2013 PR People to Watch: Margaret Case Little

Margaret Case Little, Senior Director of Strategic Initiatives, National Retail Federation

Margaret Little was promoted earlier this year to senior director of strategic initiatives and tasked with managing the NFR’s effort to change perceptions about the retail industry. She wasted no time, launching the “This is Retail” campaign. The branding campaign is designed to highlight the industry’s opportunities for a life-long career in the retail sector and the critical role that retail plays in driving innovation, among other things. In less than six months, national brands like Kate Spade and Domino’s have joined the effort and shared stories through the campaign, which has been featured in media venues such as ABC News and Women’s Wear Daily.

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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

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