2013 PR People to Watch: Emily Schildt

Emily Schildt, Director of Digital Engagement, Chobani

Emily Schildt has driven Chobani’s transformation from a niche specialty food to a yogurt aisle leader in just three years—all without a national television-advertising budget. Schildt has expanded the brand’s internal digital team from one to 14. And her multifaceted strategy and thought-provoking content has established trust and positive emotion for the brand, disrupting a once-sleepy category historically dominated by industry giants. She has earned the recognition in media outlets such as Entrepreneur, Bloomberg Businessweek, Fast Company, Time and Forbes.

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About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.

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