCross Blue Shield of Florida
  • BlueCross BlueShield of Tennessee
  • Blue Practice
  • The Body Shop
  • Boscobel Marketing Communications
  • Bridgestone Americas Inc.
  • Brita
  • Brown-Forman Corp.
  • Burson-Marsteller
  • Carmichael Lynch Spong
  • Carlson Wagonlit Travel
  • Cartoon Network
  • CA Technologies
  • Chandler Chicco Agency
  • Coca-Cola Enterprises
  • Company 20 Inc.
  • Cone Communications
  • Consumer Electronics Association
  • Crystal Cruises
  • CSC
  • CVS Caremark
  • Deloitte
  • Discovery Communications
  • Domtar
  • Doral Bank
  • Dresser-Rand
  • Duane Morris
  • Edelman
  • Elite PR Consultants Beijing Company Ltd.
  • Elite PR Group
  • Enermodal Engineering, a member of MMM Group Limited
  • Entergy Corporation
  • ESPN Inc.
  • Euro RSCG Worldwide PR
  • FedEx Corporation
  • Fenton
  • Finn Partners
  • Fireman’s Fund Insurance Company
  • First Choice Power
  • Fleishman-Hillard
  • Fleishman-Hillard San Francisco
  • Flextronics
  • The French Will Never Forget (TFWNF)
  • Glodow Nead Communications
  • GMP PR
  • Grant Thornton LLP
  • Habitat for Humanity
  • The Hershey Company
  • HanesBrands
  • Hasbro
  • Hill+Knowlton Strategies
  • H.J. Heinz Company
  • Honda Manufacturing of Alabama
  • Honeywell
  • Huntington National Bank
  • Hyundai Motor America
  • IBM Corporation
  • InkHouse Media + Marketing
  • Intel Corporation
  • JetBlue Airways
  • Jimmy Dean
  • JKG Group
  • Kaiser Permanente
  • Kangaroo Express
  • Ketchum
  • Kraft Foods
  • LaBreche
  • Largemouth Communications
  • L'Oréal USA
  • ManpowerGroup
  • Mars Inc.
  • Meals On Wheels Association of America
  • Miami-Dade Expressway Authority
  • Mitchell Communications Group Inc.
  • Molson Coors Canada
  • Monsanto Company
  • Moroch PR
  • MWW Group
  • National Football League
  • National Trust for Historic Preservation
  • NASCAR Foundation
  • North of Nine Communications
  • Office Depot Foundation
  • Ogilvy Capitol PR
  • O’Malley Hansen Communications
  • Oracle
  • OSRAM SYLVANIA
  • Pacific Gas & Electric
  • PepsiCo Inc.
  • PHILIPS AVENT
  • Philips North America
  • Pizza Hut
  • PlaNET Finance
  • Points of Light Institute
  • PricewaterhouseCoopers LLP
  • Public Strategies Inc.
  • Procter & Gamble
  • Raytheon Company
  • Rebuilding Together
  • Recyclebank
  • RF│Binder
  • R&R Partners
  • Ruder Finn
  • SAP
  • Sears
  • Select Health of South Carolina
  • Sensiblu Foundation
  • Silver Spring Networks
  • Singer Associates
  • Southwest Airlines
  • Sutter Health
  • The Taco Bell Foundation for Teens
  • Telemundo Media
  • Timberland
  • Timken Company
  • Toys "R" Us Inc.
  • Transitions Optical, Inc.
  • TTNET
  • Tyco International Ltd.
  • Tyson Foods
  • Unboundary
  • University of Phoenix
  • Urban Zen Foundation
  • USANA Health Sciences
  • Valley Metro
  • Viacom Inc.
  • Virginia Beach CVB
  • VHA Inc.
  • Vodafone Turkey
  • The Walt Disney Company
  • WaterStone Bank
  • Weber Shandwick
  • Weber Shandwick Chicago
  • WellPoint Inc
  • WorkSafeBC
  • WWE
  • Yum! Brands
  • Zeno Group Inc.

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PR News Awards: 2011

PR People Award Winners/Honorable Mentions

(Read about the winners.)

Hall of Fame Inductees:

  • John Deveney, Deveney Communication
  • Richard Edelman, Edelman
  • Roger Frizzell, PG&E
  • Mary Henige, General Motors
  • Dave Senay, Fleishman-Hillard
  • Melissa Waggener Zorkin, Waggener Edstrom Worldwide

 

People:

  • Jill Allread, Public Communications Inc.
  • Ann Barlow, Peppercom
  • Jeff Beringer, GolinHarris
  • Kristin Binns, WellPoint
  • Bonin Bough, PepsiCo
  • Kelly Cacioppo, Marina Maher Communications
  • Leslie Campisi, Affect Strategies
  • Danielle Cass, Kaiser Permanente
  • Jamie Castaldo, Hunter PR
  • Meredith Chapman, University of Delaware
  • Steve Cody, Peppercom
  • Joseph Cohen, MWW Group
  • Alison Croyle, JetBlue
  • Stacy DeBroff, Mom Central
  • Nicole Esposito, Full Picture
  • Sandra Fathi, Affect Strategies
  • Kristy Finchy, Alpaytac
  • Julie Harkavy Fisher, Weber Shandwick
  • Sam Ford, Peppercom
  • Kris Garvey, Weber Shandwick
  • Vince Golla, Kaiser Permanente
  • Huma Gruaz, Alpaytac
  • Tim Haran, USANA Health Sciences
  • Janet Helm, Weber Shandwick
  • Jared Hendler, MWW Group
  • Kathleen Henson, Henson Consulting Group
  • Sarah Hofstetter, 360i
  • Mike Hotra, APCO Worldwide
  • Erin Howard, Peppercom
  • Ashley Howland, Baylor Health Care System
  • Barb Iverson, Weber Shandwick
  • Ed James, Gibson Guitars
  • Jessica Kleiman, Hearst Magazines
  • Evan Kraus, APCO Worldwide
  • Grete Lavrenz, Carmichael Lynch Spong
  • Dallas Lawrence, Burson-Marsteller
  • Keith Mabee, Dix & Eaton
  • Dan Macuga, USANA Health Sciences
  • Ken Makovsky, Makovsky + Company
  • Michael Manzo, Openet Telecom
  • Mark Martin, Waggener Edstrom Worldwide
  • Paul Massey, Weber Shandwick
  • Marilee McInnis, Southwest Airlines
  • Amber Meredith, Marina Maher Communications
  • Heather Mitchell, Unilever
  • Ambre Morley, Novo Nordisk
  • Barry Nelson, John Deere
  • Ana Nennig, Euro RSCG Worldwide PR
  • Karen Oliver, Porter Novelli
  • Chris Perry, Weber Shandwick
  • Holly Potter, Kaiser Permanente
  • Stan Rosenfield, Stan Rosenfield & Associates
  • Debra Lynn Ross, APP Pharmaceuticals
  • Steve Rubel, Edelman
  • Marian Salzman, Euro RSCG Worldwide PR
  • Matthew Samson, Huntington National Bank
  • Cindy Sanders, WellPoint
  • Emily Schwartz, GolinHarris
  • Patrice Smith, Kaiser Permanente
  • Pattie Sullivan, Euro RSCG Worldwide PR
  • Jody Sunna, Euro RSCG Worldwide PR
  • Greg Swan, Weber Shandwick
  • Kim Titus, Samsung
  • Mandy Treeby, Tide Brand / Procter & Gamble
  • Emilie Valle, Cone Inc.
  • Chris Vary, Weber Shandwick
  • Jody Venturoni, Weber Shandwick
  • Brett White, MWW Group
  • Carreen Winters, MWW Group
  • Kim Zimmer, Goodwill Industries International Inc.
  • Phil Zimmerman, Jeopardy!/CBS Television Distribution
  • Suzanne Zurn, Waggener Edstrom Worldwide

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15-to-Watch (Agency)

  • Lauren Begley, Peppercom
  • Dawn Brun, Porter Novelli Atlanta
  • Nell Callahan, SKDKnickerbocker
  • Brad Chase, Capitol Media Partners
  • Brian Conway, Weber Shandwick Dallas
  • Lauran Driver, WCG
  • Kelly Hamor, Weber Shandwick Seattle
  • Kelly Kalmar, Euro RSCG Worldwide PR
  • Ryan Kuresman, APCO Worldwide
  • Elizabeth Osborn, Hager Sharp
  • Caitrin O'Sullivan, Burson-Marsteller
  • Sarah Pfeiffer, Marina Maher Communications
  • David J. Semanoff, Quinn & Co. Public Relations
  • Radha Ahlstrom-Vij, Gutenberg Communications
  • Jamie Watt Arnold, Profiles Inc.

15-to-Watch (Corporate/Nonprofit)

  • Caitlin Andrews, Policy Resolution Group at Bracewell & Giuliani LLP
  • Erin-Marie Beals, EMD Serono Inc.
  • Esteban Contreras, Samsung Electronics America
  • Jennifer Ecclestone, General Motors
  • Olga Karagiannis, Hologic
  • Jacalyn Lee, XO Group Inc.
  • Anna Lingeris, The Hershey Company
  • Karen Nichols, DIAGEO
  • Ashley Roth, Louisiana Seafood Promotion and Marketing Board
  • Elizabeth Rowland, Pinnacle Foods
  • Amy Savicky-Injaian, Wells Fargo & Company
  • Jaime Soper, PepsiCo
  • Sarah Swensson, Orange County Transportation Authority
  • Michael Trupo, United States Department of Labor
  • Julia Zamorska, iolo technologies

 

Top Places to Work in PR

(Read about the winners.)

  • Affect Strategies
  • AICPA (American Institute of CPAs)
  • American Heart Association
  • charity: water
  • Coyne Public Relations
  • Discovery Communications
  • EMD Serono
  • Flowers Communications Group
  • International Paper
  • Ketchum
  • Linhart Public Relations
  • Marina Maher Communications
  • The Methodist Hospital System
  • National Education Association
  • Northwestern Mutual
  • Ogilvy PR Worldwide
  • The OutCast Agency
  • SpeakerBox Communications
  • Waggener Edstrom Worldwide

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Digital PR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • Todd Defren
  • Jim Joseph
  • Marian Salzman

Companies:

  • Adfero Group
  • American Airlines
  • American Automobile Association (AAA)
  • American Heart Association
  • The American Institute of Certified Public Accountants
  • APCO Worldwide
  • ASCD
  • Astute Technologies
  • AT&T
  • The Axis Agency
  • Baylor Health Care System
  • Best Buy
  • Burson-Marsteller
  • CareFirst BlueCross BlueShield
  • Cisco Systems, Inc.
  • Cohn & Wolfe
  • Cold Spring Harbor Laboratory
  • Conover Tuttle Pace
  • Consumer Electronics Association
  • Crown Equipment
  • CRT/tanaka
  • Dell Inc.
  • Discovery Communications
  • Dixon Schwabl
  • Edelman
  • Euro RSCG Worldwide PR
  • Fahlgren Mortine
  • First Degree
  • GCI Health
  • General Mills, Inc.
  • GolinHarris
  • The Heritage Classic Foundation
  • Hilton Hotels & Resorts
  • Idaho National Laboratory
  • Impress Labs
  • Inner Circle Labs
  • Intel
  • Johnson & Johnson
  • Jones Lang LaSalle
  • Kimberly-Clark
  • Kronos Incorporated
  • MetroPCS
  • MilkPEP
  • Mom Central Consulting
  • Mullen
  • MWW Group
  • NEI
  • Network Solutions
  • Ogilvy & Mather Hong Kong
  • Ogilvy Public Relations Worldwide
  • Orange County Transportation Authority
  • Pappas Group
  • PAN Communications
  • Peppercom
  • Porter Novelli
  • Raytheon Company
  • RF|Binder Partners, Inc.
  • Shift Communications
  • Siemens Industry, Inc.
  • Turk Telekom
  • U.S. Army
  • USANA Health Sciences
  • Ventana Public Relations
  • Visit Newport Beach, Inc.
  • VOX Global
  • Waggener Edstrom Worldwide, Inc.
  • Weber Shandwick
  • Whirlpool

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Platinum PR Award Winners/Honorable Mentions

(Read about the winners.)

Companies:

  • 1-800-Flowers.com
  • Adfero Group
  • Aflac
  • AirTran Airways
  • Allison & Partners
  • Alpaytac, Inc.
  • American Airlines
  • American Society for Microbiology (ASM)
  • Astellas Pharma U.S., Inc.
  • Barb Clapp Advertising & Marketing LLC
  • Bausch + Lomb
  • Bayer Health Care Pharmaceuticals
  • Beehive PR
  • Berman & Company
  • The Board of Elections in the City of New York
  • Boeing
  • Boehringer Ingelheim Pharmaceuticals, Inc.
  • Booz Allen Hamilton
  • Bowling Properties Association of America
  • Breastcancer.org
  • Buick
  • Burson-Marsteller
  • The Campaign for Disability Employment
  • Carmichael Lynch Spong
  • Centers for Disease Control and Prevention
  • Central Arizona Project
  • Chamberlain Healthcare Public Relations
  • Chrysler Group LLC
  • Coca-Cola HBC Croatia
  • Cohn & Wolfe
  • Comcast
  • CommunicationWorks
  • Concepts, Inc.
  • Cone, Inc.
  • Conover Tuttle Pace (CTP)
  • Consumer Electronics Association
  • Cooney/Waters Group
  • CooperKatz & Company, Inc.
  • Coyne PR
  • Cramer-Krasselt
  • Deloitte
  • Dell
  • Denison University
  • Deveney Communication
  • Diageo
  • Digitas
  • Discovery Networks Latin America/U.S. Hispanic
  • Disney Consumer Products
  • Disney Parks
  • Dove
  • EA Sports
  • Early Learning Division Ontario Ministry of Education
  • Edelman
  • Entergy Corporation
  • Eucomed
  • Euro RSCG Worldwide PR
  • FD
  • Financial Times
  • First Degree
  • Fleishman-Hillard
  • Flowers Communications Group
  • Foundation for Eye Health Awareness
  • GE
  • General Motors
  • Gibraltar Associates
  • GLOBALHealthPR
  • GolinHarris
  • Goodyear
  • The Government of Mexico
  • Grow Marketing
  • Hampton Hotels
  • Hawaii Visitors & Conventions Bureau
  • Henson Consulting
  • The Hershey Company
  • Hill & Knowlton
  • Hormel Foods
  • Howard Brown Health Center
  • Huntington Bank
  • IFC
  • Illinois Tollway
  • Impact Public Affairs
  • Initiative Media
  • INK PR
  • Inner Circle Labs
  • Insurance Brokers Association of Ontario
  • Intel
  • Intercontinental Hotels Group (IHG)
  • iolo technologies
  • JELL-O
  • Jiffy Lube International
  • Kaiser Permanente
  • Kaplan Thaler Group
  • KDPaine & Partners
  • Ketchum
  • Kimberly-Clark
  • King County Library System
  • Kingdom Quality Communications
  • Kraft Foods
  • Lambert, Edwards & Associates
  • Linhart Public Relations
  • LinkedIn
  • Lions Club International
  • M Booth
  • Macy's, Inc.
  • Makovsky + Company
  • MaggieMoo's Ice Cream and Treatery
  • McNeely Pigott & Fox Public Relations
  • Mediabrands
  • The Methodist Hospital
  • MilkPEP
  • MS&L
  • Multimedia over Coax Alliance (MoCA)
  • MWW Group
  • National Association of Insurance Commissioners (NAIC)
  • Navistar International Corporation
  • NEI
  • Nestle
  • Nikon
  • Norfolk Redevelopment & Housing Authority (NRHA)
  • Northwestern Mutual
  • NSF International
  • NYU Langone Medical Center
  • Office Depot
  • OfficeMax, Inc.
  • Ogilvy Public Relations Worldwide
  • O'Malley Hansen Communications
  • The OutCast Agency
  • Padilla Speer Beardsley
  • PainePR
  • Pantone
  • PCI
  • PepsiCo
  • Pierson Grant Public Relations
  • Porter Novelli
  • RED PR
  • RF|Binder Partners, Inc.
  • R/P Marketing Public Relations
  • Samsung Mobile
  • SCORE
  • Sealed Air Corporation
  • Shift Communications
  • Siemens Industry, Inc.
  • Smithsonian's National Zoo, Smithsonian Conservation Biology Institute
  • Southwest Airlines Company
  • Spectrum
  • Sprint Nextel
  • Tourism Australia
  • Turk Telekom
  • Turkcell Illetisim Hizmetleri A.S.
  • Unilever
  • U.S. Army
  • U.S. Census Bureau
  • U.S. Navy Bureau of Medicine and Surgery
  • Waggener Edstrom Worldwide, Inc.
  • Warschawski
  • Weber Shandwick
  • WebmasterRadio.fm
  • Widmeyer Communications
  • Yum! Brands
  • Zeno Group
  • Zocalo Group

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Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners.)

Companies:

  • Alliance for Young Artists & Writers
  • AICPA
  • Airlines for America
  • American Academy of Ophthalmology
  • American Academy of Orthopaedic Surgeons
  • American Airlines
  • The American Cancer Society
  • American Cleaning Institute
  • American College of Cardiology Foundation
  • The American Institute of Architects
  • American Institute of Certified Public AccountantsDanya International
  • The American Kidney FundBarefoot Wine
  • American Society of Transplantation
  • American Student Assistance
  • American Veterinary Medical Association
  • APCO Worldwide
  • Association of American Railroads
  • Audubon
  • Breastcancer.org Research News
  • BC Association of Optometrists
  • Brownstein Group
  • Burson-Marsteller
  • Calysto Communications & Public Relations
  • The Campaign for Tobacco-Free Kids
  • CanCare Inc.
  • Cancer Support Community
  • Carnegie Endowment for International Peace
  • Catholic Charities Brooklyn and Queens
  • Centers for Disease Control and Prevention
  • City of Moore, Okla. and Trifecta Communications LLC
  • The Coalition for Pulmonary Fibrosis CPF
  • Cold Spring Harbor Laboratory
  • Cone Communications
  • Consumer Electronics Association
  • Counterpart International
  • Creative Productions
  • CropLife America
  • Dentsu Communications
  • Discovery Education
  • Dixon Schwabl
  • Duke University: The Fuqua School of Business
  • Edelman
  • Elmhurst Memorial Healthcare
  • EngenderHealth
  • The Fahad Al Salem Center for Dialogue
  • Finn Partners
  • The Foundation for Eye Health Awareness
  • Georgian College
  • Global Impact
  • Goodby, Silverstein & Partners
  • Goodwill
  • Greater Rochester Enterprise
  • Greenwich Hospital
  • The Heinz Awards
  • Houston Public Library Foundation
  • Hunter Public Relations
  • Hyundai Motor America
  • IES Abroad
  • JKG Group
  • Jones Public Affairs
  • Kaiser Permanente
  • Knowles Science Teaching Foundation
  • Launch Advertising
  • Legacy
  • The Lifetime Healthcare Companies
  • LiveWell Colorado
  • The Marcus Group Inc.
  • Maxwell House
  • Meals On Wheels Association of America
  • mGive Foundation
  • The Museum of Mathematics
  • Muslim Association of Puget Sound
  • MWW Group
  • National Association of Children’s Hospitals
  • National Drowning Prevention Alliance
  • National Eye Institute
  • National Forensic Science Technology Center
  • National Hospice and Palliative Care Organization
  • The Network for Teaching Entrepreneurship
  • Norton Museum of Art
  • Nyhus Communications
  • NYU Langone Medical Center
  • O’Donnell Agency
  • Ogilvy Washington
  • Office Depot Foundation
  • Payton Communications
  • Pentagon Force Protection Agency
  • Population Services International
  • Posterscope USA
  • Pratt Institute
  • rabble+rouser
  • Ragusa Consulting
  • The Reading Hospital HeartSAFE Berks County
  • Rebuilding Together
  • Robert R. McCormick Foundation
  • Roberts Communications Inc.
  • R&R Partners Foundation
  • Scholastic Inc.
  • Sears
  • Sherry Matthews Advocacy Marketing
  • Siemens Foundation
  • SKDKnickerbocker
  • Surfrider Foundation
  • Susan G. Komen for the Cure
  • Taco Bell Foundation for Teens
  • Turner Broadcasting
  • United Nations Foundation
  • USA TODAY
  • Weber Shandwick
  • Weber Shandwick Washington, D.C.
  • Western Governors University Indiana

People:

  • Patrice Smith
  • Mark Thomas
  • Dr. Marisa Weiss

Companies:

  • Alliance for Consumer Education
  • American Airlines
  • American College of Physicians
  • American Heart Association
  • American Society of Anesthesiologists & FD
  • American Student Assistance
  • ASTM International
  • BlueCross BlueShield of Rhode Island
  • Cone on Behalf of Lindt USA
  • Coyne PR on Behalf of Breastcancer.org
  • DAWSON + MURRAY + TEAGUE Communications
  • Dentsu Communications
  • Discovery Education and Siemens Foundation
  • Engineers without Borders
  • Excellus BlueCross BlueShield
  • First Book
  • GolinHarris
  • House of Commons Administration of Canada
  • Howard Brown Health Center and Public Communications Inc.
  • Jiffy Lube International and Cone
  • Kaiser Permanente
  • Legacy
  • The Marine Toys for Tots Foundation
  • MWW Group
  • Museum of Science and Industry Chicago and PCI
  • MusiCares
  • Neathawk Dubuque Packett
  • National Down Syndrome Society
  • National Shooting Sports Foundation, Inc.
  • NYU Langone Medical Center
  • Office Depot Foundation
  • Office Depot Foundation and Business Civic Leadership Center
  • ONE
  • Peel District School Board
  • Pentagon Force Protection Agency
  • Ruder Finn and the Alice Ferguson Foundation
  • Seattle Children's Hospital Research Foundation
  • SPI: The Plastics Industry Trade Association
  • Stanton Communications & Airforwarders Association
  • Tierney on Behalf of Fox Chase Cancer Center
  • United Nations Foundation
  • United Way of the Greater Triangle
  • The U.S. Chamber of Commerce
  • U.S. Fund for UNICEF and American Airlines
  • Vault Communications on Behalf of the Mark Twain House & Museum
  • Virginia Early Childhood Foundation
  • Weber Shandwick for American Airlines
  • Western Connecticut Healthcare
  • Williams Whittle
  • Xenophon Strategies for The Salvation Army

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CSR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • Leslie Brunt, Pizza Hut
  • Tom Buckmaster, Honeywell International
  • Bill Bullard, Diageo
  • Renee Connolly, EMD Serono
  • Stuart Kirby, Diageo PLC
  • Jack McFadden, Deloitte
  • Tracy Pleschourt, Carmichael Lynch Spong

Companies:

  • Alyeska Pipeline Service Company
  • AICPA
  • American Airlines
  • American Beverage Association
  • Amerigroup
  • ArcelorMittal
  • AstraZeneca Turkey
  • ASTRO All Asia Networks Plc (ASTRO)
  • Benevity Social Ventures Inc.
  • BlueCross BlueShield Delaware
  • Bridgestone & Meals on Wheels
  • Canada Lands Company
  • Carmichael Lynch Spong
  • CA Technologies
  • Charles Schwab & Co
  • Coca-Cola HBC Croatia
  • Cone, Inc.
  • Coyne Public Relations
  • DABO & CO
  • Deloitte
  • DeVries Public Relations
  • Discovery Communications
  • Edelman
  • EMD Serono, Inc.
  • Entergy Corporation
  • Ernst & Young
  • Euro RSCG Worldwide PR
  • First Choice Power
  • Fleishman-Hillard/ConAgra Foods Foundation
  • Fleishman-Hillard/The Allstate Foundation
  • Gibbs & Soell and Syngenta AG
  • Hafslund and PR-operatorene
  • Henry Schein, Inc.
  • Honeywell International, Inc.
  • Hormel Foods and Burson-Marsteller
  • International Paper
  • Jiffy Lube International and Cone Inc.
  • Kaiser Permanente
  • Lehigh Valley Health Network
  • Lockheed Martin Corporation
  • Loyola University Chicago
  • Mass Mutual Financial Group
  • Medtronic
  • Mullen
  • Novartis
  • OMC Petrom S.A.
  • Oracle Corporation
  • Peel District School Board
  • PepsiCo
  • PwC/Edelman
  • RF Binder
  • Scripps Networks
  • Siemens Foundation/Discovery Education
  • Sodexo, Inc.
  • Southwest Airlines Company
  • The Hershey Company
  • The Lifetime Healthcare Companies
  • The USA Science & Engineering Festival and Lockheed Martin
  • The Walt Disney Company
  • Tiller LLC
  • Toys"R"Us, Inc.
  • Toys"R"Us, Inc./UNICEF
  • Turkish Catastrophe Insurance Pool
  • United States Postal Service
  • USANA Health Services
  • Viacom
  • VHA, Inc.
  • Waggener Edstrom Worldwide, Inc.
  • Walmart/Treehugger.com
  • Weber Shandwick Dallas
  • Yahoo!
  • Yum! Brands

PR Legal Awards Winners

  • Caffeine Communications/Warhafsky Law Firm
  • Duane Morris
  • Hellerman Baretz Communications
  • Holland & Knight
  • Hunton & Williams LLP
  • Jaffe PR
  • Lesser, Lesser, Landy & Smith PLLC

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PR News Awards: 2010

CSR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • John Brock, Coca-Cola Enterprises
  • Renee Connolly, EMD Serono
  • Steve Ellis, Chipotle
  • Lucienne Gigante, Doral Bank
  • Kimberly Kelleher, SELF Magazine
  • Michael Kempner, MWW Group
  • Stuart Kirby, Diageo
  • Frank Mantero, GE
  • Jack McFadden, Deloitte
  • Randy Millian, Diageo
  • Scott Pansky, Allison & Partners
  • Tracy Pleschourt, Carmichael Lynch Spong
  • Victor Velazquez, AICPA
  • Glen Wakeman, Doral Bank

Companies:

  • Abelson Taylor
  • ADC Foundation
  • Aflac
  • American Federation of Teachers
  • Amerigroup Corporation
  • AstraZeneca Canada
  • Bank of America
  • Basin Electric Power
  • Bersay Communication Consultancy
  • Bickel & Brewer/Carter Public Relations
  • BNY Mellon
  • Broadview Networks
  • Brown-Forman Company
  • Butterball
  • Carmichael Lynch Spong
  • Cartoon Network
  • Cephalon Inc.
  • Chipotle Mexican Grill
  • Cisco Canada
  • Cisco Systems Inc.
  • Clif Bar & Company
  • Coca-Cola Enterprises
  • Coca-Cola Turkey
  • Colorado Springs Utilities
  • Comcast
  • Consolidated Edison Company of NY
  • Cubitt Jacob & Prosek Communications
  • Dallas Fort Worth International Airport
  • Deloitte
  • d expósito & Partners
  • Doral Bank
  • Energy Corporation
  • eBay Inc.
  • Fenton Communications
  • Fleishman-Hillard St. Louis
  • Fleishman-Hillard/The Allstate Foundation
  • GE
  • Great Atlantic & Pacific Tea Co.
  • Hasbro Inc.
  • Hess Corporation
  • H.J. Heinz Company
  • Inkhouse Media + Marketing
  • ITT
  • Jiffy Lube International and Cone
  • Kaiser Permanente
  • KCBS Marketing
  • KOC Holding
  • McCain Foods
  • Michigan State University
  • Monsanto Company
  • MPR Pazarlama Halkla Illiskiler AS
  • MWW Group
  • Nickelodeon
  • Office Depot Foundation
  • Otter Tail Power Company
  • Oracle Corporation
  • Pepsi Bottling Group
  • Philadelphia Multicultural Affairs Congress
  • Pioneer Services, a Division of MidCountry Bank
  • PriceWaterhouseCoopers
  • Puget Sound Energy
  • QIAGEN
  • Questar Exploration and Production
  • Remarkable Group
  • Siemens Foundation with Weber Shandwick
  • Singer Associated & Aimco
  • Sprint
  • Stern + Associates
  • St. John & Partners
  • Taylor
  • The Body Shop
  • The Regence BlueCross BlueShield
  • Tourism Toronto
  • Unum
  • U.S. Fund for UNICEF & American Airlines
  • Valencia, Pérez & Echeveste PR
  • Verizon Communications
  • VHA Inc.
  • Viacom
  • Waggener Edstrom Worldwide Inc.
  • Waste Management
  • Weber Shandwick on Behalf of Humanity United
  • WeissComm
  • West Penn Allegheny Health System

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PR Legal Awards Winners

  • Abshire Public Relations
  • Bracewell & Giuliani LLP
  • Hellerman Baretz Communications
  • Holland & Knight LLP
  • Hunton & Williams LLP & Jaffe PR
  • Mayer Brown
  • NMG Consulting
  • Rasky Baerlein

Digital PR Awards

(Read about the winners.)

Blog

  • Kaiser

Honorable Mentions:

  • Boeing Commercial Airplanes, Communications and Marketing; Randy Tinseth and Jim Condelles - Randy's Journal
  • Motorola Mobility - Motorola Media Experiences 2 Go Blog
  • The National Institute on Drug Abuse - The Sara Bellum Blog
  • O'Malley Hansen Communications - Expedition Hanesbrands: Taking Expedition Blogging to New Heights
  • USANA Health Sciences - What's Up, USANA
  • Weber Shandwick Minneapolis - Army Strong Stories

Cause Marketing/CSR

  • Discovery Communications - Discover Your Impact Day

Honorable Mentions:

  • The Clorox Company with Ketchum Public Relations - Clorox Helps Children's Health Fund Connect Kids to Care
  • Hunter Public Relations - Fruitables School Music Mash-Up
  • Kaiser Blog
  • MS& L - Dawn Saves Wildlife
  • Peel District School Board - Micro-Websites in 40 Languages

Contest/Game

  • Weber Shandwick- State Farm Friday Night Feats Video Contest

Honorable Mentions:

  • Lindberg Group - GPI Recycle e-hunt
  • Merillat, Hoffman York and Hanson Inc. - Merillat Good Life Contest
  • MWW Group - "Drive With A Smile" Palisades Highway Art Gallery
  • RF|Binder Partners - "Are you up for a Chocolate Adventure?" The Scharffen Berger 2009 Chocolate Adventure Contest
  • SSM Healthcare - Lights...Camera...Scrub! Employee Video Contest
  • Turner Sports - NASCAR.COM/NASCAR on TNT's Million Dollar Fan Challenge

Crisis Management

  • Weber Shandwick - 2010 Census Issues Management Program Ensures a Complete Count

Honorable Mentions:

  • Levick Strategic Communications - Managing Six Flags' Bankruptcy Message Online

Digital Marketing Campaign

  • Unilever Klondike with Golin Harris – What Would You Do for a Klondike Bar...Now?

Honorable Mentions:

  • Cisco Systems Inc. - Cisco myPlanNet
  • DigiNovations - Launching the PiperSport
  • Fleishman-Hillard Texas - Chevrolet at SXSW
  • Text 100 Global Public Relations and Lenovo Gives SMBs a Sweet Business Edge

Digital PR Campaign

  • MS&L/Procter & Gamble - Tampax Pearl Outsmart Mother Nature PR Campaign

Honorable Mentions:

  • Abraham Harrison LLC - Building Support in New Communities Through Online Outreach for The Fresh Air Fund
  • The Clorox Company with Ketchum Public Relations - Clorox Introduces Bleach to a New Generation with Bleachable Moments
  • The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
  • Discovery Communications - Discovery Channel's LIFE Digital Communications Campaign
  • Entergy Communications – Digital Communications Promoting Grand Gulf Nuclear Station's 25th Anniversary
  • Fleishman-Hillard - Gatorade Super Bowl XLIV Campaign
  • Hunter Public Relations - Hasbro Family Game Night
  • JB Cumberland PR - Curious Chef: A Digital PR Success
  • National Association of Home Builders - Federal Home Buyer Tax Credit Public Awareness Campaign

Email Newsletters

  • GCI Health - The Johnson & Johnson Campaign for Nursing's Future's Nursing Notes

Honorable Mentions:

  • Calysto Communications & Public Relations - PR Vibes™: Using Quality Editorial as a Business Tool
  • Domus, Inc. - "The Details" Newsletter
  • Horizon Marketing Group - Chegg Salad: The Chegg.com Email Newsletter
  • MidCountry Financial Corp. - Vantage Point Newsletter

Employee Communications

  • Fleishman-Hillard - Texting & Driving...It Can Wait: Engaging Employees

Honorable Mentions:

  • MWW Group - Keeping Harrah's Competitive: From the Inside Out
  • OMV Petrom SA - member of OMV Group - Chatting with the CEO
  • SAP - Social News for the Intranet
  • SSM Health Care - SSM Leadership Conference Coverage

Influencer Communications

  • Intel Corporation Global Communications Group and Ogilvy Public Relations - Intel Insiders

Honorable Mentions:

  • Fleishman-Hillard Texas - Chevy Texan
  • Inner Circle Labs - Anybots, Everywhere: Turning on the Influence
  • Mom Central Consulting - ABC Brand Ambassador Campaign
  • MS&L Group - Crest and Oral-B 3D White "Pre-Seeding Campaign"

Intranet

  • Fleishman-Hillard - AT&T Insider Goes 3.0 and Rethinks Possible

Honorable Mentions:

  • SAP - Social News for the Intranet

Listening Campaign

  • Media Measurement – Measurement Cubed!

Honorable Mentions:

  • Media Measurement and Mom Central Consulting – Mom Ringmasters Go to the Circus
  • Text 100 Global Public Relations and Context Analytics - eVoice Social Media Influencer Identification Analysis

Media Relations Campaign

  • MWW Group - Volkswagen GTI Becomes the World's First Car Launched Exclusively on a Mobile Device

Honorable Mentions:

  • Bhava Communications - A Tale of Three Drobos: How the Media Fell in Love with Data Robotics' Product Line
  • Conover Tuttle Pace - Blio introduced at CES
  • The Florida Department of Citrus with GolinHarris - Florida Grapefruit Gets the Spotlight
  • Inner Circle Labs - Anybots, Everywhere: Turning on the Influence

Microsite/Custom Site

  • SSM Health Care - Experience Exceptional: Our People

Honorable Mentions:

  • The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
  • Fleishman-Hillard - AT&T Citizenship and Sustainability
  • Sterne, Kessler, Goldstein & Fox - The Reexamination Center

New Digital Service/Product/app

  • Weber Shandwick – FireBell: A New Social Crisis Simulator

Honorable Mentions:

  • Edge Communications - PostRelease
  • Synaptic Digital - adidas NEWS STREAM
  • Media Center for a World of Publishers
  • Weber Shandwick – Degree Women "Friends You 'Mist'" Facebook Application

New Site

  • Dominion Resources - Dominion Gets A Makeover

Honorable Mentions:

  • Fleishman-Hillard Texas - Debug the Myths (debugthemyths.com.com)
  • National Shooting Sports Foundation - NSSF Website

Online Newsroom

  • Hilton Hotels & Resorts/Covalent Logic - Hilton Global Media Center

Honorable Mentions:

  • SAP - SAPPHIRE NOW Online Newsroom
  • Synaptic Digital - adidas NEWS STREAM
  • Texas Instruments - Online News Center

Podcast/Videocast

  • M&P Food Communications - Dreamfields Pasta Presents: Diabetes 1.0 LIVE!

Honorable Mentions:

  • Cisco Systems - Cisco WW Partners Video Chat
  • Cisco Systems - Talk2Cisco
  • Hunter Public Relations - Johnnie Walker Black Label 100th Anniversary Webcast in The Art of Blending
  • TechApplication.co - Homeland Security ConferenceOn.TV

Public Affairs Campaign

  • APCO Worldwide - US Travel Association's “Meetings Mean Business” Campaign

Honorable Mentions:

  • Consolidated Edison Company of New York - Con Edison Brings Smart Grid to New York

Redesign/Relaunch

  • Edelman, imc2 and PSC Group - BarillaUS.com 2010 Relaunch

Honorable Mentions:

  • Associated Estates Realty Corporation - Website Design & Brand Alignment
  • GM Western Region and Weber Shandwick - The Future is Electric
  • MidCountry Financial Corp. - MidCountryFinancial.com
  • TRC Companies - Website Re-Design and Re-Launch 2010

SEO

  • Cisco Systems - News@Cisco SEO campaign

Honorable Mentions:

  • Levick Strategic Communications - ExpertRECALL Search Engine Optimization Campaign

Social Networking Campaign

  • Levick Strategic Communications - Supporting the Search for Morgan Harrington

Honorable Mentions:

  • The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
  • DigiNovations - Launching the PiperSport
  • Fleishman-Hillard Texas - Chevrolet at SXSW
  • MS&L - Lose-A-Palooza Social Media Action Day: Leveraging Social Media to Increase Participation in Weight Watchers' Lose for Good Charitable Campaign
  • O'Malley Hansen Communications - Sharing the Mama Sagas

Twitter Communications

  • Fleishman-Hillard - @ATTSXSW 2010

Honorable Mentions:

  • Cisco Systems - "I Am the World's Most Interesting Intern"
  • Discovery Communications - @MythBusters
  • GolinHarris - Experiencing Princess Cruises 140 Characters @ A Time: The First-Ever Twitter Press Cruise
  • Text 100 Global Public Relations and Lenovo Gives SMBs a Sweet Business Edge

Use of Facebook

  • Hunter Public Relations - The Launch of the Kraft Macaroni & Cheese Facebook Fan Page

Honorable Mentions:

  • Cisco Systems - Facebook as a Virtual Platform for Cisco Live 2010
  • The Clorox Company with Ketchum Public Relations - Clorox Helps Children's Health Fund Connect Kids to Care
  • DCI Group and Activision Blizzard - Call of Duty Endowment 2010 Memorial Day Campaign
  • Fleishman-Hillard - AT&T Holiday 2009: 12 Days of Gifting Sweepstakes
  • Unilever Klondike with GolinHarris - Klondike hosts the "Ocho TO Thicker Shell Face-Off"

Video

  • Eric Mower and Associates - "The Jobsite" Product Demonstration Video
  • O'Malley Hansen Communications - Sharing the Sara Lee Deli Mama Sagas

Honorable Mentions:

  • Amerigroup Corporation - Amerigroup Real Stories
  • Cohn & Wolfe - Panasonic® Toughbook 31 Launch
  • FD International - Coldwell Banker On Location
  • O'Malley Hansen Communications - Expedition Hanesbrands: Taking Expedition Blogging to New Heights
  • Con Edison - The Power of Green Video Series
  • UCLA School of Nursing - Healing and Hope in Haiti

Viral Campaign

  • Mom Central Consulting - ABC Brand Ambassador Campaign

Honorable Mentions:

  • Cisco Systems - "I Am the World's Most Interesting Intern" Video Blog Series
  • Panini/Conover Tuttle Pace - Golden Tate sings Taylor Swift
  • DCI Group and Activision Blizzard – Call of Duty Endowment 2010 Memorial Day Campaign
  • GolinHarris - Texas Instruments "Smash It"
  • GolinHarris - Wanna Play Music?

People:

  • Idil Cakim, GolinHarris
  • Bill Dunn, NSSF
  • Tim Haran, USANA Health Services

Companies:

  • Abraham Harrison LLC
  • Activision Blizzard
  • Amerigroup Corporation
  • APCO Worldwide
  • Associated Estates Realty Corporation
  • Bhava Communications
  • Boeing Commercial Airplanes, Communications and Marketing; Randy Tinseth and Jim Condelles
  • Calysto Communications & Public Relations
  • Cisco Systems Inc.
  • The Clorox Company
  • The Coca-Cola Company
  • Cohn & Wolfe
  • Con Edison
  • Conover Tuttle Pace
  • Consolidated Edison Company of New York
  • Covalent Logic
  • DCI Group
  • DigiNovations
  • Discovery Communications
  • Dominion Resources
  • Domus, Inc.
  • Edelman, imc2 and PSC Group
  • Edge Communications
  • Entergy Communications
  • Eric Mower and Associates
  • FD International
  • Fleishman-Hillard
  • Fleishman-Hillard Texas
  • The Florida Department of Citrus
  • GCI Health
  • GM Western Region
  • GolinHarris
  • Hilton Hotels & Resorts
  • Horizon Marketing Group
  • Hunter Public Relations
  • Inner Circle Labs
  • Intel Corporation Global Communications Group
  • JB Cumberland PR
  • Kaiser Permanente
  • Ketchum Public Relations
  • Levick Strategic Communications
  • Lindberg Group
  • M&P Food Communications
  • Media Center for a World of Publishers
  • Media Measurement
  • Merillat, Hoffman York and Hanson Inc.
  • MidCountry Financial Corp.
  • Mom Central Consulting
  • Motorola Mobility
  • MS& L
  • MWW Group
  • National Association of Home Builders
  • The National Institute on Drug Abuse
  • National Shooting Sports Foundation
  • Ogilvy Public Relations
  • O'Malley Hansen Communications
  • OMV Petrom SA
  • Panini
  • Peel District School Board
  • Proctor & Gamble
  • RF|Binder Partners
  • SAP
  • SSM Healthcare
  • Sterne, Kessler, Goldstein & Fox
  • Synaptic Digital
  • TechApplication.co
  • Texas Instruments
  • Text 100 Global Public Relations and Context Analytics
  • TRC Companies
  • Turner Sports
  • UCLA School of Nursing
  • Unilever Klondike
  • USANA Health Sciences
  • Weber Shandwick
  • Weber Shandwick Minneapolis

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Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners.)

Organizations/Companies:

  • AICPA
  • American Airlines
  • American Express
  • American Heart Association
  • American Kennel Club
  • American Physical Therapy Association
  • American Society of Anesthesiologists
  • American Society of Landscape Architects
  • Amethyst Women's Addiction Centre
  • Anne Klein Communications Group
  • Bank of America
  • Bloomington Hospital
  • Camp
  • Canadian Library Association
  • City of Austin, Small Business Development Program
  • Cold Spring Harbor Laboratory
  • Cone Inc.
  • Connect-Ability
  • Conner Prairie Interactive History Park
  • CSG/Haggman
  • Danbury Health Systems
  • Eric Mower and Associates
  • Excellus Blue Cross Blue Shield
  • Fahlgren Mortine Public Relations
  • Florida Realtors
  • Fraser Communications
  • Gibraltar Associates
  • Go RVing Canada
  • Greater Philadelphia Tourism Marketing Corp.
  • Hillsborough County
  • Jones Public Affairs
  • Kaiser Permanente
  • Kent State University
  • Jiffy Lube International
  • Lady Bird Johnson Wildflower Center
  • Legacy Foundation
  • Lifeline of Ohio
  • The Marcus Group Inc.
  • Metroplan
  • Mintz & Hoke Communications Group
  • National Association of Home Builders
  • National Association of Insurance Commissioners
  • National Beer Wholesalers Association
  • National Education Association
  • National Football League
  • National Screening Institute-Canada
  • National Shooting Sports Foundation
  • National Trust for Historic Preservation
  • The New York Public Library
  • Nyhus Communications
  • NYU Langone Medical Center
  • Ogilvy Public Relations Worldwide
  • Orange County Registrar of Voters
  • The Optical Society of America
  • Pentagon Force Protection Agency
  • Pool Safety Council
  • Recreation Vehicle Industry Association
  • REVOLUCION
  • Smithsonian
  • SPI: The Plastics Industry Trade Association
  • St. Mary Medical Center
  • Sunflower Foundation
  • Susan Davis International
  • Synaptic Digital
  • Texas Health Resources
  • Thoma Thoma
  • Tilson Communications
  • UNICEF
  • United Nations Foundation
  • U.S. Botanic Garden
  • Weber Shandwick
  • YouCast
  • Zeno Group

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Platinum PR Award Winners/Honorable Mentions

(Read about the winners.)

  • 1-800-Flowers.com
  • Ad Council
  • Adfero Group
  • Aetna
  • AFSCME
  • Allrecipes.com
  • Alpaytac Inc.
  • American Airlines
  • American Express
  • American Heart Association
  • The American Institute of Certified Public Accountants
  • American Institute of CPAs
  • American Lung Association
  • American Society of Nephrology
  • American Urological Association Foundation
  • America’s Natural Gas Alliance
  • Amerigroup Corporation
  • APRA Porter Novelli
  • Areva
  • Arizona State University
  • Association of American Railroads
  • Andrea Clark & Associates
  • Bayer CropScience
  • Berman and Company
  • Be The Match®
  • Bhava Communications
  • Blaze Public Relations
  • Blue Cross Blue Shield
  • Blue Cross & Blue Shield of Rhode Island
  • Blue to Green PR
  • Booz Allen Hamilton Inc.
  • Breyers
  • Bristol-Myers Squibb
  • Bromley Communications
  • Brushfire Inc.
  • BSM Media
  • Burson-Marsteller
  • Castells & Asociados
  • Cardinal Health
  • Cargill and Michael Lynch Spong
  • CCG Investor Relations Strategic Communications
  • Centers for Disease Control & Prevention
  • Central Piedmont Community College
  • Chamberlain Healthcare Public Relations
  • CNN
  • The Coca-Cola Company
  • Cognito
  • Communications Strategies Inc.
  • Cone Inc.
  • The Conroy Martinez Group
  • Consumer Electronics Association
  • Continuum Health Partners
  • Conva Tec Inc.
  • Covalent Logic
  • Coyne Public Relations
  • Cramer-Krasselt
  • Creaxion
  • Davies
  • DePaul University
  • Diageo
  • Dialogue
  • Discovery Channel
  • Edelman
  • Emerisque
  • Entergy Corp.
  • Euro RSCG Worldwide PR
  • FDA
  • First Degree
  • Fleishman-Hillard
  • Flowers Communications Group
  • The Fore Good Group
  • Forth Worth Opera Online
  • Gagen MacDonald
  • General Electric Co.
  • General Motors
  • GolinHarris
  • The Goodyear Tire
  • Graham & Associates
  • Granite Construction Company
  • Greater Philadelphia Tourism Marketing Corp.
  • Hasbro
  • Henson Consulting Inc
  • Hill & Knowlton
  • Hilton Hotels and Resorts
  • Honeywell
  • Honeywell Aerospace
  • Honeywell International
  • Hormel Foods
  • Horn Group Inc.
  • Howorth, an Ogilvy PR Company
  • IFC
  • IHG Friends and Family Americas
  • Intel Corp. Global Communications Group
  • Intercontinental Hotels Group
  • ITT Corp.
  • Jumpstart
  • KAAJE Communications
  • Kaiser Permanente
  • Kaiser Permanente Eating Well in Season
  • Kaiser Permanente Northern California
  • Ketchum
  • Kimberly Clark
  • Lambert, Edwards & Associates
  • Latham & Watkins
  • Legacy
  • Levick Strategic Communications
  • Linhart Public Relations
  • Lion Brand Yarn
  • Lockheed Martins
  • Loyola University Chicago
  • Macy’s
  • Make a Wish Foundation
  • Makovksy + Co.
  • The Marcus Group Inc.
  • Marina Maher Communications Inc.
  • Marketing 24/7 Inc.
  • Maxwell PR
  • Medco Health Solutions
  • Merritt Group
  • Methodologie Inc.
  • Miller Meiers
  • Missouri Department of Transportation
  • Molina Healthcare Inc.
  • Mount Sinai Department of Medicine
  • MS&L Worldwide
  • MWW Group
  • National Association for Multi-Ethnicity in Communications ELDP
  • National Geographic Channel
  • The National Pork Board
  • The National Shooting Sports Foundation
  • Neiman Group
  • Northwestern Mutual
  • Norton from Symantec
  • Novartis AG
  • NYU Langone Medical Center
  • Office Depot
  • Office of the Comptroller of the Currency
  • Ogilvy Public Relations
  • O’Malley Hansen Communications
  • One
  • Oriental Trading
  • Pacific Gas And Electric Co.
  • Padilla Speer Beardsley
  • Paine PR
  • Palisades Insurance
  • Partner of Promotion
  • Pavone
  • Peppercom
  • PepsiCo
  • Phoenix
  • Pollo Tropical
  • Porter Novelli
  • Porter Novelli New York
  • Portugal Telecom S.A.
  • Powell Tate
  • Pulse Communications
  • Rasky Baerlein Strategic
  • Red PR
  • RF|Binder Partners
  • Roll International
  • Rotary International
  • Royal Caribbean
  • Rubber Company
  • Ruder Finn
  • Qorvis Communications
  • Saab Automobile AB
  • Samsung Telecommunications America
  • Schnake Turnbo Frank | PR
  • Scholastic Corp.
  • Sealed Air Corp.
  • Sears Holdings Corp.
  • Sesame Workshop
  • Shell Lubricants
  • Siemens Corp.
  • Smithsonian Institution
  • Smurfit-Stone Container Corp.
  • Southwest Airlines Company
  • Sprint
  • SPT Networks Central Europe
  • Stanton Communications Inc.
  • Strauss Radio Strategies Inc.
  • Susan Davis International
  • Synaptic Digital
  • Temasek Holdings (Private) Limited
  • Think So Creative
  • Thomson Reuters
  • Time Warner Cable
  • Transitions Optical Inc.
  • TSG Consulting
  • Tucker & Associates
  • Turkey Hill Dairy
  • Unilever
  • Univision
  • UPS
  • USANA Health Sciences
  • US Army
  • U.S. Postal Service
  • Virginia Tech
  • Virilion
  • Volkswagen of America
  • Warschawski
  • Weber Shandwick
  • Weber Shandwick India
  • Weight Watchers
  • Western Union
  • Wines of Chile USA
  • World Wildlife Fund
  • WXXI Public Broadcasting
  • Xplor Riviera Maya
  • YouCast
  • Zeno Group

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PR People Award Winners/Honorable Mentions

(Read about the winners.)

Hall of Fame Inductees

  • Diane Gage Lofgren, SVP, Brand Strategy, Kaiser Permanente
  • Lou Rena Hammond, Lou Hammond & Associates
  • Jay M. Jaffe, Jaffe PR
  • Andy Polansky, Weber Shandwick
  • D’Arcy Rudnay, Comcast Corporation
  • Scott Widmeyer, Widmeyer Communications

People:

  • Daniel Arguijo Jr., Houston Community College
  • Steve Astle, FICO
  • Christopher Barger, GM
  • Don Bartholomew, Fleishman-Hillard
  • Danielle Brigida, National Wildlife Federation
  • Eileen Cassidy Rivera, Vangent Inc.
  • Shauna Causey, Comcast
  • Joseph Cohen, MWW Group
  • Jennifer Coleman, Baylor Health Care System
  • Crocker Coulson, CCG Investor Relations
  • Todd Defren, Shift Communications
  • Kelly Doria, Scottrade
  • Eric Edge, Euro RSCG Worldwide
  • Sandra Fathi, Affect Strategies
  • Rob Flaherty, Ketchum
  • Huma Gruaz, Alpaytac
  • Tim Haran, USANA
  • Helen Havlak, Euro RSCG Worldwide
  • Ulviya Hasanzade, Azercell Telecom
  • Eliot Hoff, APCO Worldwide
  • Claire Holmes, University of California, Berkeley
  • Ed James, Cornerstone
  • Bill Jenkins, Grand Canyon University
  • Michael Kempner, MWW Group Inc.
  • Stuart Kirby, Diageo PLC
  • Claire Koeneman, President of MWW Group's Financial Relations Board
  • Samson Leung, Volkswagen Hong Kong Ltd.
  • Rene Mack, Weber Shandwick New York
  • Dan Macuga, USANA Health Sciences
  • Tim Marklein, Weber Shandwick San Francisco
  • Jason Maloni, Levick Strategic Communications (DC)
  • Starr Million Baker, INK Public Relations
  • Ambre Morley, Novo Nordisk
  • Kerry Noone, Sodexo
  • Mary O’Connell, The Clorox Company
  • Beth Pagano, Euro RSCG Worldwide
  • Eric Pehle, Weber Shandwick Minneapolis
  • Chris Perry, Weber Shandwick New York
  • Donna C. Peterman, PNC Financial Services Group Inc.
  • Holly Potter, Kaiser Permanente
  • Maria Reitan, Carmichael Lynch Spong
  • Matt Rizzetta, North 6th Agency
  • Jennifer Risi, Weber Shandwick New York
  • Thomas J. Rozycki Jr., CJP Communications
  • Michelle Russo, Discovery Communications
  • Troy Rutman, Best Western International
  • Marian Salzman, Euro RSCG Worldwide PR
  • Shawna Seldon, The Rosen Group
  • Lisa Sepulveda, Weber Shandwick New York
  • Peter Shankman, Help a Reporter Out
  • Gary Sheffer, GE
  • David Siroty, Coldwell Banker
  • Patrice Smith, Kaiser Permanente
  • Steve Soltis, The Coca-Cola Company
  • Ray Steen, General Dynamics Information Technology
  • Marguerite Tortorello, Property Casualty Insurers Association of America
  • Howard Ungerleider, Dow Chemical
  • Doug Wernert, Weber Shandwick Detroit
  • Huw Williams, Impact Public Affairs
  • Kelly Williamson, APCO Worldwide
  • Marie Yarroll, Best Western
  • Jann Yogman, North 6th Agency
  • Elizabeth Zaborowska, Bhava Communications

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15-to-Watch (Agency)

  • Amy Burke Friedman, Profiles Inc
  • William Byrne, Euro RSCG Worldwide
  • Laura A. Clementi, Carmichael Lynch Spong
  • Mary Kathryn Covert, FD
  • Alana Fontaine, Impact Public Affairs
  • Robert Gara, APCO Worldwide
  • Angela Grossfeld, Porter Novelli
  • Garland Harwood, Weber Shandwick
  • Patrick Hornung, Brunswick
  • Patrick Kerley, Levick Strategic Communications
  • Taline Kundakji, Marina Maher Communications Inc
  • Jillian Kwolek, DeVries Public Relations
  • Bradley Portnoy, Powell Tate│Weber Shandwick
  • Katie Reardon, Widmeyer Communications
  • Amy Robinson, LEWIS PR

15-to-Watch (Corporate/Nonprofit)

  • Andrea Boyle, University of Delaware
  • Cassie Bryan, Turner Broadcasting System
  • Brad Carmony, Homewood Suites by Hilton
  • Laura Dunn, Kaiser Permanente
  • Kristy Guerra, Bausch & Lomb Inc
  • Amanda Hebert, Scholastic Inc.
  • Jessica Laiti, Cox Enterprises
  • Scott Larrivee, Anthem Blue Cross Blue Shield
  • Justin Lyons, National Basketball Association
  • Melissa Perlman, Office Depot
  • Ashley Pettit, Southwest Airlines
  • Nathaniel Reagan, WCG Company
  • Bethridge Toovell, Rodale
  • John Trybus, The Jane Goodall Institute
  • Megan Wright, Oncor Electric Delivery

Top Places to Work in PR

  • Adfero Group
  • BAE Systems
  • Dixon Schwabl
  • Erwin-Penland Public Relations
  • Georgia Tech Research Institute
  • Hunter Public Relations
  • Kaiser Permanente
  • Ketchum
  • The Morris+King Company
  • MWW Group
  • Ogilvy PR Worldwide
  • Property Casualty Insurers Association of America (PCI)
  • R&J Public Relations
  • Southwest Airlines
  • Vail Resorts Inc.
  • The Walt Disney Company
  • Wells Fargo

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PR News Awards: 2009

CSR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • Jeff Glueck, Travelocity.com Inc.
  • Rhonda Mims, ING Foundation
  • Kevin Moss, BT Group
  • Agata Tyszkiewicz, Publicis

Companies:

  • AbelsonTaylor
  • ADC Foundation
  • Aflac
  • American Federation of Teachers
  • Amerigroup Corporation
  • AstraZeneca Canada
  • Bank of America
  • Baron Edmond de Rothschild Chemical Dependency Institute of Beth Israel Medical Center
  • Basin Electric Power
  • Baxa Corporation
  • Bersay Communication Consultancy
  • BNY Mellon
  • Broadview Networks
  • Brown-Forman Corporation
  • Butterball
  • Carmichael Lynch Spong
  • Carter Public Relations
  • Cartoon Network
  • Cephalon Inc. and WeissComm
  • Chipotle Mexican Grill
  • Cisco Systems Inc.
  • Clif Bar & Company
  • Coca-Cola Enterprises
  • Colorado Springs Utilities
  • Comcast
  • Cone Inc.
  • Consolidated Edison Company of NY
  • Cubitt Jacobs & Prosek Communications
  • Dallas Fort Worth International Airport
  • Deloitte
  • Doral Bank
  • eBay Inc
  • Edelman Chicago
  • Entergy Corporation
  • Fenton Communications
  • Fleishman-Hillard
  • General Electric
  • Golin Harris Chicago
  • Great Atlantic & Pacific Tea Co.
  • H.J. Heinz Company
  • Hasbro Inc.
  • Hess Corporation
  • Inkhouse Media + Marketing on behalf of Raytheon Company
  • ITT
  • Kaiser Permanente
  • KCBS Marketing
  • KOC Holding
  • Marketing Communications, Michigan State University
  • McCain Foods Ltd
  • Monsanto Company
  • MPR Pazarlama Halkla Iliskiler AS
  • MWW Group
  • Nickelodeon
  • Norfolk Redevelopment & Housing Authority
  • Office Depot Foundation
  • Oracle Corporation
  • Otter Tail Power Company
  • Pepsi Bottling Group
  • Philadelphia Multicultural Affairs Congress
  • Philanthropy Communications
  • Pioneer Services, a Division of MidCountry Bank
  • PriceWaterhouseCoopers
  • Puget Sound Energy
  • QIAGEN
  • Questar Exploration and Production
  • Remarkable Group
  • Seattle City Light
  • Siemens Foundation with Weber Shandwick
  • Singer Associates & Aimco
  • Social Media Campaign
  • Sprint
  • St. John & Partners
  • Stern + Associates
  • Taylor
  • The Body Shop
  • The Regence BlueCross BlueShield
  • Tourism Toronto
  • Tyson Foods
  • U.S. Fund for UNICEF & American Airlines
  • Unum Waste Management
  • Valencia, Pérez & Echeveste PR
  • Verizon Communications
  • VHA Inc.
  • Viacom
  • Waggener Edstrom Worldwide Inc.
  • Weber Shandwick
  • West Penn Allegheny Health System

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15-to-Watch (Agency)

(Read about the winners.)

  • Joey-lyn Addesa, Kaplow Comm.
  • Kipp Bodnar, Howard, Merrell & Partners
  • John Cangany, APCO Worldwide
  • Laney Cohen, Makovsky + Company
  • Lavanya DJ, Gutenberg Communications
  • Kristin Dwyer, Euro RSCG
  • Paul Dyer, WeissComm
  • Amanda Kaufman, Edelman New York
  • Francisca Llamas, Weber Shandwick
  • Rachel Lenore, Marina Maher Communications
  • Nichole Mrasek, MS&L Digital
  • Anne Marie Murphy, Porter Novelli
  • Kate Rickard, MS&L Worldwide
  • Suzanne Rosnowski, Quinn & Co.
  • Andrew Ryan, Hellerman Baretz

15-to-Watch (Corporate/Nonprofit)

  • Krista Canfield, LinkedIn
  • Jaclyn Darrohn, Allstate
  • Aerial Ellis, Tennessee State University
  • Steve Field, BAE Systems
  • Elizabeth Halter, Cox Enterprises
  • Tonia Hammer, Molson Coors Canada
  • Jessica Hanson, Property Casualty Insurers of America
  • Tiane Harrison, USO
  • Lisa Jaycox, McGraw-Hill Companies
  • Kimberly Kanary, Associated Estates Realty
  • Serena Levy, The Coca-Cola Company
  • Michael Odle, Oregon Air National Guard Reserves
  • Steve Radick, Booz Allen Hamilton
  • Darryl Ryan, Time Warner Cable, West Region
  • Bryson Thornton, Dell Monte Foods

Legal PR Award Winners/Honorable Mentions

  • Abshire Public Relations
  • Bracewell & Giuliani LLP
  • Hellerman Baretz Communications
  • Holland & Knight LLP
  • Hunton & Williams LLP & Jaffe PR
  • Mayer Brown
  • NMG Consulting
  • Rasky Baerlein

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Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners.)

  • Adfero Group
  • AICPA
  • American Heart Association
  • American Kennel Club
  • American Legacy Foundation
  • American Lung Association
  • American Society for Microbiology
  • American Society of Anesthesiologists
  • American Society of Civil Engineers
  • American Society of Clinical Oncology
  • American Speech Language Hearing Association
  • Amy Sutnick Plotch Communications
  • BackBay Communications Inc.
  • Bank of America/RF|Binder
  • Blaze PR
  • Bloomington Hospital
  • Business Software Alliance
  • Canadian Automobile Dealers Association
  • Canadian Society for Medical Laboratory Science
  • Carnegi Mellon University
  • Centers for Disease Control & Prevention
  • Cleveland Clinic
  • Coalition for Pulmonary Fibrosis
  • Coalition to Support Medical Research
  • Comcast Washington State
  • Communication Works
  • Cone
  • Continuum Health Partners
  • Coyne PR
  • Coyne Public Relations
  • Danbury Health Systems
  • DCI Group
  • Defense Media Activity
  • Delta Dental of Colorado Foundation
  • Delta Dental of Missouri
  • Deveney Communication
  • Disabled American Veterans
  • Entergy Corporation
  • Excellus BlueCross BlueShield
  • Farm Aid
  • FD American Society for Microbiology
  • Feeding America
  • First 5 LA
  • Foundation for Chiropractic Progress
  • Full Court Press
  • Galloway Group
  • Goodwill Industries of Greater Detroit
  • Greater Philadelphia Tourism Marketing Corporation
  • Heart of Gold Humane Fund
  • Hill & Knowlton/Georgia Department of Community Affairs
  • Hillsides
  • Honeywell & The National Center for Missing & Expolited Children/Peppercom
  • Houston Public Library
  • Institute of Food Technologists
  • International Association of Lighting Designers
  • Jiffy Lube International
  • Katz & Associates Inc.
  • King County Library System
  • Louder than Words
  • Marmillion + Company
  • Merritt Group
  • MWW Group
  • National Beer Wholesalers Association
  • National Foundation for Infectious Diseases
  • National Heart, Lung and Blood Institute
  • National Meningitis Association
  • NHL
  • Office Depot Foundation
  • Ogilvy Public Relations Worldwide
  • OneSight
  • People Tech Connections
  • Pi Beta Phi
  • Please Touch Museum
  • Qorvis Communications LLC
  • R&J Public Relations
  • R/P Marketing Public Relations
  • Rotary International
  • Saint Luke's Health System
  • Salvation Army
  • San Diego Zoo
  • Seattle City Light
  • Seattle Pacific University
  • Shedd Aquarium/PCI
  • Shell Point Retirement Community
  • Siemens Foundation/Weber Shandwick
  • Southern Festival of Books/Hall Strategies
  • Spokane Regional Convention & Visitor's Bureau
  • Strategic America
  • The Allstate Foundation and Zeno Group
  • The American Society of Anesthesiologists
  • The Body Shop Canada
  • The California Endowment
  • The National Needlearts Association/Genesis PR
  • The Public Interest Registry/RMR & Associates
  • Thoughts, Words & Images PR
  • Trainer Communications, Inc.
  • Turkcell Iletisim Hizmetleri A.S.
  • United States All-Star Federation
  • University of Texas Southwestern Medical Center
  • US Naval Institute & CHINFO
  • US Postal Service, Corporate Communications
  • USA Rice Federation
  • WeberShandwick
  • West Glen Communications
  • World Wildlife Fund/Creaxion
  • YMCA of Greater NY
  • Yum Brands, Inc.
  • Zenzi Communications

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Platinum PR Award Winners/Honorable Mentions

  • ACA International
  • Academy for Education Development
  • Adfero Group
  • Air Transport Assoc
  • Alembic Health Communications
  • Allison & Partners
  • Allrecipes.com
  • Alpaytac Inc.
  • American Chemical Society
  • American Express
  • American Health Information Management Association
  • American Legacy Foundation
  • Analytical Graphics Inc
  • Anniversary Campaign
  • APCO Worldwide
  • Bank of America/Emanate
  • Bayer HealthCare Pharmaceuticals/MS&L
  • Bertelsmann AG
  • Boost Mobile
  • BP Energy Company
  • Burson-Marsteller
  • CafePress
  • CB&I
  • CCG IR
  • Celebrity Cruises and Emanate PR
  • Cercone Brown & Co.
  • Chandler Chicco Agency
  • Chevy
  • Chicago Office of Tourism
  • CNN
  • Coca Cola Enterprises
  • Computer Systems Center Inc.
  • Con Edison
  • Cone Inc
  • Consumer Electronics Association
  • Cosmopolitan StarLaunch
  • Coyne Public Relations
  • Cracker Barrel Old Country Store Inc.
  • Creative Co-Op LLC
  • CRT/Tanaka
  • Cubitt, Jacobs & Prosek Communications
  • DaVita Inc.
  • Del Monte Foods/Coyne Public Relations
  • Deloitte
  • Deveney Communication
  • Eczacibasi Group
  • Edelman Washington D.C.
  • Edison International/Gagen MacDonald
  • Entergy Corporation
  • Epsilon
  • ExcelPR Group
  • Exelon Corporation
  • FDIC
  • Financial Times
  • Financial,Investor Relations
  • First Marine Expeditionary Force
  • Fleishman Hillard
  • Frause
  • General Electric Company
  • Global PR Campaign
  • Golfweek
  • GolinHarris International
  • Goodyear Tire & Rubber Company
  • Grand Central Marketing
  • Greater Houston Convention and Visitors Bureau
  • Green PR
  • GS&F
  • Hampton Hotels/Cohn & Wolfe
  • Hard Rock International/Coyne Public Relations
  • Hill & Knowlton
  • Honeywell
  • Howorth Communications
  • Humana
  • Images USA
  • Intrepid Agency
  • KDPaine & Partners/USO
  • Latham & Watkins LLP
  • LEGO Systems, Inc./Flashpoint PR, LLC
  • LEWIS PR US
  • Linhart
  • Lion Brand Yarn
  • Mac Aids Fund/Weber Shandwick
  • Makovsky & Co.
  • Mattel/Ketchum
  • McCormick Company
  • McDonald's Corporation/Gagen MacDonald
  • Media & Communications Strategies LLC
  • Meredith
  • Merritt Group
  • Microsoft Corp.
  • Miller Meiers
  • Mom Central
  • MWW Group
  • National Association of Broadcasters
  • NewmanPR
  • Office Depot
  • Ogilvy PR Worldwide
  • Omni Hotels
  • Pacific Gas and Electric Company
  • Paine PR
  • Pearson Foundation
  • Pennzoil/Shell
  • Pepco Holdings, Inc.
  • Peppercom
  • PepsiCo
  • Pleon Performedia
  • Population Services International
  • Porter Novelli Sacramento
  • Public Service Announcement (PSA)
  • Pulse Communications Pty Limited
  • Qorvis Communications LLC
  • Queens Library
  • Rasky Baerlein Strategic Communications
  • Rational 360
  • Revolucion
  • RF|Binder Partners Inc.
  • Roche/Fleishman Hillard
  • Rocket XL/Unifem
  • Ruder Finn West
  • Sage Communications
  • Samsung Telecommunications America
  • Satellite Media Tours
  • Shire/Porter Novelli New York
  • Siemens AG
  • Siemens Corporation/Weber Shandwick
  • Singer
  • Southwest Airlines
  • TD Bank
  • The Coca-Cola Company/FD
  • The Marcus Group Inc.
  • The National Institute on Drug Abuse
  • The Stafford Foundation/DCI Group
  • The UPS Store
  • Time Warner Cable
  • TMG Brand Communications
  • Tourism Australia
  • Underwriters Laboratories/MS+L
  • Unilever-Suave
  • Unique Image Inc.
  • United States Army
  • Unum
  • Valspar
  • Vectren Energy Delivery
  • Volume Public Relations
  • Waggener Edstrom Worldwide Inc. Portland
  • Warschawski
  • Weber Shandwick
  • Western Union Foundation Cone
  • World Wildlife Fund/Creaxion
  • Worthington Industries and Fahlgren Mortine
  • Yum Brands/Career Sports & Entertainment
  • Zeno Group

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PR People Award Winners/Honorable Mentions

Hall of Fame Inductees:

  • Don Bulmer, SAP
  • Peter Debrecney, Gagen McDonald
  • Donna Imperato, Cohn & Wolfe
  • Michael Kempner, MWW Group
  • Marcia Silverman, Ogilvy PR

People:

  • Leslie Aun, World Wildlife Fund
  • Julie Batliner, Carmichael Lynch Spong
  • John Bell, Ogilvy Public Relations Worldwide
  • Howard Bragman, FIFTEEN MINUTES
  • Marie Cacciato, JB Cumberland PR
  • Anne Carelli, Coca-Cola Co.
  • Robert Chandler, Chandler Chicco Agency
  • Matt Clark, Lotus Public Relations
  • Jonathan Collegio, National Association of Broadcasters
  • Stan Collender, Oorvis Communications
  • Melissa Connolly, Hofstra University
  • Beth Courtier, BT PLC
  • Christi Day, Southwest Airlines Company
  • John Davies, Davies Public Affairs
  • Stacy DeBroff, Mom Central Consulting
  • Tomika DePriest, Spelman College
  • Allison Falkenberry, Men's Health
  • Sally Falkow, Expansion Plus
  • Robyn Fink, MWW Group
  • Tim Fry, Weber Shandwick
  • Chris Fuller, Pizza Hut
  • Leslie Gaines-Ross, Weber Shandwick
  • Jean Gonsoulin, GolinHarris International
  • Tara Greco, APCO Worldwide
  • Tim Haran, USANA Health Sciences
  • Jan Hausrath, APCO Worldwide
  • Stacey Havel, Bernard Hodes Group
  • Eliot Hoff, APCO World
  • Jennifer Houston, Waggener Edstrom Worldwide
  • Barb Iverson, Weber Shandwick
  • Ed James, Cornerstone Public Relations
  • Gloria Janata, Chandler Chicco Agency
  • Ken Johnson, Pharmaceutical Research and Manufacturers of America
  • Morgan Johnston, JetBlue
  • Richard Licata, Showtime Networks
  • Tricia Link, Mission FCU
  • Diane Gage Lofgren, Kaiser Permanente
  • Megan Lozito, American Heart Association
  • Keith Mabee, Dix & Eaton
  • Chris Mainz, Southwest Airlines Company
  • Drew McGowan, The Clorox Company
  • Tim McIntyre, Domino's Pizza
  • David Michaelson, Echo Research
  • Laura Monica, American Water Works Company
  • Ellen Murphy, YMCA
  • Chris Perry, Weber Shandwick
  • Susan Peters, Edelman Chicago
  • Holly Potter, Kaiser Permanente
  • Sal Petruzzi, Turner Broadcasting System
  • Ashley Pettit, Southwest Airlines Company
  • Richard Ramlall, RCN Corp.
  • John Ratcliffe-Lee, MS&L Worldwide
  • Matthew Rose, Emanate
  • Anthony Sanzio, Campbell Soup Company
  • Nora Sarrawi, Weber Shandwick
  • David Shane, Hewlett-Packard Company
  • Brian Solis, FutureWorks
  • Douglas Spong, Carmichael Lynch Spong
  • Jeff Tammes, Cornerstone
  • John Walls, University of Texas Southwestern Medical Center
  • David Westcott, APCO Worldwide
  • Colleen Wilber, America's Promise Alliance
  • Charlie Witkowski, Weber Shandwick

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Top Places to Work in PR

  • American Red Cross
  • APCO
  • Best Buy
  • Boehringer Ingelheim Pharmaceuticals, Inc.
  • Carmichael Lynch Spong
  • Chesapeake Energy Corporation
  • Children's Home Society of Florida
  • Cisco
  • CJP Communications
  • Cleveland Metropolitan School District
  • Cohn Marketing
  • Discovery Communications
  • First Horizon National Corp
  • Georgia Tech Research Institute
  • Kaiser Permanente
  • Marina Maher Communications
  • MWW Group
  • Pfizer
  • State Farm Insurance
  • Sterling Communications
  • Symantec
  • Text 100
  • Turner Broadcasting Systems
  • Waggener Edstrom
  • Weber Shandwick

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