2013 PR News Hall of Fame: Ray Kotcher


pic_rkotcherRay Kotcher, Senior Partner and Chairman, Ketchum

As Ray Kotcher has himself written, his career "sprang from a lifelong interest in the power and influence of mass media." When researching Boston University as possible graduate school to attend, he was sold on the exciting opportunities in the program and especially in the public relations program—and never looked back.

Mr. Kotcher started at Ketchum in 1983, was appointed president of the agency in 1992 and in June 2000 was named CEO. As CEO, he transformed and grew the firm. In 2009 Mr. Kotcher led one of the public relations industry's largest-ever mergers when Ketchum and Pleon combined operations to create the leading communications consultancy in Europe. Under his leadership, Ketchum's geographic client-service footprint also grew in developing markets through acquisitions in China, India and Russia and a joint venture in the Middle East. As CEO, Mr. Kotcher also led the development of a range of offerings in areas such as change management, sports and entertainment, and word-of-mouth marketing.

In 2012 he was named chairman of Ketchum. His #1 piece of advice to young PR professionals: "Be a media junkie and have an insatiable curiosity about life."

 

 

 




Comments Off

avatar

About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.