2015 Rising PR Stars (corporation and association): Jessica Carlton, Marketing Manager, Huntsville/Madison County (AL) Convention & Visitors Bureau

Jessica Carlton is a public relations professional with the remarkable capability to bring public relations strategy, creative concepts and execution together to generate results for organizations and communities as a whole.

As the Marketing Manager for the Huntsville/Madison County Convention & Visitors Bureau, she has made an impressive impact on the tourism and culture of the regional community. Her recent social media and traditional communication campaign positioned Huntsville, AL to compete against 12 cities across the United States to win a social media conference entirely through online community voting. Her campaign resulted in over $300,000 worth of free local and national media coverage for Huntsville/Madison County.

In 2015, Carlton was named a national "30 Under 30" award winner by the Destination Marketing Association International (DMAI). A nationally-recognized tourism professional, Carlton works in a mid-size market, yet is making an impact at the same level as tourism professionals from major markets such as New York City, Washington DC and Los Angeles.

Carlton was also the recipient of the 2013 Alabama Rising Star Award by the Alabama Tourism Department. This award is a testament to her impact on the local, regional and statewide economy. Her efforts in tourism result in an economic impact that creates jobs, spurs new industry and creates an average savings of $600+ per year for the average household in Huntsville/Madison County.