2010 PR Hall of Fame: Jay M. Jaffe


Jay M. Jaffe, President & CEO, Jaffe PR

Jay Jaffe is a visionary and a leader with a keen ability to identify industry trends before they even begin. His company, Jaffe PR, specializes in public relations and public reputation management for law firms—a niche that Jaffe began developing more than 30 years ago. Since then the agency has grown to over 30 employees, serving dozens of law firms nationwide, and supporting their media relations, branding, crisis and litigation PR and digital PR needs. One tactic that Jaffe PR has used to better define the public reputation of its clients is Web 2.0. “While it is a complicated transition, particularly for law firms, the future will be more successful for those who are early adopters,” says Jaffe. In that vein, Jaffe has also championed the agency as a completely virtual workplace. “Geography is no longer a hindrance,” he says. —SVC

Part of work he enjoys the most: 
"I am one of those very lucky people who loves what he does and always has. There are so many aspects of what I do every day that to just choose one is very difficult. But, because you are asking for just one, I would have to say that it's been the opportunity to work with the most talented colleagues who challenge and push me daily to stay focused, stay in touch, stay on top and stay young."




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.