2010 PR People Awards: Brand Marketer of the Year

Huma Gruaz

CEO & President, Alpaytac


As founder of the five-year-old Alpaytac, Huma Gruaz has proven her ability to engineer multi-faceted, integrated and strategic campaigns for clients time and time again. In spearheading the campaign for Bellator, a mixed martial arts promotion company, Gruaz leveraged social media platforms and turned the fighting league into a viral phenomenon in just one year. Both USA Today and Sports Illustrated lauded Bellator’s word-of-mouth success, which was coupled with strong media coverage in both sports and general interest outlets that resulted in nearly 1,500 media placements and more than 600 million media impressions.

Gruaz also led PR efforts for the fifth World Water Forum—a global initiative designed to push the worldwide water crisis onto the international agenda. Media outreach for the event secured nearly 3,000 Water Forum news mentions globally and led to its highest-ever attendance. —SVC

Part of the job she most enjoys: “I enjoy mentoring young PR and marketing professionals who have a passion for the industry and a hunger for learning.”

Honorable Mention:

Lisa Sepulveda, President, Weber Shandwick New York

In 2009 Lisa Sepulveda led the team that launched the Samsung 3D LED TV campaign, resulting in 2.5 billion media impressions. Leading the Weight Watchers account, she successfully rolled out Jennifer Hudson as the new face of brand, which significantly increased enrollment.