Winner: For Rent Media Solutions—ForRent.com's 'Decor by Me' Pinterest Contest
ForRent.com ran the “Décor by Me” Pinterest contest where participants were asked to create their dream room for the chance to win $1,000. The contest encouraged users to collect and pin products, colors and designs of the room of their dreams to a single board, then pin that board to the contest board to enter. In an interesting twist, and proof of the adaptiveness of the team, the contest launched right before Pinterest changed its rules regarding pinning and the contest was nonetheless a success.
Participants were under the impression that there would only be one winner, but on top of the grand prize winner the team selected ten additional winners to win items that they said they loved on their boards. Adding the surprise winners provided for even more reach and hype because those who received prizes took to social media platforms with their excitement, talking about ForRent.com organically and sharing a contest they truly enjoyed. The contest saw a total of 98 entries and 734 repins. Pinterest impressions totaled more than 150,000 with a 65 percent increase in unique visitors to ForRent.com.
Honorable Mentions
- 97th Floor - Blendtec Recipes
- Anthropologie - Best Pinterest Brand Presence