The growth and professional development of its associates is one of Fahlgren Mortine’s strategic areas of focus. The agency conducts a formal performance review for each of its associates twice a year. In these reviews, associates first complete a written self-assessment, measuring factors like accountability, professionalism and internal team management. This assessment also includes space to list targeted areas of interest for the future and specific personal goals.
Following the opportunity to take time to evaluate where the associate is now, and where he or she wants to be, each team member then meets with his or her supervisor for a conversation; at least one hour devoted to focusing on the individual’s needs and goals, and a chance to formally discuss ways he or she can grow and learn in the development of his or her career.
Fahlgren Mortine’s status as a midsize firm also offers its team members unique opportunities to grow through exposure to multiple clients and situations, and early chances to lead.
The agency also recognizes that, within the public relations discipline, not all practitioners share the same aspirations, so it offers two career tracks: the account management track and the account specialist track. This allows the agency to develop leaders as well as experts on key industries within its practice, including
tourism, technology, healthcare and education.