2015 Rising PR Stars: Michelle Reino, Assistant Account Executive, Luquire George Andrews

Since Michelle Reino joined leading southeastern agency Luquire George Andrews (LGA) in 2013, she has been a shining star whose gut instincts, savviness beyond her years and tenacious spirit have served the agency and her clients immensely in just two years.

Reino currently supports some of LGA’s largest public relations clients, including Belk, Piedmont Natural Gas and Snyder’s-Lance. She has become critical to the success of her clients, often working behind the scenes to ensure projects are moving forward and delivering results. She is motivated, a proactive problem-solver and possesses great project management skills.

Earlier this year, Reino was promoted after taking on increased responsibility on the Belk account, achieving significant success in media relations, project management in and out of the PR department, and adding new clients to her workload.

When LGA was hired to launch MilkSplash, an innovative new zero-calorie milk flavoring for busy parents who want their kids to drink more milk, Reino used her previous experience working with major children’s brands like MAM Baby USA and award-winning TV program Peppa Pig to launch a mommy blogger initiative for MilkSplash.

From managing the development of collateral material to vetting and lining up bloggers, there was no stone left unturned for Reino to make this initiative a seamless success. As a result, MilkSplash received 75% blogger participation, generating nearly 17 million impressions for the new brand.