2012 Rising Stars of PR: Eliza Merves


Eliza Merves 

Account Executive, Makovsky + Company


Eliza Merves tackles PR logistics with ease, coordinating website launches, pharmaceutical company reviews, media relations and internal training seminars. 

For client Kowa Pharmaceuticals, Merves launched the largest known survey of statin (drugs that act to reduce levels of fats in the blood) users conducted in the U.S. This landmark campaign included the development of the survey, analysis of the raw data, coordination between two pharmaceutical companies and a third-party advocacy group, website development, media relations and celebrity spokesperson coordination. Campaign key messages were in 97% of the coverage and celebrity spokesperson John O'Hurley appeared on more than 200 TV news stations and websites, including "Fox and Friends," MedPage Today, Bloomberg, More, USA Today and Reuters. 

Merves also understands the importance of growing the skills of those just entering public relations. She was asked to head the 2012 Public Relations Internship Summer in Manhattan (PRISM), which includes interns from five leading independent public relations agencies, PR industry. 
In this role, Merves organized weekly "Lunch and Learns" designed to connect interns with influential media and professionals. The educational sessions included communications professionals from Rodale News, The New York Times and NBC Studios.

Back to People To Watch: Rising PR Stars 30 and Under



 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.