2012 Rising Stars of PR: Jason Kuruvilla


Jason Kuruvilla

Special Assistant, Office of Public Affairs, U.S. Department of Labor


In his first role as a special assistant to the chief economist at the U.S. Department of Labor, Jason Kuruvilla was able to turn complex economic data into palatable sound bites and easy-to-deliver and digest talking points—a rarity among people in the world of economics. He then—with no media relations or communications background—joined the office of public affairs’ team. 

He led the effort to handle the logistics for and to develop the messaging around the release of the monthly employment situation report, more commonly known as the "job numbers." This includes scheduling and coordinating more than 20 (in a single day) national television, radio and print interviews for the Secretary of Labor, and drafting talking points and statements.

Kuruvilla also develops creative messaging for the Employment and Training Administration's efforts to reduce "improper payments" with the Unemployment Insurance Program- payment made in error to recipients not eligible to receive benefit payments. Kuruvilla developed creative messaging tools, including fact sheets, backgrounders and brief videos, to better inform the media, key stakeholders and the general public. 

Back to People To Watch: Rising PR Stars 30 and Under






Comments Off

Deals of the Week

$150 off our Content Marketing Boot Camp June 18 in NYC

Now is the time for in-house communications professionals and PR agencies to expand their roles in the content landscape.

Use code “150DEAL” at checkout.

Get $50 off our Crisis Management Guidebook

Digital PR Guidebook Vol. 5

This latest edition of PR News' Digital PR Guidebook is packed with how-to articles, first-hand insights and proven digital tactics that will take your communications initiatives to the next level.

Use code “DBKDEAL” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

 

Comments are closed.