2013 PR People to Watch: Tiffany Koebel


Tiffany Koebel, Public Affairs Specialist, U.S. Department of Labor

Tiffany Koebel, who has been on the Office of Public Affairs career staff since July 2010, continues to focus exclusively on enhancing the Labor department’s social media efforts. These efforts include producing content for the department’s “Work in Progress” blog; Facebook pages for both the department and the secretary of labor; Twitter accounts for the department and the secretary, a YouTube channel and a Flickr account. Whew.

During this time the department’s social accounts, particularly Twitter and Facebook, have seen tremendous growth and a high level of engagement. Koebel also has brought a new dimension to the Labor Department’s public and internal communications by creating an award-winning internal electronic newsletter, titled OPANAS (“Office of Public Affairs News and Stuff”).


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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



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