2012 Rising Stars of PR: Eliza Merves


Eliza Merves 

Account Executive, Makovsky + Company


Eliza Merves tackles PR logistics with ease, coordinating website launches, pharmaceutical company reviews, media relations and internal training seminars. 

For client Kowa Pharmaceuticals, Merves launched the largest known survey of statin (drugs that act to reduce levels of fats in the blood) users conducted in the U.S. This landmark campaign included the development of the survey, analysis of the raw data, coordination between two pharmaceutical companies and a third-party advocacy group, website development, media relations and celebrity spokesperson coordination. Campaign key messages were in 97% of the coverage and celebrity spokesperson John O'Hurley appeared on more than 200 TV news stations and websites, including "Fox and Friends," MedPage Today, Bloomberg, More, USA Today and Reuters. 

Merves also understands the importance of growing the skills of those just entering public relations. She was asked to head the 2012 Public Relations Internship Summer in Manhattan (PRISM), which includes interns from five leading independent public relations agencies, PR industry. 
In this role, Merves organized weekly "Lunch and Learns" designed to connect interns with influential media and professionals. The educational sessions included communications professionals from Rodale News, The New York Times and NBC Studios.

Back to People To Watch: Rising PR Stars 30 and Under



 


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.