2013 PR People to Watch: Heather J. Lennon

Heather J. Lennon, Social Media Strategist and Component PR Manager, Advanced Micros Devices

Heather Lennon led the PR charge for AMD’s Technograffiti, a digital exhibit that was part of the most recent SXSW conference and brought media, influencers and bloggers together at a loft in downtown Austin. Across all social media channels, AMD Technograffiti generated 13.5 million potential social impressions and 30-plus million press impressions.

 In June 2013 Lennon organized Technograffiti 2.0 in India, with more than 40 press and bloggers in attendance.

Lennon is now leading the implementation of AMD’s social media strategy, developing policies and guidelines, training new social media employees and driving new measurement standards and reporting.

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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

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