2013 PR People to Watch: Johnnie Moore


Johnnie Moore, VP, Communications, Liberty University  

Johnniee Moore, who has been in charge of the university's public and media relations since 2006, has worked with nearly every major media outlet in the country. This year he garnered national press coverage, including a front page article in The Washington Post, a feature on the front page of The New York Times' sports section and a piece in Bloomberg. Moore also has leveraged the university's tri-weekly "Convocation" (which is attended by 10,000 students), as a way to raise awareness of Liberty University among various constituency groups, and authored several Op-Ed pieces, including two articles that went viral.


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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



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