Winner: Dalton Dorné
Chief Marketing Officer, Havas PR
Dalton Dorné, officially the chief marketing officer at Havas PR North America, is unofficially the agency’s chief twitter officer (or CTO). She is the source of the daily internal tweet-mails "We Are Social!" that go out to the PR group to boost overall tweeting and the social media presence of the agency; she also manages the strategy and actual tweeting for Havas PR.
Possessing a full understanding of how Twitter can help a brand, Dorné uses strategic hashtags with tweets tied to new business/marketing objectives. Additionally, she creates a daily "Health Buzz" tweet-mail focuses on health and wellness topics and distributed to the entire Havas Health network.
Her advice to up-and-coming PR pros? “Keep an eye on the big picture and don't chase a hit no matter how sexy it is, if it’s not the right opportunity,” she says. —Jamar Hudson
Sarah Evans, Owner, Sevans Strategy
Dallas Lawrence, Chief Global Digital Strategist, Burson Marsteller
Steve Rubel, EVP/Global Strategy and Insights, Edelman
Heather Whaling, President, Geben Communication