Allie Henderson, Public Relations Specialist, USANA Health Sciences
Allie Henderson, USANA Health Sciences’ public relations specialist, has harnessed the power of social media to promote many of the 600+ sponsored athletes collectively known as Team USANA, who swear by the $700 million company’s science-based nutritional supplements and are key in helping achieve its goals, objectives and worldwide brand messaging. Her monthly blog posts chronicling the success of select Team USANA members have been viewed nearly 6,000 times since January 2013. In just two quarters, Henderson’s management of the USANA Athletes Facebook page saw a 16% increase in likes, and her management of the Team USANA Twitter account led to a 135% increase in new followers.
On a day-to-day basis, Henderson can be found coordinating local, national and international media interviews with USANA-sponsored athletes, coordinating PR-related events and photo shoots, and creating content for PR and marketing-related materials, including company accolade entries, magazine articles, scripts, press kits and releases and blogs on behalf of USANA. She expertly shares Team USANA’s stories of success on social media channels and works to provide these athletes’ fans with entertaining and timely information that they in turn can share as they talk to potential customers about the benefits of USANA products.