2013 PR People Awards: Agency Leader of the Year


Winner: Michael Kempner, Founder, President and CEO, MWW

Under Michael Kempner’s leadership, MWW bought itself back from Interpublic in 2011, 10 years after its acquisition, and has used its newfound freedom to innovate and build itself into one of the top five independent firms.

This year the company rolled out four key pieces of intellectual property designed to combine data-driven programming with social community content creation and paid media, to amplify its clients’ messages. They include: a platform for analyzing which content should act as a catalyst for earned media when promoted via paid media; a network of meet-up properties, freelance writers and medial partnerships to quickly create communities to amplify campaign stories; a data-mining platform to allow real-time analysis and mining of both client/agency datasets and third-party data sources; and a market measurement platform that applies research and political campaign data mining techniques to PR planning and measurement.

Kempner has led MWW’s continued growth and expansion this year, including the acquisition of firms in Los Angeles and New Jersey, the launch of a new corporate identity, and the expansion of the agency’s consumer, technology, digital and research measurement groups.

Honorable Mentions:

  • Fred Cook, CEO, Golin Harris
  • Kathleen Henson, CEO, Henson Consulting
  • Marina Maher, CEO, Marina Maher Comms
  • Andy Polansky, CEO, Weber Shandwick

 


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About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



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