Lindsey Benoit, Director of Communications & Special Projects, Women's Health Magazine
Lindsey has worked in public relations in the entertainment industry for the past 11 years. To date Lindsey has grown Women’s Health Magazine press impressions by 560% over the span of 3 years, and she has worked to help secure multiple awards for the brand, including Advertising Age's A-List 2013 win and ADWEEK Hotlist 2014's "Hottest Fitness & Health Magazine.”
Women's Health wanted to bring awareness to the Office of Health and Human Services National Women's Health Week initiative. To do this, Lindsey put together a multimedia program partnering with the national syndicated daytime show The Doctors. This program developed into a 4-page editorial spread with tips and advice from the cast of The Doctors, five segments on the show spanning the week, and a full social media campaign for both brands to promote the partnership. Understanding that social media is a huge aspect of any program, Lindsey also partnered with Facebook and Instagram to help promote the in-book feature and viewership of The Doctors. This week-long partnership resulted in over 450 million press impressions and over 50,000 new fans of the brands social media.