The PR News Winners Circle includes all of the winners and honorable mentions from PR News' nine awards program dating back to 2009.

PR News Awards: 2014

Nonprofit PR Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Nonprofit Team of the Year:

  • Consumer Electronics Association
  • CropLife America
  • National Industries for the Blind
  • NYU Langone Medical Center

Advocacy Campaign and Lobbying Efforts:

  • Airlines for America - Don't Ground America
  • Consumer Electronics Association - I Am Innovation
  • Impact Public Affairs - A Victory for Veterans: A Twelve Month Campaign with 100% Results
  • Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
  • The Partnership at Drugfree.org - Stop Urban Outfitters from Promoting Rx Drug Abuse
  • Weber Shandwick on behalf of the National Women's Law Center - This is Personal

Annual Publication or Brochure:

  • APCO Worldwide and Yunus Social Business
  • 2012 ASCD Annual Report
  • Consumer Electronics Association - CEA 2013 Sustainability Report
  • 2013 CropLife America Annual Report
  • PATH
  • Silicon Valley Community Foundation - Investing in the Common Good, Financial Report 2012
  • Sutter Health 2012 Interactive Online Annual Report

Branding/Re-Branding:

  • Health Partners Plans - Doing It Right
  • Neathawk Dubuque & Packett - It's the Time of Our Lives Rebranding Mountain Lake Lodge
  • Texas Torah Institute's 10th Anniversary Fundraising Video
  • Three Square Food Bank's Bag Childhood Hunger Campaign

Corporate/NonProfit Partnership/s:

  • Charles Schwab Foundation and Boys & Girls Clubs of America - Money Matters Music Mogul
  • Healthy Weight Commitment Foundation and Discovery Education's Together Counts
  • Henson Consulting - PHILADELPHIA “Share Our Story, Share Our Strength”
  • Honeywell Hometown Solutions - Honeywell Educators @ Space Academy by HHS and USSRC
  • The Power of Us: Porter Novelli and Junior Achievement of Georgia Unite for Common Goal
  • Volunteers of America - The Home Depot Foundation Partnership

Crisis Management:

  • Airlines for America - Don't Ground America
  • NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC
  • World Vision – Superstorm Sandy

Digital & Social Media Excellence:

  • Alembic Health Communications - Taking Flight on Twitter to Increase Meningitis Awareness & Engage Stakeholders in Prevention
  • CropLife America - @CropLifeAmerica
  • Longwood Gardens - Go Beyond the Garden Gates
  • Lymphoma Research Foundation - Blood Cancer Awareness Month Social Media Campaign
  • Neathawk Dubuque & Packett - It's the Time of Our Lives Rebranding Mountain Lake Lodge

Employee / Internal Communications:

  • Allstate Insurance Company - 2013 Allstate Giving Campaign
  • Kaiser Permanente - Living Our Brand
  • U.S. Postal Service - Superstorm Sandy: How Postal Employees Restored Sense of Normalcy

Event PR:

  • Nasher Sculpter Center - Nasher Xchange
  • NYU Langone Medical Center Celebrates Hurricane Babies First Birthday
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • SelectHealth - Select 25 Nonprofit Awards
  • St Vincent de Paul Society - Vinnie's CEO Sleepout
  • U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute
  • U.S. Small Business Administration - 50th Anniversary, National Small business Week 2013
  • Volunteers of America - After the Uniform “Facing the Invisible Wounds of War”
  • Weber Shandwick on behalf of ExxonMobil - Mickelson ExxonMobil Teachers Academy

External Publication or Report (online or print):

  • American Cleaning Institute 2013 Sustainability Report
  • Office Depot Foundation - "Connecting the Dots..." The 2012 Office Depot Foundation Report to the Community
  • Prospectors & Developers Association of Canada’s Core Magazine
  • The American Association for Cancer Research - Cancer Today
  • United Way Toronto - It's More than Poverty: Employment Precarity and Household Well-Being

Fundraising:

  • AARP Foundation - "Ride with Jeff Gordon"
  • SparkFarm and Communities Foundation of Texas - North Texas Giving Day Raises $25.2 Million in 17 Hours

Green PR/Marketing:

  • American Cleaning Institute 2013 Sustainability Report
  • Consumer Electronics Association - GreenerGadgets.org

Marketing:

  • American Society for Aesthetic Plastic Surgery - Knowledge is a Beautiful Thing
  • Asian Art Museum - Operation: Lost Warrior
  • Center for Audit Quality - CAQ Main Street Investor Survey
  • Fahlgren Mortine - Many Faces and Many Myths of Organ Donation
  • Silicon Valley Community Foundation - "Vision" advertising campaign
  • U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute

Media Relations:

  • Coyne Public Relations - Breastcancer.org: Stepping Up and Stepping Out
  • Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
  • The Heart Rhythm Society and BRG COMMUNICATIONS - Arrest the Risk: Raising Awareness of Sudden Cardiac Arrest in African Americans
  • Nasher Sculpter Center - Nasher Xchange
  • NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC
  • PadillaCRT - Top 10 Fittest Baby Boomer Cities
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • Scott Circle Communications - 2013 Castleton Festival Media Campaign

PR on a Shoestring Budget:

  • • Canadian Dental Hygienists Association and Impact Public Affairs - Sports Mouthguards: Putting More Bite into Injury Prevention
  • Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • Uniomedia Communications - Szuno - Our Dreams: A Support Campaign for the Development of Mostly Roma Kids and Their Families in East Hungary
  • Weber Shandwick with Reboot - Taking a Tech Detox: National Day of Unplugging
  • Webster University - In the Heart of Football Country, a Different Kind of Champion

Public Affairs / Issues Management:

  • Global Strategy Group - Connecticut Community Providers Association: Save Our Safety Net Campaign
  • Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
  • SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality

Public Service:

  • National Association of Broadcasters - OK2TALK: Giving Youth a Voice to Discuss Mental Health
  • Ogilvy Public Relations - CDC's Screen for Life: National Colorectal Cancer Action Campaign
  • Schmidt Public Affairs/DaVita - Alonzo Mourning & George Lopez Team Up for Kidney Disease Awareness

Social Responsibility :

  • Artemis Medical Society - We Are Doc McStuffins Campaign
  • Luquire George Andrews - Goodstock: 24 Hours of Great Work for Good Causes
  • Office Depot Foundation - "Be The Difference. Speak Up Against Bullying" Program
  • PACO - Cross Cultural marketing - Héroes y Heroínas por la Esperanza, Gift of Hope
  • SelectHealth - Select 25 Nonprofit Awards
  • SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
  • The Allstate Foundation - Purple Purse
  • Wagons Ho Ho Ho

Video and/or Podcast Program:

  • APCO Worldwide - Yunus Social Business
  • National Association of Broadcasters - OK2TALK: Giving Youth a Voice to Discuss Mental Health
  • NYU Langone Medical Center - Powered by Our People
  • Texas Torah Institute's 10th Anniversary Fundraising Video

Website:

  • American Society for Aesthetic Plastic Surgery - Knowledge is a Beautiful Thing.
  • 2013 CropLife America Annual Report Microsite
  • JPA Health Communications - Rebuilding Melanoma.org
  • Longwood Gardens - Longwood Gardens

 

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PR News Awards: 2013

PR People Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Hall of Fame:

Honorable Mentions:

  • Harold Burson, Founding Chairman, Burson-Marsteller
  • Ellen East, Executive Vice President and Chief Communications Officer, Time Warner Cable
  • Ray Kotcher, Senior Partner and Chairman, Ketchum
  • Jack Martin, Global Executive Chairman and CEO, Hill+Knowlton Strategies
  • Howard J. Rubenstein, President, Rubenstein Associates, Inc.,
    Chairman, Rubenstein Communications, Inc.
  • Gary Sheffer, VP, Corporate Communications & Public Affairs, General Electric

Account Director/Supervisor of Year:

  • Joanna Cocharan, WCG

Honorable Mentions:

  • Ilina Dimitrova, Sage Communications
  • Lesley Sillsman, Havas PR, New York, NY

Agency Leader of the Year:

  • Michael Kempner, MWW

Honorable Mentions:

  • Fred Cook, Golin Harris
  • Kathleen Henson, Henson Consulting
  • Marina Maher, Marina Maher Comms
  • Andy Polansky, Weber Shandwick

Brand Marketer of the Year:

  • Marilyn Fancher, APCO Worldwide

Honorable Mentions:

  • Chris Hook, AMD

Community Relations/Event Marketer:

  • Renee Harper, Havas PR

Honorable Mentions:

  • Angie Miller, The James Agency

Digital Communicator of the Year:

  • Tim Baker, MWW

Honorable Mentions:

  • Brett Holland, Pepco Holdings
  • Timothy Hopkins, International Association of Fire Chiefs
  • Jean Medina, Airlines for America
  • Anastasia Khoo, Human Rights Campaign

Image Turnaround Leaders:

  • Katherine McLane and Rae Bazzarre, LIVESTRONG Foudation

Honorable Mentions:

  • Christina Pretto, AIG

Intern of the Year:

  • Dan Turk, BWK New York

Honorable Mentions:

  • Nicole Shimer, Havas
  • Malena Silva, Waggener Edstrom

Media Relations Professional of the Year:

  • Myra Oppel, Pepco Holdings

Honorable Mentions:

  • Rhea Davis, Fifth Ring
  • Chris Hook, AMD
  • Aaron Wessels, Point-Bl_nk Communications

PR Professional of the Year: Agency:

  • Jody Sunna, Havas PR

Honorable Mentions:

  • Craig Alperowitz, WCG
  • Ed Davis, Fifth Ring
  • Nelson Fernandez, APCO Worldwide

PR Professional of Year: Corporate:

  • Chris Hook, AMD

Honorable Mentions:

  • Scott Gilman, Uller Quaker Dairy
  • Stephen McGettrick, EMD Serono

PR Professional of the Year: Nonprofit/Association:

  • Fred Sainz, Human Rights Campaign

Honorable Mentions:

  • Charles Weber, American Pain Society

PR Team Leader:

  • Shannon Eis, MWW

Honorable Mentions:

  • John Casey, Havas
  • Ashley Collins, USANA
  • Chris Hook, AMD
  • Laura Monica, Pepco Holdings Inc
  • Laura Monica, Pepco Holdings Inc

Public Affairs Professional of Year:

  • Patrick Riccards, Collaborative Communications Group

Honorable Mentions:

  • Charles Territo, American Traffic Solutions
  • Michael Waldron, NextEra Energy

Social Media Professional of Year:

  • Greg Swan, Weber Shandwick

Honorable Mentions:

  • Apryl DeLancey, BLAZE PR
  • Christopher Penn, Shift Communications

People to Watch in PR Awards Winners/Honorable Mentions

(Read about the winners/honorable mentions)

Corporations & Associations:

  • Ronn Torossian, 5W PR
  • Tiffany Barnes, Cincinnati Zoo & Botanical Garden
  • Adam Feigen, Heineken USA
  • Allison Fried, International Communications
  • Crystal Ghassemi, Dollar General
  • Allie Henderson, USANA Health Services
  • Naomi Hirabayashi, Do Something
  • Kristal Howard, The Kroger Co.
  • Rachel Johnson, National Safe Boating Council
  • Shannon Kelly, Ubisoft
  • Tiffany Koebel, U.S. Department of Labor
  • Blair Latoff Holmes, Communications
  • Katlyn Laverty-Wilson, Internal Revenue Service
  • Heather J. Lennon, Advanced Micro Devices
  • Margaret Little, National Retail Federation
  • Johnnie Moore, Liberty University
  • Javier Moreno, Corporate Communications
  • Meghan O’Kelly, Midwest Region
  • Mallory Perkins, Coca-Cola
  • Joy Phillips, STARZ Entertainment
  • Erin Ramsauer, Newport Beach and Company
  • Cynthia Saw, Check Point
  • Emily Schildt, Chobani
  • Christina Siderius, Vulcan Inc.
  • Joshua M. Silvia, Hispanic Association on Corporate Responsibility
  • Michelle Sing, Ernst & Young LLP
  • Stephanie Tabor, Corporate Communications
  • Amanda Tutera, Pacific Gas & Electric
  • Samantha Un, Lockheed Martin
  • Amy Wang, Kaiser Permanente
  • Megan Whittemore, Office of House Majority Leader Eric Cantor

Agencies:

  • Olivia Alair, SKDKnickerbocker
  • Lindsey Bastani, Waggener Edstrom
  • Kaitlin Bitting, allen & gerritsen
  • Katie Blair, Vantage Communications
  • I’sys Caffey, Edelman
  • Sarah Coppersmith, Scott Circle Communications
  • Katie Cosgrove, Henson Consulting
  • Natalie DeNike, Analytics
  • Jesse Dungan, Infinite PR
  • Alyssa Gardina, Weber Shandwick
  • Chris Giallanza, MSLGROUP
  • Michael Gonda, Corporate Issues & Crisis Management
  • Susanna Hughes, Allison+Partners
  • Kate Hunte, Finn Partners
  • Christina Kaiser, APCO
  • Caitlin Kinsey, Marina Maher Communications
  • Melissa Koski Carney, Fahlgren Mortine
  • Danielle Kramer, Fresh Ideas Group
  • Nick Light, Peppercomm
  • Henri Makembe, Beekeeper Group
  • Stephanie Manas, Ogilvy
  • Monica McAteer, TogoRun
  • Dana Metzger, Clapp Communications
  • Stephanie Nordstrom, WCG
  • Joel Payne, Qorvis Communications
  • Rafael Sangiovanni, rbb Public Relations
  • Taryn Scher, TK PR
  • Anna Tenuta, Helerman Bartez Communications
  • Vicki Voelker, Gambel Communications
  • Lee Ann Zondag, Strategist

Digital PR Awards Winners/Honorable Mentions

(Read about the winners)

Blog:

  • Edelman Digital - Why VW: Volkswagen's Storytelling Platform

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - “An Apple a Day” in a Digital World: Michigan Blues Builds Healthy Relationships With Consumers Through AHealthierMichigan.org
  • Cone Communications - Prove Your Purpose Raises the Bar in CSR Thought Leadership
  • Esurance - The Esurance Blog: Insurance Tips, Tricks, & Insights
  • General Electric - Txchnologist
  • Klick Health and Millennium: The Takeda Oncology Company – OncologyVoice
  • Shift Communications
  • USANA Health Sciences - What’s up USANA?

Cause Marketing / CSR:

  • Havas PR - Ford Warriors in Pink: Fighting Breast Cancer with the Power of Digital Storytelling

Honorable Mentions:

  • Cone Communications - Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
  • Kaiser Permanente - Weight of the Nation
  • Lippe Taylor and Elizabeth Arden - Revolutionizing Social Good: #PinittoGiveit
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign
  • Telemundo Local - Vive, Ama, y Lucha! (Live, love, and fight)

Contest /Game:

  • AT&T with FleishmanHillard - the It Can Wait No Texting While Driving Movement

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - “Make the Play” for a Healthier Future: Encouraging Healthy Habits in Michigan Children
  • CertainTeed Corporation - 2012 $75,000 Exterior Living Spaces® Home Makeover Facebook Contest
  • Ignite Social Media - FIAT Score a Scorpion Sweepstakes
  • RF|Binder - Spreading Talenti Cheer! Contest
  • Toshiba America Business Solutions - Toshiba Helps Nation's Helpers
  • Weber Shandwick - POND'S Luminous Effect Photo Sweepstakes

Crisis Management:

  • Royal Caribbean Cruises Ltd. – Fire onboard Grandeur of the Seas

Honorable Mentions:

  • Airlines for America – Don’t Ground America
  • Edelman – Huggies Turns the Conversation Around: From “Boycott Huggies” to “Huggies Hears Us” in 24 hours
  • Edison Electric Institute – Electric Power Industry Response to Superstorm Sandy
  • Havas PR – Making a Difference for a Newtown Family
  • Pepco Holdings, Inc. – Using Digital Communications to Help Turn Around the “Most Hated Company in America”

Digital Communicator of the Year:

  • Richard Licata - NBC Entertainment

Honorable Mentions:

  • Corrine Kovalsky – Raytheon
  • Jean Medina - Airlines for America
  • Jennifer Stalzer – Mastercard
  • Royal Caribbean Cruises Ltd. – Fire onboard Grandeur of the Seas

Digital Marketing Campaign:

  • Major League Baseball - MLB Fan Cave

Honorable Mentions:

  • California Earthquake Authority - Increasing Awareness of the Benefits of Earthquake Insurance
  • Child's Play Communications - GUND is Top Dog
  • The Clorox Company - Green Works Launch
  • Hilton Worldwide - DoubleTree by Hilton Little Things Project
  • Eastern Virginia Medical School - My Story Project
  • Halo, Purely for Pets - Freekibble, Ellen & Halo Feed Shelter Pets, Change Lives
  • Mullen and Century 21 Real Estate Moves into SimCity Social
  • Pipitone Group - PPG Glass
  • Seattle's Best Coffee - Black Friday Coffee Break

Digital PR Campaign – 100k and under:

  • Pizza Hut Searches for Manager of Digital Greatness

Honorable Mentions:

  • AMD - Social Media Launch of AMD’s ‘Never Settle: Reloaded’
  • Lockheed Martin Corporation - Journey to Excellence
  • Rx Mosaic Health - Educational Gout Awareness Video: A Candid Discussion with Jim Belushi and Others Affected by Gout
  • Weber Shandwick China - Big Data Gets China Hungry for McDonald’s
  • YMCA of Greater New York’s 160th Anniversary Story-Sharing Campaign

Digital PR Campaign - $100-$200k:

  • Las Vegas Convention and Visitors Authority - Prince Harry

Honorable Mentions:

  • Cohn & Wolfe for U.S. Olympic Committee - The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag'
  • ECU Communications - U.S. Citizenship and Immigration Services Self Check Launch
  • Griffin Strategies - LBJ Express
  • General Electric – Txchnologist

Digital PR Campaign - $200-$500K:

  • Cone Communications - National Parks Go Digital: Cone Communications launch of Nature Valley Trail View

Honorable Mentions:

  • Puget Sound Energy with Colehour + Cohen - Re-Energized by Design
  • Vanderbilt University - 'Vital Stats: Vanderbilt University Statewide Economic Impact
  • Weber Shandwick - MilkPEP "REFUEL | got chocolate milk?"

Digital PR Campaign – 500K+:

  • Purple Door Communications – Fresh Step Presents the Catdance Film Festival: A High Meow Approach to Cat Videos

Honorable Mentions:

  • The Clorox Company – Clorox’s Bleachable Moments Gets a Younger Generation Buzzing About Bleach
  • FleishmanHillard – A Revolutionary Campaign to Rally Advocates for a Blank Slate
  • Global Strategy Group – The Digital Campaign to Help Re-Elect President Obama

Digital PR Team of the Year:

  • Cisco Systems - Cisco Systems Leads Innovation in Digital PR
  • MWW

Honorable Mentions:

  • Finn Partners
  • Idea Grove
  • Makovsky - Integrated Communications
  • Shift Communications
  • Waggener Edstrom Worldwide

Email Newsletter:

  • Hunter Public Relations - Hunter PR’s The 511 e-Newsletter

Honorable Mentions:

  • Allstate Insurance Company - Building Connections, Strengthening Relationships
  • American Institute of CPAs - AICPA News Update: Revamp
  • National Kidney Foundation – Love Your Kidneys
  • Weber Shandwick- Simple Skincare: Driving awareness & cultivating a community through VIP, an interactive newsletter

Employee Communications Online:

  • Intuit Inc. - Gamification: Speedboats and Battleships

Honorable Mentions:

  • Allstate Insurance Company - Building Connections, Strengthening Relationships
  • Eczacibasi Group - Be Green
  • Lehigh Valley Health Network - Mission Central
  • United States Postal Service - USPS News Link Digital Employee Communications

Facebook Communications:

  • RF|Binder - Building the Talenti Gelato & Sorbetto Facebook Community

Honorable Mentions:

  • Cone Communications - Delivering Snuggly Softness on Facebook
  • Hunter Public Relations - Golden Crisp’s Sugar Bear Sweetens Pop Culture
  • Marina Maher Communications - No Woman Should Die While Giving Life
  • RF|Binder - Ranbaxy Gets Social on Facebook with LAC-HYDRIN FIVE
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign
  • Social Fulcrum - DiabetesWellBeing.com Community Generation

Influencer Communications:

  • The Clorox Company - Clorox Launches Ick-tionary with the Help of Online Influencers & Ick-sperts

Honorable Mentions:

  • Catalyst, an IMG Consulting Company - Timex Sports Ironman World Championship Ambassador Program
  • Ernst & Young with Weber Shandwick - Money Goes Mobile: How EY harnessed the power of mobile banking leaders to drive advocacy
  • General Motors - 2013 North American International Auto Show GM Influencer Program
  • Porter Novelli and Bupa Australia - Bupa Health Influencer Awards
  • RF|Binder - McGraw-Hill Education: Reaching and Engaging Educational Influencers Online to Enhance Brand Perception
  • Rose Communications - Reaching a New Audience, A Blogger Campaign for Crescent Odd.Job

Intranet:

  • AT&T Employee Communications - Insider Mobile: AT&T's First-ever mobile Intranet

Honorable Mentions:

  • American Airlines with Weber Shandwick - Helping American Airlines People Connect, Communicate and Collaborate with new Jetnet
  • Weber Shandwick - Social on the Inside: Launch of MyWeberShandwick

Listening Campaign:

  • MasterCard Worldwide - From Transactions to Transformation: Bringing MasterCard to the Conversation

Honorable Mentions:

  • blueocean market intelligence - Comprehensive Social Media Listening for Greater Consumer Understanding

Media Relations Campaign:

  • MWW – McDonald’s New York Metro Nutrition Network

Honorable Mentions:

  • GolinHarris – McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide
  • The Nature Conservancy – A Tsunami of Suds
  • Weber Shandwick - MilkPEP "REFUEL | got chocolate milk?"

Microsite / Custom Site:

  • Scholastic Inc. - Read Every Day. Lead a Better Life

Honorable Mentions:

  • ECU Communications - Department of Homeland Security, U.S. Citizenship and Immigration Services, E-Verify Employee Rights Toolkit Microsite
  • Federal Reserve Bank of Cleveland - The Federal Reserve: Adapting, Evolving, Learning | 2012 Federal Reserve Bank of Cleveland Annual Report
  • Fireman’s Fund Insurance Company - Fireman's Fund 150th Timeline
  • National Retail Federation - This is Retail: Careers, Community Innovation
  • RF|Binder - Talenti “Share & Reveal” Microsite Launches New Branding and Flavors
  • Novartis and Ruder Finn - Turbo and Scott, TSC eBook
  • Seven Twenty Strategies - Southwest Airlines: Red, White & HOU /

Mobile:

  • '360i & National Car Rental - "Go Like a Pro" with National Car Rental + Foursquare
  • Peter Mayer - Go NOLA

Honorable Mentions:

  • Accenture Outlook journal - iPad App
  • Miles - Colorado State Vacation Guide iPad App
  • USANA Health Sciences - USANA True Health Assessment
  • Vladimir Jones /Centura Health – Movementum

Most Engaged Brand:

  • Catalyst, an IMG Consulting Company – DICK’S Sporting Goods

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - "An Apple a Day" in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org
  • Cone Communications - Reinventing the Oil Change - Jiffy Lube International
  • Hunter Public Relations - Golden Crisp's Sugar Bear Sweetens Pop Culture
  • Makovsky - MediScripts

New Digital Product/Service:

  • Weber Shandwick: GoLive

Honorable Mentions:

  • a2z - ChirpE Photo Booth
  • GolinHarris - Cisco Live Social Media Command Center
  • SevenTwenty Strategies - RESOLVE's "Fertility Five" Campaign
  • Vodafone - Women First: Empowering Turkey's Women through Technology

New Site:

  • HGExpo - New Online Home & Garden Show

Honorable Mentions:

  • Catholic Charities Brooklyn and Queens - Volunteer Website
  • National Multi Housing Council and National Apartment Association - Apartments. We Live Here.
  • National Retail Federation - This is Retail: Careers, Community Innovation
  • RF|Binder Loews Corp. - The New Loews.com: A Fresh Approach Telling the Value Investing Story

Online Community:

  • Weber Shandwick for Unilever N. America - CLEAR SCALP & HAIR BEAUTY THERAPY

Honorable Mentions:

  • Elsevier – Elsevier Connect
  • Idea Grove - Service Virtualization
  • The Partnership at Drugfree.org - The Hope Share
  • Weber Shandwick - Pure Michigan Travel Introducing the Beauty of Pure Michigan through Instagram

Online Newsroom:

  • Weber Shandwick - Verizon Wireless News Center: Dynamic Content Through Disciplined Storytelling

Honorable Mentions:

  • Genetech - Beyond Resources: The Editorial Newsroom
  • Wieck - Re-Launch of NissanNews.com/InfinitiNews.com

Podcast/Videocast:

  • Cisco Systems - My Networked Life: True Stories from a Connected World

Honorable Mentions:

  • JCPR - Altegris Edutainment Series

Public Affairs Campaign:

  • Airlines for America - Don't Ground America

Honorable Mentions:

  • APCO Worldwide - Business Roundtable:The Home Court Advantage Campaign
  • Blue Cross Blue Shield of Michigan - "Make the Play" for a Healthier Future: Encouraging Healthy Habits in Michigan
  • National Multi Housing Council and National Apartment Association - Apartments. We Live Here.
  • Stratacomm - MyWireless.org: America's Wireless Voice

Redesign/Relaunch of Site:

  • The Coca-Cola Company - Coca-Cola Journey

Honorable Mentions:

  • Cone Communications - Cone Website
  • Edelman Indonesia - Nutricia Indonesia Corporate Site Redesign
  • iAcquire - iAcquire 3.0: Brand and Website Redesign
  • Kia Motors America - Relaunch of Kia Media Press Room
  • The U.S. Army with Weber Shandwick – Sharing the Army Strong Story

SEO:

  • Florida Sweet Corn - Sunshine Sweet Corn

Honorable Mentions:

  • American Institute of CPAs - AICPA Insights: CPA Exam
  • SJ Public Relations - Illinois Office of Tourism Increases Online Visibility among Spanish-preferred Consumers

Social Networking Campaign:

  • Ogilvy & Mather HongKong - Chengdu Pambassador

Honorable Mentions:

  • ABC Family - Ravenswood Series Announcement
  • Beaman Incorporated - Super Genius for Nielsen's Pair2Share
  • Gregory White PR - Beachhouse Wines: Summer in Every Sip
  • MGSCOMM/SWAY Public Relations - got milk? Bigote de Leche Blogger Spotlight Series
  • Nordic Naturals - Recycled Art Project
  • RF|Binder - Talenti: “Share & Reveal” Campaign launches new branding and Flavors
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign

Twitter Communications:

  • Quaker & Huge - @RealCapnCrunch Sets Sail for Twitter

Honorable Mentions:

  • Alembic Health Communications and The National Meningitis Association - Taking Flight on Twitter to Increase Mengitis Awareness and Engage Stakeholders in Prevention
  • AT&T’s Twitter Tribe Program: Turning employees into brand ambassadors, one tweet at a time
  • Habitat for Humanity’s National Women Build Week 2013 Twitter Party
  • RF|Binder - McGraw-Hill Education: Getting Chatty on Twitter
  • RF|Binder - Building the Talenti Gelato & Sorbetto Twitter Community

Use of Facebook:

  • Weber Shandwick - Ameren Missouri Powers Change

Honorable Mentions:

  • Gregory FCA - Friendly Planet Travel’s Win the World Facebook Sweepstakes
  • Hunter Public Relations - Cans Get You Cooking ‘Cantry Makeover’ Sweepstakes
  • Ignite Social Media and Radisson Hotels - 50 Years/50 Days/50 Rooms
  • Red Agency - Thermoskin Community Sports Fund
  • Weber Shandwick - POND'S Luminous Effect Photo Sweepstakes

Video:

  • Purple Door Communications – Fresh Step Presents the Catdance Film Festival: A High Meow Approach to Cat Videos

Honorable Mentions:

  • Accenture – Accenture Online Video Re-launch.
  • APCO Worldwide - TV9: The Free Press Georgia Movement
  • DAVIES - Rosemont Copper - Cyanide Beach
  • Kaplow Communications - Skype brings reading to life by connecting classrooms with authors through group video calling
  • Sony Computer Entertainment America - Playstation4 Sizzle Reel.
  • U.S. Department of Veterans Affairs - Veterans Crisis Line: Common Journey PSA.
  • Weber Shandwick - Hellmann’s FOOD & WINE Classic in Aspen.

Viral Campaign:

  • AMD – AMD Radeon HD 7990 eBay Stunt
  • Channel Factory – Nestle Hot Pockets “Pocket Like It’s Hot”

Honorable Mentions:

  • Harbinger Communications, Inc. – Petcurean Pet Nutrition’s first consumer marketing campaign: launch of new brand positioning, Savour Every Moment
  • Ignite Social Media – Jeep Arctic Yeti Dig
  • Sony Computer Entertainment America – PlayStation 4 Sizzle Reel

WOW! Campaign:

  • Quaker & HUGE – Cap’n Crunch Earns His PR Stripes With Viral Uniform Controversy

Honorable Mentions:

  • AMD – AMD Radeon HD 7990- eBay Publicity Stunt
  • GolinHarris – Cisco Live Social Media Command Center
  • Major League Baseball – Man Cave
  • MWW – Zumba Nightclub Series ft. Lil Jon & Gina Grant

Platinum PR Awards Winners/Honorable Mentions

(Read about the winners)

Anniversary Campaign:

  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • FedEx: 40 Years of Delivering a Better Future

Honorable Mentions:

  • Edelman: Hilton HHonors 25 Million Point Giveaway
  • ESPN - 50,000th SportsCenter
  • Fluor Corporation – We are One. We are 100
  • L.L.Bean - Weber Shandwick for Reigniting America’s Passion for the Outdoors: L.L.Bean’s 100th Anniversary Campaign
  • MARC USA & RITE AID - Rite Aid 50th Anniversary: RA50 - 50 Acts of Wellness
  • Procter & Gamble Company - P&G 175th Anniversary Publicity Program

Annual Report:

  • Perry Ellis International

Honorable Mentions:

  • Bertelsmann
  • Charles Schwab Corporation - Investors Deserve Better
  • The Lifetime Healthcare Companies - Local People Serving Local Communities
  • The Methodist Hospital - A Commitment to Nursing Excellence 2012
  • Norfolk Redevelopment and Housing Authority - Measuring Up for the Future
  • NYU Langone Medical Center – Exce11ence: 2011 Annual Report
  • Weber Shandwick: Degrees of Impact: The Meadows Foundation Annual Report

Blog:

  • Blue Cross Blue Shield of Michigan - “An Apple a Day” in a Digital World : Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org

Honorable Mentions:

  • JetBlue – BlueTales Blog
  • Microsoft & Waggener Edstrom Worldwide - Next at Microsoft Blog
  • San Diego Gas & Electric – Postcards from Superstorm Sandy
  • Weber Shandwick - Washington State Parks: Adventure Awaits

Branding:

  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a 'Gangs of New York' Style Cocktail Saloon

Honorable Mentions:

  • Alpaytac Marketing Communications/Public Relations – Turkish Airlines U.S. Branding
  • General Motors and Weber Shandwick - The Story of the New General Motors : Repositioning the Iconic American Automobile Company to a Leading Technology Company
  • Grey Activation & PR - Canon Proves Anyone Can Be Creative and Regains #1 Position with "Project Imaginat10n"
  • Hampton Hotels - Feel the Hamptonality
  • Ketchum – DoubleTree by Hilton’s Little Things Project
  • Makovsky + Company - Equities First Holdings
  • Makovsky + Company – MediScripts
  • View with Ogilvy Public Relations - See Possibility: Change The Way People Think About Designing Buildings

Cause-Related Marketing:

  • Taylor on behalf of Allstate - Allstate's Once is Never Enough Program (a.k.a. the O.N.E. Program)

Honorable Mentions:

  • APCO Worldwide – Shot@Life
  • AXE/Unilever - AXE Shower Pooling
  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target
  • PadillaCRT - The Partnership at Drugfree.org: The Medicine Abuse Project: The Medicine Abuse Project: Preventing Half a Million Teens from Abusing Medicine by 2017
  • Edelman - Merial HEARTGARD 12.12.12 Campaign
  • Marina Maher Communications – Secret Deodorant: Mean Stinks Challenges Girls to Gang Up for Good
  • Mary Kay Inc. – Don’t Look Away
  • Racepoint Group Inc. – The Conversation Project : Launching a Social Movement

Community Relations:

  • TTNET - Life's Simpler with Internet

Honorable Mentions:

  • Blick & Staff Communications – Energizer Change Your Clock Change Your Battery
  • Garanti Pension and Life Company - "Back to School" - Educating not Employing Children
  • Memac Ogilvy - Ripples of Happiness
  • Molina Healthcare Inc. - Care 4 a Healthy IE
  • PRR - What to do to make it through

Crisis Management:

  • LIVESTRONG Foundation - From the Crisis Trenches: Blazing a New Trail in Communications

Honorable Mentions:

  • American Red Cross - Bracing for a Superstorm: How the American Red Cross Handled the Challenges of Hurricane Sandy
  • APCO Worldwide - MF Global Inc. Trustee
  • Bank of America – Response to Super Sandy
  • Catholic Charities Brooklyn and Queens - Hurricane Sandy
  • Cone Communications - Protecting Brand Reputation from a Plant Closure
  • Homefront Communications – Stop Big Trucks
  • Marketing Minds at Work - 2013 ZORA! Festival: From Crisis to Congratulations

Employee Relations:

  • Financial Times Digital Learning Week 2012

Honorable Mentions:

  • BNY Mellon – Ensuring Global Financial Stability: Weathering Hurricane Sandy...Flawlessly
  • Fannie Mae is ALL IN for its Employees
  • Molina Healthcare Inc. - Can You See It Now?
  • Philips North America
  • U.S. Postal Service - MY WORK MATTERS

Event Marketing:

  • Edelman - Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales

Honorable Mentions:

  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target
  • GolinHarris for Nintendo of America - Super Mario 3D Land
  • HBO - The Weight of the Nation: an unprecedented public/private health awareness campaign
  • Hotels.com – Bedventure
  • Hunter PR – Dole Greenhouse at BlogHer 2012
  • Kanyon - New Year Concert
  • Peppercomm – Tyco’s Day One
  • Princeton HealthCare System - UMCPP Design for Healing Celebrations
  • SpringHill Suites by Marriott - SpringHill Suites' Art on the Road: 10 Cities, 10 Explorations

External Publication:

  • American Institute of Certified Public Accountants – ThisWayToCPA Wisdom Books: The Future CPA's Guide to Life and Awesomeness and The Future CPA's Guide to Work and World Domination

Honorable Mentions:

  • American Income Life Insurance - AIL/NILICO Labor Letter & Agenda
  • Energy Northwest – Keeping Current
  • Fluor Corporation - The Story of Fluor Corporation’s First 100 Years
  • LP Building Products - Engineered Wood Magazine
  • Tiller - J.P. Morgan Asset Management's Lessons Learned 2012: The Value of Strong Client Relationships in Volatile Times
  • U.S. Postal Service - 2013 Postal Facts

Facebook Campaign:

  • Cooney/Waters Group Inc. - Parkinson's More than Motion

Honorable Mentions:

  • The Clorox Company - Clorox Asks Moms, What Would You Do If Mom Had Three Minutes?
  • Diamond PR- Marco Island Marriott: Next Generation
  • Edelman – Hilton HHonors Any Weekend, Anywhere Flash Sale
  • Healthways Inc. - SilverSneakers 2012 Holiday Giving; Fueled through Facebook
  • MWW – Nikon 1 “Small Moments are Huge” Program
  • RF|Binder Partners - Talenti Gelato & Sorbetto: Building a Loyal and Engaged Facebook Community
  • Zeno Group – Seattle’s Best Coffee “Black Friday Coffee Break”

Financial/Investor Relations:

  • Qorvis Communications - Turning the Channel to Al Jazeera America

Honorable Mentions:

  • LaVoie Group - Radius Health Positioning A Biotech to Raise Capital in a Down Market
  • Ogilvy Public Relations - Shutterstock Soars as First NYC-based Technology IPO in Years
  • Strategic Public Relations Group - Tsui Wah - Continuing the Rise of a Hong Kong Legend
  • Strategic Public Relations Group - DYNAM - Setting Sights on the World Stage
  • Tanis Communications – Generating Excitement for a New Optical Leader

Firm of the Year (Large):

  • GolinHarris

Honorable Mentions:

  • Cohn & Wolfe
  • Hill+Knowlton Strategies
  • Waggener Edstrom Worldwide
  • Weber Shandwick

Firm of the Year (Midsize):

  • Finn Partners

Honorable Mentions:

  • 5W Public Relations
  • DeVries Global
  • Eric Mower + Associates
  • Makovsky + Company
  • MWW
  • PMKBNC
  • SHIFT Communications

Firm of the Year (Small):

  • Deveney Communication

Honorable Mentions:

  • Adfero Group
  • Affect
  • InkHouse Media + Marketing
  • March Communications
  • Rasky Baerlein Strategic Communications
  • Singer Associates Public Affairs/Public Relations
  • Solomon McCown & Company, Inc.
  • Warchawski

Global PR:

  • Rotary International - End Polio Now

Honorable Mentions:

  • A Different Future and Finn Partners - Victims of Our Own Narratives: Israeli-Palestinian School Book Study Addresses Long-Standing Controversy of the Middle East
  • American Pistachio Growers - The Power of Pistachios
  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • O'Malley Hansen Communications - Green for Good
  • Wyndham Hotel Group - Wyndham Hotel Group Global Public Relations Campaign
  • Yum! Brands Inc. - Taking People with You

Green PR:

  • Porter Novelli - HP Environmental Leadership Campaign

Honorable Mentions:

  • Entergy Corporation - Geaux Green
  • Honeywell and Weber Shandwick – Green Boot Camp
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to make a difference
  • LG Electronics with Ogilvy Public Relations - LG: An Energy Efficiency "STAR"
  • O'Malley Hansen Communications - Green for Good
  • Rogers & Cowan - An End is a Cool, New Start: will.i.am and The Coca-Cola Company Launch EKOCYCLE

Influencer Communications:

  • Lockheed Martin Corporation - Medium Extended Air Defense System (MEADS) FY13 Keep Sold Campaign

Honorable Mentions:

  • APCO Worldwide - New Yorkers for Beverage Choices
  • Be The Match with PadillaCRT - Inspiring Congressional Support of a Life-Saving Cause
  • JSH&A Communications & The Hershey Company - Hershey's Cookie Headquarters
  • LG Electronics with Ogilvy Public Relations - LG Introduces the Sport of Techorating
  • Pollock Communications - Fifth International Scientific Symposium on Tea & Human Health
  • Porter Novelli - Almond Orchard Experience
  • RadioShack - Powering Up Influencers and Attendees at SXSW
  • Sprint - Velocity launch
  • Tanus Capital - Investing and Politics

Internal Publication:

  • Diageo LAC – Our Passion

Honorable Mentions:

  • City of Sandy Springs - Year in Review
  • Lockheed Martin Corporation – Fire Control Focus Online Employee Newsletter
  • Ohio University – Compass
  • Prudential Financial – Keeping employees informed during Superstorm Sandy

Marketing Communications:

  • The Asian Art Museum - Operation: Lost Warrior

Honorable Mentions:

  • Broadhead + Company - The Pursuit of 300: The Road to Higher Yields
  • Discover Student Loans – Stop the Panic!
  • Grey Canberra - Australian War Memorial: The Lone Nurse
  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a "Gangs of New York" Style Cocktail Saloon
  • Makovsky + Company - Usage Survey: Taking on America’s Number One Killer
  • Novo Nordisk Inc. with Marina Maher Communications and The Rose Group - Diabetes in a New Light
  • SBC Advertising - Elmer’s Celebrates First Day of School with Moms Nationwide

Media Event:

  • Singer Associates Public Affairs/Public Relations - The $70 million press conference

Honorable Mentions:

  • The Alfred E. Smith Memorial Foundation - A Foundation Takes Back the Spotlight
  • PadillaCRT for Air New ZealandAir New Zealand – No Lag on London
  • DCI Group - Young Conservatives for the Freedom to Marry
  • M Silver: A Division of Finn Partners - Defrost Your Swimsuit
  • McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide
  • NBC Entertainment – "30 Rock" Farewell Season
  • Waggener Edstrom Worldwide - Honeywell Aerospace: Storm Chasers Campaign
  • Weber Shandwick - Degree Men 'Afternoon Workout' Media Event with Carmelo Anthony

Media Relations:

  • Pepco Holdings , Inc. – A Change of Direction

Honorable Mentions:

  • Cohn & Wolfe - What's Your "Wild Rabbit?" Hennessy Fans go 'Wild' for the Pursuit of Success
  • Dunkin' Donuts and RF|Binder - Brewing a Creative Communications Campaign
  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a “Gangs of New York” Style Cocktail Saloon
  • Hormel Foods Corporation with Burson-Marsteller - Leveraging the Announcement of an Acquisition
  • Jaffe PR - Young Conaway Stargatt & Taylor, LLP Office Move Announcement
  • Luquire George Andrews - Belk: Fashion Not Politics, at the 2012 Democratic National Convention
  • Samsung Telecommunications America - From Notorious to Noteworthy the Game Changing Success of the Galaxy Note II
  • Yum! Brands Inc. - Taking People With You

Multicultural Campaign:

  • Weber Shandwick.- Pepsi Next: Wheel of Levy
  • Wells Fargo and George Lucas' Red Tails: Turning a Corporate Sponsorship into an Integrated Marketing and Communications Campaign

Honorable Mentions:

  • American Pistachio Growers - The Power of Pistachios
  • Cohn & Wolfe - What’s Your “Wild Rabbit?” Hennessy Fans Go ‘Wild’ For the Pursuit of Success
  • Dell – Dell and PPR North America for Dell Advances Women Entrepreneurs
  • Havas PR and Transitions Optical - Invigorating Eye Health in African-American Communities
  • HMA Cultural Marketing – National Influenza Vaccination Disparities Partnership (NIVDP)

Online Communication + SEM/SEO Initiatives:

  • JPA Health Communications – The Melanoma Research Foundation
  • Weber Shandwick - General Motors Revival: GM Dealers Take Comeback Story To The Streets

Honorable Mentions:

  • The Coca-Cola Company and Methodologie - The Coca-Cola Company 2011 Year in Review: Passionately Refreshing a Thirsty World
  • Pepco Holdings, Inc. - A Change of Direction
  • Rockwell Automation and PadillaCRT - Bringing RSTechED to the Manufacturing Masses
  • Weber Shandwick - The Breakfast Project

Online Press Room/Media Center:

  • Prudential Financial - Prudential Newsroom

Honorable Mentions:

  • Allrecipes.com - Allrecipes Press Site
  • Genzyme - Genzyme Online Newsroom
  • HBO Latin America - HBO Latin America's press room offers exclusive content for journalists
  • Merck & Co. - Merck Online Newsroom
  • Virginia Beach Convention & Visitors Bureau - Virginia Beach's Online Pressroom Redesign
  • Weber Shandwick – Verizon Wireless News Center: Dynamic Content Through Disciplined Storytelling

PR on a Shoestring:

  • NAMI - You Are Not Alone
  • RF/Binder Partners - Band Aid Brand transforming Healing Moments into Moments of Virtual Fun

Honorable Mentions:

  • Alliance Agency - Red Carpet Manicure Becomes Top At-Home Gel Manicure System
  • AMD Radeon HD 7990 eBay Publicity Stunt
  • GiveMN.org - Putting the Max Back into Giving Day
  • PadillaCRT - Viviscal: Bringing Awareness to Women's Hair Thinning & Hair Loss
  • Osborn Barr – 2012 Monsanto America's Farmers Mom of the Year Program
  • VerticalResponse Launches Search for America’s Next Teen Tycoon
  • Weber Shandwick - Taking a Tech Detox: Nat’l Day of Unplugging

Press Release:

  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Honorable Mentions:

  • IEEE - Look Ma, No Hands: Finn Partners and IEEE Public Relations Program Drives Media and the Industry to Take Notice of the Future of Autonomous Cars
  • JCPR - Altegris Entertainment Series

Pro Bono Campaign:

  • Cone Communications - Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow

Honorable Mentions:

  • Bellmont Partners - Always On Duty: A Permanent Memorial to Minnesota's Fallen Firefighters
  • Havas PR - Building Bridges Between One Young World and Pittsburgh
  • Reingold - Honor Flight: A Lasting Tribute

Product Launch:

  • Macy's Brings "Yes, Virginia The Musical" to Schools Nationwide
  • Waggener Edstrom Worldwide - The New Office: Launching a Subscription for All

Honorable Mentions:

  • Bank of America Introduces the ATM with Teller Assist
  • Current Lifestyle Marketing – Hidden Valley for Everything, The New Ketchup
  • Erwin Penland Inc. - Denny's Takes a Trip to Middle-Earth with Hobbit-Inspired Menu
  • Marina Maher Communications - Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture
  • Weber Shandwick for Unilever N. America – CLEAR Scalp & Hair Beauty Therapy
  • U.S. Postal Service - Major League Baseball All-Stars Commemorative Stamp Series
  • Weber Shandwick - Pepsi Next - Drink It To Believe It

PSA:

  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target

Honorable Mentions:

  • Cablevision & The Lustgarten Foundation - Real Kids Fighting Pancreatic Cancer
  • Counterpart International – A Child’s Sadness : Fighting Domestic Violence in Azerbaijan
  • Kaiser Permanente- Walk-And-Talk with Every Body Walk!
  • Lifetime Television – Your Life. Your Time. Your Vote
  • Molina Healthcare, Inc. -Thank You Molina
  • Yum! Brands Inc. - World Hunger Relief

Public Affairs:

  • Be The Match with PadillaCRT- Inspiring Congressional Support of a Life-Saving Cause

Honorable Mentions:

  • Beekeeper Group – Global Automakers' Positive Impact on the U.S. Economy
  • Cisco - Girls in ICT Day: Let’s Hear it for the Girls!
  • Cohn & Wolfe for U.S. Olympic Committee - The Team Behind the Team: Inspiring Americans to Help ‘Raise our Flag’
  • Davies – Napa Pipe: A New Vision for Napans
  • FairPoint Communications - Beware of 876 Campaign
  • Food and Drug Administration – BeSafeRx: Know Your Online Pharmacy
  • Widmeyer Communications – Up to Us Campaign
  • Yum! Brands Inc. - World Hunger Relief

Rebranding and Repositioning:

  • Allison+Partners - From Startup to Mainstream: Dropbox for Everyone

Honorable Mentions:

  • XRS Corporation with Bellmont Partners Public Relations and Rumpza Consulting - Betting the Farm on Mobile Technology
  • Bravo Group – Tri-M Rebranding
  • Henson Consulting - I-Cash: Discover What's Yours: HC Program Helps Connect Record Numbers With Cash
  • Makovsky + Company – Crystal & Company
  • Weber Shandwick and MilkPEP - REFUEL: A New Audience and Usage Occasion for Chocolate Milk

Research & Measurement:

  • MasterCard - The MasterCard Conversation Suite

Honorable Mentions:

  • American Institute of Certified Public Accountants - This way to CPA Analytics and Framework Analysis
  • Northwestern Mutual - State of Planning in America
  • NYU School of Medicine - Team Science - 2012 Research Report

Satellite Media Tours:

  • American Red Cross - Twister Coming ? There's an App for That: The American Red Cross Launches Tornado App with National Satellite Media Tour

Honorable Mentions:

  • Hilton HHonors Program - Citi Hilton Honors Reserve Credit Card Launch
  • IHG - Travel Bonus with Tabatha Coffey
  • Marina Maher Communications- Merck & Resolve Remind Couples that a Conversation with a Specialist Could be the Start of Something Small
  • Marina Maher Communications - Merck for Mothers Encourages Women to Get Informed about Maternal Mortality

Social Media Campaign:

  • Hampton Hotels - Hamptonality Moments

Honorable Mentions:

  • Elizabeth Arden/Lippe Taylor - Revolutionizing Social Good #PinItToGiveIt
  • Global Strategy Group with Priorities USA Action - The Social Media Campaign to Help Re-elect President Obama
  • Grow Marketing- Premier Protein
  • Jones Lang Lasalle, Inc.- #ShowJLLYourSkyline
  • Major League Baseball - MLB Fan Cave
  • Social@Ogilvy - Huggies Baby Shower Planner
  • Stratasys Asks the World "What's Possible?" with 3D Printing
  • Zemoga Inc. - It's Colombia not Columbia

Speeches:

  • Ogilvy Public Relations - We-Vibe: Sexual Health Headlines the Consumer Electronics Show for the First Time

Honorable Mentions:

  • Diageo North America - Remarks to Responsible Retailing Forum
  • Eastern Virginia Medical School
  • Hill+Knowlton Strategies - Reputational Risk: What has Changed Since "Tylenol"?
  • U.S. Postal Service - William H Johnson Forever Stamp

Trade Show/Event PR:

  • AMD Technograffiti at SXSWi 2013

Honorable Mentions:

  • Consumer Electronics Association – PR Campaign for the 2013 International CES
  • GolinHarris for Nintendo of America - Nintendo “Drives” Mario Kart 7 to a New Dimension
  • Kodak Graphic Communications Group - Yellow Changes Everything: Kodak Develops a New Strategy at drupa 2012
  • Macy’s - 86th Annual Macy’s Thanksgiving Day Parade
  • Stein IAS – Trelleborg: The Institute of Contemporary Print t

Twitter Campaign:

  • Weber Shandwick for Unilever N. America – CLEAR Scalp & Hair Beauty Therapy

Honorable Mentions:

  • Akmerkez Shopping Center – Let Your Wish Fly
  • M&P Food Communications - #SafeEggs Trends on Twitter
  • RF|Binder Partners – McGraw-Hill Education: A Beacon of Digital Learning within a Digital Space
  • Virgin Atlantic Airways – MINI #FITFOO

Video Program:

  • Marina Maher Communications - P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world

Honorable Mentions:

  • Weber Shandwick – American Airlines “I Believe in American/Putting American Back on Top”
  • Boeing - From Inspiration to Innovation
  • Genentech - Translating Science: How to Get Into the Brain
  • Politico’s Brand Website Video
  • Weber Shandwick and MilkPEP - REFUEL Training Day Video Series

Website Marketing:

  • Hilton Hotels & Resorts – Vacationitis

Honorable Mentions:

  • American Institute of Certified Accountants – TheWayToCPA Exam & Licensure Section
  • Boeing – From Inspiration to Innovation
  • PadillaCRT – Turning Blueberries Into Little Blue Dynamos
  • Kaiser Permanente – Every Body Walk!
  • Marina Maher Communications – Merck Helps College Women Plan It Forward and Consider Long-Acting Contraceptives

Word of Mouth/Viral Campaign:

  • Stratasys Asks the World "What's Possible?" with 3D Printing

Honorable Mentions:

  • Henson Consulting - Big Ten Network Kicks Off Second-Annual Big 10K in Chicago
  • Memac Ogilvy - Ripples of Happines
  • The Nature Conservancy - A Tsunami of Suds

Wow! Award:

  • Marina Maher Communications - Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture

Honorable Mentions:

  • AMD – AMD Radeon HD 7990 Publicity Stunt
  • Citizen Optimum – Tourism BC 2012 Annual Campaign
  • Hanna Lee Communications - "The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a 'Gangs of New York' Style Cocktail Saloon"
  • Ketchum – DoubleTree by Hilton's Little Things Project
  • Major League Baseball - MLB Man Cave
  • MWW - Zumba Nightclub Series ft. Lil Jon & Gina Grant
  • Peppercomm – T.G.I. Friday’s “The Last Friday”
  • Weber Shandwick – General Motors Revival: GM Dealers Take Comeback Story To The Streets

 

Top Places to Work Winners/Honorable Mentions

(Read about the winners)

  • Allison+Partners
  • American Institute of CPA’s
  • Archer>malmo public relations
  • The Bateman Group
  • Bhava Communications
  • Borshoff
  • Burson-Marsteller
  • Change.org
  • Cohn & Wolfe
  • Coyne Public Relations
  • Current Lifestyle Marketing
  • Dixon Schwabl
  • Edelman
  • Fahlgren Mortine
  • GolinHarris
  • GroundFloor Media
  • Hunter Public Relations
  • ICF International Strategic Communications and Marketing Division
  • Infusionsoft
  • The International Association of Privacy Professionals
  • JCPR
  • Kaiser Permanente
  • Ketchum
  • Laughlin/Constable
  • LaunchSquad
  • Linhart Public Relations
  • Lippe Taylor
  • Makovsky
  • Marina Maher Communications
  • MasterCard Worldwide
  • MWW
  • Nancy J. Friedman Public Relations
  • Ogilvy Public Relations
  • OtterBox
  • Pepco Holdings, Inc.
  • Peppercomm
  • Public Communications
  • R&J Public Relations
  • Ruder Finn
  • SAP APJ
  • Shift Communications
  • Sprint
  • Vantage PR
  • W2O Group
  • Waggener Edstrom Worldwide
  • Walker Sands Communications
  • Weber Shandwick
  • WellPoint
  • Wells Fargo & Company
  • Zapwater Communications

 

PR Agency Elite Awards Winners/Honorable Mentions

(Read about the winners)

Agency Awe Professional:

  • Marian Salzman, Havas PR

Honorable Mentions:

  • Ilene Adler, Vantage PR
  • Stephen Bonsignore, Cohn & Wolfe
  • Huma Gruaz, Alpaytac Marketing Communications/Public Relations
  • Michael Kempner, MWW
  • Daniel Simon, Cognito

Advocacy:

  • Fraser Communications

Honorable Mentions:

  • Beekeeper Group

Branding:

  • Henson Consulting

Honorable Mentions:

  • Alpaytac Marketing Communications/Public Relations
  • Matter Communications for Tyco Integrated Security

Business to Business:

  • Finn Partners
  • Miller PR

Honorable Mentions:

  • Bhava Communications
  • Grayling
  • Infinite PR
  • Stein IAS
  • Trainer Communications

Cause/CSR:

  • Cone Communications

Honorable Mentions:

  • Finn Partners
  • Havas PR
  • Hunter PR
  • Inkhouse Media + Marketing
  • MSLGROUP
  • RF|Binder

Community Relations:

  • Edelman

Honorable Mentions:

  • Direct Impact
  • Frause
  • Hill+Knowlton Strategies
  • Stratacomm

Community Relations/Volunteer Programs:

  • Waggener EdstromWorldwide

Honorable Mentions:

  • Weber Shandwick

Consumer Marketing:

  • Airfoil

Honorable Mentions:

  • MWW
  • Peppercomm

Crisis Management:

  • APCO Worldwide

Honorable Mentions:

  • Singer Associates

Digital/Social Media:

  • MWW

Honorable Mentions:

  • APCO Worldwide
  • Finn Partners
  • Matter Communications for Lexar

Integrated Communications:

  • Peppercomm

Honorable Mentions:

  • ABI Marketing Public Relations
  • Colangelo & Partners Public Relations
  • Eastwick
  • JSH&A Communications
  • Tanis Communications
  • Waggener Edstrom Worldwide
  • Wellington Group

Internal Communications:

  • Weber Shandwick

Honorable Mentions:

  • Fahlgren Mortine

Marketing Communications:

  • Waggener Edstrom Worldwide

Honorable Mentions:

  • Azione PR
  • Porter Novelli

Marketing to Latinos:

  • Biosector 2

Honorable Mentions:

  • Esparza+ Business Communications and Latino NW Communications
  • Formulatin

Marketing to Women:

  • Marina Maher Communications

Honorable Mentions:

  • JSH&A Communications

Media Relations:

  • • Fuse
  • • Lippe Taylor

Honorable Mentions:

  • Brandware Public Relations
  • Formula PR
  • Frank PR
  • Lewis PR
  • Murphy O’Brien Public Relations
  • Porter Novelli
  • Rasky Baerlein Strategic Communicationss
  • Singer Associates Public Affairs/PR

Multicultural:

  • rbb PR

Honorable Mentions:

  • elemento L2

Nonprofit/Association:

  • Momentum Communications Group

Honorable Mentions:

  • Finn Partners
  • Pollock Communications
  • PRR

Product Launch:

  • Cohn & Wolfe

Honorable Mentions:

  • Azione PR
  • BLAZE PR
  • Formula PR
  • INK Public Relations
  • Lippe Taylor
  • Porter Novelli

Promotion of Firm:

  • MWW
  • Weber Shandwick

Honorable Mentions:

  • 11mark
  • Makovsky
  • ReviveHealth
  • Trainer Communications

Publicity:

  • The Marcus Group

Honorable Mentions:

  • Fifth Ring
  • Gutenberg Communications
  • H3O Communications

Reputation Management:

  • MWW

Honorable Mentions:

  • iMiller Public Relations
  • The Marcus Group

Training/Education Program:

  • MSLGROUP

Honorable Mentions:

  • CSUF/ PRactical ADvantage Communications
  • Havas PR
  • Momentum Communications Group

Web Site:

  • Makovsky

Honorable Mentions:

  • Henson Consulting
  • INK Public Relations
  • ReviveHealth

 

Back to top

PR News Awards: 2012

Top Place to Work in PR

(Read about the winners)

Companies:

  • AICPA
  • The Annie E. Casey Foundation
  • Bain & Company
  • Boehringer Ingelheim Pharmaceuticals Inc.
  • Borshoff
  • Catholic Charities Brooklyn and Queens
  • Cisco
  • Cone Communications
  • Counterpart International Inc.
  • Davies
  • Discovery Communications
  • Dixon Schwabl
  • Eric Mower + Associates
  • Fahlgren Mortine
  • General Motors
  • Hunter Public Relations
  • Ketchum Inc.
  • Lippe Taylor Brand Communications
  • Max Borges Agency
  • MWW
  • Ogilvy Public Relations
  • Powell Tate
  • Quinn & Co. Public Relations
  • Regeneron Pharmaceuticals Inc.
  • Salesforce
  • SAP America
  • VSCpr
  • The Walt Disney Company
  • WellPoint
  • Zappos

People to Watch

(Read about the winners)

Agencies:

  • Naomi Borno, MSL New York
  • Heather Cable, Powell Tate/Weber Shandwick
  • Michelle Davidson, Shadow PR
  • Marissa Festante, Marina Maher Communications
  • Caitlin Fisher, DCI Group
  • Allison Glass, INK Public Relations
  • Sabrina Gault, Konnect PR
  • Naimul Huq, WCG
  • Jesse Lewin, Direct Impact Communications
  • Rachel Londsdale, Weber Shandwick
  • Matt Marcus, Weber Shandwick
  • Jason Meyer, APCO
  • James O’Malley, Porter Novelli
  • Marianne Ortiz, Profiles
  • Lauren M. Pratapas, Story Partners
  • Andi Rose, Joele Frank, Wilkinson Brimmer Katcher
  • Anna Treiber, Henson Consulting
  • Lauren Werner, Hager Sharp
  • Emily Zanovich, Porter Novelli

Corporations and Nonprofits:

  • Meredith Z. Avakian-Hardaway, Dupont
  • Katie Denis, US Chamber of Commerce
  • Victoria Devine, Anchor Media
  • Julie Hendry, Direct Energy
  • James Kelly, NASCAR
  • Jason Kuruvilla, Office of Public Affairs, U.S. Department of Labor
  • Nicole Levins, The Nature Conservancy
  • Karen Linhart, USA Swimming
  • Eliza Merves, Kowa Pharmaceuticals
  • Jeamy Molina, Oncor
  • Kathleen O’Connell, VisitBritain
  • Lena Shaw, UCSF
  • Lindsay Treadway, Millennium: The Takeda Oncology Company
  • Jessica Williamson, Cisco
  • Albe Zakes, TerraCycle

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Digital PR Awards

(Read about the winners)

Blog (Organization):

  • ESPN - ESPNFrontRow.com

Honorable Mentions:

  • Charles Schwab - What I've Heard
  • Lockheed Martin - MFC Viewpoint
  • The National Archives and Records Administration – Today’s Document
  • Research in Motion - Straight to the Source: How the BlackBerry Blog Team Helped Customers Discover What They Love About PlayBook OS 2.0

Blogger:

  • Kathleen Henson, Henson Consulting - The Bubble

Honorable Mentions:

  • Steve Cody, Peppercom - RepMan
  • Todd Defren, SHIFT Communications - PR-Squared
  • Gini Dietrich, Arment Dietrich - Spin Sucks
  • Shel Holtz, Holtz Communication + Technology – A Shel of My Former Self
  • Jeff Simmermon, Time Warner Cable - Untangled

Cause Marketing/CSR:

  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference

Honorable Mentions:

  • AOL - TOMS ODWS “100,000 Voices Challenge”
  • Cone Communications - Timberland’s 2011 Arbor Day Campaign
  • Look Good Feel Better - Look Good Feel Better Celebrates Women with Lancôme Canada
  • MWW- Jimmy Dean Launches No Kid Hungry Initiative at BlogHer '11
  • Pearson Foundation - We Give Books
  • Popchips - Game Changers
  • Stonyfield Farm - Organic Stories: From Farm to Table

Contest/Game:

  • Porter Novelli - Ben's Beginners Cooking Contest

Honorable Mentions:

  • AICPA - Put the smack down on flimflam
  • GolinHarris/McDonald's- Perfect Pair: Frozen Strawberry Lemonade
  • Littelfuse - Littelfuse Speed2Design
  • rbb Public Relations - Team Vlasic
  • Zocalo Group - Tastes from Home with Frito-Lay

Crisis Management:

  • American Airlines and Weber Shandwick - "Like This" American Airlines Responds Socially to Alec Baldwin Incident

Honorable Mentions:

  • Chesapeake Energy - Responding to Rolling Stone
  • Chevrolet: General Motors - Volt NHTSA Investigation
  • Hospital for Special Care - Response to Shooting at Hospital for Special Care
  • PCIAA & RMIIA - Are You Wildfire Ready?
  • TTNET - Rate Hike Period Communications Management
  • Weber Shandwick - McDonald’s China Crisis 315 Management Leveraging Social Media

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Digital Communicator:

  • Samara Finn - Marina Maher Communications

Honorable Mentions:

  • Tim Haran - USANA Health Sciences
  • Richard Licata - NBC Entertainment

Digital Marketing Campaign - $100K and under:

  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference

Honorable Mentions:

  • Discovery Communications - Shark Week 2011
  • D S Simon Productions, Inc for HP Hood and the Dairy Management, Inc.- The NFL Gets Down with Dairy during National Dairy Month
  • HORN - Tech the Halls: HORN Turns Reporters Into Rockstars
  • Linhart Public Relations and Vermilion Design + Interactive - Rudi’s Organic Bakery: “Brighter Days Giveaway” Drives Awareness and Sales
  • PR Newswire Association, LLC and Apple Vacations - Dominican Republic Winter Getaways Have It All

Digital Marketing Campaign – $100K - $200K:

  • The History Channel - Hatfields & McCoys

Honorable Mentions:

  • CRT/tanaka - Vibrant Rioja Social Media Program
  • Emerging Media - Dirty, Sexy Gadgets
  • NBC Entertainment - For Your Emmy Consideration

Digital Marketing Campaign – $200K - $500K:

  • MilkPEP and Weber Shandwick - "REFUEL | got chocolate milk?" my After Campaign

Honorable Mentions:

  • The Hershey Company - Twizzlers Landmark Summer Promotion
  • HORN - NBC and News Corporation Sweep CES with Breakout Digital Product Launch
  • Lippe Taylor Brand Communications - Schick Intuition Simplifies Lives with “The Simplicity Project”
  • RadioShack and Weber Shandwick - Saving America Money, One Mobile Makeover at a Time
  • Save Our Water/ACWA - Save Our Water

Digital Marketing Campaign - $500K+:

  • Porter Novelli - HP Inkology

Honorable Mentions:

  • AICPA - ThisWayToCPA
  • Boeing - From Inspiration to Innovation
  • Current Lifestyle Marketing - Glad Black Bag’s Wild Life Campaign
  • Simantel - Cat® CT660 Vocational Truck

Digital PR Campaign:

  • PBS - Masterpiece “Downton Abbey, Season 2” Digital Fan Engagement

Honorable Mentions:

  • The Clorox Company with Ketchum - Bleach It Away
  • Eukanuba - P&G Eukanuba 28 Days Challenge Social Media Campaign
  • Everyday Health - Everyday Health’s YouTube Channel Launch
  • Inner Circle Labs - Zite From News Reader to News Leader
  • MWW - The Warner Sound Captured by Nikon
  • Food Network and Text 100 - Food Network’s The Great Food Truck Race

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Digital PR Team of the Year:

  • American Red Cross (co-winner)
  • MWW’s Dialogue Digital (co-winner)

Honorable Mentions:

  • Fleishman-Hillard
  • Kaiser Permanente
  • Lantronix
  • NBC Entertainment

Email Newsletter:

  • Toy Industry Association - Toy News Tuesday, the Toy Industry Associations Weekly e-Newsletter

Honorable Mentions:

  • Bhava Communications - Beyond the Lead Database: Engaging Cloudera’s Community with an Interactive e-Newsletter
  • Hunter Public Relations - Hunter PR: The 511
  • LEWIS PR US - LEWIS PR Newsletter 2011 – 2012
  • Peppercom - Trading in innovation: Peppercom’s Innovation Mill
  • UCSF - Pulse of UCSF

Employee Communications Online:

  • Capstrat - Diversified Information Technologies Facebook Group

Honorable Mentions:

  • Bacardi Limited - One Bacardi Anniversary Hub: Celebrating 150 Years of Bringing People Together
  • Newlink Communications - Digitally Bringing Arcos Dorados Staff to the McDonald’s Worldwide Convention
  • Northwestern Memorial Hospital - Connections Online
  • Ogilvy PR - State Fund’s Rumor Mill Clearinghouse

Facebook Communications/Uses of Facebook:

  • PepsiCo - Tropicana: 100% Florida OJ Love

Honorable Mentions:

  • Cisco Systems - Building Engagement on Cisco’s Corporate Facebook Page
  • Esurance - Supporting the Trevor Project
  • Integrate PR - Goode Company BBQ
  • Marion, Montgomery, Inc. - Direct Energy Social Relaunch
  • rbb Public Relations - Team Vlasic
  • RF|Binder - al fresco All Natural Milestone Promotion: Generating Buzz for a New Product Using Social Media
  • The Ritz Carlton - Let Us Stay With You
  • Sprout - Sprout's Hooray for Mother's Day Sweepstakes
  • TBWA/Chiat/Day - Nissan & Habitat for Humanity Charity Game
  • Weber Shandwick - American Airlines Invites Customers to “Fly for the cure,” Launches virtual Pinkboard to Honor National Breast Cancer Awareness Month

Influencer Communications:

  • GroundFloor Media - Launch of LiveWell Moms Ambassador Program

Honorable Mentions:

  • CRT/tanaka - Making Mom Bloggers Carpet Cleaning Converts
  • GolinHarris - The Family Arches Community
  • MasterCard - MasterCard e-Influencer Campaign
  • SHIFT Communications - Influencers Join the Block Party

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Intranet:

  • The Nature Conservancy - CONNECT

Honorable Mentions:

  • Bacardi Limited - ONE Bacardi Intranet Connects Employees
  • Intellectual Ventures - IVWeb
  • Liaison Technologies - How a Nearly Zero-Cost Intranet Unified Nine Offices on Two Continents
  • Turk Telecom - TT Intranet – ilettisim
  • Weber Shandwick - Social on the Inside: Launch of MyWeberShandwick

Listening Campaign:

  • Cone Communications - The "Freedom of Yes!" - The Launch of Yoplait Lactose Free Yogurt

Honorable Mentions:

  • MilkPEP and Weber Shandwick - The Breakfast Project
  • Spectrum - The Science of Listening: Using Strategic Communications to Create an Industry Leader

Location-Based Digital Campaign:

  • The Ritz-Carlton - The Ritz-Carlton World Concierge

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • Weber Shandwick - McDonald's Kung-Fu Panda II LBS Leveraging Social Media Campaign

Media Relations Campaign:

  • AMD - AMD FX/Guinness Record Project (co-winner)
  • Unilever - Suave Professionals® Keratin Infusion™ Launch (co-winner)

Honorable Mentions:

  • Inner Circle Labs - The Three Ps: Predicting People’s Patterns
  • LEWIS PR - Unisys B2B Infographic Media Placements
  • RF|Binder and Akerman Senterfitt - Tweeting with Purpose: Using Twitter as an Extension of Media Outreach

Microsite/Custom Site:

  • AOL - AOL's Homepage for Heroes

Honorable Mentions:

  • Boeing - From Inspiration to Innovation
  • High Road Communications - Sun Life Financial: BrighterLife.ca
  • Ingersoll Rand - ShopIR.com Launch
  • The Nature Conservancy - Picnic for the Planet - Earth Day 2012
  • NBC Entertainment - For Your Emmy Consideration
  • Raytheon - Rocking Content & Responsive Design = Raytheon at the 2012 Farnborough International Airshow

Mobile Initiatives:

  • American Cancer Society - QuitBuddy Campaign with Mobile Engagement for Smoking Cessation & Lung Cancer Awareness, February 2012 (co-winner)
  • Vodafone and Plasenta - VODAFONE Farmer Club: Vodafone Reaps What It Sows (co-winner)

Honorable Mentions:

  • Accenture - Accenture iPhone app
  • DC Interactive Group - Sherman Health ICE App
  • Kanyon Shopping Center - Kanyonline
  • NBC Entertainment - For Your Emmy Consideration
  • TTNET - Tivibu Home Controller

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Most Engaged/Online Community:

  • CRT/tanaka - Vibrant Rioja Social Media Program

Honorable Mentions:

  • The Clorox Company with Ketchum - Bleach It Away
  • GolinHarris/McDonald's - The Family Arches Community
  • Unilever - Clear Scalp and Hair Therapy
  • Vodafone and Plasenta - VODAFONE FreeZone: “Live Young, Live Free”

New Digital Service/Product:

  • HORN - Dyle, Live Mobile TV

Honorable Mentions:

  • Cone Communications - The Embeddable Mini-Microsite: An Innovation in Blogger Engagement
  • Ground Floor Media - Online War Room™: Securely Simulating Online Conversations and Crises
  • SocialChorus - Influencer Relationship Marketing Software Platform

New Site:

  • APCO Worldwide - Shot@Life Campaign

Honorable Mentions:

  • American Automobile Association - Safety Knows No Age: Helping Seniors Drive Safer & Longer
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • National Safe Boating Council - BoatOnCourse.com
  • Waggener Edstrom Worldwide - The Shared Learning Collaborative

Online Newsroom:

  • ConranPR - ConranPR Digital Newsroom

Honorable Mentions:

  • Bally Technologies - Bally Online Newsroom
  • Cisco Systems - The Network: Cisco's Technology News Site
  • Fleishman-Hillard - Designing, Building and Managing AT&T's Best In Class News Hub
  • Hilton Hotels & Resorts with Covalent Logic - Hilton Global Media Center Relaunch/Redesign
  • MWW - Nikon Online Press Room
  • Procter & Gamble - P&G Online Newsroom

PR Firm of the Year: Digital:

  • Weber Shandwick

Honorable Mentions:

  • Affect
  • Fleishman-Hillard
  • HORN
  • Integrate Public Relations
  • MWW
  • Porter Novelli

Public Affairs Campaign:

  • International Franchise Association - Operation Enduring Opportunity

Honorable Mentions:

  • APCO Worldwide - Shot@Life Campaign
  • Property Casualty Insurers Association of America - Put the Brakes on Accident Fraud
  • Southwest Airlines - Free Hobby Campaign

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Redesign/Relaunch of Site:

  • National Council on Crime and Delinquency - NCCD Website Redesign

Honorable Mentions:

  • Charles Schwab - What I’ve Heard
  • Experian Hitwise - The New Hitwise
  • KB Home - The Reimagined KBHome.com
  • Spectrum - Relaunching the Online Face of a Global Leader in Oleochemicals Production

SEO:

  • CRT/tanaka - Sweetening SEO for the Federation of Quebec Maple Syrup Producers’ Website

Honorable Mentions:

  • Cuyahoga Community College - Optimizing Education: SEO for 120 Programs
  • DMC Harper University Hospital - DMC Harper Bariatric Medicine Institute: Journey to a Healthy Life
  • Great Plains Communications - SEO Campaign: www.gpcom.com
  • LexisNexis® Web Visibility Solutions - Atlanta, Georgia DUI Attorneys: The Chestney Law Firm

Social Networking Campaign:

  • The Clorox Company with Ketchum - If Mom Had Three Minutes (co-winner)
  • rbb Public Relations - Team Vlasic (co-winner)

Honorable Mentions:

  • HORN - Tech the Halls
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference
  • Porter Novelli - Ben's Beginners Cooking Contest
  • Quinn & Co - Affinia Hotels
  • Waggener Edstrom Worldwide - Tweet-A-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Twitter Communications:

  • Waggener Edstrom Worldwide - Tweet-a-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • American Airlines and Weber Shandwick - 30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet
  • Cisco Systems - @CiscoSystems: Cisco's Corporate Twitter Handle
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • NYC & Company - Global Twitter Communications Launch
  • U.S. Department of Labor - Equal Pay Twitter Chat

SEO:

  • CRT/tanaka - Sweetening SEO for the Federation of Quebec Maple Syrup Producers’ Website

Honorable Mentions:

  • Cuyahoga Community College - Optimizing Education: SEO for 120 Programs
  • DMC Harper University Hospital - DMC Harper Bariatric Medicine Institute: Journey to a Healthy Life
  • Great Plains Communications - SEO Campaign: www.gpcom.com
  • LexisNexis® Web Visibility Solutions - Atlanta, Georgia DUI Attorneys: The Chestney Law Firm

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Social Networking Campaign:

  • The Clorox Company with Ketchum - If Mom Had Three Minutes (co-winner)
  • rbb Public Relations - Team Vlasic (co-winner)

Honorable Mentions:

  • HORN - Tech the Halls
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference
  • Porter Novelli - Ben's Beginners Cooking Contest
  • Quinn & Co - Affinia Hotels
  • Waggener Edstrom Worldwide - Tweet-A-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Twitter Communications:

  • Waggener Edstrom Worldwide - Tweet-a-Beer: Turning virtual contacts into personal connections, one frosty mug at a time

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • American Airlines and Weber Shandwick - 30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet
  • Cisco Systems - @CiscoSystems: Cisco's Corporate Twitter Handle
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • NYC & Company - Global Twitter Communications Launch
  • U.S. Department of Labor - Equal Pay Twitter Chat

Video:

  • Coca-Cola Company - Coca-Cola Happiness Machine for Couples

Honorable Mentions:

  • Boeing - From Inspiration to Innovation
  • CIT Group - CIT Executive Insights Video Series
  • Everyday Health - Everyday Health's YouTube Channel Launch
  • Fleishman-Hillard - AT&T YHM: An Inspiring Journey To Better Health
  • Lockheed Martin - MFC Chat
  • Northwestern Memorial Hospital - You Make it Possible
  • Vivid Ascent - Chicago Auto Show Webisodes

Viral Campaign:

  • Marina Maher Communications - Head & Shoulders' Mane Man Delivers Legendary Results by Scaring "Guy's Guys" All Over the World

Honorable Mentions:

  • AMD - AMD FX/Guinness Record Project
  • GolinHarris/McDonald's - Introducing Chicken McBites: Bite-Sized Enjoyment
  • Mohegan Sun - Mohegan Sun's Shine 360°

WOW! Campaign:

  • BWK New York - A F***ing Great PR Launch on a Shoestring Budget (co-winner)
  • Linhart Public Relations and Vermilion Design + Interactive - Rudi’s Organic Bakery: “Let’s Doodle Lunch” Campaign (co-winner)

Honorable Mentions:

  • American Red Cross - Giving a Virtual Hug: American Red Cross and Dell Launch Digital Operations Center
  • HORN - Tech the Halls: HORN Turns Reporters Into RockStars
  • Kaiser Permanente - Every Body Walk!
  • Vodafone and Plasenta - VODAFONE Farmer Club: Vodafone Reaps What It Shows

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Platinum PR Winners/Honorable Mentions

(Read about the winners)

Small PR Firm of the Year:

  • Henson Consulting
  • InkHouse Media + Marketing

Honorable Mentions:

  • Airfoil Public Relations
  • HORN
  • InkHouse Media + Marketing
  • Schnake Turnbo Frank | PR
  • Walker Sands Communications

Midsize PR Firm of the Year:

  • Cone Communications
  • Makovsky + Company

Honorable Mentions:

  • Coyne Public Relations
  • MWW
  • Peppercom
  • PMKBNC

Large PR Firm of the Year:

  • Ogilvy Public Relations
  • Weber Shandwick

Honorable Mentions:

  • Cohn & Wolfe
  • GolinHarris
  • Ketchum
  • Waggener Edstrom Worldwide

Anniversary:

  • Henson Consulting - Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary

Honorable Mentions:

  • Axiom Marketing Communications with The Village Company – Mr. Bubble’s 50th Birthday Bash
  • Hill+Knowlton Strategies – Tenet Care Fund Birthday Celebration
  • The Marcus Group - Forty for Goodness Sake
  • Qorvis Communications, LLC – Operation HOPE 20th Anniversary Opportunity Bus Tour from Chaos to Community
  • San Francisco Symphony Centennial Celebration

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Annual Report:

  • Entergy Corp. - Entergy Corporation's Low-Income Customer Progress Report
  • NYU Langone Medical Center - 365 Days of Excellence: 2012 Annual Report

Honorable Mentions:

  • AICPA - Change. Vision. Opportunity.
  • American Red Cross - Down the Street, Across the Country, Around the World
  • Baylor Health Care System - 2011 Report to the Community: Innovation for Each Patient's Sake
  • Charles Schwab Corp. – What I’ve Heard
  • Dresser-Rand with Eric Mower + Associates – Operation Excellence
  • Golden Gate National Parks Conservancy - 2011 Report to the Community
  • The Port Authority of New York & New Jersey - Aviation Highlights 2010
  • UT Southwestern Medical Center - 2011 Southwestern Medicine
  • Weber Shandwick - The Yawkey Foundations 2011 Grants Report

Blog:

  • Apriso Corp. - Building Thought Leadership for a “Manufacturing Transformation”

Honorable Mentions:

  • Cone Communications – What Do You Stand For?
  • Edelman – HP's 367 Addison Avenue Blog: The Ultimate Online Resource for SMB Success
  • ESPN - ESPNFrontRow.com, ESPN's public facing corporate blog
  • Makovsky + Company - Pennies for Your Thoughts: Driving Growth and Reputation Through "My Three Cents"
  • Peppercom – Steve Cody's RepMan
  • Scholastic Inc. – On Our Minds @Scholastic

Branding:

  • Hanna Lee Communications - Campari's "Year of the Negroni"

Honorable Mentions:

  • Catholic Charities Brooklyn and Queens - I'm for Brooklyn and Queens
  • Edelman - Pantone Color of the Year: Making a Brand Synonymous with Color
  • Fresenius Kabi/APP Pharmaceuticals - Stand Tall
  • General Motors Corp. with Weber Shandwick - Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles
  • Ketchum - DoubleTree by Hilton Cookie CAREavan Across America
  • McDonald’s USA and GolinHarris - National Hiring Day: I Love My McJob
  • Redbox: The Entertainment Destination
  • RF|Binder - Dunkin’ Donuts: America Runs on Dunkin’, Dunkin’ Donuts Runs on PR

Cause-Related Marketing:

  • Bristol-Myers Squibb - Turning the HIV Fight into a Movement

Honorable Mentions:

  • The Mosaic Company - Home Runs for Food
  • The Clorox Company - Power A Bright Future
  • Cooney/Waters Group - Voices of Meningitis: Urging Moms to Vaccinate their Preteens and Teens
  • Esurance - The Trevor Project
  • Exponent PR - Caribou Coffee Brews Hope for a Cure
  • Hunter Public Relations - Drops of Good: The Maxwell House Community Project
  • MSLGROUP Americas - Pepto-Bismol Throws a Feast for All
  • Porter Novelli Melbourne and Alzheimer’s Australia - Fight Dementia
  • Samsung Electronics America with Weber Shandwick - Solve for Tomorrow
  • Tide with DeVries Public Relations - Tide Loads of Hope Spreads to Help Haiti

Community Relations:

  • Massachusetts Mutual Life Insurance Company - MassMutual's Tornado Relief Efforts

Honorable Mentions:

  • Cooper City Utilities – You Win: We All Win
  • Davies – Bridging to a Sustainable Future
  • Hart – Republic Services Transition Campaign
  • Henry Schein Cares - American Dental Association’s Give Kids a Smile Program
  • InkHouse Media + Marketing and Raytheon Company – 2011 Raytheon Pi Day
  • Integrate Public Relations - Care2Spin benefitting Easter Seals Greater Houston
  • Lockheed Martin IS&GS - STOP. THINK. CONNECT. Lockheed Martin Cyber Security Awareness Month
  • Marmillion + Company – Blue Ribbon Resilient Communities for a Resilient Gulf Coast
  • Minnesota Pork with Weber Shandwick – Oink Outings: A Passion for Pork, From Farm to Fork
  • Philips Electronics North America Corp. – Philips Cares Employee Volunteerism Program
  • U.S. Army with Weber Shandwick – Building an Army of Advocates

Crisis Management:

  • Massachusetts Mutual Life Insurance Company - MassMutual's Tornado Relief Efforts

Honorable Mentions:

  • 2K Sports - NBA 2K12
  • Community Partnership of Southern Arizona - When Fear Ruled the Headlines: Crisis Response to the January 8, 2011 Tucson Shootings
  • Dominion Resources – Hurricane Irene
  • ESPN - ESPN "Linsanity" Headline
  • Heineken USA - Beer Recall: Creating a Successful International Communications Brew
  • JPA - Major Healthcare Association’s Response to Investigative Series
  • MWW - Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots
  • Ogilvy Public Relations - Fighting Fire with Fire: Resetting the Media Dialogue for Mexico

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Employee Relations:

  • MWW - Flight Plan for the Future: JetBlue Preserves Its Direct Relationship With Pilots

Honorable Mentions:

  • American Airlines with Weber Shandwick - Making Bold Moves: American Airlines Makes Biggest Aircraft Order in History
  • Bacardi Limited - Engaging Employees in Celebrating 150 Years of Bringing People Together
  • Brigham and Women’s Hospital - The Brigham Way 2011
  • Latham & Watkins LLP – Start Well
  • NextEra Energy - Reversing an Alarming Safety Trend
  • Philips Electronics North America Corp. - We are Philips
  • Syngenta – Growing Stronger Together: How the Internal Communications Team Shaped "One Syngenta"
  • Dell and WPP Team Dell - Dell's "The Power to Do More" Campaign Launch

Event Marketing:

  • RF|Binder and Malaysia External Trade Development Corp. (MATRADE) - Malaysia Kitchen for the World 2011

Honorable Mentions:

  • AICPA - 2011 AICPA Accounting Competition
  • Avocados from Mexico and CRT/tanaka - Avocado Takedown: No Guacamole Allowed
  • Grow Marketing - Levi's Mirror, Mirror....What's My Curve ID?
  • Humana - 2011 AEP Campaign
  • Ketchum - DoubleTree by Hilton Cookie CAREavan Across America
  • MWW - Bowling Industry Rolls a Strike: U.S. Open Comes to Cowboys Stadium
  • PepsiCo with Weber Shandwick – PepsiCo Imagines the Future of Digital at SXSW 2012
  • Qorvis Communications, LLC – Horatio Alger Special Concert to Promote Awareness in PA

External Publications:

  • Ogilvy PR with Merck Pharmaceuticals - Healthy Beginnings for Babies

Honorable Mentions:

  • The Axis Agency - Culture Magazine
  • Davies - Telling a Powerful Story
  • Hitachi America, Ltd. - Hitachi North America Group Company Brochure
  • The Mosaic Company – Sustainability Report
  • Novartis Consumer Health - Turbo and Scott
  • U.S. Postal Service – Postal Facts 2011
  • UT Southwestern Medical Center - 2011 Southwestern Medicine

Facebook Campaign:

  • American Airlines with Weber Shandwick - Mystery Miles: More Than 230,000 Take Flight on Facebook With the AAdvantage Program

Honorable Mentions:

  • Anaheim/Orange County Visitor & Convention Bureau – Share Our Sunshine
  • Integrated MarketingWorks – The Avocados from Mexico “Wake Up a Winner” promotion
  • Disney Consumer Products - Disney Baby
  • Essilor of America with Weber Shandwick – Combatting the Enemies of Clear Vision with Captain Crizal
  • Foundation for Eye Health Awareness with Weber Shandwick - Make a Spectacle of Yourself with Think About Your Eyes
  • MSLGROUP Americas - Pepto-Bismol Throws a Feast for All
  • RF|Binder and Talenti Gelato e Sorbetto - Share the Love
  • Wisconsin Department of Tourism - Travel Wisconsin's Summer Fun Report

Financial/Investor Relations:

  • SHIFT Communications - Appirio’s $60m PR Campaign

Honorable Mentions:

  • CA Technologies - Enhanced Capital Allocation Program
  • CCG Investor Relations Strategic Communications - Clear Media Ltd. and CCG Investor Relations: We Can See Clearly Now - A Fast Growing Outdoor Advertising Company Builds a Strong Wall Street Following
  • IndoPacific Edelman - ABM Investama IPO Communication Program
  • S2Publicom - Arcos Dorados IPO
  • Strategic Public Relations Group – Melco Crown Entertainment Hong Kong Primary Dual Listing

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Global PR Campaign:

  • Walt Disney Studios Motion Pictures - Disney's The Muppets Global Publicity

Honorable Mentions:

  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • Bayer AG – Global Introduction of the LIFE Corporate Values at Bayer
  • Financial Times – Launch of FT Mobile Web App
  • Hilton Hotels & Resorts - Announcing an Authentic Experience for Chinese Travelers
  • IEEE with Weber Shandwick - Raising IEEE's Profile from São Paolo to Shanghai
  • Weber Shandwick - Mobil 1 Car Swap

Green PR:

  • NASCAR - NASCAR Green

Honorable Mentions:

  • APRA Porter Novelli – My Green City 2011
  • Diageo PLC – Glass is Good
  • MWW - MWW: Making MWW Matter More
  • O'Malley Hansen Communications - HanesBrands Uses Green for Good in Latin America
  • Türk Telecom – Environment Friendly Communications Campaign
  • The Walt Disney Company - Disney Kids and Nature Celebration

Influencer Communications:

  • RF|Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies

Honorable Mentions:

  • APCO Worldwide Washington, D.C. – Stop Air Tax Now
  • Doral Bank - Women of Success (Mujeres d Exito)
  • GolinHarris - McDonald’s Influencer Communications Plan/Building Brand Trust
  • Mom Central Consulting – Whirlpool Test-Drive Campaign
  • Edelman Frankfurt - How to couple David and Goliath: The Novartis midwife project
  • Porter Novelli – The Laughing Cow Community Leaders
  • Rogers & Cowan – Jenny Packham for Gossip Girl
  • SHIFT Communications - Influencers Join the Block Party
  • WALK PR - Your Photo. Your Right.

Internal Publication:

  • Kaiser Permanente - The Source: The Newsletter for Procurement and Supply

Honorable Mentions:

  • Bally Technologies – Your Voice
  • Disney Interactive - Disney Interactive Energizes Employee Community Via "Interface" and "Portal" News Channels
  • Maryland Dept. of Business & Economic Development - myDBED
  • The Mosaic Company - Grow Magazine
  • MWW - 2012 Corporate Citizenship Report: Promise and Practice
  • Pratt Institute - Prattfolio Magazine: 125th Anniversary Commemorative Issue
  • Southwest Airlines - Southwest Airlines' LUVLines: Communicating to 43,000 Employees in more than 70 locations nationwide

Marketing Communications:

  • AICPA - ThisWaytoCPA

Honorable Mentions:

  • Adobe Systems – Adobe Launches Creative Cloud and Sparks a Corporate Brand Transformation
  • Baptist Health South Florida – South Florida Meets the New West Kendall Baptist Hospital
  • Downy with DeVries Public Relations - Downy Puts Mike in the Window for Clean Sheet Week
  • Exponent PR - Novartis Uncovers the Dirty Truth about Fleas
  • InterContinental Hotels Group – IHG's Check It Free Promotion
  • The Reading Hospital and Medical Center - HeartSAFE Berks County
  • School of Journalism and Mass Communications, University Of South Carolina - The Great Weiner War of 2011, Lulu's Hot Dogs

Media Event:

  • Ogilvy PR with National Heart, Lung and Blood Institute - The Heart Truth Red Dress Collection 2012
  • Waggener Edstrom Worldwide – Microsoft Office 365: Launching collaboration for everyone from the smallest businesses to the largest

Honorable Mentions:

  • Chandler Chicco Agency on behalf of Sanofi US - Get Back In Rhythm
  • GolinHarris for Nintendo of America - Nintendo Drives Mario Kart 7 to a New Dimension
  • MSLGROUP Americas - Prilosec OTC & Larry The Cable Guy Coach Football Fans on "A Better Way to Tailgate"
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide
  • Weber Shandwick - Mobil 1 Car Swap
  • Powell Tate - Highlighting Weight Watchers as a Leader and Partner in Public Policy Conversations on Reversing the Obesity Epidemic

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Media Relations:

  • General Motors Corp. with Weber Shandwick -Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM's Revamped Vehicles
  • GolinHarris for Nintendo of America - PR Barks Up the Right Tree by Naming Uggie as Nintendo's First Spokesdog

Honorable Mentions:

  • Hill+Knowlton Strategies – Tracking health reform all the way to the Supreme Court
  • Makovsky + Company – Launching a New Category in Vision Technology and Building a National Sales Network
  • McDonald’s USA and GolinHarris – McDonald’s Commitments to Improved Nutrition Choices
  • MWW - Re-Shaping Zumba's Image from Dance Workout Phenomenon to Global Multimedia Giant
  • National Restaurant Association - Kids LiveWell
  • NBC Entertainment – Smash
  • Ogilvy PR with Blurb - Bringing Your Story to Life
  • Samsung Telecommunications America - Samsung Mobile Blows Away Tablet Competition with Launch of the Galaxy Tab 10.1
  • Symantec Corp. and Connect Marketing - Symantec Honey Stick Project
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

Multicultural:

  • Hilton Hotels & Resort - Announcing an Authentic Experience For Chinese Travelers

Honorable Mentions:

  • Bristol-Myers Squibb - Turning the HIV Fight into a Movement
  • Cigna – Haitian Creole Triangular Postcard
  • Euro RSCG Worldwide PR with Transitions Optical, Inc. – Creating Cultural Connections to Reinforce Eye Health Leadership
  • Flowers Communications Group - MillerCoors Urban Entrepreneurs Series
  • Ogilvy PR with National Heart, Lung & Blood Institute – The Heart Truth
  • Ogilvy PR with National Kidney Disease Education Program - Kidney Sundays Helps African Americans Understand their Risk for Kidney Disease
  • Porter Novelli – SOYJOY: "Yo SOY" Hispanic Campaign
  • Time Warner Cable – Hispanic Heritage Month Campaign - El Reto Fast Five

Online Communication:

  • Cohn & Wolfe with Valvoline - Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans

Honorable Mentions:

  • Ames Scullin O'Haire - Piedmont Healthcare Launches HealthWatchMD
  • County of Los Angeles, Chief Executive Office - LA County Goes Digital With Annual Report
  • IEEE with Weber Shandwick - Digital Storytelling to Advance IEEE's Technology Leadership at CES
  • Indianapolis Airport Authority - Maximizing IND's "front door to the city" during Super Bowl XLVI
  • InkHouse Media + Marketing – InkHouse for Zmags: Meet the Connected Consumer
  • Marina Maher Communications – Robitussin 100,000 Simple Acts of Relief Sweepstakes and Last Names Giveaway
  • Porter Novelli - SOYJOY: "Yo SOY" Hispanic Campaign
  • rbb Public Relations with AlphaStaff - Superheroes of HR

Online Press Room/Media Center:

  • Rotary International Media Center Powered by Synaptic Digital

Honorable Mentions:

  • AICPA - AICPA Press Center Redesign
  • Bally Technologies - Bally Online Newsroom
  • Cisco Systems – The Network: Cisco's Technology News Site
  • Diamond Public Relations – Online Media Resource Center
  • NASCAR Integrated Marketing Communications - NASCARMedia.com

Podcast and/or Videocast:

  • American Chemical Society - Bytesize Science

Honorable Mentions:

  • Carmichael Lynch Spong with WebmasterRadio.FM - Untying the Purse Strings of America’s Most Powerful Consumer
  • Dixon Schwabl and Greater Rochester Enterprise - Eyes On The Future Radio Show
  • National Shooting Sports Foundation - NSSF’s Shooting Sportscast
  • Scholastic Inc. - Coming to America: Ellis Island - A Virtual Field Trip
  • Strategic Public Relations Group – SouthGobi Resources Ltd - Global live webcast of financial results presentation

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PR on a Shoestring:

  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • Porter Novelli – SOY JOY: "Yo SOY" Hispanic Campaign

Honorable Mentions:

  • American Red Cross - Save-a-Life Saturday
  • Disney Consumer Products - Disney Introduces AppMATes Mobile Application Toys
  • Edelman - Pantone Color of the Year: Making a Brand Synonymous with Color
  • Fleishman-Hillard Kansas City - Talking Sex Together (TxT): Going Mobile with Sex Ed and Teen Pregnancy Prevention
  • Formula - Native Union POP Phones Launch
  • National Restaurant Association - Kids LiveWell
  • Ogilvy Public Relations - The Guinness Storehouse: The Friendliest Place on Earth for St. Patrick's Day
  • Osborn Barr - 2011 Monsanto America's Farmers Mom of the Year Contest
  • Qorvis Communications, LLC - Operation HOPE 20th Anniversary Opportunity Bus Tour: From Chaos to Community
  • Reading Is Fundamental - Book People Unite
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide

Press Release:

  • Southwest Airlines - Southwest Airlines Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design

Honorable Mentions:

  • Bally Technologies – U.S. Marine Wins $2.9 Million on Bally Slot Machine
  • Domino’s Pizza – New Domino’s Chicken & Bacon Carbonara Artisan Pizza & “No” Campaign
  • Howard Johnson International - Howard Johnson’s Don Draper Promotion
  • Reading Is Fundamental - Book People Unite

Pro Bono:

  • three on behalf of the Georgia Dental Association - Georgia Mission of Mercy Communications Plan
  • Turner Broadcasting Broadcasting and Greenwich Hospital – 2011 Under the Stars Gala

Honorable Mentions:

  • Hart - Summer Food Program on behalf of ProMedica
  • KC Projects LLC - Shelby Humane Society
  • The Marcus Group – Little Kids Rock
  • Red Agency - Foodbank Australia: Bridge the Hunger Divide
  • Turkcell - Turkey’s Money-Box for Van

Product Launch:

  • Cone Communications - My Underwear is Cooler Than Yours: Jockey Launches Staycool Collection

Honorable Mentions:

  • American Girl, LLC with Weber Shandwick - The Music of American Girl: Partnering in Perfect Harmony
  • Coburn Communication - SOMEDAY By Justin Bieber Fragrance Launch
  • Cohn & Wolfe with Valvoline - Valvoline NextGen: Launching a "Green" Motor Oil without Making Influencers See Red
  • Impress Labs - Deca Technologies Launch
  • Hellerman Baretz Communications - 7,000 to 1: Holwell Shuster & Goldberg New Law Firm Launch
  • Hill+Knowlton Strategies - The Force is Strong with "Star Wars: The Complete Saga" on Blu-ray
  • Sprint and Stanton Communications - Taking Mobility to a Whole New Dimension
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

PSA:

  • Chamberlain Healthcare Public Relations - Kids Kicking Cancer PSA Campaign & Breath Break App Launch

Honorable Mentions:

  • AICPA - Feed the Pig
  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • American Beverage Institute – Negligent Driving
  • PR Newswire Association LLC & Feinstein Kean Healthcare - Choose You Over the Flu: Public Service Announcement for Families Fighting Flu
  • Rx Mosaic Health - Check Out Your Gout
  • Ogilvy PR with U.S. Department of Veterans Affairs - Faces of TBI

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Public Affairs:

  • Nyhus Communications - Washington United For Marriage Launch

Honorable Mentions:

  • Arizona State University - Tempe Coalition’s 21 or Too Young Campaign
  • Entertainment Software Association with Weber Shandwick - Protecting the First Amendment in a New Era of Communications Media
  • FTI Consulting - Allstate/National Journal Heartland Monitor Poll
  • Hill+Knowlton Strategies - American Action Forum Elevates Expert Voices on Affordable Care Act During Historic Supreme Court Oral Arguments
  • Illinois Tollway - Move Illinois: The Illinois Tollway Driving the Future
  • Ogilvy Public Relations Worldwide Taipei - Taiwan, Rice Up!
  • Powell Tate/Weber Shandwick - Keeping the Promise: Advancing the Artificial Pancreas for the Millions of Americans with Type 1 Diabetes
  • Rusnano - Nanotechnology Public Awareness Program for Russia
  • Stratacomm and UNICA - A Sweeter Alternative: Ending the Tariff on Sugarcane Ethanol
  • Waters Corp. and GolinHarris - Building a Global Network of Partnerships to Improve Food Safety
  • Weber Shandwick - Communications for Democracy: Supporting Nigeria's Elections

Re-Branding/Re-Positioning:

  • MWW - Remaking Jimmy Dean from a Sausage Brand into a Breakfast Brand
  • Ogilvy Public Relations - Taking Ford Further

Honorable Mentions:

  • ComBlu - Repositioning an Iconic Brand: Encyclopaedia Britannica
  • Cone Communications – Fiber One Great Taste Campaign
  • General Motors Corp. with Weber Shandwick - Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM's Revamped Vehicles
  • Grow Marketing - Dockers “Are You an Alpha Fan?”
  • Intuit - Establishing Intuit as an Innovative Growth Company
  • Newlink Communications – Barrick: Turning a Complex Crisis into Gold in the Dominican Republic
  • Siemens Corporation with Weber Shandwick - Cities as Customers: Branding Siemens as Today’s Go-To City Expert

Research & Measurement:

  • PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment

Honorable Mentions:

  • Allstate Insurance Company – Strategic Reputation Management
  • The Mosaic Company – "I Am Mosaic" Campaign
  • Determinus (part of the Chandler Chicco Companies) – The STOP Obesity Alliance
  • Siemens Corporation with Weber Shandwick – Cities as Customers: Branding Siemens as Today's Go-To City Expert

Satellite Media Tour:

  • RF|Binder and McGraw-Hill Education - Tablets and Devices: An Educational Frontier

Honorable Mentions:

  • American Red Cross – American Red Cross Remembers Haiti: Years One and Two
  • GolinHarris - Breathe Right’s Breathe Better. Sleep Better. Challenge
  • Macy’s - Celebrity Chef Rick Bayless Brings "The Macy's Culinary Council Thanksgiving & Holiday Cookbook" to Life During SMT
  • MilkPEP with Weber Shandwick – REFUEL: got chocolate milk? Campaign: "my After"
  • Rx Mosaic Health - Check Out Your Gout

Social Media:

  • The Clorox Company - Check-in for Check Ups
  • Formula - PERT Plus “Hair Wars”

Honorable Mentions:

  • American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
  • Conagra Foods with Edelman Digital - Slim Jim Online Community Management
  • CRT/tanaka - “Like Bissell, Love Pets: A Facebook Campaign to Help Pets Find Forever Homes”
  • Fuse LLC – Gatorade’s Go All Day Sessions
  • HORN - Tech the Halls: HORN Turns Reporters into Rockstars
  • Major League Baseball - MLB Fan Cave
  • McDonald’s USA and GolinHarris - Introducing Chicken McBites: Bite-Sized Enjoyment
  • Porter Novelli - HP hosts “Inkology at Home: Ink Challenge”
  • Porter Novelli - SOYJOY: “Yo SOY” Hispanic Campaign
  • Red Agency – Mortein: Kill or Save Louie the Fly

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Speeches:

  • U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication

Honorable Mentions:

  • American Osteopathic Association – “Thinking Osteopathically”
  • Cars.com – Best of 2011 Welcome Speech
  • The Mosaic Company - University of Tampa Fellows Forum Speech
  • Office Depot Foundation – “Leadership Strategies for Nonprofit Organizations”
  • Pacific Gas and Electric Company – Bay Area Council California Outlook Conference Speech

Trade Show/Event PR:

  • Hill+Knowlton Strategies - Ford Motor Company at CES 2012: We are a Technology Company

Honorable Mentions:

  • Bell Helicopter - Bell 525 Relentless Product Launch
  • Disney Consumer Products - Cars 2 Revs Up American International Toy Fair
  • GolinHarris for Nintendo of America - Nintendo PR Drives Mario Kart 7 to a New Dimension
  • International Game Technology - IGT Launches Its Ghostbusters Slots at G2E, Slimes the Competition
  • MWW - Jimmy Dean Launches No Kid Hungry Initiative at BlogHer '11
  • Toy Industry Association - 109th American International Toy Fair
  • UN Foundation, 92Y, Mashable – Social Good Summit

Twitter Campaign:

  • American Airlines with Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion
  • Association of American Railroads - Freight Rail Twitter

Honorable Mentions:

  • Arketi Group – 2012 Technology Tweet Tournament
  • Disney Consumer Products – Disney Living RT2WIN Sweepstakes Campaign
  • Hill+Knowlton Strategies and salesforce.com - Desk.com: Bringing the Social Revolution (And Burritos) To Small Businesses
  • McDonald’s USA and GolinHarris – Perfect Pair: Frozen Strawberry Lemonade
  • RF|Binder and Scharffen Berger Chocolate Maker - Scharffen Berger Daily Retweet Contest
  • San Diego Gas & Electric - Pacific Southwest Event
  • Waggener Edstrom Worldwide & tenfour – Tweet-A-Beer
  • WCG – Hershey’s Cookie Headquarters

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Video Program:

  • Resolute Consulting - Brookfield Zoo: Operation Rhino

Honorable Mentions:

  • Counterpart International - Filling Stomachs, Feeding Minds in Senegal
  • Disney Consumer Products - Disney*Pixar Cars 2 Toy Fair Video Campaign
  • GM Western Region Communications & Weber Shandwick - Chevy Drive N Date Revs Up Speed Dating Like Never Before
  • Hunter Public Relations - Hunter PR Presents: “Stuff PR People Say”
  • Lockheed Martin Corp. – JAGM "Go In Cool" Whiteboard Video
  • Orange County Transportation Authority - OCTA "Catch a Ride on Metrolink" Music Video
  • Ogilvy PR with U.S. Department of Veterans Affairs - From Surviving to Thriving
  • United States Postal Service Corporate Communications - Systems at Work

Web Site Marketing:

  • Home Front Communications - Freight Rail Works

Honorable Mentions:

  • Accenture - Accenture Corporate Website Redesign
  • The Ayn Rand Institute – Atlas Shrugged Video Contest
  • Bell Helicopter – Bell 525 Relentless Product Launch
  • Feinstein Kean Healthcare – Partnering for Positive Action…Sharing Stories from the Frontlines of the ViiV Healthcare Effect
  • Moet Hennessy, Hennessy Brand - KAWS x Hennessy Press Release with QR code
  • Ogilvy PR - IRS Free File: The "Less Taxing" Way to Prepare and e-File Federal Taxes
  • Waggener Edstrom Worldwide – Sasquatch Music Festival

Word of Mouth/Viral:

  • Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring “Guy’s Guys” All Over the World

Honorable Mentions:

  • Buffalo Wild Wings with Fleishman-Hillard – Save our Season
  • Dentsu Communications – Siemens Competition in Math, Science & Technology
  • Downy with DeVries Public Relations - Downy Puts Mike in the Window for Clean Sheet Week
  • Indianapolis Airport Authority – Carmina Burana Flash Mob
  • Missouri Department of Conservation – Invasive Species Alert: “ZOMBIES!”
  • Wisconsin Department of Tourism - Travel Wisconsin and Pure Michigan Pair Up for Mittengate

WOW! Award:

  • H&R Block / Elasticity - The ’Stache Act, a case study of the greatest mustache campaign in history
  • OWS with Workhouse – Occupy Wall Street: The Revolution Will Be Editorialized

Honorable Mentions:

  • Downy with DeVries Public Relations – Downy Puts Mike in the Window for Clean Sheet Week
  • GM Western Region Communications & Weber Shandwick - Chevy Drive N Date Revs Up Speed Dating Like Never Before
  • Hill+Knowlton Strategies – The Force is Strong with “Star Wars: The Complete Saga” on Blu-ray
  • Jennie-O Turkey Store - Jennie-O Creates Turkey Burger Converts One Switch at a Time
  • Major League Baseball – MLB Fan Cave
  • The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration

PR PEOPLE AWARD WINNERS/HONORABLE MENTIONS

(Read about the winners)

Hall of Fame:

Honorable Mentions:

  • David Finn – Ruder Finn
  • Ray Jordan – Amgen
  • Janice M. Maiman, CAE – American Institute of Certified Public Accountants (AICPA)
  • In Memoriam: Peter Morrissey – Morrissey & Company
  • Marian Salzman – Havas PR

Account Director of the Year:

  • Deborah Brown – Peppercomm

Honorable Mentions:

  • Parris Bowe – Marina Maher Communications
  • Jessica Carlson – Twist Marketing
  • Christine Marra – MWW
  • Diana Sfera – Marina Maher Communications
  • Jody Sunna – Havas PR

Account Manager of the Year:

  • Sara Schwartz – Havas PR

Honorable Mentions:

  • Melissa Czapiga – Bhava Communications
  • Shane Peck – Parson’s Brinckerhoff

Blogger of the Year:

  • Carreen Winters – MWW

Honorable Mentions:

  • Gini Dietrich – Arment Dietrich
  • Jim Joseph – Cohn & Wolfe
  • Ken Makovsky – Makovsky + Company

Community Relations Professional of the Year:

  • Lucienne Gigante – Doral Bank

Honorable Mentions:

  • Beth Roden – Bayer Crop Science

Corporate Social Responsibility Leader:

  • Paul Massey – Weber Shandwick
  • Jon Schwartz – NASCAR

Honorable Mentions:

  • Sarah Coles – Ruder Finn
  • Lucienne Gigante – Doral Bank
  • Ulviya Hasanzade – Azercell Telecom
  • Susan Heaney – Avon

Crisis Manager of the Year:

  • Tony Felts – Wellpoint

Honorable Mentions:

  • Will Dempster – Qorvis
  • Richard Tauberman - MWW

Digital Communications Leader of the Year:

  • Evan Kraus - APCO Worldwide

Honorable Mentions:

  • Jeff Beringer – Golin Harris
  • Jared Hendler – MWW
  • Chris Vary – Weber Shandwick

Event Marketer of the Year:

  • Maggie O’Neill – Peppercomm

Honorable Mentions:

  • Chelsea Koski – Qorvis Communciations

Government & Public Affairs Professional of the Year:

  • Heather Kelly – U.S. Special Operations Command
  • William Murray – MWW

Honorable Mentions:

  • Paul Jean – Denterlein
  • Deana Perlmutter – MWW

Intern of the Year:

  • Raymond Liang – YMCA

Honorable Mentions:

  • Andrea Summers – Adfero
  • Kate Urbach – Havas PR

Internal Communicator & Trainer of the Year:

  • Brooke Shepard - Weber Shandwick

Honorable Mentions:

  • Jessica Shearer – MWW
  • Kelli Stauning – Wellpoint

MARCOM Professional of the Year:

  • Lisa Adler – Millennium: The Takeda Oncology Company

Honorable Mentions:

  • Anne Bergquist – YMCA
  • Mark D. Tullio – Lantronix

Measurement Expert of the Year:

  • Andre Manning - Philips

Honorable Mentions:

  • Marianne Eisenmann – Chandler Chicco
  • Allyson Hugley – Weber Shandwick
  • Eve Stevens – Waggener Edstrom Worldwide Inc.

Media Relations Leader of Year:

  • Colleen Cleary – Havas PR

Honorable Mentions:

  • Melissa Campbell – ERA Franchise
  • Sally Kweskin – Wellpoint
  • Allison Mickey – Clean Power Finance
  • Hope Nicora – Bhava Communications
  • Sarah Yansura – Havas PR

PR Professional of Year: Agency:

  • Michael Kempner – MWW
  • Jenny Moede – Waggener Edstrom Worldwide Inc.

Honorable Mentions:

  • Scott Baradell – Idea Grove
  • Janene Ferrara – Havas PR
  • Ed James – Cornerstone Agency
  • Annette Maggiacomo – Duffy & Shanley
  • Ken Makovsky – Makovsky + Company
  • Elizabeth Zaborowska – Bhava Communciations

PR Professional of Year: Corporate:

  • Jon Harris – Hillshire Brands

Honorable Mentions:

  • John Forrest Ales – Hilton Hotels & Resorts
  • Lisa Baxt – Nikon
  • Dan Macuga – USANA
  • Karen Tillman – Cisco

PR Professional of Year: Nonprofit:/h3>

  • Ellen Murphy – YMCA

Honorable Mentions:

  • Stacey Karp – APTS

PR Team Leader of Year:/h3>

  • Matt Motley – Weber Shandwick

Honorable Mentions:

  • John Forrest Ales – Hilton Hotels & Resorts
  • Amie DeLuca – Henson Consulting
  • Darren Scher – Adfero
  • Rachel Spielman – Ruder Finn

Social Media Professional of the Year:/h3>

  • John Earnhardt – Cisco
  • Dallas Lawrence – Burson Marsteller

Honorable Mentions:

  • Tony Balasandiran – Flowers Communications
  • John Cangany – APCO Worldwide
  • Pat Connelly – Millennium: The Takeda Oncology Company
  • Tim Haran – USANA
  • Marcy Massura – Weber Shandwick
  • Greg Swan – Weber Shandwick

Tweeter of Year:/h3>

  • Dalton Dorné – Havas PR

Honorable Mentions:

  • Sarah Evans – Sevans Strategy
  • Dallas Lawrence – Burson Marsteller
  • Steve Rubel – Edelman
  • Heather Whaling – Geben Communication

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Social Media Icon Awards Winners/Honorable Mentions

(Read about the winners)

Best Social Media Team:

  • Devils Arena Entertainment
  • Raytheon

Honorable Mentions:

  • AEG Sports
  • Cisco Systems
  • Colorado State University
  • MWW
  • Schneider National
  • United Nations Foundation
  • USANA Health Sciences

App:

  • APCO Worldwide – Shot@Life Campaign

Honorable Mentions:

  • Accenture - Outlook journal iPad App
  • Booz Allen Hamilton – Booz Allen Insights
  • EPIX
  • Pure Michigan – See and Share the Beauty of Pure Michigan on Facebook

Corporate Blog:

  • Walmart – Walmart Green Room - Creating a Sustainable Conversation

Honorable Mentions:

  • American Institute of Certified Public Accountants - AICPA Insights
  • Bayer CropScience - Thought Leadership Hub
  • Cision
  • Finn Partners – Making Michigan Healthier, One Click, Video and Moustache at a Time
  • Microsoft Latinoamerica – Microsoft Latin America Blogs
  • SAP – Business Innovation Blog from SAP
  • San Diego Gas & Electric - Postcards from Superstorm Sandy
  • What’s Up USANA?

Crisis Management Campaign via Social Media:

  • San Diego Gas & Electric - Pacific Southwest Event
  • Weber Shandwick – "Like This": American Airlines Responds Socially to Alec Baldwin Incident

Honorable Mentions:

  • Houghton Mifflin Harcourt - Onward and Upward – HMH Restructures for the Future
  • Potomac Electric Power Company - Hurricane Sandy Crisis Management
  • Spirit AeroSystems Holdings - The calm AFTER the storm

Facebook: Community/Engagement:

  • U.S. Department of Veterans Affairs – Make the Connection
  • Taco Bell

Honorable Mentions:

  • Edelman Japan – The AXE Wingmen
  • Medtronic MiniMed - The Medtronic Diabetes Community: Engaged, Inspired and the #1 Diabetes Brand on Facebook
  • Native Eyewear – The Locals Only Project
  • New Media Strategies – The Wine Bar Facebook Community
  • Quaker Steak & Lube - Be the Mayor of Lube Nation
  • USO – Patriotic Pets
  • Weber Shandwick – Frigidaire Time Machine
  • XO Group – Helping Brides In the Wake of Hurricane Sandy

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Facebook: Contest/Games:

  • MWW – Nikon 1 "Small Moments are Huge" Program
  • Weber Shandwick - Frigidaire Time Machine

Honorable Mentions:

  • Ignite Social Media – Samsung Angry Birds Check-In Challenge
  • Marco Island Marriott “Next Generation” Facebook Contest
  • Mullen – Century 21 Real Estate Moves into SimCity Social
  • Ryan Partnership – Dove Men+Care Fan Bowl Photo Contest
  • Schneider National – Do You Have the Drive? Sweepstakes
  • Spafax Canada – Air Canada’s 75th Anniversary Facebook Game
  • Motive - Van's Natural Foods: Breakfast Bedheads
  • WellPoint – Social Summer Games

Facebook: Marketing Campaign (Budget Under $10k):

  • CarMD.com Corp. - CarMD© Facebook Fans & Friends Contest

Honorable Mentions:

  • Strategic America - West Glen Town Center

Facebook: Marketing Campaign (Budget Over $10k):

  • Elsevier – Med Student Survival Guide
  • Southern California Edison – Millionth Fridge Campaign

Honorable Mentions:

  • CoupSmart – Lindt: 1 Million Chocolate Truffle Giveaway
  • Edelman – Humanizing AXE: Personal Community Management On A Massive Scale
  • Ignite Social Media: FIAT Score A Scorpion
  • Motive - Van's Natural Foods: Breakfast Bedheads
  • Weber Shandwick - Degree Men: Masters of Movement

Facebook: PR Campaign (B2B or Nonprofit):

  • American Traffic Solutions - ATS Uses Facebook to Build Brand Presence

Honorable Mentions:

  • FMC Technologies Facebook Launch/OTC Campaign
  • LBi Denmark - Making Maersk Social
  • The Marcus Group – JCP&L Facebook Campaign

Facebook: PR Campaign (Consumer):

  • Weber Shandwick - CLEAR Scalp & Hair Beauty Therapy Launch

Honorable Mentions:

  • Cooney/Waters Group – Parkinson's More Than Motion
  • Doubletree by Hilton - Little Things Project Campaign
  • Seminole Hard Rock Hotel & Casino Tampa – Branding a Job Fair
  • Vodafone - Live Young, Live Free
  • Weber Shandwick – Degree Men: Masters of Movement
  • Zeno Group – Seattle's Best Coffee Brews Up a Black Friday Deal with a Twist

Facebook: Social Good Campaign:

  • Jiffy Lube International – "Muscle UpSM" with Jiffy Lube

Honorable Mentions:

  • ABC National TV Sales - "Be A Hero, Save A Hero" Fire Safety Campaign
  • Cisco Systems – Cisco's How Do You Give Back Campaign
  • Cohn & Wolfe – It Takes a Mouse to Save a Fish
  • Bounce Energy's Charity "Like" Campaign
  • Nordic Naturals - Norvember
  • U.S. Department of Veterans Affairs – Make the Connection
  • Weber Shandwick – Summer Miles Challenge: 43,000 AAdvantage Members Gave Smiles
  • and Donated Miles to Kids In Need

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Facebook: Use of Video:

  • Navy Federal CU – 4 Million Members 4 Million Stories-Member Appreciation

Honorable Mentions:

  • Rockfish – White Cloud: Back to School
  • San Juan Marriott Resort & Stellaris Casino – Vloggers Parte Dos
  • U.S. Department of Veterans Affairs – Make the Connection

Games:

  • SELF Magazine - SELF Workout in the Park Social Game

Honorable Mentions:

  • Devils Arena Entertainment – New Jersey Devils Doodle Contest
  • Neiman – #Tweettoshoot

Individual Blog:

  • Cohn & Wolfe - The Experience Effect: Cohn & Wolfe's Jim Joseph Breaks Down Marketing

Honorable Mentions:

  • Havas PR – Marian Salzman on Branding

Infographic:

  • NASDAQ OMX - NASDAQ Economic Infograph Reports

Honorable Mentions:

  • Accenture
  • Beyond – Facebook Sustainability
  • Booz Allen Hamilton – The World of 2040
  • Finn Partners - StubHub's Election Breakdown
  • Intel Corporation – An Internet Minute
  • MSR Communications - How Personality Type Affects Social Media Behavior

Instagram: Best Contest:

  • National Geographic Channel – The Untamed Americas Photo Contest

Honorable Mentions:

  • Doubletree by Hilton – Pet Photo Sweepstakes
  • HauteLook – Photo-A-Day Challenge

Instagram: PR Campaign:

  • Neiman – Temple Made

Honorable Mentions:

  • The Black Sheep Agency – 365 Days of PR
  • Brown University – Scene by you at Brown
  • The Fearey Group – The Cochlear Implant Online Series at Swedish

LinkedIn:

  • Hilton Worldwide – Zero to 81,000+ | Leveraging LinkedIn to Build an Online Voice for Hilton Worldwide

Honorable Mentions:

  • American Institute of Certified Public Accountants - AICPA Group
  • FMC Technologies – Branding and Recruitment Campaign
  • Richardson Sales Training – Verifiable Outcomes

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Pinterest:

  • EPIX - EPIX Looks Great on Pinterest
  • Elizabeth Arden - Revolutionizing Social Good: #PinItToGiveIt with Elizabeth Arden

Honorable Mentions:

  • Constant Contact - Pinning the Way to Small Business Success
  • HauteLook - HauteLook Takes Pinterest in 2012
  • Homes.com - "Pin it if You Love it" Contest

Technology:

  • Simply Measured - Bringing Social Media Analytics to Life

Honorable Mentions:

  • Cision – Seek or Shout

Twitter: Best Tweet Content:

  • Huge - Clever Content Makes Huge a Twitter Thought Leader

Honorable Mentions:

  • AEG Sports - 2012 Stanley Cup Playoffs
  • Taco Bell - @TacoBell Brand Voice

Twitter: Best Use of Hashtags:

  • Grand Ole Opry - #Love4Loretta

Honorable Mentions:

  • Guthy-Renker - #ProactivWorks
  • Neiman - #Tweettoshoot
  • SAP - #SAPChat

Twitter: Growth Spurt:

  • Kronos - Kronos Grows Twitter Following by 406% in One Year

Honorable Mentions:

  • Graham Group - Louisiana Seafood: Demand It
  • Huge - Huge Twitter Account Gains 8,000+ Followers in 2012

Twitter: Marketing Campaign:

  • National Geographic Channel - Chasing UFOs, The Wow! Reply

Honorable Mentions:

  • Intersport - Where's The Blue Hat Taking You?
  • The Stanislaus County Fair - Imagine the Fun
  • Weber Shandwick – #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering

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Twitter: Most Engaged Followers:

  • AEG Sports - 2012 Stanley Cup Playoffs

Honorable Mentions:

  • Bloomin’ Brands - 40 Gifts for Dave
  • SAP - #SAPChat

Twitter: PR Campaign:

  • Academy of Country Music - 2012 ACM Awards

Honorable Mentions:

  • Cathay Pacific Airways - Cathay Pacific Klout Campaign
  • Dixon Schwabl – RBC Heritage
  • Littelfuse - Littelfuse Speed2Design
  • National Safe Boating Council - NSBC and Paul Werth Associates: 2012 “Wear It!” Campaign Increases Awareness of Boating Safety
  • Smithsonian National Zoological Park - #PandaAI
  • Weber Shandwick + MilkPEP – The Breakfast Project

Twitter: Promoted Tweet Campaign:

  • United Nations Foundation - #RioPlusSocial

Honorable Mentions:

  • Booz Allen Hamilton - Saluting Our Veterans
  • New Media Strategies - ACCCE "Click-to-Call" Grassroots Advocacy
  • Raytheon - Hashtags for Heroes

Twitter: Social Good Campaign:

  • #GivingTuesday Communications Team - #Giving Tuesday

Honorable Mentions:

  • Bank of America - Express Your Thanks
  • The Black Sheep Agency - Houston Tweet Drive 2011
  • Finn Partners - Your Voice Counts

Use of Google+:

  • Roush Fenway Racing - RFR Google + Drive

Honorable Mentions:

  • CUNA Mutual - CUNA Mutual Live!

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YouTube: Individual Video or Channel:

  • Guthy-Renker – Proactiv Premium YouTube Channel

Honorable Mentions:

  • Hilton Worldwide – Did You Know?/Stay Ahead
  • i.d.e.a – Human Motorcycles: Behind the Scenes with the Progressive International Motorcycle Shows
  • M/C/C/ - Chuck E. Cheese's Do Gluten-free the Right Way

YouTube Marketing Campaign:

  • PHD – Abreva Conceal Launch

Honorable Mentions:

  • CarMD.com Corp. - CarMD© Motion Commotion Campaign
  • Elsevier – Elsevier's Screening Room
  • Guthy-Renker – Proactiv Celebrity Swag Subscriber Contest

YouTube: PR and/or Viral Campaign:

  • YTM – Nestles Hot Pockets "Pocket Like It's Hot"

Honorable Mentions:

  • American Traffic Solutions - Utilizing Social Media to Compel Drivers to Stop on Red
  • Hilton Worldwide - Hilton Worldwide Celebrates Inaugural Global Week of Service
  • Weber Shandwick – Degree Men: Masters of Movement

Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners)

Advocacy Campaign and Lobbying Efforts:

  • Jumpstart – Jumpstart’s Read for the Record. One Day. To Jumpstart a Child's Future

Honorable Mentions:

  • Crawford Strategy - Mission Hospital COPA Campaign
  • Nyhus Communications - Washington United for Marriage Launch
  • Solomon McCown & Company - NARAL Pro-Choice Massachusetts: Elevating Women's Issues in a Pivotal Massachusetts Senate Race

Annual Publication or Brochure:

  • United Nations Foundation - Global Reach Report

Honorable Mentions:

  • ASCD - 2011 Annual Report
  • Broadhead + Company - Progressive Agriculture Foundation 2011 Annual Report
  • Counterpart International Inc. - Annual Report: Building Trust, Building Partnerships
  • National Association of Insurance Commissioners - NAIC 2011 Online Report: “The Home of U.S. Insurance Regulation”

Branding/Rebranding:

  • Florida Realtors - Florida Realtors PAC, "I Give Because ..." Campaign

Honorable Mentions:

  • #GivingTuesday Communication Team - Let's Get Out the Give this Holiday Season with #Giving Tuesday
  • IES Abroad
  • Longwood Gardens - Refreshing A Cultural Legacy Brand
  • Society of Teachers of Family Medicine - STFM Logo and Corporate Rebrand
  • Strategic Image, Inc. - Catholic Charities Money School
  • Gigi Westerman, APR, Strategic Image, Inc. - Catholic Charities Money School (for award only, do not add Gigi Westerman to print)
  • Sandra Brodnicki, APR - Catholic Charities Money School (for award only, do not add 2nd award to print)

Corporate/Nonprofit Partnership/s:

  • The Marcus Group - Little Kids Rock Pro Bono Campaign

Honorable Mentions:

  • Bank of America Corporation - Gift for Opportunity Fund
  • Dosomething.org - DoSomething.org & Âeropostale: Teens for Jeans
  • Simantel Group - FRTOA Brand Awareness

Digital PR and Marketing:

  • American Psychological Association and Vanguard Communications - Psychotherapy: More than a Quick Fix
  • JPA - Lamaze International's Push for Your Baby Campaign

Honorable Mentions:

  • Burson-Marsteller - ICANN's global public education campaign for new generic Top-Level Domains
  • PBS - "Trusted, Valued and Essential"
  • Powell Tate - This Is Personal
  • Washoe County School District - Countdown to Graduation

Email Newsletter/s:

  • Ronald McDonald House Charities of Central New York

Honorable Mentions:

  • Wiley

Employee/Internal Communications:

  • Piedmont Healthcare - Just What the Doctor Ordered: Piedmont Healthcare's Brand Transforms

Honorable Mentions:

  • Pentagon Force Protection Agency - The Shield: PFPA Commemorates Ten years 2002 - 2012

Event PR:

  • Henson Consulting Inc. - HC has Heart: 2nd Annual Open Hearts Foundation Event Creates Buzz, Changes Lives

Honorable Mentions:

  • American Society of Clinical Oncology - 2012 ASCO Annual Meeting Press Program
  • American Society of Landscape Architects - Landscape Architect's Guide to DC Campaign
  • Croplife America - 2012 National Policy Conference, "The Politics of Food and the 2012 Farm Bill: Are YOU Being Served?"
  • dashTHIRTYdash - The Death of the Daily Times-Picayune & the Unification of a City

External Publication:

  • The Nature Conservancy - Broadcast Bench: Making Nature Relevant TV Reporters

Honorable Mentions:

  • America's Wetland Foundation - Blue Ribbon Resilient Communities Envisioning the Future of America's Energy Coast
  • Cause Communications - "2-Minute Answer Guide for Nonprofits" Book and Website
  • NYU Langone Medical Center – TEAM SCIENCE – 2012 Research Report
  • Office Depot Foundation/JKG Group - 2011 Office Depot Foundation Report to the Community

Facebook:

  • Dosomething.org - DoSomething.org's Bully Project & Bully Report

Honorable Mentions:

  • Fenton - Mom's the Word
  • Ogilvy PR - Million Hearts: TEAMing UP to bring high blood PRESSURE DOWN Ogilvy Public Relations on behalf of the Centers for Disease Control and Prevention (CDC)
  • Powell Tate - This Is Personal
  • United Nations Foundation - Uniting Girls to Change the World

Fundraising:

  • Henson Consulting Inc. - Champs for Charity: Hockey Greats Suit up to Raise Funds for Ronald McDonald House

Honorable Mentions:

  • Carmelita Group - The #IAM CAMPAIGN
  • Florida Realtors - Florida Realtors PAC, "I Give Because ..." Campaign

Green PR:

  • Weber Shandwick - American Airlines Reduces its Carbon Footprint

Honorable Mentions:

  • Brunet-García Advertising & P.R. - Speak Up for Florida's Waters Initiative
  • Keep a Breast Foundation - Non Toxic Revolution
  • Oklahoma Municipal Power Authority (OMPA) - Oklahoma Comfort Program (OCP)

Marketing:

  • PearlPoint Cancer Support – “Celebrate Minnie Pearl and Her Legacy” Campaign

Honorable Mentions:

  • Burson-Marsteller - ICANN's global public education campaign for new generic Top-Level Domains
  • National Association of Insurance Commissioners - Consumers: "Know Your Stuff" Home Inventory App Program

Media Relations:

  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Honorable Mentions:

  • Fleishman-Hillard and St. Baldrick's Foundation - St. Baldrick's Foundation: Mission to Conquer Childhood Cancers
  • Global Strategy Group - Connecticut Coalition Against Domestic Violence: Engaging the Media to Enhance the Safety of Victims of Domestic Violence
  • The Nature Conservancy - Coral Reefs Saved My Life
  • U.S. Olympic Committee - Thank You Britain
  • Weber Shandwick - Taking a Tech Detox: Nat’l Day of Unplugging

Member Communications:

  • American Society of Anesthesiologists – All the News from ASA As Soon As Possible

Honorable Mentions:

  • National Beer Wholesalers Association – NBWA 75th Annual Convention Promotion
  • Ogilvy Public Relations Worldwide and Blue Cross Blue Shield – Blue Cross Blue Shield Federal Employee Program Access Anytime, Anywhere

PR On a Shoestring Budget:

  • Henson Consulting Inc. - Paris at the Harris: Building Buzz for the Best in Ballet

Honorable Mentions:

  • 4GreenPs - Tuning in to Childhood Hunger Share Our Strength’s Dine Out for No Kid Hungry Lunch Drop Program
  • #GivingTuesday Communication Team – Let’s Get Out the Give this Holiday Season with #Giving Tuesday
  • Rasky Baerlein Strategic Communications: A Place at the Table Campaign for The Greater Boston Food Bank
  • Weber Shandwick - Shedding Light on Child Sexual Abuse

Press Release:

  • Strategic America - Shoes That Fit

Honorable Mentions:

  • American Society of Anesthesiologists - The ANESTHESIOLOGY 2012 Annual Meeting Press Kit
  • Impact Public Affairs - 4,500 km of Shoestring: Raising Awareness for Victims of Crime in Canada
  • National Beer Wholesalers Association- 2012 Craft Beer Distributor of the Year
  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Public Affairs/Issues Management:

  • Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Honorable Mentions:

  • America's Wetland Foundation - Blue Ribbon Resilient Communities: Envisioning the Future of America's Energy Coast
  • Brunet-García Advertising & P.R. - ONE by ONE campaign
  • International Council of Shopping Centers with Finn Partners - Campaign for 21st Century Retail
  • The Johnson Foundation at Wingspread and Outreach Strategies - Financing Sustainable Water Infrastructure

Public Service:

  • National Adoption Day Coalition and Paul Werth Associates - 2012 One Day PSA Featuring Adoptive Families

Honorable Mentions:

  • Kaiser Permanente - Walk-And-Talk with Every Body Walk!
  • National Association of Insurance Commissioners - Insure U: Get Smart About Insurance: TV Public Service Announcement
  • Ogilvy Public Relations Worldwide - Obesity Happens One Pound at a Time

Social Media:

  • American Heart Association - AHA Social Media Diplomats

Honorable Mentions:

  • American Society of Landscape Architects - ASLA Social Media Campaign
  • Ogilvy Public Relations - The Society of American Florists: Making Flowers Mean Something More Through Social Media
  • United Nations Foundation – Shot@Life’s Blogust Campaign: A Blog Relay for Good

Social Responsibility:

  • The Allstate Foundation and Zeno Group – The Allstate Foundation Purple Purse

Honorable Mentions:

  • Brunet-García Advertising & P.R. – Give or It Goes Campaign
  • Carmelita Group – The #IAM Campaign
  • Henson Consulting - Giuliana Rancic and Bright Pink Host "Fab-Fest 2012"

Twitter Communications Campaign:

  • United Nations Foundation - RioPlusSocial

Honorable Mentions:

  • ASCD - @ASCD
  • LRF Ed Forum Twitter Chat

Video:

  • Ogilvy Public Relations Worldwide - Million Hearts: TEAMing UP to bring high blood PRESSURE DOWN Ogilvy Public Relations on behalf of the Centers for Disease Control and Prevention (CDC)

Honorable Mentions:

  • Counterpart International - Crafting a Better Future for Guatemalans
  • Dixon Schwabl – Eye on Future Radio Show

Web Site:

  • CropLife America - CropLife America Website Refresh: www.croplifeamerica.org

Honorable Mentions:

  • FreeEnterprise.com ¬- Your Home for Free Market News and Ideas, U.S. Chamber of Commerce
  • NACHA— The Electronic Payments Association - ElectronicPayments.org
  • PBS - "Trusted, Valued and Essential"

Association/Nonprofit Team of the Year:

  • UN Foundation's Public Affairs Team, United Nations Foundation

Honorable Mentions:

  • Clapp Communications/Volunteers of America Chesapeake

Nonprofit Communicator of the Year:

  • Allison Barber, Western Governors University Indiana

Honorable Mentions:

  • Leon Rubin, Office Depot Foundation/JKG Group

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CSR Award Winners/Honorable Mentions

(Read about the winners)

People:

  • John Brock - Coca-Cola Enterprises
  • Zafar Brooks – Hyundai Motor America
  • Lewis Fix - Domtar Corporation
  • Michael Kempner - MWW Group
  • Sonia Sroka - Porter Novelli

CSR A-List

  • APCO Worldwide
  • Burson-Marsteller
  • Carmichael Lynch Spong
  • Cone Communications
  • Edelman
  • Euro RSCG Worldwide
  • MWW Group
  • RF|Binder
  • Strategic Objectives
  • Waggener Edstrom Worldwide
  • Weber Shandwick

CSR Hall of Fame

  • The Body Shop
  • Campbell Soup Company
  • Deloitte - Greening the Dot
  • Timberland

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Companies:

  • Abbott and Partners in Health
  • The Allstate Foundation
  • Allstate Insurance Company
  • AltruHelp
  • American Cancer Society
  • American Express
  • Amway
  • Apartment Investment Management Company
  • APCO Worldwide
  • Aspire Communications & Marketing Inc.
  • Astellas Pharma US, Inc.
  • Astro Malaysia Holdings Sdn Bhd (Astro)
  • Avon Products Inc.
  • Bank of America and Hill Holliday
  • Baruch College
  • The Bateman Group
  • Bayer AG
  • BCF
  • Benjamin Moore
  • Best Buy
  • BlueCross Blue Shield of Florida
  • BlueCross BlueShield of Tennessee
  • Blue Practice
  • The Body Shop
  • Boscobel Marketing Communications
  • Bridgestone Americas Inc.
  • Brita
  • Brown-Forman Corp.
  • Burson-Marsteller
  • Carmichael Lynch Spong
  • Carlson Wagonlit Travel
  • Cartoon Network
  • CA Technologies
  • Chandler Chicco Agency
  • Coca-Cola Enterprises
  • Company 20 Inc.
  • Cone Communications
  • Consumer Electronics Association
  • Crystal Cruises
  • CSC
  • CVS Caremark
  • Deloitte
  • Discovery Communications
  • Domtar
  • Doral Bank
  • Dresser-Rand
  • Duane Morris
  • Edelman
  • Elite PR Consultants Beijing Company Ltd.
  • Elite PR Group
  • Enermodal Engineering, a member of MMM Group Limited
  • Entergy Corporation
  • ESPN Inc.
  • Euro RSCG Worldwide PR
  • FedEx Corporation
  • Fenton
  • Finn Partners
  • Fireman’s Fund Insurance Company
  • First Choice Power
  • Fleishman-Hillard
  • Fleishman-Hillard San Francisco
  • Flextronics
  • The French Will Never Forget (TFWNF)
  • Glodow Nead Communications
  • GMP PR
  • Grant Thornton LLP
  • Habitat for Humanity
  • The Hershey Company
  • HanesBrands
  • Hasbro
  • Hill+Knowlton Strategies
  • H.J. Heinz Company
  • Honda Manufacturing of Alabama
  • Honeywell
  • Huntington National Bank
  • Hyundai Motor America
  • IBM Corporation
  • InkHouse Media + Marketing
  • Intel Corporation
  • JetBlue Airways
  • Jimmy Dean
  • JKG Group
  • Kaiser Permanente
  • Kangaroo Express
  • Ketchum
  • Kraft Foods
  • LaBreche
  • Largemouth Communications
  • L'Oréal USA
  • ManpowerGroup
  • Mars Inc.
  • Meals On Wheels Association of America
  • Miami-Dade Expressway Authority
  • Mitchell Communications Group Inc.
  • Molson Coors Canada
  • Monsanto Company
  • Moroch PR
  • MWW Group
  • National Football League
  • National Trust for Historic Preservation
  • NASCAR Foundation
  • North of Nine Communications
  • Office Depot Foundation
  • Ogilvy Capitol PR
  • O’Malley Hansen Communications
  • Oracle
  • OSRAM SYLVANIA
  • Pacific Gas & Electric
  • PepsiCo Inc.
  • PHILIPS AVENT
  • Philips North America
  • Pizza Hut
  • PlaNET Finance
  • Points of Light Institute
  • PricewaterhouseCoopers LLP
  • Public Strategies Inc.
  • Procter & Gamble
  • Raytheon Company
  • Rebuilding Together
  • Recyclebank
  • RF│Binder
  • R&R Partners
  • Ruder Finn
  • SAP
  • Sears
  • Select Health of South Carolina
  • Sensiblu Foundation
  • Silver Spring Networks
  • Singer Associates
  • Southwest Airlines
  • Sutter Health
  • The Taco Bell Foundation for Teens
  • Telemundo Media
  • Timberland
  • Timken Company
  • Toys "R" Us Inc.
  • Transitions Optical, Inc.
  • TTNET
  • Tyco International Ltd.
  • Tyson Foods
  • Unboundary
  • University of Phoenix
  • Urban Zen Foundation
  • USANA Health Sciences
  • Valley Metro
  • Viacom Inc.
  • Virginia Beach CVB
  • VHA Inc.
  • Vodafone Turkey
  • The Walt Disney Company
  • WaterStone Bank
  • Weber Shandwick
  • Weber Shandwick Chicago
  • WellPoint Inc
  • WorkSafeBC
  • WWE
  • Yum! Brands
  • Zeno Group Inc.

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PR News Awards: 2011

PR People Award Winners/Honorable Mentions

(Read about the winners.)

Hall of Fame Inductees:

  • John Deveney, Deveney Communication
  • Richard Edelman, Edelman
  • Roger Frizzell, PG&E
  • Mary Henige, General Motors
  • Dave Senay, Fleishman-Hillard
  • Melissa Waggener Zorkin, Waggener Edstrom Worldwide

 

People:

  • Jill Allread, Public Communications Inc.
  • Ann Barlow, Peppercom
  • Jeff Beringer, GolinHarris
  • Kristin Binns, WellPoint
  • Bonin Bough, PepsiCo
  • Kelly Cacioppo, Marina Maher Communications
  • Leslie Campisi, Affect Strategies
  • Danielle Cass, Kaiser Permanente
  • Jamie Castaldo, Hunter PR
  • Meredith Chapman, University of Delaware
  • Steve Cody, Peppercom
  • Joseph Cohen, MWW Group
  • Alison Croyle, JetBlue
  • Stacy DeBroff, Mom Central
  • Nicole Esposito, Full Picture
  • Sandra Fathi, Affect Strategies
  • Kristy Finchy, Alpaytac
  • Julie Harkavy Fisher, Weber Shandwick
  • Sam Ford, Peppercom
  • Kris Garvey, Weber Shandwick
  • Vince Golla, Kaiser Permanente
  • Huma Gruaz, Alpaytac
  • Tim Haran, USANA Health Sciences
  • Janet Helm, Weber Shandwick
  • Jared Hendler, MWW Group
  • Kathleen Henson, Henson Consulting Group
  • Sarah Hofstetter, 360i
  • Mike Hotra, APCO Worldwide
  • Erin Howard, Peppercom
  • Ashley Howland, Baylor Health Care System
  • Barb Iverson, Weber Shandwick
  • Ed James, Gibson Guitars
  • Jessica Kleiman, Hearst Magazines
  • Evan Kraus, APCO Worldwide
  • Grete Lavrenz, Carmichael Lynch Spong
  • Dallas Lawrence, Burson-Marsteller
  • Keith Mabee, Dix & Eaton
  • Dan Macuga, USANA Health Sciences
  • Ken Makovsky, Makovsky + Company
  • Michael Manzo, Openet Telecom
  • Mark Martin, Waggener Edstrom Worldwide
  • Paul Massey, Weber Shandwick
  • Marilee McInnis, Southwest Airlines
  • Amber Meredith, Marina Maher Communications
  • Heather Mitchell, Unilever
  • Ambre Morley, Novo Nordisk
  • Barry Nelson, John Deere
  • Ana Nennig, Euro RSCG Worldwide PR
  • Karen Oliver, Porter Novelli
  • Chris Perry, Weber Shandwick
  • Holly Potter, Kaiser Permanente
  • Stan Rosenfield, Stan Rosenfield & Associates
  • Debra Lynn Ross, APP Pharmaceuticals
  • Steve Rubel, Edelman
  • Marian Salzman, Euro RSCG Worldwide PR
  • Matthew Samson, Huntington National Bank
  • Cindy Sanders, WellPoint
  • Emily Schwartz, GolinHarris
  • Patrice Smith, Kaiser Permanente
  • Pattie Sullivan, Euro RSCG Worldwide PR
  • Jody Sunna, Euro RSCG Worldwide PR
  • Greg Swan, Weber Shandwick
  • Kim Titus, Samsung
  • Mandy Treeby, Tide Brand / Procter & Gamble
  • Emilie Valle, Cone Inc.
  • Chris Vary, Weber Shandwick
  • Jody Venturoni, Weber Shandwick
  • Brett White, MWW Group
  • Carreen Winters, MWW Group
  • Kim Zimmer, Goodwill Industries International Inc.
  • Phil Zimmerman, Jeopardy!/CBS Television Distribution
  • Suzanne Zurn, Waggener Edstrom Worldwide

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15-to-Watch (Agency)

  • Lauren Begley, Peppercom
  • Dawn Brun, Porter Novelli Atlanta
  • Nell Callahan, SKDKnickerbocker
  • Brad Chase, Capitol Media Partners
  • Brian Conway, Weber Shandwick Dallas
  • Lauran Driver, WCG
  • Kelly Hamor, Weber Shandwick Seattle
  • Kelly Kalmar, Euro RSCG Worldwide PR
  • Ryan Kuresman, APCO Worldwide
  • Elizabeth Osborn, Hager Sharp
  • Caitrin O'Sullivan, Burson-Marsteller
  • Sarah Pfeiffer, Marina Maher Communications
  • David J. Semanoff, Quinn & Co. Public Relations
  • Radha Ahlstrom-Vij, Gutenberg Communications
  • Jamie Watt Arnold, Profiles Inc.

15-to-Watch (Corporate/Nonprofit)

  • Caitlin Andrews, Policy Resolution Group at Bracewell & Giuliani LLP
  • Erin-Marie Beals, EMD Serono Inc.
  • Esteban Contreras, Samsung Electronics America
  • Jennifer Ecclestone, General Motors
  • Olga Karagiannis, Hologic
  • Jacalyn Lee, XO Group Inc.
  • Anna Lingeris, The Hershey Company
  • Karen Nichols, DIAGEO
  • Ashley Roth, Louisiana Seafood Promotion and Marketing Board
  • Elizabeth Rowland, Pinnacle Foods
  • Amy Savicky-Injaian, Wells Fargo & Company
  • Jaime Soper, PepsiCo
  • Sarah Swensson, Orange County Transportation Authority
  • Michael Trupo, United States Department of Labor
  • Julia Zamorska, iolo technologies

 

Top Places to Work in PR

(Read about the winners.)

  • Affect Strategies
  • AICPA (American Institute of CPAs)
  • American Heart Association
  • charity: water
  • Coyne Public Relations
  • Discovery Communications
  • EMD Serono
  • Flowers Communications Group
  • International Paper
  • Ketchum
  • Linhart Public Relations
  • Marina Maher Communications
  • The Methodist Hospital System
  • National Education Association
  • Northwestern Mutual
  • Ogilvy PR Worldwide
  • The OutCast Agency
  • SpeakerBox Communications
  • Waggener Edstrom Worldwide

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Digital PR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • Todd Defren
  • Jim Joseph
  • Marian Salzman

Companies:

  • Adfero Group
  • American Airlines
  • American Automobile Association (AAA)
  • American Heart Association
  • The American Institute of Certified Public Accountants
  • APCO Worldwide
  • ASCD
  • Astute Technologies
  • AT&T
  • The Axis Agency
  • Baylor Health Care System
  • Best Buy
  • Burson-Marsteller
  • CareFirst BlueCross BlueShield
  • Cisco Systems, Inc.
  • Cohn & Wolfe
  • Cold Spring Harbor Laboratory
  • Conover Tuttle Pace
  • Consumer Electronics Association
  • Crown Equipment
  • CRT/tanaka
  • Dell Inc.
  • Discovery Communications
  • Dixon Schwabl
  • Edelman
  • Euro RSCG Worldwide PR
  • Fahlgren Mortine
  • First Degree
  • GCI Health
  • General Mills, Inc.
  • GolinHarris
  • The Heritage Classic Foundation
  • Hilton Hotels & Resorts
  • Idaho National Laboratory
  • Impress Labs
  • Inner Circle Labs
  • Intel
  • Johnson & Johnson
  • Jones Lang LaSalle
  • Kimberly-Clark
  • Kronos Incorporated
  • MetroPCS
  • MilkPEP
  • Mom Central Consulting
  • Mullen
  • MWW Group
  • NEI
  • Network Solutions
  • Ogilvy & Mather Hong Kong
  • Ogilvy Public Relations Worldwide
  • Orange County Transportation Authority
  • Pappas Group
  • PAN Communications
  • Peppercom
  • Porter Novelli
  • Raytheon Company
  • RF|Binder Partners, Inc.
  • Shift Communications
  • Siemens Industry, Inc.
  • Turk Telekom
  • U.S. Army
  • USANA Health Sciences
  • Ventana Public Relations
  • Visit Newport Beach, Inc.
  • VOX Global
  • Waggener Edstrom Worldwide, Inc.
  • Weber Shandwick
  • Whirlpool

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Platinum PR Award Winners/Honorable Mentions

(Read about the winners.)

Companies:

  • 1-800-Flowers.com
  • Adfero Group
  • Aflac
  • AirTran Airways
  • Allison & Partners
  • Alpaytac, Inc.
  • American Airlines
  • American Society for Microbiology (ASM)
  • Astellas Pharma U.S., Inc.
  • Barb Clapp Advertising & Marketing LLC
  • Bausch + Lomb
  • Bayer Health Care Pharmaceuticals
  • Beehive PR
  • Berman & Company
  • The Board of Elections in the City of New York
  • Boeing
  • Boehringer Ingelheim Pharmaceuticals, Inc.
  • Booz Allen Hamilton
  • Bowling Properties Association of America
  • Breastcancer.org
  • Buick
  • Burson-Marsteller
  • The Campaign for Disability Employment
  • Carmichael Lynch Spong
  • Centers for Disease Control and Prevention
  • Central Arizona Project
  • Chamberlain Healthcare Public Relations
  • Chrysler Group LLC
  • Coca-Cola HBC Croatia
  • Cohn & Wolfe
  • Comcast
  • CommunicationWorks
  • Concepts, Inc.
  • Cone, Inc.
  • Conover Tuttle Pace (CTP)
  • Consumer Electronics Association
  • Cooney/Waters Group
  • CooperKatz & Company, Inc.
  • Coyne PR
  • Cramer-Krasselt
  • Deloitte
  • Dell
  • Denison University
  • Deveney Communication
  • Diageo
  • Digitas
  • Discovery Networks Latin America/U.S. Hispanic
  • Disney Consumer Products
  • Disney Parks
  • Dove
  • EA Sports
  • Early Learning Division Ontario Ministry of Education
  • Edelman
  • Entergy Corporation
  • Eucomed
  • Euro RSCG Worldwide PR
  • FD
  • Financial Times
  • First Degree
  • Fleishman-Hillard
  • Flowers Communications Group
  • Foundation for Eye Health Awareness
  • GE
  • General Motors
  • Gibraltar Associates
  • GLOBALHealthPR
  • GolinHarris
  • Goodyear
  • The Government of Mexico
  • Grow Marketing
  • Hampton Hotels
  • Hawaii Visitors & Conventions Bureau
  • Henson Consulting
  • The Hershey Company
  • Hill & Knowlton
  • Hormel Foods
  • Howard Brown Health Center
  • Huntington Bank
  • IFC
  • Illinois Tollway
  • Impact Public Affairs
  • Initiative Media
  • INK PR
  • Inner Circle Labs
  • Insurance Brokers Association of Ontario
  • Intel
  • Intercontinental Hotels Group (IHG)
  • iolo technologies
  • JELL-O
  • Jiffy Lube International
  • Kaiser Permanente
  • Kaplan Thaler Group
  • KDPaine & Partners
  • Ketchum
  • Kimberly-Clark
  • King County Library System
  • Kingdom Quality Communications
  • Kraft Foods
  • Lambert, Edwards & Associates
  • Linhart Public Relations
  • LinkedIn
  • Lions Club International
  • M Booth
  • Macy's, Inc.
  • Makovsky + Company
  • MaggieMoo's Ice Cream and Treatery
  • McNeely Pigott & Fox Public Relations
  • Mediabrands
  • The Methodist Hospital
  • MilkPEP
  • MS&L
  • Multimedia over Coax Alliance (MoCA)
  • MWW Group
  • National Association of Insurance Commissioners (NAIC)
  • Navistar International Corporation
  • NEI
  • Nestle
  • Nikon
  • Norfolk Redevelopment & Housing Authority (NRHA)
  • Northwestern Mutual
  • NSF International
  • NYU Langone Medical Center
  • Office Depot
  • OfficeMax, Inc.
  • Ogilvy Public Relations Worldwide
  • O'Malley Hansen Communications
  • The OutCast Agency
  • Padilla Speer Beardsley
  • PainePR
  • Pantone
  • PCI
  • PepsiCo
  • Pierson Grant Public Relations
  • Porter Novelli
  • RED PR
  • RF|Binder Partners, Inc.
  • R/P Marketing Public Relations
  • Samsung Mobile
  • SCORE
  • Sealed Air Corporation
  • Shift Communications
  • Siemens Industry, Inc.
  • Smithsonian's National Zoo, Smithsonian Conservation Biology Institute
  • Southwest Airlines Company
  • Spectrum
  • Sprint Nextel
  • Tourism Australia
  • Turk Telekom
  • Turkcell Illetisim Hizmetleri A.S.
  • Unilever
  • U.S. Army
  • U.S. Census Bureau
  • U.S. Navy Bureau of Medicine and Surgery
  • Waggener Edstrom Worldwide, Inc.
  • Warschawski
  • Weber Shandwick
  • WebmasterRadio.fm
  • Widmeyer Communications
  • Yum! Brands
  • Zeno Group
  • Zocalo Group

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Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners.)

Companies:

  • Alliance for Young Artists & Writers
  • AICPA
  • Airlines for America
  • American Academy of Ophthalmology
  • American Academy of Orthopaedic Surgeons
  • American Airlines
  • The American Cancer Society
  • American Cleaning Institute
  • American College of Cardiology Foundation
  • The American Institute of Architects
  • American Institute of Certified Public AccountantsDanya International
  • The American Kidney FundBarefoot Wine
  • American Society of Transplantation
  • American Student Assistance
  • American Veterinary Medical Association
  • APCO Worldwide
  • Association of American Railroads
  • Audubon
  • Breastcancer.org Research News
  • BC Association of Optometrists
  • Brownstein Group
  • Burson-Marsteller
  • Calysto Communications & Public Relations
  • The Campaign for Tobacco-Free Kids
  • CanCare Inc.
  • Cancer Support Community
  • Carnegie Endowment for International Peace
  • Catholic Charities Brooklyn and Queens
  • Centers for Disease Control and Prevention
  • City of Moore, Okla. and Trifecta Communications LLC
  • The Coalition for Pulmonary Fibrosis CPF
  • Cold Spring Harbor Laboratory
  • Cone Communications
  • Consumer Electronics Association
  • Counterpart International
  • Creative Productions
  • CropLife America
  • Dentsu Communications
  • Discovery Education
  • Dixon Schwabl
  • Duke University: The Fuqua School of Business
  • Edelman
  • Elmhurst Memorial Healthcare
  • EngenderHealth
  • The Fahad Al Salem Center for Dialogue
  • Finn Partners
  • The Foundation for Eye Health Awareness
  • Georgian College
  • Global Impact
  • Goodby, Silverstein & Partners
  • Goodwill
  • Greater Rochester Enterprise
  • Greenwich Hospital
  • The Heinz Awards
  • Houston Public Library Foundation
  • Hunter Public Relations
  • Hyundai Motor America
  • IES Abroad
  • JKG Group
  • Jones Public Affairs
  • Kaiser Permanente
  • Knowles Science Teaching Foundation
  • Launch Advertising
  • Legacy
  • The Lifetime Healthcare Companies
  • LiveWell Colorado
  • The Marcus Group Inc.
  • Maxwell House
  • Meals On Wheels Association of America
  • mGive Foundation
  • The Museum of Mathematics
  • Muslim Association of Puget Sound
  • MWW Group
  • National Association of Children’s Hospitals
  • National Drowning Prevention Alliance
  • National Eye Institute
  • National Forensic Science Technology Center
  • National Hospice and Palliative Care Organization
  • The Network for Teaching Entrepreneurship
  • Norton Museum of Art
  • Nyhus Communications
  • NYU Langone Medical Center
  • O’Donnell Agency
  • Ogilvy Washington
  • Office Depot Foundation
  • Payton Communications
  • Pentagon Force Protection Agency
  • Population Services International
  • Posterscope USA
  • Pratt Institute
  • rabble+rouser
  • Ragusa Consulting
  • The Reading Hospital HeartSAFE Berks County
  • Rebuilding Together
  • Robert R. McCormick Foundation
  • Roberts Communications Inc.
  • R&R Partners Foundation
  • Scholastic Inc.
  • Sears
  • Sherry Matthews Advocacy Marketing
  • Siemens Foundation
  • SKDKnickerbocker
  • Surfrider Foundation
  • Susan G. Komen for the Cure
  • Taco Bell Foundation for Teens
  • Turner Broadcasting
  • United Nations Foundation
  • USA TODAY
  • Weber Shandwick
  • Weber Shandwick Washington, D.C.
  • Western Governors University Indiana

People:

  • Patrice Smith
  • Mark Thomas
  • Dr. Marisa Weiss

Companies:

  • Alliance for Consumer Education
  • American Airlines
  • American College of Physicians
  • American Heart Association
  • American Society of Anesthesiologists & FD
  • American Student Assistance
  • ASTM International
  • BlueCross BlueShield of Rhode Island
  • Cone on Behalf of Lindt USA
  • Coyne PR on Behalf of Breastcancer.org
  • DAWSON + MURRAY + TEAGUE Communications
  • Dentsu Communications
  • Discovery Education and Siemens Foundation
  • Engineers without Borders
  • Excellus BlueCross BlueShield
  • First Book
  • GolinHarris
  • House of Commons Administration of Canada
  • Howard Brown Health Center and Public Communications Inc.
  • Jiffy Lube International and Cone
  • Kaiser Permanente
  • Legacy
  • The Marine Toys for Tots Foundation
  • MWW Group
  • Museum of Science and Industry Chicago and PCI
  • MusiCares
  • Neathawk Dubuque Packett
  • National Down Syndrome Society
  • National Shooting Sports Foundation, Inc.
  • NYU Langone Medical Center
  • Office Depot Foundation
  • Office Depot Foundation and Business Civic Leadership Center
  • ONE
  • Peel District School Board
  • Pentagon Force Protection Agency
  • Ruder Finn and the Alice Ferguson Foundation
  • Seattle Children's Hospital Research Foundation
  • SPI: The Plastics Industry Trade Association
  • Stanton Communications & Airforwarders Association
  • Tierney on Behalf of Fox Chase Cancer Center
  • United Nations Foundation
  • United Way of the Greater Triangle
  • The U.S. Chamber of Commerce
  • U.S. Fund for UNICEF and American Airlines
  • Vault Communications on Behalf of the Mark Twain House & Museum
  • Virginia Early Childhood Foundation
  • Weber Shandwick for American Airlines
  • Western Connecticut Healthcare
  • Williams Whittle
  • Xenophon Strategies for The Salvation Army

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CSR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • Leslie Brunt, Pizza Hut
  • Tom Buckmaster, Honeywell International
  • Bill Bullard, Diageo
  • Renee Connolly, EMD Serono
  • Stuart Kirby, Diageo PLC
  • Jack McFadden, Deloitte
  • Tracy Pleschourt, Carmichael Lynch Spong

Companies:

  • Alyeska Pipeline Service Company
  • AICPA
  • American Airlines
  • American Beverage Association
  • Amerigroup
  • ArcelorMittal
  • AstraZeneca Turkey
  • ASTRO All Asia Networks Plc (ASTRO)
  • Benevity Social Ventures Inc.
  • BlueCross BlueShield Delaware
  • Bridgestone & Meals on Wheels
  • Canada Lands Company
  • Carmichael Lynch Spong
  • CA Technologies
  • Charles Schwab & Co
  • Coca-Cola HBC Croatia
  • Cone, Inc.
  • Coyne Public Relations
  • DABO & CO
  • Deloitte
  • DeVries Public Relations
  • Discovery Communications
  • Edelman
  • EMD Serono, Inc.
  • Entergy Corporation
  • Ernst & Young
  • Euro RSCG Worldwide PR
  • First Choice Power
  • Fleishman-Hillard/ConAgra Foods Foundation
  • Fleishman-Hillard/The Allstate Foundation
  • Gibbs & Soell and Syngenta AG
  • Hafslund and PR-operatorene
  • Henry Schein, Inc.
  • Honeywell International, Inc.
  • Hormel Foods and Burson-Marsteller
  • International Paper
  • Jiffy Lube International and Cone Inc.
  • Kaiser Permanente
  • Lehigh Valley Health Network
  • Lockheed Martin Corporation
  • Loyola University Chicago
  • Mass Mutual Financial Group
  • Medtronic
  • Mullen
  • Novartis
  • OMC Petrom S.A.
  • Oracle Corporation
  • Peel District School Board
  • PepsiCo
  • PwC/Edelman
  • RF Binder
  • Scripps Networks
  • Siemens Foundation/Discovery Education
  • Sodexo, Inc.
  • Southwest Airlines Company
  • The Hershey Company
  • The Lifetime Healthcare Companies
  • The USA Science & Engineering Festival and Lockheed Martin
  • The Walt Disney Company
  • Tiller LLC
  • Toys"R"Us, Inc.
  • Toys"R"Us, Inc./UNICEF
  • Turkish Catastrophe Insurance Pool
  • United States Postal Service
  • USANA Health Services
  • Viacom
  • VHA, Inc.
  • Waggener Edstrom Worldwide, Inc.
  • Walmart/Treehugger.com
  • Weber Shandwick Dallas
  • Yahoo!
  • Yum! Brands

PR Legal Awards Winners

  • Caffeine Communications/Warhafsky Law Firm
  • Duane Morris
  • Hellerman Baretz Communications
  • Holland & Knight
  • Hunton & Williams LLP
  • Jaffe PR
  • Lesser, Lesser, Landy & Smith PLLC

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PR News Awards: 2010

CSR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • John Brock, Coca-Cola Enterprises
  • Renee Connolly, EMD Serono
  • Steve Ellis, Chipotle
  • Lucienne Gigante, Doral Bank
  • Kimberly Kelleher, SELF Magazine
  • Michael Kempner, MWW Group
  • Stuart Kirby, Diageo
  • Frank Mantero, GE
  • Jack McFadden, Deloitte
  • Randy Millian, Diageo
  • Scott Pansky, Allison & Partners
  • Tracy Pleschourt, Carmichael Lynch Spong
  • Victor Velazquez, AICPA
  • Glen Wakeman, Doral Bank

Companies:

  • Abelson Taylor
  • ADC Foundation
  • Aflac
  • American Federation of Teachers
  • Amerigroup Corporation
  • AstraZeneca Canada
  • Bank of America
  • Basin Electric Power
  • Bersay Communication Consultancy
  • Bickel & Brewer/Carter Public Relations
  • BNY Mellon
  • Broadview Networks
  • Brown-Forman Company
  • Butterball
  • Carmichael Lynch Spong
  • Cartoon Network
  • Cephalon Inc.
  • Chipotle Mexican Grill
  • Cisco Canada
  • Cisco Systems Inc.
  • Clif Bar & Company
  • Coca-Cola Enterprises
  • Coca-Cola Turkey
  • Colorado Springs Utilities
  • Comcast
  • Consolidated Edison Company of NY
  • Cubitt Jacob & Prosek Communications
  • Dallas Fort Worth International Airport
  • Deloitte
  • d expósito & Partners
  • Doral Bank
  • Energy Corporation
  • eBay Inc.
  • Fenton Communications
  • Fleishman-Hillard St. Louis
  • Fleishman-Hillard/The Allstate Foundation
  • GE
  • Great Atlantic & Pacific Tea Co.
  • Hasbro Inc.
  • Hess Corporation
  • H.J. Heinz Company
  • Inkhouse Media + Marketing
  • ITT
  • Jiffy Lube International and Cone
  • Kaiser Permanente
  • KCBS Marketing
  • KOC Holding
  • McCain Foods
  • Michigan State University
  • Monsanto Company
  • MPR Pazarlama Halkla Illiskiler AS
  • MWW Group
  • Nickelodeon
  • Office Depot Foundation
  • Otter Tail Power Company
  • Oracle Corporation
  • Pepsi Bottling Group
  • Philadelphia Multicultural Affairs Congress
  • Pioneer Services, a Division of MidCountry Bank
  • PriceWaterhouseCoopers
  • Puget Sound Energy
  • QIAGEN
  • Questar Exploration and Production
  • Remarkable Group
  • Siemens Foundation with Weber Shandwick
  • Singer Associated & Aimco
  • Sprint
  • Stern + Associates
  • St. John & Partners
  • Taylor
  • The Body Shop
  • The Regence BlueCross BlueShield
  • Tourism Toronto
  • Unum
  • U.S. Fund for UNICEF & American Airlines
  • Valencia, Pérez & Echeveste PR
  • Verizon Communications
  • VHA Inc.
  • Viacom
  • Waggener Edstrom Worldwide Inc.
  • Waste Management
  • Weber Shandwick on Behalf of Humanity United
  • WeissComm
  • West Penn Allegheny Health System

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PR Legal Awards Winners

  • Abshire Public Relations
  • Bracewell & Giuliani LLP
  • Hellerman Baretz Communications
  • Holland & Knight LLP
  • Hunton & Williams LLP & Jaffe PR
  • Mayer Brown
  • NMG Consulting
  • Rasky Baerlein

Digital PR Awards

(Read about the winners.)

Blog

  • Kaiser

Honorable Mentions:

  • Boeing Commercial Airplanes, Communications and Marketing; Randy Tinseth and Jim Condelles - Randy's Journal
  • Motorola Mobility - Motorola Media Experiences 2 Go Blog
  • The National Institute on Drug Abuse - The Sara Bellum Blog
  • O'Malley Hansen Communications - Expedition Hanesbrands: Taking Expedition Blogging to New Heights
  • USANA Health Sciences - What's Up, USANA
  • Weber Shandwick Minneapolis - Army Strong Stories

Cause Marketing/CSR

  • Discovery Communications - Discover Your Impact Day

Honorable Mentions:

  • The Clorox Company with Ketchum Public Relations - Clorox Helps Children's Health Fund Connect Kids to Care
  • Hunter Public Relations - Fruitables School Music Mash-Up
  • Kaiser Blog
  • MS& L - Dawn Saves Wildlife
  • Peel District School Board - Micro-Websites in 40 Languages

Contest/Game

  • Weber Shandwick- State Farm Friday Night Feats Video Contest

Honorable Mentions:

  • Lindberg Group - GPI Recycle e-hunt
  • Merillat, Hoffman York and Hanson Inc. - Merillat Good Life Contest
  • MWW Group - "Drive With A Smile" Palisades Highway Art Gallery
  • RF|Binder Partners - "Are you up for a Chocolate Adventure?" The Scharffen Berger 2009 Chocolate Adventure Contest
  • SSM Healthcare - Lights...Camera...Scrub! Employee Video Contest
  • Turner Sports - NASCAR.COM/NASCAR on TNT's Million Dollar Fan Challenge

Crisis Management

  • Weber Shandwick - 2010 Census Issues Management Program Ensures a Complete Count

Honorable Mentions:

  • Levick Strategic Communications - Managing Six Flags' Bankruptcy Message Online

Digital Marketing Campaign

  • Unilever Klondike with Golin Harris – What Would You Do for a Klondike Bar...Now?

Honorable Mentions:

  • Cisco Systems Inc. - Cisco myPlanNet
  • DigiNovations - Launching the PiperSport
  • Fleishman-Hillard Texas - Chevrolet at SXSW
  • Text 100 Global Public Relations and Lenovo Gives SMBs a Sweet Business Edge

Digital PR Campaign

  • MS&L/Procter & Gamble - Tampax Pearl Outsmart Mother Nature PR Campaign

Honorable Mentions:

  • Abraham Harrison LLC - Building Support in New Communities Through Online Outreach for The Fresh Air Fund
  • The Clorox Company with Ketchum Public Relations - Clorox Introduces Bleach to a New Generation with Bleachable Moments
  • The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
  • Discovery Communications - Discovery Channel's LIFE Digital Communications Campaign
  • Entergy Communications – Digital Communications Promoting Grand Gulf Nuclear Station's 25th Anniversary
  • Fleishman-Hillard - Gatorade Super Bowl XLIV Campaign
  • Hunter Public Relations - Hasbro Family Game Night
  • JB Cumberland PR - Curious Chef: A Digital PR Success
  • National Association of Home Builders - Federal Home Buyer Tax Credit Public Awareness Campaign

Email Newsletters

  • GCI Health - The Johnson & Johnson Campaign for Nursing's Future's Nursing Notes

Honorable Mentions:

  • Calysto Communications & Public Relations - PR Vibes™: Using Quality Editorial as a Business Tool
  • Domus, Inc. - "The Details" Newsletter
  • Horizon Marketing Group - Chegg Salad: The Chegg.com Email Newsletter
  • MidCountry Financial Corp. - Vantage Point Newsletter

Employee Communications

  • Fleishman-Hillard - Texting & Driving...It Can Wait: Engaging Employees

Honorable Mentions:

  • MWW Group - Keeping Harrah's Competitive: From the Inside Out
  • OMV Petrom SA - member of OMV Group - Chatting with the CEO
  • SAP - Social News for the Intranet
  • SSM Health Care - SSM Leadership Conference Coverage

Influencer Communications

  • Intel Corporation Global Communications Group and Ogilvy Public Relations - Intel Insiders

Honorable Mentions:

  • Fleishman-Hillard Texas - Chevy Texan
  • Inner Circle Labs - Anybots, Everywhere: Turning on the Influence
  • Mom Central Consulting - ABC Brand Ambassador Campaign
  • MS&L Group - Crest and Oral-B 3D White "Pre-Seeding Campaign"

Intranet

  • Fleishman-Hillard - AT&T Insider Goes 3.0 and Rethinks Possible

Honorable Mentions:

  • SAP - Social News for the Intranet

Listening Campaign

  • Media Measurement – Measurement Cubed!

Honorable Mentions:

  • Media Measurement and Mom Central Consulting – Mom Ringmasters Go to the Circus
  • Text 100 Global Public Relations and Context Analytics - eVoice Social Media Influencer Identification Analysis

Media Relations Campaign

  • MWW Group - Volkswagen GTI Becomes the World's First Car Launched Exclusively on a Mobile Device

Honorable Mentions:

  • Bhava Communications - A Tale of Three Drobos: How the Media Fell in Love with Data Robotics' Product Line
  • Conover Tuttle Pace - Blio introduced at CES
  • The Florida Department of Citrus with GolinHarris - Florida Grapefruit Gets the Spotlight
  • Inner Circle Labs - Anybots, Everywhere: Turning on the Influence

Microsite/Custom Site

  • SSM Health Care - Experience Exceptional: Our People

Honorable Mentions:

  • The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
  • Fleishman-Hillard - AT&T Citizenship and Sustainability
  • Sterne, Kessler, Goldstein & Fox - The Reexamination Center

New Digital Service/Product/app

  • Weber Shandwick – FireBell: A New Social Crisis Simulator

Honorable Mentions:

  • Edge Communications - PostRelease
  • Synaptic Digital - adidas NEWS STREAM
  • Media Center for a World of Publishers
  • Weber Shandwick – Degree Women "Friends You 'Mist'" Facebook Application

New Site

  • Dominion Resources - Dominion Gets A Makeover

Honorable Mentions:

  • Fleishman-Hillard Texas - Debug the Myths (debugthemyths.com.com)
  • National Shooting Sports Foundation - NSSF Website

Online Newsroom

  • Hilton Hotels & Resorts/Covalent Logic - Hilton Global Media Center

Honorable Mentions:

  • SAP - SAPPHIRE NOW Online Newsroom
  • Synaptic Digital - adidas NEWS STREAM
  • Texas Instruments - Online News Center

Podcast/Videocast

  • M&P Food Communications - Dreamfields Pasta Presents: Diabetes 1.0 LIVE!

Honorable Mentions:

  • Cisco Systems - Cisco WW Partners Video Chat
  • Cisco Systems - Talk2Cisco
  • Hunter Public Relations - Johnnie Walker Black Label 100th Anniversary Webcast in The Art of Blending
  • TechApplication.co - Homeland Security ConferenceOn.TV

Public Affairs Campaign

  • APCO Worldwide - US Travel Association's “Meetings Mean Business” Campaign

Honorable Mentions:

  • Consolidated Edison Company of New York - Con Edison Brings Smart Grid to New York

Redesign/Relaunch

  • Edelman, imc2 and PSC Group - BarillaUS.com 2010 Relaunch

Honorable Mentions:

  • Associated Estates Realty Corporation - Website Design & Brand Alignment
  • GM Western Region and Weber Shandwick - The Future is Electric
  • MidCountry Financial Corp. - MidCountryFinancial.com
  • TRC Companies - Website Re-Design and Re-Launch 2010

SEO

  • Cisco Systems - News@Cisco SEO campaign

Honorable Mentions:

  • Levick Strategic Communications - ExpertRECALL Search Engine Optimization Campaign

Social Networking Campaign

  • Levick Strategic Communications - Supporting the Search for Morgan Harrington

Honorable Mentions:

  • The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
  • DigiNovations - Launching the PiperSport
  • Fleishman-Hillard Texas - Chevrolet at SXSW
  • MS&L - Lose-A-Palooza Social Media Action Day: Leveraging Social Media to Increase Participation in Weight Watchers' Lose for Good Charitable Campaign
  • O'Malley Hansen Communications - Sharing the Mama Sagas

Twitter Communications

  • Fleishman-Hillard - @ATTSXSW 2010

Honorable Mentions:

  • Cisco Systems - "I Am the World's Most Interesting Intern"
  • Discovery Communications - @MythBusters
  • GolinHarris - Experiencing Princess Cruises 140 Characters @ A Time: The First-Ever Twitter Press Cruise
  • Text 100 Global Public Relations and Lenovo Gives SMBs a Sweet Business Edge

Use of Facebook

  • Hunter Public Relations - The Launch of the Kraft Macaroni & Cheese Facebook Fan Page

Honorable Mentions:

  • Cisco Systems - Facebook as a Virtual Platform for Cisco Live 2010
  • The Clorox Company with Ketchum Public Relations - Clorox Helps Children's Health Fund Connect Kids to Care
  • DCI Group and Activision Blizzard - Call of Duty Endowment 2010 Memorial Day Campaign
  • Fleishman-Hillard - AT&T Holiday 2009: 12 Days of Gifting Sweepstakes
  • Unilever Klondike with GolinHarris - Klondike hosts the "Ocho TO Thicker Shell Face-Off"

Video

  • Eric Mower and Associates - "The Jobsite" Product Demonstration Video
  • O'Malley Hansen Communications - Sharing the Sara Lee Deli Mama Sagas

Honorable Mentions:

  • Amerigroup Corporation - Amerigroup Real Stories
  • Cohn & Wolfe - Panasonic® Toughbook 31 Launch
  • FD International - Coldwell Banker On Location
  • O'Malley Hansen Communications - Expedition Hanesbrands: Taking Expedition Blogging to New Heights
  • Con Edison - The Power of Green Video Series
  • UCLA School of Nursing - Healing and Hope in Haiti

Viral Campaign

  • Mom Central Consulting - ABC Brand Ambassador Campaign

Honorable Mentions:

  • Cisco Systems - "I Am the World's Most Interesting Intern" Video Blog Series
  • Panini/Conover Tuttle Pace - Golden Tate sings Taylor Swift
  • DCI Group and Activision Blizzard – Call of Duty Endowment 2010 Memorial Day Campaign
  • GolinHarris - Texas Instruments "Smash It"
  • GolinHarris - Wanna Play Music?

People:

  • Idil Cakim, GolinHarris
  • Bill Dunn, NSSF
  • Tim Haran, USANA Health Services

Companies:

  • Abraham Harrison LLC
  • Activision Blizzard
  • Amerigroup Corporation
  • APCO Worldwide
  • Associated Estates Realty Corporation
  • Bhava Communications
  • Boeing Commercial Airplanes, Communications and Marketing; Randy Tinseth and Jim Condelles
  • Calysto Communications & Public Relations
  • Cisco Systems Inc.
  • The Clorox Company
  • The Coca-Cola Company
  • Cohn & Wolfe
  • Con Edison
  • Conover Tuttle Pace
  • Consolidated Edison Company of New York
  • Covalent Logic
  • DCI Group
  • DigiNovations
  • Discovery Communications
  • Dominion Resources
  • Domus, Inc.
  • Edelman, imc2 and PSC Group
  • Edge Communications
  • Entergy Communications
  • Eric Mower and Associates
  • FD International
  • Fleishman-Hillard
  • Fleishman-Hillard Texas
  • The Florida Department of Citrus
  • GCI Health
  • GM Western Region
  • GolinHarris
  • Hilton Hotels & Resorts
  • Horizon Marketing Group
  • Hunter Public Relations
  • Inner Circle Labs
  • Intel Corporation Global Communications Group
  • JB Cumberland PR
  • Kaiser Permanente
  • Ketchum Public Relations
  • Levick Strategic Communications
  • Lindberg Group
  • M&P Food Communications
  • Media Center for a World of Publishers
  • Media Measurement
  • Merillat, Hoffman York and Hanson Inc.
  • MidCountry Financial Corp.
  • Mom Central Consulting
  • Motorola Mobility
  • MS& L
  • MWW Group
  • National Association of Home Builders
  • The National Institute on Drug Abuse
  • National Shooting Sports Foundation
  • Ogilvy Public Relations
  • O'Malley Hansen Communications
  • OMV Petrom SA
  • Panini
  • Peel District School Board
  • Proctor & Gamble
  • RF|Binder Partners
  • SAP
  • SSM Healthcare
  • Sterne, Kessler, Goldstein & Fox
  • Synaptic Digital
  • TechApplication.co
  • Texas Instruments
  • Text 100 Global Public Relations and Context Analytics
  • TRC Companies
  • Turner Sports
  • UCLA School of Nursing
  • Unilever Klondike
  • USANA Health Sciences
  • Weber Shandwick
  • Weber Shandwick Minneapolis

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Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners.)

Organizations/Companies:

  • AICPA
  • American Airlines
  • American Express
  • American Heart Association
  • American Kennel Club
  • American Physical Therapy Association
  • American Society of Anesthesiologists
  • American Society of Landscape Architects
  • Amethyst Women's Addiction Centre
  • Anne Klein Communications Group
  • Bank of America
  • Bloomington Hospital
  • Camp
  • Canadian Library Association
  • City of Austin, Small Business Development Program
  • Cold Spring Harbor Laboratory
  • Cone Inc.
  • Connect-Ability
  • Conner Prairie Interactive History Park
  • CSG/Haggman
  • Danbury Health Systems
  • Eric Mower and Associates
  • Excellus Blue Cross Blue Shield
  • Fahlgren Mortine Public Relations
  • Florida Realtors
  • Fraser Communications
  • Gibraltar Associates
  • Go RVing Canada
  • Greater Philadelphia Tourism Marketing Corp.
  • Hillsborough County
  • Jones Public Affairs
  • Kaiser Permanente
  • Kent State University
  • Jiffy Lube International
  • Lady Bird Johnson Wildflower Center
  • Legacy Foundation
  • Lifeline of Ohio
  • The Marcus Group Inc.
  • Metroplan
  • Mintz & Hoke Communications Group
  • National Association of Home Builders
  • National Association of Insurance Commissioners
  • National Beer Wholesalers Association
  • National Education Association
  • National Football League
  • National Screening Institute-Canada
  • National Shooting Sports Foundation
  • National Trust for Historic Preservation
  • The New York Public Library
  • Nyhus Communications
  • NYU Langone Medical Center
  • Ogilvy Public Relations Worldwide
  • Orange County Registrar of Voters
  • The Optical Society of America
  • Pentagon Force Protection Agency
  • Pool Safety Council
  • Recreation Vehicle Industry Association
  • REVOLUCION
  • Smithsonian
  • SPI: The Plastics Industry Trade Association
  • St. Mary Medical Center
  • Sunflower Foundation
  • Susan Davis International
  • Synaptic Digital
  • Texas Health Resources
  • Thoma Thoma
  • Tilson Communications
  • UNICEF
  • United Nations Foundation
  • U.S. Botanic Garden
  • Weber Shandwick
  • YouCast
  • Zeno Group

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Platinum PR Award Winners/Honorable Mentions

(Read about the winners.)

  • 1-800-Flowers.com
  • Ad Council
  • Adfero Group
  • Aetna
  • AFSCME
  • Allrecipes.com
  • Alpaytac Inc.
  • American Airlines
  • American Express
  • American Heart Association
  • The American Institute of Certified Public Accountants
  • American Institute of CPAs
  • American Lung Association
  • American Society of Nephrology
  • American Urological Association Foundation
  • America’s Natural Gas Alliance
  • Amerigroup Corporation
  • APRA Porter Novelli
  • Areva
  • Arizona State University
  • Association of American Railroads
  • Andrea Clark & Associates
  • Bayer CropScience
  • Berman and Company
  • Be The Match®
  • Bhava Communications
  • Blaze Public Relations
  • Blue Cross Blue Shield
  • Blue Cross & Blue Shield of Rhode Island
  • Blue to Green PR
  • Booz Allen Hamilton Inc.
  • Breyers
  • Bristol-Myers Squibb
  • Bromley Communications
  • Brushfire Inc.
  • BSM Media
  • Burson-Marsteller
  • Castells & Asociados
  • Cardinal Health
  • Cargill and Michael Lynch Spong
  • CCG Investor Relations Strategic Communications
  • Centers for Disease Control & Prevention
  • Central Piedmont Community College
  • Chamberlain Healthcare Public Relations
  • CNN
  • The Coca-Cola Company
  • Cognito
  • Communications Strategies Inc.
  • Cone Inc.
  • The Conroy Martinez Group
  • Consumer Electronics Association
  • Continuum Health Partners
  • Conva Tec Inc.
  • Covalent Logic
  • Coyne Public Relations
  • Cramer-Krasselt
  • Creaxion
  • Davies
  • DePaul University
  • Diageo
  • Dialogue
  • Discovery Channel
  • Edelman
  • Emerisque
  • Entergy Corp.
  • Euro RSCG Worldwide PR
  • FDA
  • First Degree
  • Fleishman-Hillard
  • Flowers Communications Group
  • The Fore Good Group
  • Forth Worth Opera Online
  • Gagen MacDonald
  • General Electric Co.
  • General Motors
  • GolinHarris
  • The Goodyear Tire
  • Graham & Associates
  • Granite Construction Company
  • Greater Philadelphia Tourism Marketing Corp.
  • Hasbro
  • Henson Consulting Inc
  • Hill & Knowlton
  • Hilton Hotels and Resorts
  • Honeywell
  • Honeywell Aerospace
  • Honeywell International
  • Hormel Foods
  • Horn Group Inc.
  • Howorth, an Ogilvy PR Company
  • IFC
  • IHG Friends and Family Americas
  • Intel Corp. Global Communications Group
  • Intercontinental Hotels Group
  • ITT Corp.
  • Jumpstart
  • KAAJE Communications
  • Kaiser Permanente
  • Kaiser Permanente Eating Well in Season
  • Kaiser Permanente Northern California
  • Ketchum
  • Kimberly Clark
  • Lambert, Edwards & Associates
  • Latham & Watkins
  • Legacy
  • Levick Strategic Communications
  • Linhart Public Relations
  • Lion Brand Yarn
  • Lockheed Martins
  • Loyola University Chicago
  • Macy’s
  • Make a Wish Foundation
  • Makovksy + Co.
  • The Marcus Group Inc.
  • Marina Maher Communications Inc.
  • Marketing 24/7 Inc.
  • Maxwell PR
  • Medco Health Solutions
  • Merritt Group
  • Methodologie Inc.
  • Miller Meiers
  • Missouri Department of Transportation
  • Molina Healthcare Inc.
  • Mount Sinai Department of Medicine
  • MS&L Worldwide
  • MWW Group
  • National Association for Multi-Ethnicity in Communications ELDP
  • National Geographic Channel
  • The National Pork Board
  • The National Shooting Sports Foundation
  • Neiman Group
  • Northwestern Mutual
  • Norton from Symantec
  • Novartis AG
  • NYU Langone Medical Center
  • Office Depot
  • Office of the Comptroller of the Currency
  • Ogilvy Public Relations
  • O’Malley Hansen Communications
  • One
  • Oriental Trading
  • Pacific Gas And Electric Co.
  • Padilla Speer Beardsley
  • Paine PR
  • Palisades Insurance
  • Partner of Promotion
  • Pavone
  • Peppercom
  • PepsiCo
  • Phoenix
  • Pollo Tropical
  • Porter Novelli
  • Porter Novelli New York
  • Portugal Telecom S.A.
  • Powell Tate
  • Pulse Communications
  • Rasky Baerlein Strategic
  • Red PR
  • RF|Binder Partners
  • Roll International
  • Rotary International
  • Royal Caribbean
  • Rubber Company
  • Ruder Finn
  • Qorvis Communications
  • Saab Automobile AB
  • Samsung Telecommunications America
  • Schnake Turnbo Frank | PR
  • Scholastic Corp.
  • Sealed Air Corp.
  • Sears Holdings Corp.
  • Sesame Workshop
  • Shell Lubricants
  • Siemens Corp.
  • Smithsonian Institution
  • Smurfit-Stone Container Corp.
  • Southwest Airlines Company
  • Sprint
  • SPT Networks Central Europe
  • Stanton Communications Inc.
  • Strauss Radio Strategies Inc.
  • Susan Davis International
  • Synaptic Digital
  • Temasek Holdings (Private) Limited
  • Think So Creative
  • Thomson Reuters
  • Time Warner Cable
  • Transitions Optical Inc.
  • TSG Consulting
  • Tucker & Associates
  • Turkey Hill Dairy
  • Unilever
  • Univision
  • UPS
  • USANA Health Sciences
  • US Army
  • U.S. Postal Service
  • Virginia Tech
  • Virilion
  • Volkswagen of America
  • Warschawski
  • Weber Shandwick
  • Weber Shandwick India
  • Weight Watchers
  • Western Union
  • Wines of Chile USA
  • World Wildlife Fund
  • WXXI Public Broadcasting
  • Xplor Riviera Maya
  • YouCast
  • Zeno Group

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PR People Award Winners/Honorable Mentions

(Read about the winners.)

Hall of Fame Inductees

  • Diane Gage Lofgren, SVP, Brand Strategy, Kaiser Permanente
  • Lou Rena Hammond, Lou Hammond & Associates
  • Jay M. Jaffe, Jaffe PR
  • Andy Polansky, Weber Shandwick
  • D’Arcy Rudnay, Comcast Corporation
  • Scott Widmeyer, Widmeyer Communications

People:

  • Daniel Arguijo Jr., Houston Community College
  • Steve Astle, FICO
  • Christopher Barger, GM
  • Don Bartholomew, Fleishman-Hillard
  • Danielle Brigida, National Wildlife Federation
  • Eileen Cassidy Rivera, Vangent Inc.
  • Shauna Causey, Comcast
  • Joseph Cohen, MWW Group
  • Jennifer Coleman, Baylor Health Care System
  • Crocker Coulson, CCG Investor Relations
  • Todd Defren, Shift Communications
  • Kelly Doria, Scottrade
  • Eric Edge, Euro RSCG Worldwide
  • Sandra Fathi, Affect Strategies
  • Rob Flaherty, Ketchum
  • Huma Gruaz, Alpaytac
  • Tim Haran, USANA
  • Helen Havlak, Euro RSCG Worldwide
  • Ulviya Hasanzade, Azercell Telecom
  • Eliot Hoff, APCO Worldwide
  • Claire Holmes, University of California, Berkeley
  • Ed James, Cornerstone
  • Bill Jenkins, Grand Canyon University
  • Michael Kempner, MWW Group Inc.
  • Stuart Kirby, Diageo PLC
  • Claire Koeneman, President of MWW Group's Financial Relations Board
  • Samson Leung, Volkswagen Hong Kong Ltd.
  • Rene Mack, Weber Shandwick New York
  • Dan Macuga, USANA Health Sciences
  • Tim Marklein, Weber Shandwick San Francisco
  • Jason Maloni, Levick Strategic Communications (DC)
  • Starr Million Baker, INK Public Relations
  • Ambre Morley, Novo Nordisk
  • Kerry Noone, Sodexo
  • Mary O’Connell, The Clorox Company
  • Beth Pagano, Euro RSCG Worldwide
  • Eric Pehle, Weber Shandwick Minneapolis
  • Chris Perry, Weber Shandwick New York
  • Donna C. Peterman, PNC Financial Services Group Inc.
  • Holly Potter, Kaiser Permanente
  • Maria Reitan, Carmichael Lynch Spong
  • Matt Rizzetta, North 6th Agency
  • Jennifer Risi, Weber Shandwick New York
  • Thomas J. Rozycki Jr., CJP Communications
  • Michelle Russo, Discovery Communications
  • Troy Rutman, Best Western International
  • Marian Salzman, Euro RSCG Worldwide PR
  • Shawna Seldon, The Rosen Group
  • Lisa Sepulveda, Weber Shandwick New York
  • Peter Shankman, Help a Reporter Out
  • Gary Sheffer, GE
  • David Siroty, Coldwell Banker
  • Patrice Smith, Kaiser Permanente
  • Steve Soltis, The Coca-Cola Company
  • Ray Steen, General Dynamics Information Technology
  • Marguerite Tortorello, Property Casualty Insurers Association of America
  • Howard Ungerleider, Dow Chemical
  • Doug Wernert, Weber Shandwick Detroit
  • Huw Williams, Impact Public Affairs
  • Kelly Williamson, APCO Worldwide
  • Marie Yarroll, Best Western
  • Jann Yogman, North 6th Agency
  • Elizabeth Zaborowska, Bhava Communications

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15-to-Watch (Agency)

  • Amy Burke Friedman, Profiles Inc
  • William Byrne, Euro RSCG Worldwide
  • Laura A. Clementi, Carmichael Lynch Spong
  • Mary Kathryn Covert, FD
  • Alana Fontaine, Impact Public Affairs
  • Robert Gara, APCO Worldwide
  • Angela Grossfeld, Porter Novelli
  • Garland Harwood, Weber Shandwick
  • Patrick Hornung, Brunswick
  • Patrick Kerley, Levick Strategic Communications
  • Taline Kundakji, Marina Maher Communications Inc
  • Jillian Kwolek, DeVries Public Relations
  • Bradley Portnoy, Powell Tate│Weber Shandwick
  • Katie Reardon, Widmeyer Communications
  • Amy Robinson, LEWIS PR

15-to-Watch (Corporate/Nonprofit)

  • Andrea Boyle, University of Delaware
  • Cassie Bryan, Turner Broadcasting System
  • Brad Carmony, Homewood Suites by Hilton
  • Laura Dunn, Kaiser Permanente
  • Kristy Guerra, Bausch & Lomb Inc
  • Amanda Hebert, Scholastic Inc.
  • Jessica Laiti, Cox Enterprises
  • Scott Larrivee, Anthem Blue Cross Blue Shield
  • Justin Lyons, National Basketball Association
  • Melissa Perlman, Office Depot
  • Ashley Pettit, Southwest Airlines
  • Nathaniel Reagan, WCG Company
  • Bethridge Toovell, Rodale
  • John Trybus, The Jane Goodall Institute
  • Megan Wright, Oncor Electric Delivery

Top Places to Work in PR

  • Adfero Group
  • BAE Systems
  • Dixon Schwabl
  • Erwin-Penland Public Relations
  • Georgia Tech Research Institute
  • Hunter Public Relations
  • Kaiser Permanente
  • Ketchum
  • The Morris+King Company
  • MWW Group
  • Ogilvy PR Worldwide
  • Property Casualty Insurers Association of America (PCI)
  • R&J Public Relations
  • Southwest Airlines
  • Vail Resorts Inc.
  • The Walt Disney Company
  • Wells Fargo

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PR News Awards: 2009

CSR Award Winners/Honorable Mentions

(Read about the winners.)

People:

  • Jeff Glueck, Travelocity.com Inc.
  • Rhonda Mims, ING Foundation
  • Kevin Moss, BT Group
  • Agata Tyszkiewicz, Publicis

Companies:

  • AbelsonTaylor
  • ADC Foundation
  • Aflac
  • American Federation of Teachers
  • Amerigroup Corporation
  • AstraZeneca Canada
  • Bank of America
  • Baron Edmond de Rothschild Chemical Dependency Institute of Beth Israel Medical Center
  • Basin Electric Power
  • Baxa Corporation
  • Bersay Communication Consultancy
  • BNY Mellon
  • Broadview Networks
  • Brown-Forman Corporation
  • Butterball
  • Carmichael Lynch Spong
  • Carter Public Relations
  • Cartoon Network
  • Cephalon Inc. and WeissComm
  • Chipotle Mexican Grill
  • Cisco Systems Inc.
  • Clif Bar & Company
  • Coca-Cola Enterprises
  • Colorado Springs Utilities
  • Comcast
  • Cone Inc.
  • Consolidated Edison Company of NY
  • Cubitt Jacobs & Prosek Communications
  • Dallas Fort Worth International Airport
  • Deloitte
  • Doral Bank
  • eBay Inc
  • Edelman Chicago
  • Entergy Corporation
  • Fenton Communications
  • Fleishman-Hillard
  • General Electric
  • Golin Harris Chicago
  • Great Atlantic & Pacific Tea Co.
  • H.J. Heinz Company
  • Hasbro Inc.
  • Hess Corporation
  • Inkhouse Media + Marketing on behalf of Raytheon Company
  • ITT
  • Kaiser Permanente
  • KCBS Marketing
  • KOC Holding
  • Marketing Communications, Michigan State University
  • McCain Foods Ltd
  • Monsanto Company
  • MPR Pazarlama Halkla Iliskiler AS
  • MWW Group
  • Nickelodeon
  • Norfolk Redevelopment & Housing Authority
  • Office Depot Foundation
  • Oracle Corporation
  • Otter Tail Power Company
  • Pepsi Bottling Group
  • Philadelphia Multicultural Affairs Congress
  • Philanthropy Communications
  • Pioneer Services, a Division of MidCountry Bank
  • PriceWaterhouseCoopers
  • Puget Sound Energy
  • QIAGEN
  • Questar Exploration and Production
  • Remarkable Group
  • Seattle City Light
  • Siemens Foundation with Weber Shandwick
  • Singer Associates & Aimco
  • Social Media Campaign
  • Sprint
  • St. John & Partners
  • Stern + Associates
  • Taylor
  • The Body Shop
  • The Regence BlueCross BlueShield
  • Tourism Toronto
  • Tyson Foods
  • U.S. Fund for UNICEF & American Airlines
  • Unum Waste Management
  • Valencia, Pérez & Echeveste PR
  • Verizon Communications
  • VHA Inc.
  • Viacom
  • Waggener Edstrom Worldwide Inc.
  • Weber Shandwick
  • West Penn Allegheny Health System

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15-to-Watch (Agency)

(Read about the winners.)

  • Joey-lyn Addesa, Kaplow Comm.
  • Kipp Bodnar, Howard, Merrell & Partners
  • John Cangany, APCO Worldwide
  • Laney Cohen, Makovsky + Company
  • Lavanya DJ, Gutenberg Communications
  • Kristin Dwyer, Euro RSCG
  • Paul Dyer, WeissComm
  • Amanda Kaufman, Edelman New York
  • Francisca Llamas, Weber Shandwick
  • Rachel Lenore, Marina Maher Communications
  • Nichole Mrasek, MS&L Digital
  • Anne Marie Murphy, Porter Novelli
  • Kate Rickard, MS&L Worldwide
  • Suzanne Rosnowski, Quinn & Co.
  • Andrew Ryan, Hellerman Baretz

15-to-Watch (Corporate/Nonprofit)

  • Krista Canfield, LinkedIn
  • Jaclyn Darrohn, Allstate
  • Aerial Ellis, Tennessee State University
  • Steve Field, BAE Systems
  • Elizabeth Halter, Cox Enterprises
  • Tonia Hammer, Molson Coors Canada
  • Jessica Hanson, Property Casualty Insurers of America
  • Tiane Harrison, USO
  • Lisa Jaycox, McGraw-Hill Companies
  • Kimberly Kanary, Associated Estates Realty
  • Serena Levy, The Coca-Cola Company
  • Michael Odle, Oregon Air National Guard Reserves
  • Steve Radick, Booz Allen Hamilton
  • Darryl Ryan, Time Warner Cable, West Region
  • Bryson Thornton, Dell Monte Foods

Legal PR Award Winners/Honorable Mentions

  • Abshire Public Relations
  • Bracewell & Giuliani LLP
  • Hellerman Baretz Communications
  • Holland & Knight LLP
  • Hunton & Williams LLP & Jaffe PR
  • Mayer Brown
  • NMG Consulting
  • Rasky Baerlein

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Nonprofit PR Award Winners/Honorable Mentions

(Read about the winners.)

  • Adfero Group
  • AICPA
  • American Heart Association
  • American Kennel Club
  • American Legacy Foundation
  • American Lung Association
  • American Society for Microbiology
  • American Society of Anesthesiologists
  • American Society of Civil Engineers
  • American Society of Clinical Oncology
  • American Speech Language Hearing Association
  • Amy Sutnick Plotch Communications
  • BackBay Communications Inc.
  • Bank of America/RF|Binder
  • Blaze PR
  • Bloomington Hospital
  • Business Software Alliance
  • Canadian Automobile Dealers Association
  • Canadian Society for Medical Laboratory Science
  • Carnegi Mellon University
  • Centers for Disease Control & Prevention
  • Cleveland Clinic
  • Coalition for Pulmonary Fibrosis
  • Coalition to Support Medical Research
  • Comcast Washington State
  • Communication Works
  • Cone
  • Continuum Health Partners
  • Coyne PR
  • Coyne Public Relations
  • Danbury Health Systems
  • DCI Group
  • Defense Media Activity
  • Delta Dental of Colorado Foundation
  • Delta Dental of Missouri
  • Deveney Communication
  • Disabled American Veterans
  • Entergy Corporation
  • Excellus BlueCross BlueShield
  • Farm Aid
  • FD American Society for Microbiology
  • Feeding America
  • First 5 LA
  • Foundation for Chiropractic Progress
  • Full Court Press
  • Galloway Group
  • Goodwill Industries of Greater Detroit
  • Greater Philadelphia Tourism Marketing Corporation
  • Heart of Gold Humane Fund
  • Hill & Knowlton/Georgia Department of Community Affairs
  • Hillsides
  • Honeywell & The National Center for Missing & Expolited Children/Peppercom
  • Houston Public Library
  • Institute of Food Technologists
  • International Association of Lighting Designers
  • Jiffy Lube International
  • Katz & Associates Inc.
  • King County Library System
  • Louder than Words
  • Marmillion + Company
  • Merritt Group
  • MWW Group
  • National Beer Wholesalers Association
  • National Foundation for Infectious Diseases
  • National Heart, Lung and Blood Institute
  • National Meningitis Association
  • NHL
  • Office Depot Foundation
  • Ogilvy Public Relations Worldwide
  • OneSight
  • People Tech Connections
  • Pi Beta Phi
  • Please Touch Museum
  • Qorvis Communications LLC
  • R&J Public Relations
  • R/P Marketing Public Relations
  • Rotary International
  • Saint Luke's Health System
  • Salvation Army
  • San Diego Zoo
  • Seattle City Light
  • Seattle Pacific University
  • Shedd Aquarium/PCI
  • Shell Point Retirement Community
  • Siemens Foundation/Weber Shandwick
  • Southern Festival of Books/Hall Strategies
  • Spokane Regional Convention & Visitor's Bureau
  • Strategic America
  • The Allstate Foundation and Zeno Group
  • The American Society of Anesthesiologists
  • The Body Shop Canada
  • The California Endowment
  • The National Needlearts Association/Genesis PR
  • The Public Interest Registry/RMR & Associates
  • Thoughts, Words & Images PR
  • Trainer Communications, Inc.
  • Turkcell Iletisim Hizmetleri A.S.
  • United States All-Star Federation
  • University of Texas Southwestern Medical Center
  • US Naval Institute & CHINFO
  • US Postal Service, Corporate Communications
  • USA Rice Federation
  • WeberShandwick
  • West Glen Communications
  • World Wildlife Fund/Creaxion
  • YMCA of Greater NY
  • Yum Brands, Inc.
  • Zenzi Communications

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Platinum PR Award Winners/Honorable Mentions

  • ACA International
  • Academy for Education Development
  • Adfero Group
  • Air Transport Assoc
  • Alembic Health Communications
  • Allison & Partners
  • Allrecipes.com
  • Alpaytac Inc.
  • American Chemical Society
  • American Express
  • American Health Information Management Association
  • American Legacy Foundation
  • Analytical Graphics Inc
  • Anniversary Campaign
  • APCO Worldwide
  • Bank of America/Emanate
  • Bayer HealthCare Pharmaceuticals/MS&L
  • Bertelsmann AG
  • Boost Mobile
  • BP Energy Company
  • Burson-Marsteller
  • CafePress
  • CB&I
  • CCG IR
  • Celebrity Cruises and Emanate PR
  • Cercone Brown & Co.
  • Chandler Chicco Agency
  • Chevy
  • Chicago Office of Tourism
  • CNN
  • Coca Cola Enterprises
  • Computer Systems Center Inc.
  • Con Edison
  • Cone Inc
  • Consumer Electronics Association
  • Cosmopolitan StarLaunch
  • Coyne Public Relations
  • Cracker Barrel Old Country Store Inc.
  • Creative Co-Op LLC
  • CRT/Tanaka
  • Cubitt, Jacobs & Prosek Communications
  • DaVita Inc.
  • Del Monte Foods/Coyne Public Relations
  • Deloitte
  • Deveney Communication
  • Eczacibasi Group
  • Edelman Washington D.C.
  • Edison International/Gagen MacDonald
  • Entergy Corporation
  • Epsilon
  • ExcelPR Group
  • Exelon Corporation
  • FDIC
  • Financial Times
  • Financial,Investor Relations
  • First Marine Expeditionary Force
  • Fleishman Hillard
  • Frause
  • General Electric Company
  • Global PR Campaign
  • Golfweek
  • GolinHarris International
  • Goodyear Tire & Rubber Company
  • Grand Central Marketing
  • Greater Houston Convention and Visitors Bureau
  • Green PR
  • GS&F
  • Hampton Hotels/Cohn & Wolfe
  • Hard Rock International/Coyne Public Relations
  • Hill & Knowlton
  • Honeywell
  • Howorth Communications
  • Humana
  • Images USA
  • Intrepid Agency
  • KDPaine & Partners/USO
  • Latham & Watkins LLP
  • LEGO Systems, Inc./Flashpoint PR, LLC
  • LEWIS PR US
  • Linhart
  • Lion Brand Yarn
  • Mac Aids Fund/Weber Shandwick
  • Makovsky & Co.
  • Mattel/Ketchum
  • McCormick Company
  • McDonald's Corporation/Gagen MacDonald
  • Media & Communications Strategies LLC
  • Meredith
  • Merritt Group
  • Microsoft Corp.
  • Miller Meiers
  • Mom Central
  • MWW Group
  • National Association of Broadcasters
  • NewmanPR
  • Office Depot
  • Ogilvy PR Worldwide
  • Omni Hotels
  • Pacific Gas and Electric Company
  • Paine PR
  • Pearson Foundation
  • Pennzoil/Shell
  • Pepco Holdings, Inc.
  • Peppercom
  • PepsiCo
  • Pleon Performedia
  • Population Services International
  • Porter Novelli Sacramento
  • Public Service Announcement (PSA)
  • Pulse Communications Pty Limited
  • Qorvis Communications LLC
  • Queens Library
  • Rasky Baerlein Strategic Communications
  • Rational 360
  • Revolucion
  • RF|Binder Partners Inc.
  • Roche/Fleishman Hillard
  • Rocket XL/Unifem
  • Ruder Finn West
  • Sage Communications
  • Samsung Telecommunications America
  • Satellite Media Tours
  • Shire/Porter Novelli New York
  • Siemens AG
  • Siemens Corporation/Weber Shandwick
  • Singer
  • Southwest Airlines
  • TD Bank
  • The Coca-Cola Company/FD
  • The Marcus Group Inc.
  • The National Institute on Drug Abuse
  • The Stafford Foundation/DCI Group
  • The UPS Store
  • Time Warner Cable
  • TMG Brand Communications
  • Tourism Australia
  • Underwriters Laboratories/MS+L
  • Unilever-Suave
  • Unique Image Inc.
  • United States Army
  • Unum
  • Valspar
  • Vectren Energy Delivery
  • Volume Public Relations
  • Waggener Edstrom Worldwide Inc. Portland
  • Warschawski
  • Weber Shandwick
  • Western Union Foundation Cone
  • World Wildlife Fund/Creaxion
  • Worthington Industries and Fahlgren Mortine
  • Yum Brands/Career Sports & Entertainment
  • Zeno Group

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PR People Award Winners/Honorable Mentions

Hall of Fame Inductees:

  • Don Bulmer, SAP
  • Peter Debrecney, Gagen McDonald
  • Donna Imperato, Cohn & Wolfe
  • Michael Kempner, MWW Group
  • Marcia Silverman, Ogilvy PR

People:

  • Leslie Aun, World Wildlife Fund
  • Julie Batliner, Carmichael Lynch Spong
  • John Bell, Ogilvy Public Relations Worldwide
  • Howard Bragman, FIFTEEN MINUTES
  • Marie Cacciato, JB Cumberland PR
  • Anne Carelli, Coca-Cola Co.
  • Robert Chandler, Chandler Chicco Agency
  • Matt Clark, Lotus Public Relations
  • Jonathan Collegio, National Association of Broadcasters
  • Stan Collender, Oorvis Communications
  • Melissa Connolly, Hofstra University
  • Beth Courtier, BT PLC
  • Christi Day, Southwest Airlines Company
  • John Davies, Davies Public Affairs
  • Stacy DeBroff, Mom Central Consulting
  • Tomika DePriest, Spelman College
  • Allison Falkenberry, Men's Health
  • Sally Falkow, Expansion Plus
  • Robyn Fink, MWW Group
  • Tim Fry, Weber Shandwick
  • Chris Fuller, Pizza Hut
  • Leslie Gaines-Ross, Weber Shandwick
  • Jean Gonsoulin, GolinHarris International
  • Tara Greco, APCO Worldwide
  • Tim Haran, USANA Health Sciences
  • Jan Hausrath, APCO Worldwide
  • Stacey Havel, Bernard Hodes Group
  • Eliot Hoff, APCO World
  • Jennifer Houston, Waggener Edstrom Worldwide
  • Barb Iverson, Weber Shandwick
  • Ed James, Cornerstone Public Relations
  • Gloria Janata, Chandler Chicco Agency
  • Ken Johnson, Pharmaceutical Research and Manufacturers of America
  • Morgan Johnston, JetBlue
  • Richard Licata, Showtime Networks
  • Tricia Link, Mission FCU
  • Diane Gage Lofgren, Kaiser Permanente
  • Megan Lozito, American Heart Association
  • Keith Mabee, Dix & Eaton
  • Chris Mainz, Southwest Airlines Company
  • Drew McGowan, The Clorox Company
  • Tim McIntyre, Domino's Pizza
  • David Michaelson, Echo Research
  • Laura Monica, American Water Works Company
  • Ellen Murphy, YMCA
  • Chris Perry, Weber Shandwick
  • Susan Peters, Edelman Chicago
  • Holly Potter, Kaiser Permanente
  • Sal Petruzzi, Turner Broadcasting System
  • Ashley Pettit, Southwest Airlines Company
  • Richard Ramlall, RCN Corp.
  • John Ratcliffe-Lee, MS&L Worldwide
  • Matthew Rose, Emanate
  • Anthony Sanzio, Campbell Soup Company
  • Nora Sarrawi, Weber Shandwick
  • David Shane, Hewlett-Packard Company
  • Brian Solis, FutureWorks
  • Douglas Spong, Carmichael Lynch Spong
  • Jeff Tammes, Cornerstone
  • John Walls, University of Texas Southwestern Medical Center
  • David Westcott, APCO Worldwide
  • Colleen Wilber, America's Promise Alliance
  • Charlie Witkowski, Weber Shandwick

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Top Places to Work in PR

  • American Red Cross
  • APCO
  • Best Buy
  • Boehringer Ingelheim Pharmaceuticals, Inc.
  • Carmichael Lynch Spong
  • Chesapeake Energy Corporation
  • Children's Home Society of Florida
  • Cisco
  • CJP Communications
  • Cleveland Metropolitan School District
  • Cohn Marketing
  • Discovery Communications
  • First Horizon National Corp
  • Georgia Tech Research Institute
  • Kaiser Permanente
  • Marina Maher Communications
  • MWW Group
  • Pfizer
  • State Farm Insurance
  • Sterling Communications
  • Symantec
  • Text 100
  • Turner Broadcasting Systems
  • Waggener Edstrom
  • Weber Shandwick

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