2013 PR News Hall of Fame: Gary Sheffer


pic_gshefferGary Sheffer, VP, Corporate Communications & Public Affairs, General Electric

Gary Sheffer, who has been at GE for 14 years, has been one or PR's most influential proponents of corporate transparency—before and after the 2008 financial collapse. Earlier this year, the Arthur W. Page Society elected Mr. Sheffer chairman of the organization, no doubt in recognition of his efforts behind "GE Works," the CSR- and transparency-focused brand theme he developed for GE after the 2008 downturn.

Mr. Sheffer said when accepting the chairman role at Page, "We live in a challenging era of heightened expectations and radical transparency." He will be sharing lessons from his success at GE with other chief communications officer seeking to build public trust for their organizations.

At GE he oversees external and internal communications  and provides strategic communications advice to GE executives on a full range of corporate reputation issues. In the public affairs role, Mr. Sheffer works with stakeholders to foster understanding of GE.

Mr. Sheffer joined GE in 1999 after 17 years in journalism and government communications. For 10 years, he served as a press aide to two New York governors, and helped direct communications strategies for several statewide political campaigns.


Comments Off

avatar

About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.