2012 Rising Stars of PR: Emily Zanovich

Emily Zanovich

Vice President, Porter Novelli

Emily Zanovich began her career with Porter Novelli Life Sciences in 2005 as an intern in Porter Novelli’s San Diego office, working with early stage biotechnology companies such as Orexigen, Amylin and Intermune as well as the Biotechnology Industry Organization.

As a member of the Gillette team, Zanovich focused on upstream planning for multiple future global product launches and contributed to ideas surrounding the launch of the "Masters of Style" campaign featuring Andre 3000, Adrien Brody and Gael García Bernal, as well as Gillette's Great Starts Olympic campaign. Zanovich developed global marketing toolkits for the launch and campaign implementation of several product launches for Venus (Embrace and Bikini Trimmer) as well as Gillette (ProGlide, Mach3 Sensitive and Gillette Odor Shield deodorants).

Zanovich created and leads Porter Novelli's "Room with a View" roundtable series, which brings together industry stakeholders to discuss key issues/topics/challenges in Porter Novelli's beautiful offices on the 36th floor of 7 World Trade Center.

App she can’t live without
: The New York Times digital app—I love to be in the know about what's going on in the world at all times. Nike + Running, Spotify and Facebook aren't far behind, though.

Inspiration in her PR career: “
I have had the opportunity to work with some extremely talented people who have both inspired me and encouraged me, from Marian Salzman who created the term "metrosexual" to Susan Atkins who launched biotechnology's first product to Susan Hayes who was a pioneer in HIV/AIDS corporate responsibility.”

Back to People To Watch: Rising PR Stars 30 and Under

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.