2010 PR Hall of Fame: Lou Rena Hammond


Lou Rena Hammond, Chairman/Founder, Lou Hammond & Associates

Lou Rena Hammond has transformed a three-employee, three-client company into an award-winning, independent marketing communications agency with 40 employees and more than 40 prestigious travel, home decor, retail and lifestyle clients. Over the past 25 years, she has led Lou Hammond & Associates in its service to clients through public relations, public affairs, international promotions, product introductions and crisis communications. Known for its experience and success in the premium market, the agency has a worldwide focus with clients in North America, Europe, the Middle East and Asia. Hammond developed her specialty in marketing to sophisticated, upscale consumers during her 15-year tenure at Pan American World Airways, where she served as director of promotion, publicity and public affairs, and acted as the carrier’s lobbyist for the state and city of New York. A recognized expert on the marketing of style and living, Hammond is the author of several books, including Success in Public Relations. —SVC




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.