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| Awards Timeline |
| Entry Deadline: September 10, 2010 |
| Late Entry Deadline: September 17, 2010 |
| All-Stars Special Issue: November 2010 |
| Entry Form | Enter Online |
| Related Program: 15-to-Watch |
PR News’ PR People Awards competition is your opportunity to showcase the top talent, the innovators and passionate professionals who day in, day out are making communications matter in the marketplace. The winners of this annual program set the benchmark for PR and underscore the outstanding PR achievements made in the past year. Nominate your colleagues, or self-nominate; either way, we want to meet the best in PR and introduce them to the thousands of readers of PR News and their key stakeholders.
The winners of the PR People Awards will be profiled in the PR News All-Stars Special Issue, online and at an awards luncheon on November 30, 2010 at the National Press Club in D.C.
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Who Should Enter?
The PR News PR People Awards are open to all communications, marketing and PR professionals at for-profit and non-profit organizations including: corporations, PR firms, public affairs agencies, associations, nonprofits, publicity firms, government organizations, and independent/consulting firms. Vendors/Partners are also eligible in many categories.
Eligibility Requirements
Judges will review each person’s achievements in 2009. However, overall achievements over a period of time will be considered, and single, one-time campaigns with outstanding results will be equally considered. Hall of Fame awards span one’s career. For student of the year categories, students must be enrolled in the PR/Communications field of study at a college or university and be a junior, senior (or equivalent) or graduate student.
Categories
- Account Director or Supervisor of the Year
- Account Representative of the Year
- Brand Marketer/Specialist of the Year
- Community Relations Professional of the Year
- Corporate Social Responsibility Leader
- Crisis Manager of the Year
- Digital Communications Leader of the Year
- Email Communicator of the Year
- Event Marketer/Communicator of the Year
- Government Communicator of the Year
- Human Resources Executive of the Year
- Internal Communicator of the Year
- Investor Relations/Financial Communications Executive of the Year
- MARCOM Person of the Year
- Marketer of the Year
- Measurement Expert/PR Analyst of the Year
- Media Relations Professional of the Year
- Media Trainer of the Year
- PR Blogger of the Year
- PR Professional of the Year:
- Academic Institution
- Corporate
- Nonprofit/Association
- Agency Executive of the Year
- PR Team Leader
- PR Trainer/Educator of the Year
- PR Writer of the Year
- Public Affairs Professional of the Year
- Publicist of the Year
- Speechwriter of the Year
- Social Media/Online Community Leader
- Spokesperson of the Year
Out of the Box Awards:
- Risk Taker of the Year
- Tweeter of the Year
- Volunteer of the Year
- Lemonade Maker (Lemonade from Lemons Award)
Hall of Fame – A Lifetime Achievement Awards for Pioneers in the PR Field!
Student of the Year - awards will be given at the Undergraduate and Graduate levels
Intern of the Year
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How To Enter
Compiling Your Entry or Enter Online:
Please include a 2- to 3-page synopsis with the following information:
- In 150 words or less, why you or the person you’re nominating should win this award.
- In 1,000 words or less, please cover as much of the following, broken down by criteria:
a) Professional PR-related achievements in 2009 (for Hall of Fame, accomplishments over career)
b) Specific campaigns or efforts spearheaded by this person and related outcomes
c) Leadership qualities (ability to manage internally, intra-departmentally and externally)
d) Innovative thinking
e) Sound judgment
f) Flexibility
g) Creativity
h) Financial management (where applicable)
i) How this person applied key tenets of PR—from reputation management to measurement
j) Volunteer efforts and other contributions to PR advocacy
- For the Student of the Year categories, students must be enrolled in the PR/Communications field of study at a college or university and be a junior, senior (or equivalent) or graduate student. Students need to be nominated by a professor who has taught the student for at least one full semester. Professors must provide a 200-300 word description as to why this student is deserving of this honor, including the student's resume. Please highlight the following in your nomination:
- Excellence in academic achievement in PR & communications
- A demonstrated interest in pursuing a career PR/Communications
- An example of a strong campaign, initiative, volunteer activity or paper that shows his/her passion for the field and potential talent as a professional
- For the Intern of the Year categories, interns need to work at a corporation, PR firm, public affairs agency, association, nonprofit, publicity firm, government organization, or independent/consulting firm. Interns need to be nominated by their employer. Employers must provide a 200-300 word description as to why this intern is deserving of this honor, including the intern’s resume. Please highlight the following in your nomination:
- Excellence in professional achievement in PR & communications
- A demonstrated interest in pursuing a career PR/Communications
- An example of a strong campaign, initiative, volunteer activity that shows his/her passion for the field and potential talent as a professional
Enter Online Here or Mail Your Entry:
Please Include:
- Completed Entry Form
- Entry fee (payable to PR News)
- Five (5) copies of your synopsis
- Four (4) copies of any supporting materials, including testimonials
- Resume/Curriculum – Optional
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Deadlines/Entry Fees
Deadline: September 10, 2010(postmarked)
Late Deadline: September 17, 2010 (postmarked)
All entries must be postmarked by Friday, September 17, 2010.
Entries postmarked between September 10 and September 17, 2010 please add a $175 late fee per entry. Finalists will be notified in late August and honored during a luncheon on November 30, 2010 at the National Press Club in Washington D.C.
Entry Fees:
The price of each primary entry is $300. Late entry surcharge of $175 per entry. Payment in full must accompany the entry. Entry fees are not refundable.
Mail Entries To:
Mary Lou French, PR News PR People Awards
Access Intelligence c/o PR News
4 Choke Cherry Rd, 2nd Floor
Rockville, MD 20850
Please indicate in the left corner of the package the categories you are entering.

FAQs
How are the entries judged?
Entries are judged by a blue-chip panel of PR executives, as well as by the staff of PR News. We evaluate your entry based on the criteria listed in the “Compiling Your Entry” section.
Who is eligible to win an award?
Any communications professional worldwide – corporate, agency, non-profit, academic institutions.
When and where will the reception be held?
The winners will receive their award during a luncheon on November 30, 2010 at the National Press Club in Washington, DC.
What is your tax ID number?
52-2270063
W-9 Form Request
Sponsorship Opportunities
For sponsorship of the Platinum PR Awards Luncheon and the PR News All-Star Issue, please contact PR News VP & Group Publisher, Diane Schwartz at (212) 621-4964; dschwartz@accessintel.com.
Contact Information
Please contact Awards Coordinator, Rebecca Stortstrom at (301) 354-1610; rebecca@accessintel.com.
Previous Winners
2009 Winners
2008 Winners
2007 winners
2006 winners
2005 winners
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