2013 PR People to Watch: Kristal Howard


Kristal Howard, Public Relations Manager, The Kroger Co.

During 2012-2013, Kristal Howard, public relations manager for The Kroger Co., secured more than 35 favorable media placements per quarter, surpassing a set goal of 25 per quarter. Her publicity work helped to drive sales and enhance the company’s brand. Howard co-piloted her division’s first social media program, incorporating a localized strategy that included integration into existing marketing/PR channels, increased consumer engagement, and implementation of traffic-driving promotions on social networks. Since its launch, the social media program audience grew by more than 250%.

The company honored Howard’s division with a “Best Social Media” award. Howard was then invited to participate in the Kroger Co. Social Media Core Team, a group charged with coordinating the company’s overall social media development. During the 2012 NFL Playoffs, to engage fans and customers on social, she developed and executed the Go Texans Playoff Ticket Sweepstakes on Facebook. The digital promotion increased the company’s fan count on Facebook by 3,200 people. She also maximized the partnership by coordinating and activating a store-level T-shirt promotion with vendor partner Coca-Cola, which drove soda package sales by 140%. Howard led planning, activation and creative development for the company’s participation in its first blogger conference—Bloggy Boot Camp—hosted in Dallas and attended by 160 regional bloggers who cover healthy living, shopping, parenting, ways to save, and more. Fast Company magazine ranked the conference as one of the year’s must-attend events.




Comments Off

avatar

About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.



Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.