Winner: Jann Yogman
Director of Event Coordination, North 6th Agency
You could call Jann Yogman the life of the party—New Year’s parties, that is. Looking to pair technology and nightlife in a one-of-a-kind experience, in 2009 Yogman created and executed “New Year’s Nation,” parties that span 10 cities and four time zones across the U.S. The events are connected to each other by live broadcasts, and are also streamed live on the Internet. New Year’s Nation attracted 10,000 participants at the live venues, and reached more than 100,000 total viewers. To properly ring in the New Year, Yogman partnered with Colgate (and its disposable toothbrush, Wisp) on the Midnight Kiss, in which New Year’s Nation couples set a Guinness World Record for most couples kissing simultaneously. In addition, Yogman has lent his event marketing experience to the nonprofit sector, working closely with the Michael J. Fox Foundation for Parkinson’s Research. —SVC
Greatest mentor: “Michael J. Fox. I had the opportunity to work for Lottery Hill Entertainment, Michael’s New York-based production and development company for many years. His life philosophy and eternal sense of optimism are truly inspiring.”
Samson Leung, PR Manager, Volkswagen Hong Kong Ltd.
Leveraging strong PR know-how and solid media networks, Samson Leung has been successful launching CSR efforts around building the Volkswagen brand in Hong Kong.
Rene Mack, President, Travel & Lifestyle Marketing Practices, Weber Shandwick New York
Rene Mack’s communications work on the 2009 launch of the world’s largest cruise ship, Royal Caribbean’s Oasis of the Seas, led the ship’s name to be the most Googled phrase in the world on its arrival day.