2015 Rising PR Stars (corporation and association): Alex Cohen, Director of Corporate Marketing, Apttus

Alex Cohen is one of the most accomplished and tactical young professionals working in B2B public relations today. As an original member of Golin (formerly Golin Harris)'s digital team in 2008, he spearheaded some of the industry's first brand-owned social channels and worked tireless to build a successful practice out of developing online reputations.

Following these experiences with a move to Edelman's San Francisco office, his primary focus was the development of the newly created Adobe Marketing Cloud campaign, which gained national attention through a series of articles, promotional videos, and advertisements entitled 'Marketing is bull$%@#.'

In mid-2014, after annual endorsements and promotions from Golin and Edelman (both having been named 'Large PR Agency of the Year' by multiple outlets), Cohen joined Apttus as PR Manager. Apttus is a SaaS provider that focused on sales and financial processes; it’s an 800 employee entity that is undeniably one of Salesforce's top partners.

In the year+ following this hiring, Apttus has received numerous top tier recognition, coverage, and overall buzz unprecedented within the company's 8 year history. Cohen has been named Director of Corporate Marketing and continues to drive additional promotional and PR opportunities from the client-side, including managing extensive media presence at Dreamforce, Apttus' annual user conference Accelerate, and throughout multiple funding and product announcements.