2013 PR People to Watch: Lindsey Bastani


Lindsey Bastani, Account Director, Waggener Edstrom

Lindsey Bastani has always got something up her sleeve—on any given day, in fact, you might catch her talking with anyone from CFDA to CNET to hatch new ideas. In 2012, as Microsoft prepared for the biggest product launch season in its history, Bastani led the charge on creating a new, 360-degree integrated marketing approach for the Holiday 2012 campaign.

In addition, over the past year, Bastani has been at the forefront of an agency wide push to incorporate consumer insights into strategic planning for communication campaigns. The goal is to evolve the agency and the PR discipline as a whole by blending advertising and anthropological approaches into the PR planning process. To achieve this, Bastani has partnered with the agency Learning & Development team to develop the curriculum for a Strategic Planning Seminar that is now being offered to top agency talent.


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.