2012 Rising Stars of PR: James O’Malley


James O'Malley

Manager, Analytics Group, Porter Novelli   


Five years may not seem like a long career, but when the area of focus is social media analytics, not too many have been doing it longer than James O'Malley. In those five years, O'Malley has been at the forefront of Porter Novelli’s use of social media as a resource for insights and strategy. 

From completing the first comprehensive study of a nonprofit's use of social media as a source of fundraising at 18 to appearing in John Lovett's book, Social Media Metrics Secrets, to finally managing a global team of social media analysts, O'Malley has grown up with the practice.

O'Malley leads a team of more than 20 analysts globally looking at social media data to provide holistic reporting and cross-channel insights. O’Malley helps clients measure the impact of campaigns and the shifts in sentiment toward their key messages as a result. 

He also created Porter Novelli's analytics training curriculum and taught classes for a global team of analysts. 

Back to People To Watch: Rising PR Stars 30 and Under





Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.