2013 PR People to Watch: Emily Schildt


Emily Schildt, Director of Digital Engagement, Chobani

Emily Schildt has driven Chobani’s transformation from a niche specialty food to a yogurt aisle leader in just three years—all without a national television-advertising budget. Schildt has expanded the brand’s internal digital team from one to 14. And her multifaceted strategy and thought-provoking content has established trust and positive emotion for the brand, disrupting a once-sleepy category historically dominated by industry giants. She has earned the recognition in media outlets such as Entrepreneur, Bloomberg Businessweek, Fast Company, Time and Forbes.




Comments Off

avatar

About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.



Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.