2010 PR Hall of Fame: Diane Gage Lofgren


Diane Gage Lofgren, SVP, Brand Strategy, Communications and Public Relations, Kaiser Permanente

Through academic, professional, industry and community successes, Diane Gage Lofgren embodies a rare combination of inspired strategist and engaged leader. At Kaiser Permanente, Gage Lofgren revitalized the organization’s PR and communications program. Since joining the organization, her team has achieved a 620% increase in positive media; an 86% increase in the number of issues managed, coupled with a 20% decrease in negative stories reported; and a score of 83% for employee line of sight (employee understanding of how their jobs map to business objectives). In addition, Gage Lofgren has created numerous internship opportunities in the public relations departments she’s led. This year she established a corporate-wide mentorship and business resource group named KP WELL (Women Embracing Life and Leadership) to develop women as leaders across all disciplines. With her own staff, Gage Lofgren systematically makes rounds with team members to engage employees and recognize successes, including monthly staff-level “Dish with Diane” meetings. —SVC




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.