2012 Rising Stars of PR: James O’Malley


James O'Malley

Manager, Analytics Group, Porter Novelli   


Five years may not seem like a long career, but when the area of focus is social media analytics, not too many have been doing it longer than James O'Malley. In those five years, O'Malley has been at the forefront of Porter Novelli’s use of social media as a resource for insights and strategy. 

From completing the first comprehensive study of a nonprofit's use of social media as a source of fundraising at 18 to appearing in John Lovett's book, Social Media Metrics Secrets, to finally managing a global team of social media analysts, O'Malley has grown up with the practice.

O'Malley leads a team of more than 20 analysts globally looking at social media data to provide holistic reporting and cross-channel insights. O’Malley helps clients measure the impact of campaigns and the shifts in sentiment toward their key messages as a result. 

He also created Porter Novelli's analytics training curriculum and taught classes for a global team of analysts. 

Back to People To Watch: Rising PR Stars 30 and Under



Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.