2013 PR People to Watch: Michelle Sing, Ernst & Young LLP


Michelle Sing, Supervising Associate, Ernst & Young LLP

Michelle Sing has been a member of the EY Americas public relations team for two years. She has exceeded expectations, earning praise from the practices she leads, as well as throughout the organization. Her high performance and unique skill set led to her recent promotion within the firm, as well as a featured profile in PRSA Tactic’s April 2013 issue.

While Sing has worked across a number of EY service lines, helping to secure significant top-tier media coverage along the way, her primary, day-to-day role now is leading EY Advisory’s (consulting) Health Care, Life Sciences, Consumer Products and Customer groups. In fact, she built the PR and media strategy for each of these practices from the ground up. The Health Care practice’s volume of media coverage has grown by over 400% since Sing began leading its PR efforts.


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About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



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