2015 Rising PR Stars (corporation and association): Dayna Adelman, Corporate Communications Manager, HEINEKEN USA

Dayna Adelman is a Corporate Communications Manager at HEINEKEN USA whose scope of work spans both internal and external communications. As the manager of the company’s annual National Distributor Conference (1,500+ attendees), Employee Meeting (500+ attendees), and Day of Giving (100 attendees), she has transformed all three major corporate events in a year’s time.

Her work on redesigning the 2014 Employee Meeting was recognized internally in February with the company’s annual ‘Take it Personally’ award, celebrating those who achieved success in their work despite challenges and obstacles, in a no-compromises manner.

With only a year at HEINEKEN USA under her belt, Adelman is a true collaborative team player, managing multiple cross-functional teams that span every level of the organization – from coordinators to Management Team (SVP and CEO). Adelman also handles brand PR efforts for Dos Equis, Amstel Light and the Heineken music platform, working with top-tier industry reporters to tell each brand’s innovative and unique stories. Additionally, as part of the Corporate Communications team, she helps to oversee corporate PR strategy, including reputation management, for HEINEKEN USA.