2012 Rising Stars of PR: Lauren Werner

Lauren Werner

Account Supervisor, Hager Sharp 

The skills of a history major—including critical thinking, synthesis and context analysis—are a natural fit for translating challenging subject matter into consumer-friendly materials. Just ask former history major Lauren Werner. At Hager Sharp, Werner works primarily on developing outreach materials for the National Assessment of Educational Progress (NAEP), otherwise known as The Nation's Report Card. 

Werner met with teachers to figure out what they needed to learn about NAEP. The finished product is a four-minute video that takes an authentic, teacher-to-teacher approach to explaining the value of NAEP to teachers, with the goal of having them encourage their students to participate and to also raise awareness about the resources available to them online. The video is featured in the Best Practices Guide for Supporting Twelfth-Grade NAEP Participation, which goes to high schools that are selected to take NAEP, where twelfth-grade participation is particularly challenging. The video is also featured on the NAEP YouTube channel. 

App she can’t live without: “
Instagram. I think it combines the best of Facebook and Twitter, and it’s a great way for me to stay in touch with my family members and friends who live far away.”

Inspiration in her PR career: “
My teammates. This is especially true at Hager Sharp, where my colleagues inspire me to think big, work hard and never deliver anything less than the best.”

Back to People To Watch: Rising PR Stars 30 and Under

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.