Manager, Analytics Group, Porter Novelli
Five years may not seem like a long career, but when the area of focus is social media analytics, not too many have been doing it longer than James O'Malley. In those five years, O'Malley has been at the forefront of Porter Novelli’s use of social media as a resource for insights and strategy.
From completing the first comprehensive study of a nonprofit's use of social media as a source of fundraising at 18 to appearing in John Lovett's book, Social Media Metrics Secrets, to finally managing a global team of social media analysts, O'Malley has grown up with the practice.
O'Malley leads a team of more than 20 analysts globally looking at social media data to provide holistic reporting and cross-channel insights. O’Malley helps clients measure the impact of campaigns and the shifts in sentiment toward their key messages as a result.
He also created Porter Novelli's analytics training curriculum and taught classes for a global team of analysts.