2013 PR People to Watch: Rafael Sangiovanni


Rafael Sangiovanni, Digital and Social Media Strategist, rbb Public Relations

As the world of PR evolves, social PR has taken a front-and-center role, so it certainly helps to have a digital native and jack-of-all-trades like Rafael Sangiovanni on your team. He possesses a rare trifecta of talent for a PR firm with an expanding digital practice: one part journalist, one part marketer, one part tech-head. As rbb’s digital and social media strategist, Sangiovanni is integral to nearly all aspects of executing digital campaigns for the firm’s clients, including launching online initiatives for Mrs. Butterworth’s syrup, Kaplan University and Vlasic pickles, which won a PR News Digital PR Award, and video projects for Duncan Hines and Florida Power & Light.

Having carved a niche in social PR, Sangiovanni has also been called upon to speak at industry events representing rbb. Whether he’s driving a campaign that landed a client’s app in the top 10, managing and writing for rbb’s blog, or spearheading successful Facebook promotions, he always asks the right questions to get to the heart of a project.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.