2013 PR People to Watch: Christina Siderius

Christina Siderius, Media Relations Manager, Vulcan Inc.

It is no easy task being the spokesperson for one of the smartest people on the planet. With business and philanthropic interests that encapsulate commercial space, technology, conservation, artificial intelligence and brain science, Paul Allen’s externally facing persona is virtually unmatched.

Christina Siderius is especially adept at taking a story from concept to reality and ensuring that the message remains intact with a media landscape that regularly includes top tier publications all over the world. She can maneuver just as professionally with the New York Times and the Wall Street Journal as she can with a Page Six reporter or with the British tabloids. Her willingness to challenge a reporter on their presentation of the facts has resulted in more than one potentially negative story flipping to neutral or even positive.

Siderius has managed Paul Allen's and Vulcan Inc.’s communication strategy through several hostile legal matters and has safely navigated the difficulty of maintaining privacy and keeping the facts straight under very difficult circumstances.

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About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

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