2013 PR People to Watch: Amanda Tutera


Amanda Tutera, Community Relations Program, Manager, Pacific Gas & Electric

Amanda Tutera owns/manages PG&E’s relationship with Habitat for Humanity. She is responsible for annual design, implementation and promotion of $1.2 million annual “Solar Habitat” partnership program, serves as day-to-day point of contact for both Habitat for Humanity International and 25+ local affiliates.

In principle, Tutera’s role is of traditional corporate philanthropic manager—ensuring the program funding and functionality. In practice, she is a proactive champion of the partnership, creating opportunities and channels for growth and visibility that previously did not exist. Without the aid of an internal team or external agency support, she has single-handedly garnered local, regional and national attention for the program in new and original ways.

Her innovative efforts mark firsts for both partners, and achievement when noting the scale of both her Fortune 200 company and Habitat’s status of a leading global nonprofit. Within the PR industry, her innovation and success have been award-winning, including Habitat and PG&E a finalist ranking at the 2012 PR News CSR Awards for best Nonprofit/Corporate Partnership.


Comments Off



avatar

About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.