2012 Rising Stars of PR: Karen Linhart

Karen Linhart

Media Relations Manager, USA Swimming

Karen Linhart has not only capitalized on the success of the U.S. swimming team this summer during this Olympics year, she has been a leader in taking USA Swimming to new promotional levels with PR, social media and apps. 

Among her accomplishments this year: She managed the PR and media operations for the 300+ credentialed media for the U.S. Olympic Trials-Swimming. The event was on NBC for eight nights in a row in prime time and achieved an average rating of 4.6 (with a peak rating of 5.3); Linhart grew social media channels at USA Swimming including taking Twitter from 19,000 followers to 81,00 (as of 11/29) and Facebook from 40,000 "likes" to 137,000; she created the PR strategy for the "SwimToday" promotional campaign to ride the wave of Olympic excitement and encourage kids to get in the sport of swimming; and she was the leader of the digital team that created the "Deck Pass" app for USA Swimming, which has had more than 60,000 downloads.

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