2010 PR Hall of Fame: Diane Gage Lofgren

Diane Gage Lofgren, SVP, Brand Strategy, Communications and Public Relations, Kaiser Permanente

Through academic, professional, industry and community successes, Diane Gage Lofgren embodies a rare combination of inspired strategist and engaged leader. At Kaiser Permanente, Gage Lofgren revitalized the organization’s PR and communications program. Since joining the organization, her team has achieved a 620% increase in positive media; an 86% increase in the number of issues managed, coupled with a 20% decrease in negative stories reported; and a score of 83% for employee line of sight (employee understanding of how their jobs map to business objectives). In addition, Gage Lofgren has created numerous internship opportunities in the public relations departments she’s led. This year she established a corporate-wide mentorship and business resource group named KP WELL (Women Embracing Life and Leadership) to develop women as leaders across all disciplines. With her own staff, Gage Lofgren systematically makes rounds with team members to engage employees and recognize successes, including monthly staff-level “Dish with Diane” meetings. —SVC

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