2015 Rising PR Stars: Hana Katen, Account Manager, WE Communications

Hana Katen is someone who always wows everyone she meets. She is smart, strategic and extremely dedicated to her clients and her teams. That dedication spans not only ensuring she is ahead of and on top of every opportunity, request or detail that comes with it, but ensuring actual and tangible results stem from it too.

Wise beyond her years, Katen came through Waggener Edstrom’s (WE Communications) doors about four years ago as an eager-to-learn intern who quickly and adeptly took in all she could on the Microsoft business and inner workings of agency life and client delight. Since then, her career and value to her company have skyrocketed.

We Communications has a certain set of values it lives by—things like excellence, courage, curiosity and collaboration. Katen lives and breathes them all, leading by example to inspire others to do the same.

Volvo requests her for every event and announcement WE Communications supports and for good reason: its 2015 Super Bowl campaign, which Katen worked on, resulted in the generation of more than 230 million earned media impressions. Local and national media outlets covered Volvo throughout the weekend. With over 55,000 tweets during the 3 hour telecast, #VolvoContest was the most-tweeted automotive hashtag on Super Bowl Sunday, trending 3 separate times on Twitter and "Volvo" trended globally.