2013 PR People to Watch: Rafael Sangiovanni


Rafael Sangiovanni, Digital and Social Media Strategist, rbb Public Relations

As the world of PR evolves, social PR has taken a front-and-center role, so it certainly helps to have a digital native and jack-of-all-trades like Rafael Sangiovanni on your team. He possesses a rare trifecta of talent for a PR firm with an expanding digital practice: one part journalist, one part marketer, one part tech-head. As rbb’s digital and social media strategist, Sangiovanni is integral to nearly all aspects of executing digital campaigns for the firm’s clients, including launching online initiatives for Mrs. Butterworth’s syrup, Kaplan University and Vlasic pickles, which won a PR News Digital PR Award, and video projects for Duncan Hines and Florida Power & Light.

Having carved a niche in social PR, Sangiovanni has also been called upon to speak at industry events representing rbb. Whether he’s driving a campaign that landed a client’s app in the top 10, managing and writing for rbb’s blog, or spearheading successful Facebook promotions, he always asks the right questions to get to the heart of a project.


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